What Pinpoint HRM does

Pinpoint HRM Pty Ltd is a privately held Australian professional services firm headquartered in South Yarra, Melbourne, with a secondary office in Sydney. Founded in 2004 by Craig Aunger (current Managing Director), it operates as a niche HR technology project consultancy serving enterprise and mid-market clients across Australia and New Zealand. The company does not develop proprietary software; instead it delivers end-to-end advisory and implementation services for four third-party HR technology platforms — Cornerstone OnDemand (talent management), Dayforce/Ceridian (HCM), Oracle HCM Cloud, and Humanforce (workforce management for shift-based workforces) — across four lifecycle phases: Evaluate, Prepare, Implement, and Realise.

Its service portfolio is organized into four platform-aligned consulting practices (Cornerstone Consulting, Dayforce Consulting, Humanforce Consulting, Oracle Consulting), with senior practitioners leading each practice (e.g., Stephen Guest as Head of Oracle Practice, Lynette Redward as Head of Advisory). Pinpoint's go-to-market is direct enterprise engagement supplemented by vendor referral flow from its platform partnerships, with marketing amplified through a content-led motion (Pinsights newsletter, Pinpoint Podcast, downloadable guides, joint webinars, and presence at Oracle Cloud Summit, Cornerstone Connect, and Dayforce Summit). Named enterprise clients include Viva Energy, Breville Group, Homestyle Aged Care, Synlait Milk, Silver Fern Farms, Carey Baptist Grammar, MinterEllison, TAL Australia, Greater Bank, and ECMS.

Revenue is generated through project-based professional services engagements priced on scope, duration, and team composition, with multi-year contract cadence typical for implementation and optimization work. The firm has delivered over 850 HR technology projects since inception, currently services 100+ concurrent client engagements and works with 300+ customers annually, and has received vendor recognition including Dayforce ANZ Implementation Partner of the Year 2022 and Dayforce Project of the Year APJ 2025. The company is bootstrapped, with no disclosed parent, subsidiaries, or external institutional investment.

Name

Pinpoint HRM

Legal name

Pinpoint HRM Pty Ltd

Website

https://pinpointhrm.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Pinpoint HRM is a privately held Australian HR technology consulting firm that designs and delivers vendor implementation, advisory, and optimization projects for Dayforce, Oracle HCM Cloud, Cornerstone OnDemand, and Humanforce, serving enterprise and mid-market clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

HR Technology Consulting

NAICS

Human Resources Consulting Services (541612), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industry

HR Strategy & Operating Model Design (BPACAJAA)

Keywords

• HR technology consulting
• HCM implementation services
• Workforce management advisory
• Cloud HR transformation
• HR system implementation

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. HR Technology Consulting Services: Pinpoint HRM generates revenue through professional consulting services for HR technology projects. Services include vendor evaluation and selection, pre-implementation planning, implementation delivery, and post-go-live optimization. Revenue is project-based and engagement-based, typical of professional services firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pinpoint HRM provides end-to-end HR technology consulting and implementation services across four platform-aligned practices: Cornerstone OnDemand, Dayforce (Ceridian), Humanforce, and Oracle HCM Cloud. Engagements span the full project lifecycle—vendor evaluation and selection, pre-implementation readiness, implementation delivery, and post-go-live optimization—delivered to enterprise and mid-market clients across Australia and New Zealand.

Product overview

Pinpoint HRM is a professional services company — not a software product vendor. It does not offer a single unified product or platform-plus-modules architecture. Instead, it provides end-to-end HR tech consulting and implementation services across four specialized consulting practices, each aligned to a major HR technology platform: Cornerstone OnDemand (talent management), Dayforce (HCM), Humanforce (workforce management), and Oracle HCM Cloud. Services span the full project lifecycle: vendor evaluation and selection, pre-implementation readiness, implementation delivery (as prime partner or team extension), and post-go-live optimization. The company has delivered over 850 HR technology projects since 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornerstone Consulting Advisory and implementation consulting services for Cornerstone OnDemand's AI-powered, unified talent management suite, covering learning and development, performance management, compliance management, and workforce planning. Delivered to enterprise organizations seeking specialist implementation support for Cornerstone platforms.
• Dayforce Consulting Advisory and implementation consulting services for Dayforce's single-platform HCM solution encompassing HR, payroll, benefits, workforce management, and talent optimization. Delivered to enterprise clients including Viva Energy, Homestyle Aged Care, and Lutheran Aged Care, with Pinpoint recognized as Dayforce ANZ Implementation Partner of the Year 2022 and Dayforce Project of the Year APJ 2025.
• Humanforce Consulting Advisory and implementation consulting services for Humanforce's workforce management, payroll, and HR platform designed for shift-based, hourly, and mobile workforces. Delivered under a strategic partnership announced November 2023, making Pinpoint Humanforce's first established advisory and customer success services provider.
• Oracle Consulting Advisory and implementation consulting services for Oracle HCM Cloud, supporting Core HR, Recruitment, Performance, and Compensation modules. Delivered to enterprise clients including Synlait Milk (delivery accelerated from 12 months to 27 weeks) and Carey Baptist Grammar School (MyCarey implementation).

