What Generator Power does

Generator Power (Australia) Pty Ltd is a Sydney-headquartered Australian distributor, project integrator, and service provider for diesel generators, lighting towers, energy storage systems, load banks, and automatic transfer switches. The company holds exclusive Australian distribution rights for HIMOINSA — itself part of Japan's Yanmar Group — and operates as the country's sole authorized provider of HIMOINSA diesel generators, supplying units ranging from 5.5 kVA compact sets (HCY Compact Series) through 700–3360 kVA heavy industrial containerized systems (Heavy Range Series), including the 1 MW AY40 platform featuring YANMAR's patented ASSIGN combustion technology. The product portfolio also incorporates complementary OEM partnerships: ASCO transfer switches for grid-to-generator automation, HIMOINSA M7 controllers with remote start and alarm telemetry, and the EHR battery power generator for zero-emission energy storage and hybrid integration with solar PV or grid sources.

The company's revenue model is anchored in three streams: (1) equipment sales of new and used diesel generators across residential, commercial, industrial, agricultural, mining, and construction verticals; (2) usage-based rental and hire of generators and lighting towers through the dedicated rentalpower.com.au channel; and (3) recurring after-sales service, genuine spare parts, and turnkey large-scale project delivery covering design, manufacture, civil works, installation, and commissioning. Pricing is uniformly quote-based rather than published, with billing structured around per-unit hardware sales and per-project professional services. Go-to-market combines inside sales via 1300-number contact channels, web-based quote request forms, a content-marketing website, and physical offices across Sydney, Brisbane, Perth, Melbourne, and Canberra supporting an enterprise field-sales motion targeting large contractors such as Lendlease, Zauner Constructions, Prime Constructions, and Multiplex for major infrastructure, healthcare, logistics, and correctional facility projects.

Generator Power is a wholly-owned subsidiary of HIMOINSA within the Yanmar Group, operating as the Australian face of these global power generation brands. Headcount sits in the 11–50 range, the business is privately held with no disclosed funding rounds, IPO plans, or external venture or private equity backing, and primary operations are confined to Australia with no global footprint claimed.

Name

Generator Power

Legal name

Generator Power (Australia) Pty Ltd

Website

https://generatorpower.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Generator Power (Australia) Pty Ltd is a wholly-owned subsidiary of HIMOINSA within the Yanmar Group, distributing and servicing diesel generators (5.5 kVA–3360 kVA), lighting towers, battery storage, and transfer switches exclusively across Australia, serving residential, commercial, industrial, mining, construction, healthcare, and logistics customers with sales, hire, service, and turnkey project delivery.

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Turbine and Turbine Generator Set Units Manufacturing (333611), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613)

akta.pro primary industry

Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)

akta.pro secondary industries

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

Keywords

• Diesel generators
• Power generation equipment
• Generator rental services
• Lighting towers
• Energy storage systems

Headquarters

HQ city

Revesby

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Equipment Sales: Sales of new and used diesel generators across multiple power ranges from compact (5.5 kVA) to heavy-duty industrial (3360 kVA). Includes HIMOINSA and Yanmar branded products.
2. Equipment Hire/Rental: Rental of generators and power equipment through rentalpower.com.au. Includes flexible hire periods with minimum hire requirements and maintenance support.
3. Service and Parts: After-sales support including maintenance, repairs, and genuine spare parts supply for HIMOINSA and Yanmar generators.
4. Large Scale Projects: Turnkey project solutions including design, manufacture, installation, civil works, and custom container solutions for major infrastructure projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Generator Power supplies, installs, hires, and services HIMOINSA diesel generators, lighting towers, battery energy storage systems, load banks, and transfer switches across Australia. The product range spans from compact 5.5 kVA units for residential use up to 3,360 kVA heavy-duty industrial systems, complemented by turnkey project solutions including design, manufacture, installation, and after-sales support for major infrastructure projects.

