What Defense Soap does

Defense Soap, LLC is a privately held, bootstrapped natural-performance skincare company founded in 2005 and headquartered in Vermilion, Ohio. It manufactures and sells bar soaps, shower gels, body wipes, medicated treatments, and facility/equipment cleaning products formulated with tea tree and eucalyptus essential oils marketed for antimicrobial benefits. The company also holds FDA registrations or approvals on select medicated SKUs (antifungal bar with clotrimazole, antifungal cream, and a 2% salicylic acid acne bar). Core product technology centers on a triple-milled bar manufacturing process that produces denser, longer-lasting bars, and formulations that are paraben-, sulfate-, SLS-, triclosan-, and synthetic-fragrance-free. The portfolio spans roughly 40+ SKUs across personal care, medicated skincare, baby care, and facility hygiene.

Name

Defense Soap

Legal name

Defense Soap, LLC

Website

https://defensesoap.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athletic Skincare and Antimicrobial Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (325620), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hand Soap & Hand Wash (CRABAEAC)

akta.pro secondary industries

Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Hand Sanitizers & Cleansing Sprays (CRABAEAJ), Food-Contact Surface Sanitizers (Kitchen/Commercial-grade) (CRAJANAG), Hand Hygiene & Skin Antisepsis (Soaps, Sanitizers, Surgical Scrubs, CHG Prep) (HLAHANAE)

Keywords

• Natural bar soap
• Antimicrobial skincare
• Combat sports hygiene
• Antifungal soap
• Athletic skincare products

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their own website where customers purchase individual products or subscribe for recurring delivery with 15% subscription savings. Products range from everyday soaps to specialized equipment cleaners.
2. Amazon Marketplace Sales: Sales through Amazon with over 1,000 verified reviews demonstrating significant marketplace presence.
3. Wholesale Program: Wholesale distribution program for schools, teams, clubs, and retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Defense Soap manufactures and sells natural performance skincare products including triple-milled bar soaps, shower gels, body wipes, medicated treatments, and facility cleaning supplies, all formulated with tea tree and eucalyptus essential oils for antimicrobial protection. The product line targets combat sports athletes, parents of young athletes, and individuals with chronic skin conditions for prevention and treatment of ringworm, staph, MRSA, and other skin infections. Facility-grade cleaners and equipment are also offered to wrestling rooms, martial arts dojos, and sports facilities for hygiene maintenance.

Product overview

Defense Soap is a natural performance skincare company offering a comprehensive portfolio of soaps, shower gels, body wipes, medicated treatments, and facility cleaning products. The core products center on triple-milled bar soaps and liquid shower gels infused with tea tree and eucalyptus oils for antimicrobial benefits. The product line includes everyday skincare (Original, Peppermint, Oatmeal, Citrus bar soaps; Original and Peppermint shower gels), body care solutions (Original and Peppermint body wipes), medicated treatments (Antifungal Medicated Bar, Acne Care Bar, Antifungal Cream), specialized skin care (Foaming Face/Hand Soaps, Hypochlorous Skin Cleanser, Barrier Foam, Salve, Essential Oils, Baby Wash), and facility cleaning products (Mat and Surface Cleaner, Equipment Spray, Foot Cleaning Solutions, Sole Cleaner Mat, Mueller Whizzer Disinfectant, BruTab 6S tablets, Microfiber Mops). The company also offers curated kits and bundles (Skin Care Kits, Travel Kits, Best Seller Box, 3 Bar Soap Set) and accessories (Travel Bag, Soap Dish, Loofah, Silicone Scrubber). Products are positioned primarily for athletes and combat sports practitioners to prevent and treat skin infections.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Bar Soap Flagship triple-milled bar soap infused with tea tree and eucalyptus oils; designed for combat sports athletes to prevent and treat skin infections including ringworm, staph, and MRSA.
• Peppermint Bar Soap Triple-milled bar soap with tea tree and eucalyptus oils plus peppermint oil for an invigorating cooling scent.
• Oatmeal Bar Soap Triple-milled bar soap with added oatmeal for natural exfoliation, deep pore cleansing via saponins, and moisture lock-in.
• Citrus Bar Soap Triple-milled bar soap blended with orange, bergamot, mandarin, grapefruit, and tangerine essential oils for an energizing citrus scent.
• Peppermint Shower Gel Liquid shower gel with a coconut oil base infused with peppermint, tea tree, and eucalyptus oils for antimicrobial cleansing and moisturization.
• Original Shower Gel Liquid shower gel with coconut oil base and tea tree/eucalyptus essential oils for antimicrobial skin protection.
• Original Body Wipes Portable body wipes with natural essential oils for cleansing when showering is not possible; designed for athletes who cannot shower within four hours of training.
• Peppermint Body Wipes Body wipes with peppermint essential oil added for scent and skin cleansing on the go.
• Body Wipes Flatpack Flatpack variant of body wipes designed for portability and easy storage in gear bags.
• Antifungal Medicated Bar Soap FDA-approved antifungal bar soap containing clotrimazole for treating ringworm, athlete's foot, and jock itch.

