Giftee
- Company typePublic
- Founded2010
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Giftee firmographics
Firmographics- Name
- Giftee
- Legal name
- giftee Inc.
- Website
- https://en.giftee.co.jp
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Giftee industry classification
Industry- Product category
- Digital Gifting Platform
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industries
- Corporate & Client Gifting Programs (HSACANAE), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)
Keywords
Where Giftee is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
Giftee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- eGift issuance fees: Transaction fees received from eGift issuing companies, calculated by multiplying the issuance amount of eGifts by a specific fee rate. Also includes fees from expired unused eGifts in certain cases.
- giftee for Business subscriptions: Revenue from corporate customers using eGift solutions for marketing campaigns, customer rewards, and employee incentives. Companies pay for access to send eGifts to consumers as promotional giveaways.
- eGift System SaaS: Monthly or usage-based fees from retail and F&B brands using the eGift System platform to issue and distribute digital gift vouchers through their own websites.
- Content partner commissions: Revenue share from 308 content partners offering over 4,600 eGift items. Partners include Starbucks, convenience stores, restaurants, and retailers across Japan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer eGift pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Giftee product offering
Product offeringCore offering
Giftee operates a digital gifting platform that enables consumers to send eGifts via email or LINE, and provides businesses with a SaaS-based eGift System to issue and sell digital gift vouchers redeemable at retail stores. The company also offers giftee for Business for corporate campaigns/rewards, the e-machi Platform for local governments, and studio giftee for professional gift planning services.
Product overview
Giftee operates as a digital gifting platform with four core services: giftee (C2C eGift service), eGift System (B2B gift sales system), giftee for Business (corporate incentive solution), and e-machi Platform (local revitalization platform). The company also offers studio giftee as a gift planning consultancy and giftee Box as a gift selection feature within the corporate solution. The architecture is platform-based with the eGift System serving as the underlying technology enabling issuance and distribution of digital vouchers, while the various service layers (consumer, business, government) build upon this core system.
Differentiator
Problem solved
Functional benefit
Brands
- giftee*: C2C eGift service enabling users to send casual gifts via email or LINE
- eGift System
- giftee for Business
- Welcome! STAMP
- STUDIO GIFTEE
- e-machi Platform
Products and services
- giftee A C2C eGift service that enables consumers to send digital gifts via email or LINE with messages of thank you, congratulations, or appreciation. Users can choose from a wide range of casual gifts redeemable at stores nationwide.
- eGift System A SaaS-based system that generates digital gift vouchers redeemable at retail stores, enabling companies to sell and distribute these vouchers via their own websites. Provides one-stop service from gift voucher generation to sales, report management, and support.
- giftee for Business A corporate solution enabling businesses to send eGifts as campaign giveaways or customer rewards via LINE or email. Includes giftee Box feature allowing recipients to select from multiple brand options.
- e-machi Platform A digital platform for local revitalization connecting people and communities. Supports local governments with solutions including digital tax payment, resident digital coupons, and electronic ticket issuance for tourism promotion.
- studio giftee A team of gift experience experts that helps companies, communities, and local governments build stronger connections through meaningful gifting moments that share stories and reflect company values.
- giftee Box A feature within giftee for Business where recipients can choose gifts from an eGift lineup of up to 500 types from 100 brands in Japan. Recipients receive gift points to exchange for eGifts across multiple brands.
Quantifiable outcome
- Over 619 million gifts sent cumulatively as of December 2025
- +4 more outcomes
Companies that use Giftee
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles1 record
Giftee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Giftee partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- Kyash Inc.coreCapital and business alliance. Kyash is a Japanese fintech company providing payment and money transfer services. The partnership aims to strengthen business synergies between the two companies in the digital gifting and payment space.
- Infcurion Inc.flagshipSTUDIO GIFTEE provided commemorative stock listing gifts for Infcurion's Tokyo Stock Exchange Growth Market listing. First initiative where STUDIO GIFTEE planned and provided stock listing commemorative gifts.
- YOUGotaGift.com Ltd.coreGiftee acquired 91% majority stake in YOUGotaGift, a digital gift card pioneer in the Middle East, particularly the GCC region. Strategic merger to expand internationally and strengthen leadership in regional digital gift card markets.
- Giftee Mekong Company Ltd.coreJoint venture between Giftee Malaysia and Mekong Communications for eGift operations in Vietnam. Established Giftee Mekong with full-scale operations from July 2021.
- Alpro Pharmacy Sdn BhdflagshipPartnership to deliver eGifts and digital vouchers exclusively to the healthcare community. Alpro Pharmacy integrated Giftee Malaysia's eGift System into 200 locations across Malaysia.
- Annam GourmetflagshipPremium food distribution chain in Vietnam partnered with Giftee Mekong to introduce eGift System, allowing gift voucher generation and redemption at stores.
- Häagen-Dazs MalaysiaflagshipPartnership with premium ice cream chain for all Malaysia stores. Häagen-Dazs integrated with Giftee Malaysia's eGift system for customer purchase and redemption nationwide.
