Dot IT
Dot IT is a privately-held, full-service digital marketing agency founded in 2003 serving SMEs globally from offices in Egypt, UAE, Spain, USA, and Estonia with branding, web design, SEO, digital advertising, and marketing consultation delivered via project-based engagements.
- Company typePrivate
- Founded2003
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dot IT does
Dot IT is a privately-held, full-service digital marketing agency founded in 2003 and headquartered in Cairo, Egypt. The company provides an integrated suite of marketing services rather than a unified software product, organized into four categories: Branding & Design (brand identity, corporate identity, graphic design); Website Solutions (web design and development, e-commerce solutions, website maintenance); Digital Marketing (search engine optimization across technical, local, international, and AI-Visibility variants; digital advertising across Google, Meta, LinkedIn, TikTok, Snapchat, and YouTube; and social media marketing and advertising); and Marketing Consultation (digital marketing strategy, marketing automation, content creation). Underlying delivery relies on standard third-party marketing platforms rather than proprietary technology; no patents, APIs, SDKs, or in-house AI models are disclosed. The agency serves primarily SMEs across 15+ verticals including healthcare, education, real estate, law firms, restaurants, technology, manufacturing, energy, logistics, retail, and e-residency companies, with named engagements including ClinIVoy, Zia Amelia, Tawwaly, Safe Solutions, FEDIS, Glimmr Homes Real Estate LLC, GOFICO, and Mohamed Nasser Law Firm.
Dot IT operates a project-based professional services revenue model with quote-driven engagements and productized package pricing across branding, website, e-commerce, social media, SEO/GEO, and website maintenance categories. Go-to-market is consultative direct sales supported by content marketing, eight-platform social presence, and free lead-generation tools (Website Grader, SEO Audit). The company delivers virtually from registered entities in Cairo, Dubai, Barcelona, Tallinn (Dot IT OÜ, the primary legal entity), and the USA, claiming 265+ clients, 380+ projects, and 2,180+ completed tasks over its 20+ year history, with disclosed outcomes including a 4,215% conversion increase for an education-sector client. Ownership is founder-controlled (CEO Mohamed Arafat), with no parent company, institutional investors, or external funding rounds identified.
Dot IT firmographics
Firmographics- Name
- Dot IT
- Legal name
- Dot IT OÜ
- Website
- https://dotit.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dot IT is a privately-held, full-service digital marketing agency founded in 2003 serving SMEs globally from offices in Egypt, UAE, Spain, USA, and Estonia with branding, web design, SEO, digital advertising, and marketing consultation delivered via project-based engagements.
- Ownership category
- akta.pro rank
Dot IT industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- Social Media Management, Scheduling & Community Tools (BPAMALAJ), Affiliate & Performance Creator Programs (BPAFAHAG), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
Keywords
Where Dot IT is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices5 records
Markets served
Dot IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services - Project Based: Digital marketing services delivered as project engagements including branding, web design, development, SEO, social media marketing, and digital advertising. Services offered through branded packages (Branding Packages, Website Packages, E-Commerce Packages, Social Media Packages, SEO & GEO Packages).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Dot IT product offering
Product offeringCore offering
Dot IT is a full-service digital marketing agency that designs, builds, and promotes brands and digital properties for SMEs across Egypt, UAE, Spain, USA, and Estonia. Its core services span branding and graphic design, web design/development and e-commerce build, search engine optimization (including AI visibility, technical, local, and international SEO), paid digital and social media advertising, organic social media marketing, digital marketing strategy, marketing automation, and content creation. Engagements are typically project-based and quote-driven, with bundled offerings such as Branding Packages, Website Packages, E-Commerce Packages, Social Media Packages, SEO & GEO Packages, and Website Maintenance Packages.
Product overview
Dot IT is a full-service digital marketing agency founded in 2003, offering a comprehensive suite of marketing services rather than a unified software product. The agency operates a services-based model organized into four main categories: Branding & Design (encompassing brand identity, corporate identity, and graphic design), Website Solutions (covering web design & development, e-commerce solutions, and website maintenance), Digital Marketing (including SEO with variants such as SEO AI Visibility, Technical SEO, Local SEO, and International SEO; digital advertising across multiple platforms; and social media marketing and advertising), and Marketing Consultation (comprising digital marketing strategy, marketing automation, and content creation). The company serves clients globally from registered offices in Cairo, Dubai, Barcelona, and Tallinn, with a focus on SMEs seeking ROI-driven digital marketing outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Design Brand identity development, corporate identity creation, and graphic design services that help businesses establish a distinctive visual presence. Target customers are SMEs seeking to define or refresh their brand identity.
