What Humanforce does

Humanforce is a Sydney-founded (2002) provider of an integrated, AI-driven human capital management (HCM) platform purpose-built for frontline and flexible workforces across healthcare, aged care, retail, hospitality, sports/entertainment/events, education, manufacturing, and government. The platform unifies Talent (ATS, Recruit CRM, talent pooling), HR (onboarding, core HR, performance), Workforce Management (Smart Scheduling, time and attendance, award interpretation, leave), Payroll, Benefits (earned wage access, rewards and recognition), and AI & Analytics (Command Centre with AI Ask, demand forecasting, AI Insights) on a single shared data layer. Core proprietary components include the Award Interpretation Engine supporting 120+ Australian awards with automated penalty rate calculations, Smart Scheduling AI claimed to cut rostering time by up to 70% and labour costs by 15%, Humanforce Connect for contingent workforce orchestration, and role-specific AI agents embedded across payroll, HR, operations, finance, talent, and employee workflows.

The company generates revenue primarily through enterprise SaaS subscriptions priced on a quote-based, per-employee or per-seat basis across the integrated HCM suite, sold via direct enterprise field sales and inside sales motions with demo-led conversion across AU/NZ, UK, US, and EMEA regions. Backed by Accel-KKR since May 2022, Humanforce has executed four acquisitions in two years — intelliHR (AUD$77M, June 2023), LiveHire ($17.2M, December 2024), and Emprevo plus ShiftMatch (April 2026) — assembling the company's analytics, talent pooling, and contingent workforce orchestration capabilities. The platform serves 1,500+ customers across 90+ countries managing approximately 800,000 to 1,000,000 employees, with a customer base spanning Kroenke Sports & Entertainment, City Football Group, Oak View Group, Accor, Hungry Jack's, ASICS, Komatsu, Epworth, Zenitas Healthcare, and the Ontario Ministry of Health among others.

Name

Humanforce

Legal name

Humanforce Pty Ltd

Website

https://humanforce.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Humanforce is a Sydney-founded, PE-backed provider of an integrated AI-driven HCM platform built for frontline and flexible workforces, unifying workforce management, HR, talent, payroll, benefits, and analytics across 1,500+ customers in 90+ countries.

Ownership category

akta.pro rank

Product category

Workforce Management / Human Capital Management (HCM) Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Payroll, Time & Attendance (BPACAPAB), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL), HR Compliance, Policy, EEO & Labor Law (BPACAPAM), Compensation Planning & Total Rewards (BPACAPAH)

Keywords

• Workforce management software
• Human capital management
• Employee scheduling software
• Frontline workforce platform
• Payroll and HR software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (HCM Suite): Subscription-based SaaS revenue from the integrated HCM platform spanning Workforce Management, HR, Payroll, Talent, Benefits, and AI & Analytics. Customers pay recurring subscription fees typically on a per-employee or per-seat basis for frontline workforces.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Humanforce sells an AI-driven, cloud-based human capital management (HCM) platform for organisations with frontline and shift-based workforces. The integrated suite spans Workforce Management (smart scheduling, time and attendance, leave), HR (onboarding, core HR, performance), Talent (ATS, Recruit CRM, talent pooling), Payroll with automated award interpretation (120+ Australian awards), Benefits (earned wage access, rewards), and AI & Analytics (Command Centre). It is sold primarily on an annual subscription basis to enterprise customers in industries such as healthcare, aged care, retail, hospitality, sports/entertainment venues, and education.

