Flagology
Flagology is a direct-to-consumer e-commerce retailer of custom-printed decorative flags and home décor products, including garden flags, house flags, doormats, mailbox covers, and garden statuary. Products are printed to order in Davidson, NC, and sold primarily through flagology.com, Amazon, and Etsy to individual consumers seeking personalized and licensed-character home decoration.
- Company typePrivate
- Founded2013
- HeadquartersDavidson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flagology does
Flagology is a direct-to-consumer e-commerce company specializing in custom-printed decorative flags and complementary home décor products, founded in 2013 and headquartered in Davidson, North Carolina. The core catalog includes garden flags (12.5" x 18"), house flags (28" x 40"), doormats, magnetic mailbox covers, garden statuary, tea towels, and front door banners, with 3,459 SKUs spanning seasonal collections (Easter, Christmas, Valentine's Day, Mother's/Father's Day, 4th of July, Halloween, Thanksgiving, Hanukkah), patriotic themes, dog-breed designs, and licensed character lines from Disney, PEANUTS Worldwide, Thomas Kinkade Studios, Precious Moments, Marjolein Bastin, Gary Patterson, and Jim Shore. The company's underlying production capability is a proprietary outdoor fabric called Flagtastic™ Fabric, which enables double-sided printing with vibrant colors and 9-12 months of fade resistance; every product is printed to order at the Davidson facility with 7-10 business day delivery.
The business model is unit-based one-time purchase e-commerce. Standard garden flags retail from $19.99 to $24.99 (with a $2 upcharge for personalization), house flags $29.99 to $39.99, doormats around $49.99, mailbox covers $39.99-$44.99 (premium for licensed Disney and PEANUTS designs), and garden statuary $29.99 to $89.99. Distribution runs through the owned flagology.com storefront as the primary channel, supplemented by Amazon Marketplace and an Etsy shop (flagology.etsy.com). Marketing is concentrated on organic social (Facebook, Pinterest, Instagram, Twitter), an email newsletter offering a 20% welcome coupon (WELCOME20), and seasonal landing pages tied to the holiday calendar. The primary customer segment is individual consumers/homeowners seeking personalized or themed home decoration, with secondary use cases around pet-themed décor (particularly by breed), gift-giving for holidays, and memorial/keepsake personalization. The company operates as Flagology, LLC under the Fly My Photo LLC umbrella and has disclosed no external institutional funding.
Flagology firmographics
Firmographics- Name
- Flagology
- Legal name
- Flagology, LLC
- Website
- https://flagology.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flagology is a direct-to-consumer e-commerce retailer of custom-printed decorative flags and home décor products, including garden flags, house flags, doormats, mailbox covers, and garden statuary. Products are printed to order in Davidson, NC, and sold primarily through flagology.com, Amazon, and Etsy to individual consumers seeking personalized and licensed-character home decoration.
- Ownership category
- akta.pro rank
Flagology industry classification
Industry- Product category
- Custom Printed Flags & Home Décor
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats) (CRAIACAI)
- akta.pro secondary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
Keywords
Where Flagology is headquartered
LocationHeadquarters
- HQ city
- Davidson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flagology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Licensing/royalties are part of Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Direct Product Sales: One-time purchase model for custom printed flags and home décor products including garden flags, house flags, doormats, mailbox covers, garden statuary, and tea towels. Products are print-by-order, manufactured in North Carolina upon purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garden Flags (12.5" x 18") - Standard and Personalized options |
| Unit Pricing | Pay-as-you-go | House Flags (28" x 40") - Larger decorative flags |
| Unit Pricing | Pay-as-you-go | Doormats (18" x 30") - Indoor/outdoor use |
| Unit Pricing | Pay-as-you-go | Mailbox Covers - Magnetic fits standard mailboxes |
| Unit Pricing | Pay-as-you-go | Garden Statuary - Disney and PEANUTS themed statues and rocks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Flagology product offering
Product offeringCore offering
Flagology designs, prints, and sells custom decorative flags, doormats, mailbox covers, garden statuary, tea towels, and front door banners directly to consumers through its website and third-party marketplaces. All products are print-by-order and manufactured at the company's North Carolina facility, with optional personalization using customer-uploaded photos or custom text and designs drawn from licensed character and artist collections.
