What Rasner Logistic Software does

Rasner Logistic Software Ltd., founded in 1991 and headquartered in Petah Tikva, Israel, is a value-added reseller and implementation partner for world-leading supply chain and logistics software platforms. The company is part of AMAN GROUP Ltd, a diversified Israeli technology conglomerate. Rasner's portfolio centers on three core vendor relationships: ToolsGroup's +SO99 for supply chain optimization (demand forecasting, inventory optimization, stock replenishment, S&OP planning); Omnitracs' Roadnet RNA for cloud-based route planning and distribution optimization; and AMCS Transport Optimization for real-time dynamic transportation planning. Additional modules include Territory Planner for sales territory design and Active Alert for SMS-based event notifications.

The company operates a platform-plus-modules architecture that addresses end-to-end supply chain needs — from probabilistic demand forecasting through inventory optimization and route execution — leveraging machine learning algorithms and probabilistic forecasting supplied by its technology partners. AI capability claims include 90% forecast accuracy and demonstrated outcomes such as inventory reduction of 20% and stockout rates below 1% at named customers.

Rasner generates revenue through software licensing and cloud subscriptions (SaaS) for its three core platforms, complemented by consulting, implementation, and ongoing support services delivered via a direct enterprise sales motion with multi-year contracts. The company targets large enterprises and complex organizations, with named customers including Unilever, PepsiCo, Danone, Teva, Shufersal, Tnuva, Netafim, Sabon, and global pharmaceutical firms. Geographic focus is primarily Israel with adjacent reach into CIS/Eastern Europe, supported by multilingual content (Hebrew, English, Russian).

Name

Rasner Logistic Software

Legal name

Rasner Logistics Software Ltd.

Website

https://rasner.co.il

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Rasner Logistic Software is an Israeli value-added reseller and implementation partner that delivers enterprise supply chain and logistics software from ToolsGroup, Omnitracs, and AMCS to large organizations across retail, consumer goods, pharmaceutical, and manufacturing sectors, primarily in Israel and CIS markets.

Ownership category

akta.pro rank

Product category

Supply Chain & Logistics Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Process, Physical Distribution, and Logistics Consulting Services (541614), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Supply chain software
• Logistics software
• Route optimization
• Inventory optimization
• Demand forecasting

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licenses and Subscriptions: Rasner offers proprietary logistics software solutions including Roadnet (from Omnitracs), SO99+ (from ToolsGroup), and AMCS Transport Optimization. Revenue is generated through software licensing, cloud subscriptions (SaaS), and implementation services for organizations of all sizes including large and complex companies.
2. Consulting and Implementation Services: The company provides consulting, planning, implementation, and support services for supply chain systems. Full partnership approach with clients including analysis and ongoing support until desired goals are achieved.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rasner Logistic Software is an Israeli authorized reseller and implementation partner for world-leading supply chain and logistics software platforms. The company sells, implements, and supports ToolsGroup's +SO99 supply chain optimization suite (demand forecasting, inventory optimization, S&OP, stock replenishment) and Omnitracs' Roadnet RNA route planning platform, supplemented by AMCS Transport Optimization and supporting tools such as Territory Planner and Active Alert SMS notifications.

Product overview

Rasner Logistic Software is a logistics software company that resells and implements third-party supply chain and logistics software solutions. The company operates a platform-plus-modules architecture with two main product families: Roadnet RNA (from Omnitracs) for route planning and distribution optimization, and +SO99 (from ToolsGroup) for supply chain optimization including demand forecasting, inventory management, stock replenishment, and S&OP planning. Additional modules include Territory Planner, Active Alert SMS notifications, and AMCS Transport Optimization. The products work together to provide end-to-end supply chain optimization from demand planning through to delivery execution.

