What Ring Bell does

Ring Bell Co., Ltd. is a Japanese catalog gift company established in July 1987, headquartered in Tokyo and self-positioned as the leading player in Japan's catalog gift industry. The company curates more than 40,000 items across 30+ catalog formats, sold at price points ranging from approximately ¥3,190 for entry-level card-type catalogs to over ¥110,990 for premium Universe courses. Its core proposition is the catalog gift mechanism: a purchaser selects a catalog course priced at a relationship-appropriate value, and the recipient later chooses their preferred item from the curated selection. Occasion coverage spans weddings, bridal return gifts, childbirth, funerals and Buddhist memorial services, seasonal ochugen/oseibo, corporate milestones, and disaster preparedness, with each occasion supported by a dedicated catalog format and presentation service including free gift wrapping, mizuhiki decoration, and original message cards.

The technology platform combines a flagship e-commerce site (ringbell.co.jp) with digital catalog integration, an e-Gift email/SNS delivery system, a point-based Smart Gift ledger, and Ring Bell GIFT LIST — a social gifting service allowing senders to compose custom digital catalogs shared via LINE, Facebook, or email. Ring Bell operates a hybrid distribution model: the official online store, eight department store boutiques in premium locations (Matsuya Ginza, Seibu Ikebukuro, Kintetsu chains across Tokyo, Osaka, Nara, and Mie), a dedicated Ring Bell for Business B2B portal with invoice-based procurement, and a legacy fax/mail ordering channel for non-digital customers. Supplier ecosystem includes flagship collaborations with Disney, Starbucks, Imperial Hotel, and Hotel Okura, plus 45+ premium brands (Dean & DeLuca, Pierre Herme, Henri Charpentier, Godiva), media partnerships with Sarai, Fujin Koho, and Croissant magazines, and a 47CLUB consortium partnership with regional newspapers across all 47 prefectures.

Revenue is generated primarily through one-time catalog course purchases, supplemented by a Members Club 5% point program with partner credit card mileage integrations (JAL, d Card, EPOS), a Select Shop e-commerce platform for direct gourmet and goods sales, and corporate gifting contracts. The company holds ISO9001 quality management and Privacy Mark certifications, and serves both individual consumers across Japan and corporate clients for employee benefits, recognition awards, and sales promotion programs. No revenue figures, headcount, or external funding have been disclosed.

Name

Ring Bell

Legal name

RINGBELL CO., LTD.

Website

https://ringbell.co.jp

Company type

Private

Founded year

1987

Operating status

Operating

Ownership category

akta.pro rank

Product category

Catalog Gift Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

akta.pro secondary industry

Wedding Registry & Gift Management (HSACABAO)

Keywords

• Catalog gift services
• Gift retail
• Corporate gifting
• Premium food gifts
• Occasion gifts

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Catalog Gift Sales: Ring Bell generates revenue primarily through the sale of catalog gift products. Customers purchase catalog courses at various price points (ranging from approximately ¥3,190 to ¥110,990), and recipients select items from the catalog to receive directly. The company acts as both the catalog publisher and the product fulfillment provider.
2. Gourmet and Goods Direct Sales: Direct sales of premium food products and household goods through the Ring Bell Select Shop and '日本の極み' (Japan's Finest) premium collection, featuring high-quality regional specialties and luxury food items.
3. Membership Program (Points): Ring Bell Members Club offers 5% point rewards on purchases, with points redeemable for future purchases. New members receive 50 points upon registration. Partner credit cards (JAL, d Card, EPOS) offer additional mileage and point benefits.
4. Corporate/Business Gifting: B2B sales channel targeting corporations for employee benefits, anniversary gifts, sales promotion prizes, and business hospitality. Offers volume pricing, invoice-based payment (GMO Kakebarai), and online quotation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ring Bell is Japan's leading catalog gift company that sells curated catalog gift courses at price points from ¥3,190 to ¥110,990+. Purchasers buy a catalog gift "course" and recipients select their preferred items from a curated catalog of over 40,000 products spanning weddings, funerals, births, seasonal occasions, and corporate gifting. The company also operates digital gifting services (e-Gift, GIFT LIST), an online Select Shop with premium regional food and goods, and a dedicated corporate gifting portal with volume pricing and invoice-based payment.