Product overview
Flagology is a custom printed flags and home decor e-commerce company offering a diverse portfolio of personalized and themed products. The core product lineup includes Garden Flags (12.5" x 18"), House Flags (28" x 40"), Doormats, Mailbox Covers, Garden Statuary, Tea Towels, and Front Door Banners—all custom printed to order at their North Carolina facility. The company differentiates through proprietary Flagtastic™ Fabric technology (double-sided printing with vibrant colors) and licensed artwork collaborations with Disney, PEANUTS, Thomas Kinkade, Precious Moments, and Marjolein Bastin. Personalization services allow customers to upload photos or add custom text to create unique items. Products are sold through their direct website as well as Amazon and Etsy marketplace channels, with delivery times of 7-10 business days for custom orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Garden Flags
Companies that use Flagology
Customer profileSegments3 records
Ideal customer profiles3 records
Flagology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flagology partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Flagology competitors and assessment
Company assessmentDirect peers
- Personalization Mall: Large direct-to-consumer personalized gifts and home décor retailer offering custom text and photo products across many of the same categories as Flagology (flags, doormats, garden signs, kitchen textiles). Most directly comparable competitor in the personalized home décor e-commerce space.
- CafePress: Custom print-on-demand marketplace selling personalized flags, doormats, garden décor, and home textiles with licensed character and artist content. Directly comparable business model: custom printing with licensed IP sold direct-to-consumer.
- Zazzle: Custom print marketplace offering personalized flags, garden décor, doormats, and home textiles including licensed character collections. Comparable on custom print-on-demand model, licensed content breadth, and consumer target.
- Carrot-Top Industries: Established US flag and banner manufacturer/retailer offering American flags, decorative flags, and custom banner printing. Comparable in flag category and custom printing, though more commercial/governmental skew vs Flagology's consumer home décor focus.
- Signs.com: Online custom sign and flag retailer offering personalized yard signs, house flags, and banners. Directly comparable on product form factor (outdoor flags and signs), customization model, and consumer target.
- BestFlag: Specialty online flag retailer offering custom and decorative flags for residential use. Directly comparable in product category (custom decorative flags), customer base (homeowners), and e-commerce channel mix.
Broad incumbents
- Annin Flagmakers: Largest US flag manufacturer (founded 1847) producing US flags, state flags, and decorative flags. Comparable product category but anchored in commodity flag production vs Flagology's custom-printed, licensed-character home décor positioning.
- Shutterfly: Large personalized products platform covering photo gifts, home décor, and custom prints. Comparable on personalization engine and direct-to-consumer custom product model, though broader portfolio and much larger scale.
- Vistaprint (Cimpress): Mass-market custom printing platform offering personalized signs, banners, and home goods. Comparable on custom print technology and direct-to-consumer model, but skews small-business marketing materials rather than personalized home décor.
- Oriental Trading: Mass-market party supplies and seasonal décor retailer carrying garden flags, doormats, and holiday home décor. Comparable on seasonal home décor assortment and gift-shopper customer segment, though less customization-heavy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Flagology social profiles
Digital presenceFlagology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flagology leadership team
Management profileNumber of profiles
Flagology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flagology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flagology
What does Flagology do?
Flagology designs, prints, and sells custom decorative flags, doormats, mailbox covers, garden statuary, tea towels, and front door banners directly to consumers through its website and third-party marketplaces. All products are print-by-order and manufactured at the company's North Carolina facility, with optional personalization using customer-uploaded photos or custom text and designs drawn from licensed character and artist collections.
Is Flagology a public or private company?
Flagology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flagology founded?
Flagology was founded in 2013. It employs 1 to 10 people.
Where is Flagology based?
Flagology is headquartered in Davidson, United States, in the North America region.
How does Flagology make money?
One revenue line is on record: direct Product Sales.
Who are Flagology's main competitors?
Direct peers on record are Personalization Mall, CafePress, Zazzle, Carrot-Top Industries, Signs.com and BestFlag. Broad incumbents are Annin Flagmakers, Shutterfly, Vistaprint (Cimpress) and Oriental Trading.
Does Flagology have an API?
No public API is recorded for Flagology.
What industry is Flagology in?
Flagology's product category is Custom Printed Flags & Home Décor. Its primary akta.pro industry code is CRAIACAI, Outdoor Décor & Garden Accents Retail (Yard Art, Planters Décor, Doormats), with a secondary code of CRAIACAD, Seasonal, Holiday & Party Home Décor Retail. Its NAICS code is 44424 and its SIC code is 5200.