D&X
D&X Ltd. (D&X London / D&X Wholesale) is a UK-based B2B wholesale fashion jewellery supplier founded in 2008, distributing hand-finished jewellery, hair accessories, displays, and packaging to over 4,000 high street stores, department stores, and independent boutiques across Europe via a Shopify trade storefront, field sales reps, and trade shows.
- Company typePrivate
- Founded2008
- HeadquartersKent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What D&X does
D&X Ltd. (trading as D&X London / D&X Wholesale) is a UK-headquartered B2B wholesale fashion jewellery supplier founded in 2008 and based in Belvedere, Kent. The company sources and distributes rings, earrings, bracelets, necklaces, brooches, jewellery sets, boxed jewellery, hair accessories, display units, and packaging to high street stores, department stores, and independent boutiques across Europe and beyond, operating behind a trade-account-only Shopify storefront (dandx.co.uk). It maintains 22 named design collections (Alesha, Ariana, Asteria, Audrey, Cora, Donna, Edith, Elizabeth, Emily, Eternal, Gaia, Geo, Iris, Kahina, Keira, Kylie, Memories, Monet, Naomi, Sweetheart, Venus, Vibes, Zaha) plus a Memories sub-brand, with each piece hand-finished by an in-house design team, and claims to stock designs in over 4,000 businesses worldwide. Its go-to-market combines the Shopify e-commerce platform with a UK and Ireland field sales-rep network, presence at the Spring Fair and Autumn Fair trade shows at NEC Birmingham, and inside-sales ordering via email and phone. Revenue is generated through one-time wholesale purchase orders subject to a £100 minimum order value and tiered free-shipping thresholds (£300 UK/Ireland/Western Europe, £600 Eastern Europe, £800 remote European destinations), with bespoke production available for high-volume customers. The company is privately held, employee-count band 11–50, with no disclosed institutional funding.
D&X firmographics
Firmographics- Name
- D&X
- Legal name
- D&X Ltd.
- Website
- https://dandx.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D&X Ltd. (D&X London / D&X Wholesale) is a UK-based B2B wholesale fashion jewellery supplier founded in 2008, distributing hand-finished jewellery, hair accessories, displays, and packaging to over 4,000 high street stores, department stores, and independent boutiques across Europe via a Shopify trade storefront, field sales reps, and trade shows.
- Ownership category
- akta.pro rank
D&X industry classification
Industry- Product category
- Wholesale Fashion Jewellery
- SIC
- Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Fashion/Costume Jewelry Manufacturing (CRAKAIAB)
Keywords
Where D&X is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
D&X business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel
Revenue model
- Wholesale Fashion Jewellery Sales: B2B wholesale fashion jewellery sales to trade customers including high street stores, department stores, and independent boutiques. Customers must register for a trade account to view products, pricing, and place orders. Minimum order value of £100 applies.
- Customised Jewellery Orders: Customised pieces provided for high-volume wholesale orders upon request, offering additional revenue from bespoke product manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale B2B pricing with volume-based free shipping thresholds |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
D&X product offering
Product offeringCore offering
D&X is a wholesale fashion jewellery and accessories supplier operating as a B2B trade platform. The company designs, sources, and distributes hand-finished fashion jewellery including rings, earrings, bracelets, necklaces, brooches, and jewellery sets, alongside hair accessories, display units, and packaging. Products are organised into 22+ branded collections (Asteria, Donna, Elizabeth, Eternal, Geo, Memories, etc.) and sold to high street stores, department stores, and independent boutiques worldwide through a trade-account e-commerce platform, sales reps, and trade shows.
Product overview
D&X is a wholesale fashion jewellery supplier operating as a single unified product offering through their Shopify-based e-commerce platform. Their core product portfolio consists of fashion jewellery including rings, earrings, bracelets, necklaces, brooches, and jewellery sets, complemented by hair accessories, display units, and packaging materials. The company offers approximately 23 named jewellery collections (Asteria, Donna, Elizabeth, Eternal, Geo, Memories, and others) as sub-brands, each featuring distinctive designs. All jewellery is hand-finished and the company supplies high street stores, department stores, and independent boutiques, with distribution to over 4,000 businesses worldwide. Customisation for high-volume wholesale orders is available upon request.
Differentiator
Problem solved
Functional benefit
Brands
- Memories: Sub-brand collection of fashion jewellery sold alongside D&X at trade shows (appears at Spring Fair and Autumn Fair at NEC Birmingham).
- Asteria
- Donna
- Elizabeth
- Eternal
- Geo
Products and services
- Fashion Jewellery Wholesale fashion jewellery including rings, earrings, bracelets, necklaces, brooches, and jewellery sets. The company supplies high street stores, department stores, and independent boutiques with fashion jewellery and accessories.