Product overview

Ring Bell (リンベル) is Japan's leading catalog gift company offering a comprehensive portfolio of 30+ catalog gift products centered around its core catalog gift platform. The product ecosystem consists of: (1) Core catalog gifts including the standard Ring Bell Catalog Gift and Presantage large-format catalogs; (2) Premium catalogs such as The Premium and high-value Zodiac/Universe catalogs (50,000-100,000 yen); (3) Points-based Smart Gift system; (4) Experience catalogs for dining, hotel stays, and spa treatments; (5) Specialty food catalogs including Gourmet, Wine, Wagyu Beef, and regional selections like 47CLUB, Hokkaido/Kyushu Seven Stars, Yamagata, and Kagawa; (6) Brand collaboration catalogs featuring Disney, Sarai, Fujin Koho, and Croissant; (7) Digital/social gifting via GIFT LIST and email e-Gift services; (8) Card-type compact catalogs; (9) Disaster prevention SONAE catalog; and (10) Supporting services including art mizuhiki wrapping, custom message cards, and memorial greeting services. The company also operates a Select Shop e-commerce platform featuring the 'Japan's Finest' premium specialty sub-brand. Ring Bell serves occasions spanning weddings, funerals, baby celebrations, seasonal gifts (Ochugen, Oseibo), and corporate gifting through its for-business division.

Differentiator

Problem solved

Functional benefit

Brands

• リンベル ザ・プレミアム: Premium catalog gift line featuring high-quality lifestyle products with approximately 480 items
• リンベル スマートギフト
• プレゼンテージ
• バリューチョイス
• Disneyカタログギフトセレクション
• サライの贈り物
• 妇人画報×リンベル
• 47CLUB リンベル
• 七つ星ギフト
• 防災用品カタログ RING BELL SONAE
• リンベル GIFT LIST
• 美味百撰
• 葡萄酒カタログギフト
• カードはタイプのカタログギフト e-Gift

