What Rapport does

Rapport is a Las Vegas-based SaaS company founded in 2022 that sells an AI-powered employee engagement platform combining a sub-30-second pulse survey with a generative AI coach trained for emotional intelligence at work. The platform ingests text-based check-ins from employees, applies AI-generated coaching grounded in company values and expected behaviors, and delivers manager-level recommendations on who to follow up with, what to say, and when. It is built directly into Slack, Microsoft Teams, Google Calendar, and Outlook to reduce adoption friction, and is SOC2 Type 2 compliant and US-hosted to meet enterprise security requirements.

The product is underpinned by a research partnership with Columbia University's Difficult Conversations Lab under Chief Scientist Dr. Peter T. Coleman, lending a science-backed methodology to its coaching layer. AI capability spans generative coaching, a recommendation engine for manager actions, predictive analytics on morale/energy/workload patterns, and anomaly detection on engagement signals. The company markets to HR leaders, people managers, and executives at enterprise organizations, with named customers spanning food delivery (Blue Apron), transportation (Lyft), fitness (CorePower Yoga), wellness (WeightWatchers), and consulting (AiiR).

Commercially, Rapport employs a hybrid GTM combining enterprise field sales (with demo-based qualification via a 'Book a demo' CTA) and product-led bottom-up adoption enabled by a 30-minute onboarding flow that requires no IT involvement. Pricing is a per-seat subscription at $7/user/month on annual billing — positioned as a cost-efficient alternative to virtual leadership coaching (~$300/person/month) and leadership training programs (~$1,000/person/month). The company has raised $1.8M in seed funding from Phoenix Rising Investment Group, Wisdom Ventures, and high-profile individual investors, and operates with 11–50 employees.

Name

Rapport

Legal name

Rapport

Website

https://rapport.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Rapport is an AI-powered employee engagement platform that combines a 30-second pulse survey with an EQ-trained AI coach, delivering manager-level coaching recommendations inside Slack, Teams, Calendar, and Outlook for enterprise HR leaders and people managers.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Seat Subscription: Monthly subscription model at $7 per user per month. The pricing is straightforward per-employee pricing with annual billing. Rapport competes with alternatives costing $300/person/month (virtual leadership coaching) and $1000/person/month (leadership training), positioning as a cost-effective solution embedded in workflow.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Rapport is an AI-powered employee engagement and workplace culture platform that combines short pulse surveys with an AI coach trained for emotional intelligence (EQ). Employees complete sub-30-second check-ins inside Slack, Microsoft Teams, Google Calendar, or Outlook, and the platform converts those signals into AI-generated coaching recommendations for managers and real-time morale, energy, and workload analytics for leaders. It is sold as a per-seat SaaS subscription aimed at HR, people leaders, and managers in enterprise and mid-market organizations.

Product overview

Rapport is a unified AI-powered employee engagement and workplace culture platform. The core product combines the world's stickiest pulse survey with an AI coach trained for emotional intelligence (EQ). The platform is built as a single integrated system that enables employees to complete quick check-ins, provides managers with AI-generated coaching recommendations grounded in company values and expected behaviors, and gives organizational leaders visibility into team morale, energy, and workload patterns. Rapport is built directly into existing workplace tools (Slack, Microsoft Teams, Google Calendar, Outlook) with a 30-second onboarding process and pricing at $15 per person/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Rapport AI-powered employee engagement platform combining a sub-30-second pulse survey with an AI coach trained for emotional intelligence (EQ). Delivered inside Slack, Microsoft Teams, Google Calendar, and Outlook, it generates AI coaching grounded in company values and provides managers with real-time visibility into team morale, energy, and workload. Sold as a per-seat SaaS subscription to enterprise and mid-market organizations for HR, people leaders, and managers.

Quantifiable outcome

• 70% of employees use Rapport every week
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Columbia University Difficult Conversations LabcoreStrategic or Co-development PartnerResearch partnership with Columbia University's Difficult Conversations Lab, led by Dr. Peter T. Coleman. Informs Rapport's science-backed approach to emotional intelligence coaching. Dr. Coleman serves as Chief Scientist.
• Tami RosenminorOthersAdvisor to Rapport. Serves as Chief People Officer and Board Member advisor.
• Rosalyn Taylor O'NealeminorOthersGlobal IDE (Inclusion, Diversity, Equity) Advisor to Rapport.
• Dr. Shirley DavisminorOthersCEO of SDS Global and advisor to Rapport.
• Nancy LublinminorOthersInnovator and entrepreneur serving as advisor to Rapport.
• Gregory WareminorOthersSenior Account Executive at Deel and advisor to Rapport.
• Caedmon SomersminorOthersAI Specialist at AAA Games and advisor to Rapport.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lattice: Lattice combines performance management, employee engagement surveys, and manager development tools into a single people-management platform, competing head-on with Rapport for HR leader budgets.
• 15Five: 15Five provides continuous performance management with weekly check-ins, pulse surveys, and manager coaching tools — a near-direct functional peer to Rapport's weekly signal + AI coach workflow.
• Officevibe: Officevibe (now part of Workleap) is a lightweight pulse-survey and employee feedback tool targeting managers and team leaders — directly comparable to Rapport's core pulse-survey mechanic and SMB/mid-market positioning.
• Leapsome: Leapsome is a people-enablement platform combining engagement surveys, performance reviews, and manager coaching — overlapping directly with Rapport's manager-development and continuous-feedback value proposition for mid-market HR teams.
• Culture Amp: Culture Amp is a leading employee engagement and performance platform offering pulse surveys, manager feedback, and analytics — directly overlapping with Rapport's pulse survey + manager coaching value proposition for mid-market and enterprise customers.

Emerging players

• TINYpulse: TINYpulse is an employee engagement tool built around anonymous pulse surveys and manager dashboards, occupying a similar niche to Rapport but with less of an AI-coaching layer — making it a comparable but less feature-rich peer.
• Humu: Humu is a people-science platform that uses nudge-based AI to influence manager behavior — conceptually adjacent to Rapport's AI coaching model and a useful reference point for science-backed, AI-driven engagement products.

Broad incumbents

• BetterUp: BetterUp is a high-touch leadership coaching and well-being platform at the $300+/person/month price point Rapport explicitly undercuts. It represents the incumbent coaching incumbents and validates the market Rapport is trying to disrupt with AI.
• Microsoft Viva Glint: Microsoft Viva Glint is an enterprise engagement survey and analytics tool tightly integrated with the Microsoft 365 / Teams ecosystem that Rapport also depends on — a formidable incumbent with native distribution into the same workflow surfaces.
• Peakon (Workday): Peakon, acquired by Workday, is an enterprise employee engagement platform that ships AI-driven insights to managers. As a Workday-native solution, it competes with Rapport for enterprise HR-tech wallets at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rapportco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapport