Ania Haie
Ania Haie is a UK-based direct-to-consumer fashion jewelry brand selling 925 sterling silver and 14kt gold-plated earrings, necklaces, bracelets, rings, and charms across 50+ countries via Shopify storefronts and a wholesale portal, targeting fashion-conscious women seeking stackable, trend-driven accessories at accessible price points.
- Company typePrivate
- Founded2018
- HeadquartersBridgwater, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ania Haie does
Ania Haie is a UK-based direct-to-consumer fashion jewelry brand operating primarily through a Shopify storefront at aniahaie.com, with a dedicated US storefront and a separate wholesale portal. Its core assortment consists of earrings, necklaces, bracelets, rings and interchangeable Pop Charms, manufactured predominantly in 925 sterling silver with 14kt gold plating or rhodium plating, priced from £15 for charms to £915 for solid 14kt gold pieces in its Fine Jewellery Collection, with the majority of plated jewelry falling under £200. The portfolio is organized into nine themed sub-collections (Pop Charms, Pearl of Wisdom, Glam Rock, Modern Minimalism, Trailblazer, Melodic Poet, Chic Creator, Pearl Power, Fairy Dust) that share the same supply chain but target different style aesthetics, reinforcing a stacking and layering purchase philosophy.
The business model is one-time purchase DTC commerce with no subscription or membership component, complemented by digital gift cards in seven denominations (£10–£100) and a £1 gift wrap service. Distribution is omnichannel in a lightweight sense: owned e-commerce storefronts for end consumers (aniahaie.com, us.aniahaie.com), a wholesale portal (aniahaie.net) targeting mid-market buyers, and Klarna buy-now-pay-later integrated at checkout to reduce purchase friction. Shipping is offered to 50+ countries including the US, UK, Ireland, Switzerland, Canada and the full EU. Marketing is social-first (Instagram, Facebook, Pinterest, Twitter/X, YouTube) supported by a 10% first-order email capture incentive.
The target customer is fashion-conscious women seeking trend-driven, stackable jewelry at accessible price points, with a secondary gifting occasion supported by curated gift collections and gift-wrapping. The brand offers a one-year guarantee on all jewelry as its primary stated quality assurance. No revenue, headcount, funding, management team or parent company is disclosed in the available data, and no AI/ML capabilities, APIs or proprietary technology beyond the Shopify stack are referenced.
Ania Haie firmographics
Firmographics- Name
- Ania Haie
- Legal name
- Ania Haie
- Website
- https://aniahaie.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ania Haie is a UK-based direct-to-consumer fashion jewelry brand selling 925 sterling silver and 14kt gold-plated earrings, necklaces, bracelets, rings, and charms across 50+ countries via Shopify storefronts and a wholesale portal, targeting fashion-conscious women seeking stackable, trend-driven accessories at accessible price points.
- Ownership category
- akta.pro rank
Ania Haie industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (45831)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industries
- Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE), Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where Ania Haie is headquartered
LocationHeadquarters
- HQ city
- Bridgwater
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ania Haie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Jewelry Product Sales: One-time purchase model for fashion jewelry including earrings, necklaces, bracelets, rings, and charms across multiple price points from £15 to £915. Primary revenue stream through direct-to-consumer e-commerce.
- E-Gift Cards: Digital gift cards sold in denominations of £10, £20, £25, £40, £50, £75, and £100. Delivered via email with redemption instructions.
- Gift Wrapping Service: Premium gift packaging service at £1.00 per order, including hand-tied ribbon finished gift bag placed in secure delivery box.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Gift Wrapping |
| Unit Pricing | Pay-as-you-go | Fashion Jewelry Range |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ania Haie product offering
Product offeringCore offering
Ania Haie designs, manufactures, and sells fashion-inspired jewelry including earrings, necklaces, bracelets, rings, and interchangeable charms under its own brand through direct-to-consumer e-commerce. Products are primarily crafted from 925 sterling silver with 14kt gold plating or rhodium plating, with a new solid 14kt gold fine jewelry line, and are sold alongside e-gift cards and a gift wrapping service.
Product overview
Ania Haie is a fashion-inspired jewellery brand offering a unified portfolio of gold and silver-inspired accessories. The core product line consists of earrings, necklaces, bracelets, and rings crafted primarily from 925 sterling silver with 14kt gold plating or rhodium plating, complemented by an expanding range of interchangeable charms and accessories. The brand operates through multiple themed sub-brand collections (Pop Charms, Pearl of Wisdom, Glam Rock, Modern Minimalism, Trailblazer, Melodic Poet, Chic Creator, Pearl Power, Fairy Dust) that share the same e-commerce platform and manufacturing approach but target different style aesthetics. Additional revenue streams include E-Gift Cards and Gift Wrapping services. The company positions itself as a fashion-forward alternative to fine jewellery, emphasizing stackability, layering, and trend-driven design at accessible price points.