- Website Solutions Comprehensive website services including design, development, e-commerce solutions, and ongoing maintenance to create functional, conversion-focused websites. Target customers are SMEs needing custom-built or maintained websites.
- Digital Marketing Services Full-spectrum digital marketing services encompassing SEO (including technical, local, international, and AI-driven SEO), paid digital advertising, and social media marketing and advertising across Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Snapchat, YouTube, and Google Ads. Target customers are SMEs seeking to grow online visibility and conversions.
- Marketing Consultation Strategic marketing advisory services including ROI-focused digital marketing strategy, marketing automation implementation, and content creation to convert knowledge into engaging narratives. Target customers are SMEs seeking senior-level strategic guidance.
Quantifiable outcome
- 265+ satisfied clients worldwide
- +4 more outcomes
Companies that use Dot IT
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Dot IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dot IT partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dot IT competitors and assessment
Company assessmentBroad incumbents
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, web design, PPC, social media, and content marketing to mid-market and enterprise clients globally. Directly comparable to Dot IT in service mix, but vastly larger in scale, headcount, and proprietary technology (MarketingCloudFX).
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, PPC, social media, and reputation management. Similar to Dot IT in offering breadth and SME-to-mid-market orientation, but operates from a US base with substantially larger headcount and broader geographic reach.
- Bruce Clay: Bruce Clay is an established SEO and digital marketing agency known for technical SEO, content, and paid media. Comparable to Dot IT in SEO-heavy service positioning and SME-to-mid-market client focus, with much stronger brand recognition in the US.
Direct peers
- Ignite Digital: Ignite Digital is a full-service digital marketing agency offering SEO, web design, PPC, and social media marketing. Closely matches Dot IT's services-led model and SME focus, though its primary market is Canada/North America rather than MENA.
- SEO Image: SEO Image is a digital marketing and SEO agency with similar service breadth (SEO, web design, social media, PPC) and a comparable mid-sized agency profile. Directly comparable on service offering and client-segment focus.
- United SEO: United SEO is a digital marketing agency focused on SEO, PPC, and web design serving SMEs and mid-market clients. Comparable to Dot IT in service mix and SME orientation.
- eDesign Interactive: eDesign Interactive is a full-service digital marketing and web design agency offering branding, web development, SEO, and content marketing. Comparable to Dot IT across the full service stack with a focus on mid-market B2B and B2C clients.
Regional players
- Digital Marketing Egypt (DME): DME is a regional digital marketing agency based in Egypt offering SEO, social media, web design, and digital advertising to MENA clients. Directly comparable on geography and core service offering to Dot IT's home market.
- Go-Gulf: Go-Gulf is a Dubai-based web design and digital marketing agency offering web development, SEO, and social media services. Directly comparable to Dot IT's Dubai operations in terms of service mix and regional client base.
Others
- Clutch Global Top Agencies: Clutch is the B2B ratings platform that has recognized Dot IT as a Top Advertising & Marketing Company in Egypt and a Game-Changing SEO Company. It functions as a peer ecosystem/lead-generation channel rather than a direct competitor, but materially shapes client acquisition dynamics for agencies like Dot IT.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dot IT social profiles
Digital presenceDot IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dot IT leadership team
Management profileNumber of profiles
Profiles1 record
Dot IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dot IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dot IT
What does Dot IT do?
Dot IT is a full-service digital marketing agency that designs, builds, and promotes brands and digital properties for SMEs across Egypt, UAE, Spain, USA, and Estonia. Its core services span branding and graphic design, web design/development and e-commerce build, search engine optimization (including AI visibility, technical, local, and international SEO), paid digital and social media advertising, organic social media marketing, digital marketing strategy, marketing automation, and content creation. Engagements are typically project-based and quote-driven, with bundled offerings such as Branding Packages, Website Packages, E-Commerce Packages, Social Media Packages, SEO & GEO Packages, and Website Maintenance Packages.
Is Dot IT a public or private company?
Dot IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dot IT founded?
Dot IT was founded in 2003. It employs 1 to 10 people.
Where is Dot IT based?
Dot IT is headquartered in Cairo, Egypt, in the Africa region.
How does Dot IT make money?
One revenue line is on record: professional Services - Project Based.
Who are Dot IT's main competitors?
Broad incumbents on record are WebFX, Thrive Internet Marketing Agency and Bruce Clay. Direct peers are Ignite Digital, SEO Image, United SEO and eDesign Interactive. Regional players are Digital Marketing Egypt (DME) and Go-Gulf. Clutch Global Top Agencies is listed as an others.
Does Dot IT have an API?
No public API is recorded for Dot IT.
What industry is Dot IT in?
Dot IT's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 541810 and its SIC code is 7311.