Products and services

• Ring Bell Catalog Gift (リンベル カタログギフト) The company's flagship standard catalog gift product, a long-seller since founding, allowing recipients to select their preferred items from a curated catalog across multiple price points and occasions including weddings, births, and general celebrations.
• Ring Bell Bridal (リンベル ブライダル) Long-selling wedding-specific catalog gift covering wedding return gifts (内祝い) and wedding gifts for guests (引出物), most beloved since the company's founding for bridal occasions.
• Presentage (プレゼンテージ) Large-format catalog with prominent photos and text designed for easy selection by elderly recipients and families, popular for weddings, housewarmings, and general celebrations.
• Ring Bell The Premium (リンベル ザ・プレミアム) Premium catalog gift featuring approximately 480 carefully selected items emphasizing design, functionality, and quality for lifestyle enrichment; available in multiple price tiers up to ¥50,000+.
• Ring Bell Smart Gift (リンベル スマートギフト) Point-based catalog gift system where recipients accumulate gift points that can be combined and used to select items from a dedicated exchange site or premium catalog book.
• Value Choice (バリューチョイス) Catalog gift allowing selection of carefully curated items as well as gift certificates and gift cards (VISA, JCB, UC, View merchandise tickets) for condolence and return-gift occasions.
• Choice Experience Gift (選べる体験ギフト) Experience-based catalog gift featuring restaurant dining vouchers, hotel stay vouchers, day-trip hot spring visits, and hotel spa treatments allowing recipients to choose experiential gifts.
• Gourmet Catalog Gift (グルメカタログギフト) Gourmet catalog featuring famous restaurants, popular sweets, traditional restaurants, and Wagyu beef selections for recipients who appreciate premium food gifts.
• Card Type Catalog (カードタイプカタログ) Compact card-format catalog gifts for easy gifting in bridal, premium, gourmet, and disaster-prevention styles.
• RING BELL SONAE Disaster Prevention Catalog (防災用品カタログ) Specialty catalog featuring emergency supplies and stockpile food items, allowing recipients to choose disaster preparedness items for their own household.
• Ring Bell GIFT LIST (リンベル GIFT LIST) Social gifting digital service allowing users to create custom digital catalog gifts by combining products from scratch and sharing them via social networking services.
• Disney Catalog Gift Selection (Disneyカタログギフトセレクション) Disney-themed catalog gift featuring exclusive Disney merchandise only available through this selection, marketed primarily for baby gifts and celebration occasions.
• Wine Catalog Gift (ワインカタログギフト) Japan's first specialized catalog featuring only direct-import wines from 6 European countries, including SAKURA Award winning wines.
• 47CLUB Ring Bell (47CLUB リンベル) Catalog gift featuring local delicacies curated by 47 regional newspapers from all 47 prefectures of Japan, a traveling gourmet catalog showcasing authentic regional products.
• Seven Stars Gift (七つ星ギフト) Premium regional catalog featuring Hokkaido and Kyushu delicacies, representing the definitive regional food selection from nationwide specialty fairs.
• STYLISH e-GIFT Compact digital gift for weddings where only a card is handed over at the ceremony, with recipients ordering items from a dedicated website using the code printed on the card.
• Memorial Catalog Gift (法要・香典返しカタログギフト) Memorial-specific catalog gift for condolence occasions, the most popular choice in the company's lineup for Buddhist memorial services and return gifts (香典返し).
• Bimi Hyappun 100 Delicacies (美味百撰) Premium gourmet catalog featuring 100 carefully selected delicacies from local specialties and skilled artisans' creations, emphasizing quality and authentic flavors.
• Universe Catalog Gift (¥100,000 Premium) Ultra-premium ¥100,000+ catalog gift offering high-value, high-sensibility items for truly special people and milestone anniversary occasions.
• Ring Bell Select Shop Online e-commerce shop delivering premium, quality products curated by Ring Bell buyers, featuring Japanese regional products and premium delicacies, including the Japan's Finest (日本の極み) premium sub-brand.
• Email e-Gift (メールで贈れるe-Gift) Online catalog gift sent via email, Facebook, or LINE without needing the recipient's physical address, enabling gifting using only online identity.
• Art Mizuhiki Service (アート水引サービス) Special gift wrapping service featuring hand-tied decorative cords designed by world-renowned mizuhiki designer Chie Nagaura, provided free of charge with catalog gifts.
• Original Message Card Service (オリジナルメッセージカードサービス) Custom message card service allowing customers to add personal photos and messages using various designed frames, free with catalog gift orders.
• Memorial Original Greeting Service (弔事用オリジナル挨拶状サービス) Professional creation of original memorial greeting cards featuring the deceased's profile, haiku, tanka, poems, or family letters for condolence occasions.
• Ring Bell for Business (Corporate Gifting Portal) Dedicated B2B corporate portal offering online quotation, invoice-based payment (GMO Kakebarai), volume ordering, and corporate-specific catalog selections for employee incentives, long-service awards, sales promotion prizes, and business hospitality gifting.