Differentiator

Problem solved

Functional benefit

Products and services

• +SO99 (SO99+)

Quantifiable outcome

• Sabon case study: 20% inventory reduction, 50% cut in air shipments to Asia, availability improvement from 88% to 98%
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Omnitracs (Roadnet)coreTechnology or IntegrationRasner is an authorized reseller and implementation partner for Omnitracs Roadnet - the world's leading route planning and distribution optimization system. The partnership provides Israeli enterprises access to Roadnet RNA cloud-based route planning and optimization solutions.
• ToolsGroup (SO99+)coreTechnology or IntegrationRasner represents ToolsGroup in Israel as an authorized partner for SO99+ supply chain optimization software. ToolsGroup has been helping organizations manage large, complex, and global supply chains for 25 years using AI-based technologies, machine learning, and advanced algorithms.
• AMCS GroupcoreTechnology or IntegrationRasner offers AMCS Transport Optimization - a dynamic, real-time transportation planning solution. AMCS acquired Transvision and provides sophisticated, reliable, and user-friendly systems for managing complex transportation operations.
• AMAN GROUP LtdcoreOthersRasner is part of AMAN GROUP Ltd, a group of technology companies including Innocom, Aman Digital, Asperii, DBFS, DeoniX, Eshnav Information Systems, Eternity, HCCM Consulting, Integral Solutions, Kiddod Engineering, KMS Lighthouse, and Veriest.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle: Oracle SCM Cloud and Oracle Transportation Management provide integrated supply chain and logistics capabilities. As a broad incumbent, Oracle competes with Rasner's portfolio for enterprise SCM transformation, especially with customers standardizing on the Oracle stack.
• SAP: SAP offers Integrated Business Planning (IBP) and broader SCM capabilities within its enterprise suite. As a broad incumbent, SAP competes with Rasner's point-solution stack for enterprise SCM budget, particularly with multinational customers that prefer single-vendor consolidation.
• Dassault Systèmes (DELMIA Quintiq): Dassault Systèmes' DELMIA Quintiq platform provides supply chain planning and optimization. As a broad incumbent with overlapping capabilities in route and inventory optimization, it competes with Rasner's portfolio for enterprise SCM transformation deals.

Direct peers

• ToolsGroup: ToolsGroup is the developer of the SO99+ platform that Rasner resells. It is both Rasner's principal and a direct comparable, as ToolsGroup could expand direct presence in Israel or via alternative partners, disintermediating Rasner.
• Manhattan Associates: Manhattan Associates provides supply chain, inventory, and transportation management software globally. It is a direct technology competitor to Rasner's Roadnet and SO99+ portfolio for enterprise SCM modernization, and competes for the same Israeli and multinational customer budget.
• Omnitracs: Omnitracs is the developer of the Roadnet route optimization platform that Rasner resells. As Rasner's principal and a global route-planning vendor, Omnitracs could shift Israeli sales direct or through an alternative reseller, displacing Rasner.
• AMCS Group: AMCS is the developer of the Transport Optimization solution that Rasner resells and a competitor for the same transportation planning budget. Like Omnitracs and ToolsGroup, AMCS represents both a partnership dependency and a direct technology comparable.
• Blue Yonder: Blue Yonder (formerly JDA) offers end-to-end supply chain planning, inventory optimization, and transportation management solutions. It directly competes with Rasner's ToolsGroup SO99+ and Omnitracs Roadnet offerings for enterprise SCM transformation deals.
• Kinaxis: Kinaxis provides concurrent supply chain planning software used by global manufacturers and consumer goods companies. Its Maestro platform competes directly with ToolsGroup SO99+ for S&OP and demand forecasting deals in the same Israeli FMCG and pharma accounts.

Emerging players

• o9 Solutions: o9 Solutions offers AI-powered integrated planning and supply chain analytics, increasingly used by global FMCG and manufacturing companies. It is an emerging direct competitor to Rasner's SO99+ forecasting and planning offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInil.linkedin.com/company/rasner-logistic-software

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasner Logistic Software