What PR Power does

PR Power Pty Ltd is an Australian privately-held distributor of power generation and mobile lighting equipment, founded in 2008 and headquartered in Wangara, Western Australia, with additional branches in Pakenham (Victoria) and Molendinar (Queensland) serving all states and territories. The company supplies diesel generators spanning 8 kVA to 2475 kVA powered by engine brands including Perkins, Cummins, Kubota, JCB, Scania, Kohler, and Yanmar, alongside LED mobile lighting towers offered in solar, hybrid, and diesel configurations. It is the exclusive Australian distributor for TRIME lighting towers and an authorized national distributor for JCB diesel generators and CPG Cummins power systems, with supporting product lines that include a 4,000+ SKU genuine parts catalogue, accessories (fuel tanks, load banks, transfer switches), custom engineered solutions, and a cross-hire rental fleet channel reserved for equipment rental organisations.

The company's go-to-market is sales-led through direct phone (1300 399 499) and email ([email protected]) channels, supported by a comprehensive website with a power calculator tool, and reinforced by exhibition presence at HIRE25 and HIRE26 industry events as a member of the Hire and Rental Industry Association (HRIA). Target verticals include mining (Rio Tinto, Fortescue), civil construction (John Holland, CPB Contractors, McConnell Dowell, Fulton Hogan), oil and gas, emergency services, healthcare (Geraldton Health Campus, regional hospitals), and agriculture. Revenue is generated primarily through hardware sales of generators and lighting towers, supplemented by genuine parts supply, on-site and in-house service and maintenance, cross-hire fleet rental, and bespoke engineered solutions for harsh and remote Australian operating environments.

Strategically, PR Power has been pivoting toward sustainability with the 2025 launch of the X-SOLAR 100% solar-powered lighting tower and the buildout of the T-ZERO sub-brand covering solar, hybrid lithium, and AGM lighting towers, plus solar hybrid generators, hybrid generators, and battery energy storage systems. The company holds no external funding, is founder/owner-operated, and has a listed employee count of 1-10, which suggests a lean sales-and-distribution model where operational headcount does not necessarily scale linearly with revenue across a national footprint and exclusive OEM relationships.

Name

PR Power

Legal name

PR Power Pty Ltd

Website

https://prpower.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PR Power is an Australian distributor of diesel generators (8-2475 kVA) and LED mobile lighting towers, exclusively distributing TRIME lighting and JCB generators across mining, construction, oil and gas, healthcare, and emergency services sectors nationwide.

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Turbine and Turbine Generator Set Units Manufacturing (333611)

SIC

Motors & Generators (3621), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ)

Keywords

• Diesel generators
• Mobile lighting towers
• Power generation equipment
• Solar hybrid lighting
• Backup power solutions

Headquarters

HQ city

Wangary

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diesel Generator Sales: Sale of diesel generators ranging from 8 kVA to 2475 kVA powered by various engine brands including Perkins, Cummins, Kubota, JCB, Scania, and Kohler. Equipment available in open, sound attenuated, or containerised configurations.
2. Mobile Lighting Tower Sales: Sale of LED mobile lighting towers including solar, hybrid, and diesel-powered options from ECO Range and T-ZERO Range. Exclusive Australian distributor for TRIME products.
3. Genuine Parts and Spare Parts: Over 4,000 individual line items for diesel generators and lighting towers. Includes Perkins, Cummins, Kubota, JCB, Leroy Somer, Stamford, and Deep Sea parts. Fast delivery Australia-wide.
4. Service and Maintenance: On-site mobile and in-house servicing, repairs, overhauls, scheduled maintenance, load bank testing, installations and commissioning. 24/7 telephone support available.
5. Cross Hire / Rental: Cross hire fleet available exclusively for rental companies (not end users). Equipment includes diesel generators, lighting towers, fuel tanks, and load banks.
6. Generator Accessories: Fuel tanks (500L to 100,000L), load banks (10 kW to 500 kW), and automatic transfer switches for diesel generators.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PR Power supplies industrial diesel generators (8 kVA to 2475 kVA) and mobile LED lighting towers (solar, hybrid, and diesel-powered) to mining, construction, oil & gas, healthcare, agriculture, and emergency services customers across Australia. The company holds exclusive Australian distribution rights for TRIME lighting towers and is an authorized national distributor for JCB and CPG Cummins diesel generators, complemented by over 4,000 genuine spare parts line items, service/maintenance, cross-hire rental for rental companies, and engineered custom solutions.