Quantifiable outcome

• 94% customer satisfaction rate among catalog gift recipients
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• DisneyflagshipGTM or Marketing PartnerDisney catalog gift collaboration featuring exclusive Disney-branded merchandise only available through Ring Bell. The selection includes Disney-themed gift items appealing to families with children and Disney enthusiasts, marketed primarily for baby gifts and celebration occasions.
• スターバックス (Starbucks)coreGTM or Marketing PartnerBrand collaboration offering Starbucks products as catalog gift items within Ring Bell's premium selections.
• 帝国ホテル (Imperial Hotel)coreGTM or Marketing PartnerPremium hospitality brand partnership featuring Imperial Hotel-branded gourmet items and food products in Ring Bell catalog selections.
• ホテルオークラ (Hotel Okura)coreGTM or Marketing PartnerLuxury hotel brand collaboration featuring Hotel Okura culinary products and gourmet selections in catalog gift offerings.
• 45以上の一流ブランド (45+ Premium Brands)coreGTM or Marketing PartnerRing Bell features over 45 premium brands including Dean & DeLuca, Pierre Herme, Henri Charpentier, Godiva, Wedgwood, Bodum, and others in their catalog gift selections, providing access to luxury goods as selectable items for gift recipients.
• 47CLUB (地方新聞社連合)coreStrategic or Co-development PartnerCollaboration with 47 local newspapers across Japan's 47 prefectures, each selecting local specialty foods for a 'traveling gourmet catalog' that showcases authentic regional products from each prefecture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Towne (タエ/株式会社タウナ): Towne (Tauna) is one of Japan's largest catalog gift companies alongside Ring Bell, operating with a similar wedding/bridal and formal occasion focus. Both companies compete head-to-head in catalog gift sales across Japan with overlapping product positioning, occasion coverage, and brand partnership models.
• Giftee (ギフティ): Giftee is a TSE-listed digital gifting platform that competes with Ring Bell's e-Gift and GIFT LIST services. Both operate in the Japanese gifting space and target B2C and B2B (corporate gift) needs, though Giftee is purely digital while Ring Bell spans physical and digital catalogs.
• LINE GIFT (LINE Corporation): LINE GIFT is a digital gifting service within LINE messaging that competes for address-less and SNS-based gifting occasions. It overlaps with Ring Bell's email/SNS Gift Delivery and STYLISH e-Gift in addressing modern, friction-free Japanese gifting transactions.

Regional players

• SouSou (そうそう/Kimono related): SouSou is a Kyoto-based Japanese lifestyle retailer offering curated gifts, tabi socks, and traditional goods. It overlaps with Ring Bell's Select Shop and 'Japan's Finest' premium positioning by curating premium Japanese specialty products targeted at gift and self-gifting occasions.

Emerging players

• Felissimo (フェリシモ): Felissimo is a long-established Japanese direct-to-consumer gift and lifestyle subscription retailer. It overlaps with Ring Bell on catalog-based product selection experiences and curated gift offerings, though Felissimo's subscription orientation differentiates its business model.
• Ikyu (一休 / Experience gift platform): Ikyu is a Japanese online platform specializing in premium hotel, dining, and experience bookings that overlap with Ring Bell's experience-based catalog gifts (restaurant vouchers, hotel stays, spa treatments). Both serve corporate and ceremonial gifting occasions through Japanese experience curation.

Broad incumbents

• Rakuten (Gifting category / 楽天ギフト): Rakuten operates a large gifting marketplace that offers catalog-style and digital gift options across Japan. As a broad e-commerce incumbent, it competes for gifting wallet share but lacks Ring Bell's curated, occasion-specific catalog depth and physical department-store presence.
• Amazon Japan (Gift Card / Catalog): Amazon Japan's gift card and curated gift offerings represent the broadest digital gifting alternative in Japan. Amazon competes for the digital gifting occasions Ring Bell targets, with scale advantages in fulfillment but less specialization in formal Japanese gift etiquette.

Others

• JTB (JTB Gift Experience): JTB offers experience-based gift catalogs including hotel stays, dining, and travel experiences that directly overlap with Ring Bell's 'Choice Experience Gift' range. Both serve corporate and personal gift occasions centered on Japanese lifestyle experiences.
• Fujingaho (婦人画報/Hearst): Fujingaho is a Hearst-published lifestyle magazine that has partnered with Ring Bell on a co-branded catalog gift. While currently a partner, the magazine's editorial authority in curated premium gifting represents an adjacent incumbent in the same premium curatorial gifting space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ringbell_gift
• Facebookfacebook.com/ringbell.gift
• Instagraminstagram.com/ringbell_gift

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ring Bell