Product overview

Generator Power is an Australian company (subsidiary of HIMOINSA and integral member of the Yanmar group of companies) that supplies, installs, and services diesel generators and related power equipment across Australia. The product portfolio centers on HIMOINSA diesel generators in multiple series: the HCY Compact Series (5.5-11 kVA) for homes and mobile applications, the HSY Stationary Series (7.5-83 kVA) for stationary installations, the HRYW Contractor Series (10-60 kVA) for heavy-duty construction use, the HYW Industrial Series (9.3-600 kVA) for continuous and standby applications, and the Heavy Range Series (700-3360 kVA) for large-scale projects. Complementary offerings include EHR Battery Power Generator (energy storage with zero emissions), Lighting Towers, Load Banks, and ASCO Transfer Switches for automatic power switching. The company serves residential, commercial, industrial, mining, construction, and agricultural sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Diesel Generators (HIMOINSA) Diesel-powered generators manufactured by HIMOINSA and powered by Yanmar engines, ranging from 7.5 kVA to over 600 kVA, designed for commercial, industrial, mining, and residential applications across Australia.
• Lighting Towers Portable and fixed lighting tower solutions for construction sites, mining operations, and event applications.
• EHR Battery Power Generator (Energy Storage) Energy storage and distribution system providing zero noise and zero emissions operation, capable of integrating with diesel or gas generators and connecting to the grid or photovoltaic modules.
• Load Banks Auto load shedding and switchable load banks for generator testing and load management, including 1000kW load banks for large installations.
• ASCO Transfer Switches Open and closed transition automatic transfer switches (ATS) from ASCO, ranging from single phase 32A to three phase 4000A, enabling automated power switching between mains and backup generators.
• HCY Compact Series Generators Compact generators ranging from 5.5-11 kVA powered by Yanmar engines, designed for homes, construction sites, and mobile applications.
• HSY Stationary Series Generators Stationary generators ranging from 7.5-83 kVA with modular design and replaceable fuel tanks, designed for stationary installations with easy maintenance features.
• HRYW Contractor Series Generators Heavy duty generators ranging from 10-60 kVA designed to withstand harsh Australian conditions with galvanized steel anti-corrosion canopies and large capacity fuel tanks.
• HYW Industrial Series Generators Industrial generators ranging from 9.3-600 kVA for continuous, prime, and emergency standby applications with HIMOINSA canopy enclosures.
• Heavy Range Series Generators Large scale power solutions ranging from 700-3360 kVA available in Open, Canopy, and Containerized configurations for prime, continuous, and backup power applications.
• Containerized Generators Generators housed in shipping containers for easy transport, deployment, and protection in demanding environments.
• Hybrid Generators Hybrid power generation systems combining traditional fuel generators with battery storage for improved efficiency and reduced emissions.
• Solar Generators Solar-powered generator solutions including off-grid solar generators for sustainable energy generation.
• Generator Equipment Hire/Rental Rental of generators and power equipment through rentalpower.com.au, offering flexible hire periods with maintenance support for customers preferring not to purchase outright.
• Service, Maintenance and Spare Parts After-sales support including maintenance, repairs, and genuine spare parts supply for HIMOINSA and Yanmar generators across Australia.
• Turnkey Large-Scale Project Solutions Turnkey project solutions including design, manufacture, installation, civil works, and custom container solutions for major infrastructure projects such as correctional facilities, medical centres, residential developments, and logistics operations.

Quantifiable outcome

• HIMOINSA generators absorb complete electrical charge within 10 seconds of power outage
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HIMOINSAcoreOEM/ Whitelabel/ Licensing PartnerHIMOINSA is the parent company of Generator Power. Generator Power is Australia's sole authorized provider of HIMOINSA diesel generators. The partnership provides Generator Power with exclusive distribution rights for HIMOINSA products in Australia, including industrial, commercial, residential, and heavy-duty generator series. HIMOINSA quality finishes and details are delivered through Generator Power's national sales and service network.
• YanmarcoreOEM/ Whitelabel/ Licensing PartnerYanmar is the ultimate parent company of the HIMOINSA group, making Generator Power an integral member of the Yanmar group of companies. The partnership provides access to Yanmar's world-class engine technology including the patented ASSIGN combustion technology. Yanmar engines power the generator product line, providing reliability and best-in-class fuel efficiency. Generator Power operates as the Australian face of Yanmar-powered HIMOINSA products.
• Rental Power (rentalpower.com.au)minorChannel Partner/ Reseller/ DistributorRental Power operates as the equipment hire and rental arm of Generator Power, providing short-term and long-term generator rental solutions to customers who prefer not to purchase equipment outright. The partnership separates sales and rental operations while maintaining brand alignment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aggreko: Global leader in temporary power and temperature control solutions with extensive generator rental fleets. Competes with Generator Power in Australia's rental and large-project power markets, particularly in mining and events.
• Energy Power Systems Australia (Cummins): Australian Cummins distributor providing sales, service and rental of Cummins diesel and gas generators. The most direct Australian head-to-head competitor given similar full-service distributor model across the same kVA range.
• Trimec Group: Australian distributor/dealer of generator brands and lighting towers, competing with Generator Power across industrial, construction and rental segments in Australia.
• PR Power: Australian generator and power equipment hire specialist, directly overlapping Generator Power's rentalpower.com.au hire business, particularly in construction and event sectors.

Broad incumbents

• Caterpillar Electric Power (FG Wilson): Global manufacturer and supplier of diesel and gas generator sets (via FG Wilson and Cat brands). Competes in large-scale industrial and mining projects where Generator Power supplies HIMOINSA units.
• Atlas Copco Power Technique: Supplies portable and industrial generator, lighting tower and energy storage solutions globally. Overlaps with Generator Power in construction, rental and event applications.
• Generac Power Systems: Leading global manufacturer of backup and prime power generators across residential, commercial and industrial segments. Competes with Generator Power's broader product portfolio in Australia.
• Kohler Power Systems: Global manufacturer of industrial and commercial generator systems and transfer switches. Competes with HIMOINSA units supplied by Generator Power in mid-to-large kVA categories.
• Yokogawa Power (Yanmar Group affiliate businesses): Sister entities within the Yanmar Group (parent) and adjacent power generation brands. Provides indirect competitive and ecosystem context for Generator Power's HIMOINSA-aligned product positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GeneratorPowerPtyLtd
• LinkedInlinkedin.com/company/generator-power-australia-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generator Power