- Hair Accessories Hair accessories including hair clips, hair slides, and geometric barrettes, often featuring crystals and pearls, sold wholesale to retailers.
- Display Units Display units and stands for showcasing jewellery in retail environments, supplied to wholesale trade customers.
- Packaging Jewellery packaging materials supplied for retail presentation of fashion jewellery.
- Boxed Jewellery Pre-packaged boxed jewellery items ready for retail sale, supplied wholesale to trade customers.
- Customised Wholesale Jewellery Orders Bespoke customised jewellery pieces provided for high-volume wholesale orders upon request, serving unique client requirements not met by standard product lines.
Quantifiable outcome
- Stocked in over 4,000 businesses worldwide
Companies that use D&X
Customer profileSegments3 records
Ideal customer profiles3 records
D&X technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
D&X partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
D&X competitors and assessment
Company assessmentDirect peers
- Jon Richard: UK-based wholesale fashion jewellery brand supplying high street and independent retailers with branded collections — a near-direct comparable in product category, customer base (UK department stores and boutiques), and B2B wholesale model.
- Kit Heath: British designer and wholesale supplier of fashion and sterling silver jewellery to multi-brand retailers and boutiques in the UK and internationally — directly comparable designer-led wholesale model with similar trade account terms.
- Bill Skinner: UK designer and manufacturer of wholesale fashion jewellery with named collections stocked in department stores and boutiques — comparable in-house design, branded collection strategy, and B2B wholesale distribution.
- Pilgrim Jewellery: Scandinavian-origin wholesale fashion jewellery brand selling through multi-brand retailers across Europe — comparable B2B wholesale motion, fashion-forward collection cadence, and European retailer customer base.
- Dyrberg/Kern: Danish designer wholesale fashion jewellery brand distributed globally through fashion boutiques and department stores — directly comparable designer-led wholesale model and pan-European retail customer base.
- Ania Haie: London-based wholesale fashion jewellery brand supplying multi-brand boutiques and online retailers with trend-led, fine-feel pieces at accessible price points — closely comparable target customer, product positioning, and B2B wholesale GTM.
- Buckley Jewellery: UK wholesale fashion jewellery supplier to independent retailers with branded collections — comparable B2B wholesale model, trade account minimums, and high-street/independent boutique customer base.
- Chrysalis Jewellery: UK-based wholesale fashion jewellery distributor supplying independent gift shops, boutiques, and tourist retailers — directly comparable B2B wholesale distribution model and independent-retailer customer base.
Regional players
- Nomination Italy: Italian composable jewellery brand with strong wholesale presence across European fashion retailers — comparable wholesale fashion jewellery category and boutique/department store distribution, but with primary geographic strength in Southern Europe.
Emerging players
- Missoma: London-based demi-fine and fashion jewellery brand with both DTC and selective wholesale distribution — adjacent competitor targeting the same end consumer via multi-brand retailers, with growing wholesale ambitions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
D&X social profiles
Digital presenceD&X financial estimates
Financial estimateRevenue estimate
Valuation estimate
D&X leadership team
Management profileNumber of profiles
D&X funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D&X M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D&X
What does D&X do?
D&X is a wholesale fashion jewellery and accessories supplier operating as a B2B trade platform. The company designs, sources, and distributes hand-finished fashion jewellery including rings, earrings, bracelets, necklaces, brooches, and jewellery sets, alongside hair accessories, display units, and packaging. Products are organised into 22+ branded collections (Asteria, Donna, Elizabeth, Eternal, Geo, Memories, etc.) and sold to high street stores, department stores, and independent boutiques worldwide through a trade-account e-commerce platform, sales reps, and trade shows.
Is D&X a public or private company?
D&X is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D&X founded?
D&X was founded in 2008. It employs 11 to 50 people.
Where is D&X based?
D&X is headquartered in Kent, United Kingdom, in the Europe region.
How does D&X make money?
Two revenue lines are on record. Wholesale Fashion Jewellery Sales are the primary driver. The others are customised Jewellery Orders.
Who are D&X's main competitors?
Direct peers on record are Jon Richard, Kit Heath, Bill Skinner, Pilgrim Jewellery, Dyrberg/Kern, Ania Haie, Buckley Jewellery and Chrysalis Jewellery. Nomination Italy is listed as a regional player. Missoma is listed as an emerging player.
Does D&X have an API?
No public API is recorded for D&X.
What industry is D&X in?
D&X's product category is Wholesale Fashion Jewellery. Its primary akta.pro industry code is CRAKAIAB, Fashion/Costume Jewelry Manufacturing. Its SIC code is 3960.