- Fujifilm (Malaysia) Sdn. Bhd.flagshipPartnership to bring Fujifilm cameras and instax products to the gifting platform. Fujifilm Malaysia implemented Giftee Malaysia's eGift System with Instax Mini 11 as first product.
- TADA Network PTE.LTD.coreCapital and business alliance with Singapore-based loyalty and rewards platform provider. giftee invested in TADA to expand eGift platform business in Southeast Asia, combining giftee's eGift services with TADA's end-to-end loyalty solutions.
- Mekong Communications CorporationcoreVietnamese local Marcom agency as joint venture partner for Giftee Mekong establishment, bringing extensive network in F&B and retail industry.
- Mekong Communications Company Ltd.coreJoint venture partner for Vietnam operations. Mekong Communications, a Vietnamese Marcom agency, partnered with Giftee Malaysia to form Giftee Mekong Company Ltd. for eGift service expansion in Vietnam.
Scale indicators13 records
Recent moves10 records
Expansion highlights6 records
Giftee competitors and assessment
Company assessmentDirect peers
- Giftbit: Digital gift card SaaS platform focused on B2B rewards and incentives across many retail brands. Closely comparable to Giftee's eGift System and giftee for Business in serving enterprise incentive use cases.
- Sendoso: B2B sending platform combining physical and digital gifting for corporate sales, marketing, and customer success teams. Comparable to giftee for Business as a corporate gifting and incentive solution.
- Kakao (Kakao Gift): Korean super-app operator with Kakao Gift, a C2C/B2C digital gifting service closely mirroring Giftee's model inside the KakaoTalk ecosystem. Comparable in product, target use case, and messenger-integrated distribution model.
- Tango Card (Blackhawk Network): US-based digital gift card platform enabling businesses to send rewards and incentives across many brands. Comparable to giftee for Business and the eGift System as a B2B digital reward infrastructure provider.
- LY Corporation (LINE Gift): Operator of Japan's dominant messaging app LINE, which runs LINE Gift, a C2C digital gifting feature directly competing with giftee. Most comparable on consumer-facing casual gifting in the Japanese market and the most important platform dependency for Giftee.
Broad incumbents
- Blackhawk Network: Global leader in prepaid gift card and payment technology, owning Tango Card and major retail gift card distribution. Comparable as a much larger incumbent in the digital and physical gift card ecosystem.
- PayPay Corporation: Japan's dominant mobile payment app, increasingly bundling gift card, coupon, and reward features. Comparable as a super-app competitor that could integrate native gifting at scale.
- Rakuten Group: Japan-based e-commerce and fintech conglomerate operating Rakuten Gift and a broad loyalty points ecosystem. Comparable as an incumbent with gifting features embedded in a larger retail and payments platform.
- Amazon Japan (Gift Cards): Amazon's gift card and digital voucher program in Japan is a broad incumbent in digital gifting. Comparable as a closed-loop gift card issuer that competes for both consumer and corporate gifting demand.
Emerging players
- TADA Network: Singapore-based end-to-end loyalty and rewards platform and a strategic investor/partner of Giftee since 2021. Comparable as an emerging loyalty infrastructure player operating in adjacent Southeast Asian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Giftee social profiles
Digital presenceGiftee compliance and trust
Trust signalCompliance2 records
Giftee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giftee leadership team
Management profileNumber of profiles
Profiles10 records
Giftee subsidiaries and ownership
Company hierarchySubsidiaries8 records
Giftee funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giftee M&A and investment
M&A and investmentM&A3 records
Investments18 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giftee
What does Giftee do?
Giftee operates a digital gifting platform that enables consumers to send eGifts via email or LINE, and provides businesses with a SaaS-based eGift System to issue and sell digital gift vouchers redeemable at retail stores. The company also offers giftee for Business for corporate campaigns/rewards, the e-machi Platform for local governments, and studio giftee for professional gift planning services.
Is Giftee a public or private company?
Giftee is a public company. It is classified as public and is currently operating.
When was Giftee founded?
Giftee was founded in 2010. It employs 101 to 250 people.
Where is Giftee based?
Giftee is headquartered in Tokyo, Japan, in the Asia region.
How does Giftee make money?
Four revenue lines are on record. eGift issuance fees are the primary driver. The others are giftee for Business subscriptions, eGift System SaaS and content partner commissions.
Who are Giftee's main competitors?
Direct peers on record are Giftbit, Sendoso, Kakao (Kakao Gift), Tango Card (Blackhawk Network) and LY Corporation (LINE Gift). Broad incumbents are Blackhawk Network, PayPay Corporation, Rakuten Group and Amazon Japan (Gift Cards). TADA Network is listed as an emerging player.
Does Giftee have an API?
No public API is recorded for Giftee.
What industry is Giftee in?
Giftee's product category is Digital Gifting Platform. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of HSACANAE, Corporate & Client Gifting Programs. Its NAICS code is 45942 and its SIC code is 6200.