Quantifiable outcome

• Clinically proven to present visible anti-dermatophytic and anti-bacterial properties with zones of inhibition in laboratory testing against Trichophyton rubrum and Escherichia coli.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NWCA (National Wrestling Coaches Association)coreStrategic or Co-development PartnerStrategic partnership between Defense Soap and the NWCA to educate wrestlers, coaches, and parents on proactive measures to significantly reduce the risk of skin infection. The partnership focuses on providing relevant content to educate the wrestling community and raising hygiene standards. Defense Soap is presented as a company comprised of wrestlers making products for wrestlers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Family-owned manufacturer of natural, multi-purpose bar and liquid soaps (castile) sold direct-to-consumer and wholesale. Highly comparable to Defense Soap in formulation philosophy (natural essential-oil based, no synthetic additives) and D2C + retail/wholesale channel mix.
• Art of Sport: Performance body care brand built specifically for athletes (body wash, deodorant, lotion) with sport-athlete endorsements and natural formulations. Direct competitor to Defense Soap in the athletic-skincare niche with overlapping target customer (serious athletes, training environments).
• Duke Cannon: Men's bar soap and personal-care brand positioned around bold, utility-led branding and D2C/Amazon/wholesale distribution. Comparable in product form (large-format triple-milled bar soaps), gifting/bundle merchandising, and men's-grooming D2C playbook.
• Lume: Direct-to-consumer personal-care brand (deodorant, body wash, soap) with strong subscription motion and clinical/efficacy claims. Comparable to Defense Soap in subscription-first revenue model, founder-led digital brand, and clinical positioning around skin health.
• Matguard USA: Specialty cleaner and hygiene brand focused exclusively on wrestling mats, training equipment, and athlete hygiene (mat sprays, body wipes, soaps). The closest direct competitor to Defense Soap in the combat-sports facility-cleaning and personal-care bundle.

Emerging players

• Hibiclens (Mölnlycke Health Care): Over-the-counter chlorhexidine antimicrobial skin cleanser sold in healthcare and athletic settings for infection prevention. Comparable as a competing antimicrobial/antisepsis wash brand with athlete and institutional (locker room, clinical) positioning that overlaps Defense Soap's antifungal/medicated claim territory.
• Kennedy Blue: Wrestling-specific gear and accessory brand operating in youth and high-school combat-sports channels. Comparable to Defense Soap's wholesale/distribution motion into wrestling teams and athletic departments serving the same niche buyer.

Broad incumbents

• Old Spice (Procter & Gamble): Mass-market men's bar soap and body wash brand from P&G with dominant shelf and digital presence. Comparable as a broad-incumbent bar-soap and body-wash competitor with much larger marketing budget but weaker natural/athlete positioning.
• Dove Men+Care (Unilever): Men's personal-care line under Unilever's Dove umbrella covering bar soap, body wash, and deodorant. Broad incumbent competitor in cleansing products with category-spanning distribution and marketing reach Defense Soap competes against in retail and online.

Others

• Mueller Sports Medicine: Athletic-recovery, taping, and sports medicine brand selling mat cleaners and athlete care products through sporting goods and team channels. Comparable as an athlete-focused product suite that overlaps with Defense Soap's facility-cleaning and recovery-adjacent offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/defensesoap
• Xx.com/defensesoap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Defense Soap