Product overview

PR Power is an Australian power generation and mobile lighting equipment supplier offering a comprehensive portfolio of diesel generators, solar/hybrid lighting towers, and related services. The core product lines include diesel generators ranging from 8 kVA to 2475 kVA (under PR Power, JCB, and CPG Cummins brands), LED mobile lighting towers in T-ZERO (solar/hybrid) and ECO ranges, solar hybrid and hybrid generators, battery packs, and accessories (fuel tanks, load banks, transfer switches). The company also provides engineered custom solutions, genuine parts/supply, cross-hire rental services, and used equipment. Key partnerships include exclusive Australian distribution of TRIME lighting towers and authorized national distribution of JCB diesel generators. Products serve mining, construction, oil & gas, healthcare, agriculture, emergency services, and civil applications across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• T-ZERO: Solar and hybrid lighting towers range featuring X-SOLAR, X-POLE, and X-HYBRID products for sustainable mobile lighting solutions
• ECO Range

Products and services

• Diesel Generators (8 kVA – 2475 kVA) Industrial diesel generators spanning 8 kVA to 2475 kVA, powered by Perkins, Cummins, Kubota, JCB, Scania, Kohler, and Yanmar engines. Available in open, sound attenuated, or containerised configurations for prime power, standby power, and critical operations across mining, construction, healthcare, agriculture, and emergency applications.
• ECO LED Mobile Lighting Towers High-efficiency LED mobile lighting towers featuring 6x160W, 4x320W, and 360-degree non-glare configurations. Includes the MINESPEC LED variant engineered for harsh mining operations with anti-corrosive galvanized steel canopies and low voltage 48V DC safety systems.
• X-SOLAR Solar Light Tower 100% solar-powered lighting tower with 4x100W LED lights providing 2,400m² light output with zero fuel consumption. Designed for year-round operation with up to 365 nights of continuous lighting capability and zero emissions.
• X-POLE Solar Light Tower Compact solar-powered pole light tower with 2x30W LED lights illuminating approximately 480m². Suited to smaller work areas and portable applications requiring zero emissions and silent operation.
• X-HYBRID Lithium Light Tower Hybrid lithium battery lighting tower combining battery and diesel power, featuring 6x100W LED lights with 3,000m² output and 455 hours run time in hybrid mode at 0.11L/h fuel consumption.
• X-BOX Hybrid Lighting Towers Container-style hybrid lighting tower combining lithium battery or AGM battery technology with diesel engine for sustained operation. Lithium variant offers up to 1050 hours run time; AGM variant features 6x150W LED lights with 3,800m² output and 608 hours run time.
• Solar Hybrid Generators Sustainable power systems combining solar panels, diesel generator, and lithium battery technology for remote locations with limited grid access. Features Yanmar engines and TRIME manufacturing integration.
• Hybrid Generators Diesel generator and lithium battery hybrid systems providing reliable sustainable power for remote locations, significantly reducing CO2 emissions, noise, and fuel consumption.
• Battery Packs / Energy Storage Systems Lithium battery technology energy storage systems for maximizing hybrid performance. Can be combined with external generators for hybrid systems. 100% silent and environmentally friendly.
• JCB Diesel Generators JCB-branded diesel generators powered by JCB Dieselmax, Kohler, or Scania engines, ranging from 9 kVA to 2475 kVA. Backed by manufacturer warranties.
• CPG Cummins Diesel Generators Cummins Power Generation branded generators ranging from 17 kVA to 350 kVA, providing reliable power generation solutions through PR Power's authorised Australian dealer status.
• Genuine Parts & Spare Parts Over 4,000 individual line items of genuine spare parts for diesel generators and lighting towers. Includes Perkins, Cummins, Kubota, JCB parts plus LED components, filters, belts, sensors, and electrical components, ready for dispatch from PR Power's branch network.
• Fuel Tanks Fully bunded fuel tanks ranging from 500L to 100,000L capacity. Includes fluid level dipsticks, stackable cube options, and configurable options for emergency relief vents and overfill protection.
• Load Banks Portable resistive load banks ranging from 10 kW to 500 kW for factory testing or remote site testing and commissioning of diesel generators.
• Automatic Transfer Switches Automatic transfer switches in single phase and three phase configurations with inbuilt controller and multiple control types including automatic, remote, and manual operation.
• Cross Hire Service Cross hire fleet service available exclusively to genuine equipment rental organisations, providing diesel generators, mobile lighting towers, fuel tanks, and load banks for hire. Equipment is maintained and tested before dispatch.
• Engineered Solutions Custom engineering services for diesel generators and lighting towers, including silencing, control panels, trailers, mains synchronizing, parallel genset application, fuel/load optimization, ultra-high temperature cooling, and 24-hour fuel tanks.
• Used Equipment Rigorously tested and serviced used lighting towers and related equipment. All units checked and in working condition, available for sale.

