Caretag

What Caretag does

Caretag is a Danish medical-technology company founded in 2012 that provides UHF RFID-based tracking solutions for surgical instruments, serving hospitals and sterile processing departments across Europe and Asia. The platform combines RFID-tagged instruments, a proprietary surgical adhesive rated for more than 2,500 sterilization cycles, the patented Checkbox tray scanner, a Packing Station workstation, and a software platform that enables real-time instrument traceability from sterilization through the operating room. Caretag's solution is positioned as the only market-ready system ensuring full EU MDR 2017/745 and UDI compliance, with multiple ISO certifications (ISO-17664, ISO-17665, ISO-10993) and validation under Robert Koch Institute guidelines.

The business operates a direct enterprise sales motion targeting large hospital systems, supplemented by channel partnerships with Brady EMEA, KLS Martin, and the Innovative Healthcare Alliance. Revenue is generated through hardware sales (RFID tags, Checkbox scanners, Packing Stations), recurring software subscriptions, and professional services for implementation and tagging, with quote-based multi-year contracts. The Lisbon office operates a dedicated RFID tagging lab that retrofits customer instrument fleets, providing a service revenue stream and a barrier to customer churn. Named customers include Rigshospitalet, Geneva University Hospital, and Aleris Hospital Ängelholm, with documented outcomes of 31,000 hours saved annually and a 33% faster packing process compared to DataMatrix-based workflows.

Name

Caretag

Legal name

Caretag

Website

https://caretag.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Caretag is a Danish medtech company providing UHF RFID-based surgical instrument tracking solutions to hospitals, combining patented hardware, software, and tagging services to ensure MDR compliance and improve sterile processing workflows across Europe.

Ownership category

akta.pro rank

Product category

Surgical Instrument Tracking

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

akta.pro secondary industry

Sterile Processing / Central Sterile Services (SPD/CSSD) (HLAFAIAN)

Keywords

• Surgical instrument tracking
• RFID healthcare solutions
• Sterile processing management
• Medical device traceability
• Hospital asset tracking

Headquarters

HQ city

Hørsholm

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of RFID hardware including the Checkbox scanner, UHF RFID tags, and associated scanning equipment. Hardware is sold as part of the complete instrument tracking solution package.
2. Software Subscriptions: Software-as-a-service model providing the tracking and management platform. Includes instrument readiness monitoring, inventory management, and integration with existing hospital systems.
3. Professional Services: Implementation, training, and hypercare support services. Includes expert support for system integration, staff training, and customization to facility-specific requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Caretag provides a UHF RFID-based tracking system for surgical instruments, comprising RFID tags, surgical adhesive, patented hardware (Checkbox scanner, Packing Station workstation), and a software platform that monitors instruments from sterilization through the operating room and back. The solution is targeted at hospital sterile processing departments and operating rooms to automate tray verification, ensure 100% instrument accountability, and maintain EU MDR 2017/745 and UDI compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Checkbox RFID Scanner
• Packing Station
• UHF RFID Tags and Surgical Adhesive System
• Caretag Software Platform
• Professional Services
• RFID Tagging Services

Quantifiable outcome

• 33% faster packing process compared to DataMatrix
• +5 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Brady EMEAcoreTechnology or Integration · 7 April 2026Strategic partnership combining Caretag's AI-powered UHF RFID tracking technology with Brady's identification expertise. Brady contributes advanced identification solutions and reliable data capture across demanding hospital environments. The integrated solution provides full control of surgical instruments from sterilization to operating room with complete traceability.
• Innovative Healthcare AlliancestrategicStrategic or Co-development Partner · 25 March 2026Caretag joined the Innovative Healthcare Alliance alongside partners including Gibotech, Trifork Digital Health, and Envac. The alliance focuses on strengthening collaboration across Germany and the Netherlands, sharing perspectives, aligning capabilities, and exploring integrated solutions for modern healthcare systems.
• KLS MartincoreGTM or Marketing PartnerJoint go-to-market partnership for seamless surgical instrument tracking solutions. Companies co-exhibited at med.Logistica 2025 (Stand D11) presenting a full-solution approach to instrument tracking and management.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BD (Becton Dickinson): BD is a global medical technology company with a broad portfolio spanning medical devices, diagnostic systems, and healthcare workflow solutions. While not a direct RFID tracker, BD competes in adjacent hospital workflow, instrument management, and sterile processing categories.
• STERIS: STERIS is a global leader in sterilization, infection prevention, and surgical instrument processing with a broad portfolio spanning equipment, consumables, and tracking software. It competes with Caretag in instrument tracking as part of a much larger sterile processing offering for hospitals and life sciences customers.
• Getinge: Getinge is a Swedish medical technology company offering sterilization, infection control, and surgical workflow solutions to hospitals globally. Its sterile processing and instrument management offerings overlap with Caretag's CSSD focus, with significantly broader geographic and product reach.
• Belimed: Belimed specializes in sterilization and disinfection equipment for hospitals and life sciences, including sterile processing department solutions. It competes with Caretag in instrument processing workflows and has a broader equipment-focused offering in the same hospital CSSD market.
• Securitas Healthcare (formerly Stanley Healthcare): Securitas Healthcare (acquired from Stanley Black & Decker) provides RTLS and asset tracking solutions for hospitals, including equipment, staff, and patient tracking. Its healthcare IoT platform overlaps with Caretag's RFID instrument tracking in serving enterprise hospitals.

Emerging players

• Vizinex RFID: Vizinex RFID designs and manufactures UHF RFID tags for industrial and medical applications, including durable tags for healthcare and asset tracking. It serves as a potential tag supplier/competitor in the medical RFID segment where Caretag's surgical tags compete.

Others

• Syrma SGS Technology: Syrma SGS Technology is an RFID and electronics manufacturing services provider offering custom RFID tag design and production. It represents an enabling/supplier-side peer that could partner with or compete against Caretag in medical RFID tag manufacturing.

Direct peers

• Mobile Aspects: Mobile Aspects delivers RFID-based asset and instrument tracking solutions for hospitals, including surgical instrument and supply management. It directly competes with Caretag in healthcare RFID workflows serving sterile processing and operating room environments.
• Censis Technologies: Censis Technologies provides surgical instrument tracking and sterile processing workflow solutions, including RFID-based tray tracking and asset management software. It is a direct competitor to Caretag in the same CSSD/surgical instrument tracking niche, primarily serving US hospitals.
• Haldor Advanced Technologies: Haldor Advanced Technologies provides RFID-based surgical instrument tracking and management solutions for hospitals and sterile processing departments. It is a direct competitor to Caretag, offering similar tag-attachment, scanning, and workflow software for OR and CSSD operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caretag-medtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caretag