Product overview

Humanforce is an Australian-borne global provider of intelligent, AI-driven human capital management (HCM) solutions for frontline and flexible workforces. The company offers a best-in-one, integrated HCM platform that brings together Workforce Management, HR, Talent, Payroll, Benefits, and AI & Analytics modules under one unified architecture with a shared data layer. The core Workforce Management module handles smart scheduling, time and attendance, labour rule interpretation, and leave management; the HR module covers onboarding, core HR, performance management, and employee engagement; the Talent module provides AI-powered ATS, Recruit CRM, and talent pooling for total talent acquisition; AI & Analytics delivers demand forecasting, Command Centre with AI Ask, and workforce insights; and Benefits encompasses earned wage access and rewards and recognition. Humanforce Connect extends the platform as an operating system for governed third-party labour and contingent orchestration. The platform is available across 90+ countries, serving over 1,500 customers and managing approximately 800,000 to 1 million employees, with specific strengths in aged care, healthcare, retail, hospitality, events and stadiums, and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Humanforce Connect: An integrated operating system that extends Humanforce's workforce management platform into governed access to third-party labour pools, connecting demand creation, internal shift fill, private marketplace access, agency management, and contingent workforce orchestration.
• Smart Scheduling
• Rewards & Recognition
• Humanforce Work App

Products and services

• Workforce Management Core workforce management module covering smart scheduling, time and attendance, labour rule interpretation, leave management, and manager dashboards. Powers intelligent rostering, real-time clocking, and shift management for frontline operations across healthcare, retail, hospitality, venues, and aged care.
• HR Core HR module covering onboarding, core HR, performance management, learning and development, and employee engagement with automated workflows for the complete employee lifecycle.
• Talent Talent acquisition module with AI-powered ATS, Recruit CRM, interview management, offer management, and talent pools for attracting, acquiring, and managing candidates across internal and contingent labour pools.
• AI & Analytics AI-powered workforce analytics and insights module covering demand forecasting, workforce analytics, Command Centre with AI Ask, people analytics, and AI recommendations for proactive decision-making.
• Benefits Employee benefits platform including earned wage access, rewards and recognition with behaviour-driven automation, and employee perks with cashback and discounts.
• Payroll Integrated payroll processing module with automated award interpretation for 120+ awards, real-time penalty rate calculations, STP compliance, and seamless integration with time and attendance.
• Humanforce Connect Operating system for frontline and flexible work that connects compliant demand creation, internal workforce activation, private marketplace access, agency vendor management, and contingent workforce orchestration into one governed platform.
• HF Work App Mobile-first employee experience app (iOS, Android, web) for schedule management, GPS-verified time clocking, team messaging, availability management, payslip access, and shift offers with 4.7-4.8 star ratings.
• LiveHire Talent management platform combining ATS, Recruit CRM, and AI-powered talent pooling. Has built a talent community of nearly 10 million candidates (approximately 70% of Australian workforce) and processed over 13 million job applications globally.
• Emprevo Private work marketplace and worker engagement platform acquired and integrated into Humanforce Connect. Connects 55,000+ workers across 2,100+ workplaces, facilitating more than 100,000 shifts per month.
• ShiftMatch Relief management and contingent workforce orchestration platform acquired and integrated into Humanforce Connect. Demonstrated up to 90% improvement in shift fill rates in live frontline deployments.
• intelliHR HR SaaS company acquired by Humanforce for AUD$77 million. Provides data-rich insights and analytics for HR and business leaders, enhancing Humanforce's integrated HR and payroll platform.