Quantifiable outcome

• 70% fuel savings with hybrid lighting towers compared to conventional diesel units
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• TRIMEcoreTechnology or IntegrationPR Power is the exclusive Australian distributor for TRIME - Europe's leading lighting tower manufacturer. TRIME produces solar, hybrid, and diesel-powered LED mobile lighting towers. This partnership enables PR Power to offer sustainable and energy-efficient lighting solutions with low emissions and long-term reliability to the Australian market.
• JCB Power ProductscoreChannel Partner/ Reseller/ DistributorPR Power is an authorised Australian national distributor for JCB diesel generators ranging from 9kVA to 2475kVA. JCB generators are powered by genuine Perkins, Kubota, or Cummins engines and are backed by manufacturer warranties.
• CPG CumminscoreChannel Partner/ Reseller/ DistributorPR Power is an official Australian dealer for CPG Cummins power systems. CPG Cummins diesel generators are part of the product range offering reliable power generation solutions.
• PerkinscoreTechnology or IntegrationGenuine Perkins engines and spare parts supplier. Perkins powers a significant portion of PR Power's diesel generator range from 10 kVA to 2475 kVA. PR Power supplies the full range of genuine Perkins engines and parts for agricultural, industrial and marine applications.
• CumminscoreTechnology or IntegrationCummins diesel engines power many PR Power generator models. PR Power is an authorised dealer for Cummins power systems in Australia.
• KubotamajorTechnology or IntegrationKubota engines power smaller kVA generator models (8-33 kVA range) in the PR Power product lineup. Kubota is one of the engine brands featured in PR Power's generator range.
• Hire and Rental Industry Association (HRIA)supportingOthersPR Power is a committed member of the Hire and Rental Industry Association (HRIA). They exhibit at HRIA events including HIRE26 and HIRE25.

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Energy Power Systems Australia (EPSA): Australian Caterpillar dealer and power generation distributor with national coverage of diesel generators and engine-driven systems. Operates the same authorized-distributor model as PR Power with Caterpillar's full industrial range.
• Aggreko: Global leader in temporary power generation, lighting towers, and mobile generators. Aggreko directly competes with PR Power's cross-hire rental fleet and large-format diesel generator offerings across mining and construction, albeit at significantly larger scale.
• Coates Hire: One of Australia's largest equipment rental companies with a substantial power generation and lighting tower fleet. Overlaps with PR Power in serving mining, construction, and infrastructure customers with diesel generators and mobile lighting.
• Atlas Copco Power Technique: Manufactures and distributes mobile lighting towers (HiLight range) and portable generators globally, including Australia. Competes directly with PR Power's ECO and T-ZERO lighting tower portfolios.
• Wacker Neuson: Manufacturer of mobile LED lighting towers and compact generators with direct sales in Australia. Overlaps with PR Power on construction and rental-channel lighting tower demand.

Regional players

• Bullivants: Australian distributor of lifting, rigging, and power generation equipment serving industrial and mining customers. Comparable go-to-market via authorized distribution, though with broader product categories beyond power.

Broad incumbents

• Generac Power Systems: Largest manufacturer of backup power generators globally, including industrial and commercial diesel systems. Competes with PR Power's higher-kVA product line and could expand its Australian footprint.
• Cummins Inc. (Power Generation): Global manufacturer of diesel generators and engine systems whose CPG brand PR Power distributes. As the OEM, Cummins could in theory bypass distributors in Australia, representing both a partner and a structural threat.

Emerging players

• Genelite: Australian-owned generator specialist selling diesel generators, power equipment, and lighting towers. Directly comparable in product range, though typically at smaller kVA classes than PR Power's industrial range.
• Makinex: Australian manufacturer of portable power products, lighting, and construction equipment. An emerging domestic competitor with overlapping portable power and hybrid offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pr-power-australia
• Facebookfacebook.com/prpower2008

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR Power