Quantifiable outcome

• Over 850 HR tech projects successfully delivered since 2004
• +7 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HumanforcecoreStrategic or Co-development Partner · 1 November 2023Strategic partnership announced November 2023 bringing together Humanforce's HCM solutions with Pinpoint's HR tech project expertise to deliver enhanced customer experiences for Australian organizations with shift-based and frontline workforces. Humanforce supports over 650,000 employees globally with its full stack HCM suite. Pinpoint manages business transformation and technology implementations for the Humanforce product suite. This is Humanforce's first agreement with a well-established advisory and customer success services provider.
• Cornerstone OnDemandcoreImplementation/ SI/ Consulting PartnerCornerstone OnDemand is an AI-powered, unified talent management suite partner. Pinpoint delivers implementation consulting for Cornerstone solutions covering learning and development, performance management, compliance management, and workforce planning. Multiple client implementations completed including ECMS, Melbourne Racing Club, and others.
• Oracle HCM CloudcoreImplementation/ SI/ Consulting PartnerOracle HCM Cloud is the HR technology platform for which Pinpoint provides implementation consulting. Pinpoint has delivered multiple Oracle implementations including Synlait Milk (Core HR, Recruitment, Performance, Compensation in 27 weeks) and Carey Baptist Grammar School (Oracle HCM Cloud - MyCarey). Oracle partnership highlighted at Oracle Cloud Summit 2023.
• Dayforce (Ceridian)coreImplementation/ SI/ Consulting PartnerDayforce is a cloud HR platform for which Pinpoint serves as a key implementation partner in ANZ. Pinpoint was awarded Dayforce ANZ Implementation Partner of the Year 2022 and Dayforce Project of the Year Award APJ 2025. Multiple large-scale implementations delivered including Viva Energy, Homestyle Aged Care, Lutheran Aged Care, and others.
• KLIQ InteractiveminorOthersWebsite development partner credited for Pinpoint HRM's website design and development. Minor operational partnership for digital presence.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Deloitte (HR Transformation practice): Deloitte's Human Capital practice offers end-to-end HR technology advisory and implementation across Workday, SAP SuccessFactors, Oracle HCM, and other platforms globally and in ANZ. Overlaps with Pinpoint on large enterprise HR transformation deals but competes at much larger scale and broader service scope.
• KPMG (People & Change practice): KPMG's People & Change advisory and HR transformation services compete for the same enterprise HCM implementation mandates in ANZ. Similar full-lifecycle delivery but with broader consulting portfolio and global delivery centres.
• Accenture (Talent & HR practice): Accenture's Talent & HR / HR Transformation practice delivers large-scale HCM implementations (SAP, Workday, Oracle) globally including ANZ. Direct competitor for big enterprise transformation mandates; Pinpoint positions as a nimbler alternative for mid-complexity work.
• PwC (People & Organisation): PwC's People & Organisation practice provides HR technology strategy and implementation advisory across major platforms. Overlaps with Pinpoint's vendor selection, implementation delivery, and change management offerings at the enterprise tier.
• IBM Consulting (HR Transformation): IBM Consulting delivers large enterprise HCM transformation projects across SAP, Workday, and Oracle globally. Competes with Pinpoint for enterprise clients in regulated industries where IBM has deep delivery capability.

Direct peers

• Slalom: Slalom is a global consulting firm with a strong HR/workforce technology practice delivering Workday, SuccessFactors, and other HCM implementations. Closest comparable in terms of boutique-to-mid-scale specialised HR tech consulting model.
• Ascendient Learning: Independent HR and learning technology consultancy specialising in vendor selection, implementation, and optimisation for HCM and LMS platforms (similar to Pinpoint's Cornerstone practice). Closest direct analogue to Pinpoint's pure-play HR tech consulting model.
• Point B: Boutique US consulting firm with HR technology implementation and change management offerings for mid-market and enterprise. Similar model of senior-led, specialised HR tech project delivery that competes with global SIs on agility and depth.
• Chasm Consulting: Independent HR technology advisory firm focused on Workday, SuccessFactors, and Oracle HCM implementations. Similar pure-play HR tech consulting model competing on platform depth rather than breadth.

Regional players

• Baringa Partners: UK-headquartered independent consultancy with HR and workforce transformation practice operating in EMEA and APAC. Comparable pure-play HR tech advisory model with similar platform specialisation approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PinpointHRM
• LinkedInlinkedin.com/company/pinpoint-hrm
• Xx.com/pinpointhrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint HRM