Differentiator
Problem solved
Functional benefit
Brands
- Pearl of Wisdom: A collection embodying runway luxury with vintage-inspired twist, featuring baroque fresh water pearls and asymmetrical details
- Modern Minimalism
- Pop Charms
- Glam Rock
- Pearl Power
- Chic Creator
- Melodic Poet
- Trailblazer
- Fine Jewellery Collection
Companies that use Ania Haie
Customer profileSegments2 records
Ideal customer profiles3 records
Ania Haie technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ania Haie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnasupportingPayment provider enabling buy-now-pay-later functionality on the e-commerce platform, allowing customers to spread payments over time.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ania Haie competitors and assessment
Company assessmentDirect peers
- Gorjana: US-based DTC lifestyle jewelry brand specializing in layering pieces and everyday wear at accessible price points. Comparable in product philosophy and online-first retail model.
- Missoma: UK-based DTC fashion jewelry brand selling demi-fine, layered, and stacking pieces in gold-plated and silver collections. Closest direct competitor to Ania Haie in positioning, customer base, and product mix.
- Astrid & Miyu: London-based contemporary jewelry brand with a strong DTC and physical retail presence. Comparable in target demographic, plating-based product approach, and stackable aesthetic.
- Baublebar: US DTC fashion jewelry brand focused on trendy, stackable, and personalized pieces at accessible price points. Closely comparable in assortment philosophy and gift-driven marketing.
- Monica Vinader: British demi-fine jewelry brand with a strong DTC and retail presence. Directly overlaps with Ania Haie's plated sterling silver / 14kt gold positioning and similar fashion-conscious women target.
- Edge of Ember: UK sustainable fine jewelry brand with a DTC focus and recycled-metal narrative. Comparable in sustainability positioning and direct-to-consumer stackable collections.
- Mejuri: Canadian DTC fine and fashion jewelry brand targeting younger consumers with stackable, on-trend pieces at accessible price points. Operates a similar product-led-growth, social-first model.
Broad incumbents
- Pandora: Global jewelry incumbent with a famous modular charm bracelet system and broad retail footprint. Overlaps with Ania Haie's Pop Charms modular accessory model and stacking philosophy but at much larger scale and broader price range.
- Kay Jewelers: US mass-market jewelry retailer offering fine and fashion jewelry across all major categories. Reflects the broader traditional jewelry retail landscape Ania Haie competes against in gifting and occasion-driven purchases.
Others
- Etsy: Global marketplace where independent jewelry brands and artisans reach consumers. Functions as an alternative discovery channel for the same fashion-conscious gift and personalized jewelry buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ania Haie social profiles
Digital presenceAnia Haie compliance and trust
Trust signalCompliance1 record
Ania Haie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ania Haie leadership team
Management profileNumber of profiles
Ania Haie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ania Haie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ania Haie
What does Ania Haie do?
Ania Haie designs, manufactures, and sells fashion-inspired jewelry including earrings, necklaces, bracelets, rings, and interchangeable charms under its own brand through direct-to-consumer e-commerce. Products are primarily crafted from 925 sterling silver with 14kt gold plating or rhodium plating, with a new solid 14kt gold fine jewelry line, and are sold alongside e-gift cards and a gift wrapping service.
When was Ania Haie founded?
Ania Haie was founded in 2018. It employs 51 to 100 people.
Where is Ania Haie based?
Ania Haie is headquartered in Bridgwater, United Kingdom, in the Europe region.
How does Ania Haie make money?
Three revenue lines are on record. Jewelry Product Sales are the primary driver. The others are E-Gift Cards and gift Wrapping Service.
Who are Ania Haie's main competitors?
Direct peers on record are Gorjana, Missoma, Astrid & Miyu, Baublebar, Monica Vinader, Edge of Ember and Mejuri. Broad incumbents are Pandora and Kay Jewelers. Etsy is listed as an others.
Does Ania Haie have an API?
No public API is recorded for Ania Haie.
What industry is Ania Haie in?
Ania Haie's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKABAC, Designer/Artisan Fashion Jewelry (Independent Brands). Its NAICS code is 339910 and its SIC code is 3960.