Quantifiable outcome

• 70% reduction in roster management time
• +15 more outcomes

Named customers51 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature13 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Kroenke Sports & Entertainment (KSE)flagshipStrategic or Co-development Partner · 8 April 2026Strategic partnership announced April 8, 2026, to optimise workforce operations across KSE Colorado venues including Ball Arena, DICK'S Sporting Goods Park, and Paramount Theatre. Humanforce provides scheduling, time and attendance, payroll, HR, and employee engagement in a single system. Ball Arena alone employs 700–800 staff on average, scaling to 1,000+ during major events. KSE is described as a world-leading sports and entertainment ownership and management group.
• EmprevocoreStrategic or Co-development Partner · 8 April 2026Acquisition that formed part of Humanforce Connect. Emprevo is a private work marketplace and worker engagement platform that connects 55,000+ workers across 2,100+ workplaces, facilitating 100,000+ shifts per month. Combined with ShiftMatch, these acquisitions completed the labour fulfilment layer of the Humanforce platform.
• ShiftMatchcoreStrategic or Co-development Partner · 8 April 2026Acquisition that formed part of Humanforce Connect. ShiftMatch is a specialist relief management and contingent workforce orchestration platform. ShiftMatch has demonstrated up to 90% improvement in shift fill rates in live frontline deployments. Combined with Emprevo, these acquisitions completed the labour fulfilment layer of the Humanforce platform, extending the company's software beyond traditional rostering and compliance into agency management, private labour marketplaces, and contingent workforce coordination.
• LiveHirecoreStrategic or Co-development Partner · 17 December 2024Acquisition valued at $17.2 million, announced December 17, 2024. LiveHire is a best-of-breed ATS, Recruit CRM, and AI-powered talent pooling platform founded in Australia in 2012. It brings ~10 million candidate talent community representing ~70% of Australian workforce, and has processed 13 million candidate applications. This was Humanforce's fourth acquisition in two years. LiveHire's capabilities enable total talent management across internal, contingent, gig, and agency labour pools.
• intelliHRcoreStrategic or Co-development Partner · 14 June 2023Acquisition of intelliHR for AUD$77 million, announced June 14, 2023, as Humanforce's third acquisition since 2022. intelliHR is an HR SaaS company providing data-rich insights and analytics for HR and business leaders. The deal enhanced Humanforce's integrated HR and payroll platform and expanded offerings in frontline and flexible workforces. Deal was supported by private equity firm Accel-KKR.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UKG (Ultimate Kronos Group): UKG is a direct competitor offering combined HCM and workforce management solutions, with strong penetration in frontline industries (healthcare, manufacturing, retail). Its UKG Ready and UKG Pro suites compete head-to-head with Humanforce in mid-market and enterprise frontline deals.
• Deputy: Deputy is an Australia-born shift-based workforce management platform serving frontline and hourly workforces globally. It overlaps directly with Humanforce on rostering, time and attendance, and employee scheduling, particularly across ANZ, UK, and US mid-market accounts.
• Ceridian (Dayforce): Ceridian's Dayforce platform is a unified HCM suite with strong WFM, payroll, and talent capabilities competing for the same frontline and shift-based enterprise customers as Humanforce, particularly in North America, the UK, and Australia.
• Quinyx: Quinyx is a frontline-focused workforce management SaaS competitor offering AI-powered scheduling, time and attendance, and demand forecasting for retail, hospitality, and healthcare. It directly parallels Humanforce's vertical specialization and target verticals.
• Workforce Software (an ADP company): Workforce Software provides enterprise workforce management solutions purpose-built for frontline industries including manufacturing, retail, and hospitality. Following ADP's acquisition, it competes directly against Humanforce with the added leverage of ADP's payroll ecosystem.
• Zebra Technologies (Reflexis): Zebra's Reflexis workforce management solutions target frontline-heavy retailers and hospitality operators with task management, scheduling, and time-and-attendance capabilities, overlapping with Humanforce's retail and hospitality customer segments.

Broad incumbents

• Workday: Workday is a broad enterprise HCM and financial management incumbent increasingly targeting frontline workforce segments via Workday Peakon Employee Voice and HCM extensions. Its scale and enterprise sales force create competitive pressure on Humanforce's mid-market and upper-mid deals.
• ADP: ADP's Workforce Now, Vantage HCM, and the acquired Workforce Software platform provide comprehensive HCM and WFM solutions competing across frontline industries. ADP's payroll dominance and global infrastructure make it a primary alternative for large enterprises evaluating Humanforce.
• Paylocity: Paylocity is a US-focused mid-market HCM platform offering payroll, HR, talent, and workforce management. While primarily office-worker oriented, its expanding WFM capabilities position it as a competitor for Humanforce in US frontline deals, particularly in retail and hospitality.

Emerging players

• Beekeeper: Beekeeper is a frontline employee app and operations platform providing shift management, messaging, and HR document delivery. It overlaps with Humanforce on the employee experience and mobile-first engagement layer, often competing for the same non-desk workforce persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@humanforce121
• Facebookfacebook.com/HumanforceHQ
• LinkedInlinkedin.com/company/humanforce-hq
• Instagraminstagram.com/humanforce_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humanforce