Kaboodle

What Kaboodle does

Kaboodle (founded 2017, Manchester, UK) is a private event-management technology company that provides an all-in-one platform for festivals, live-event venues, and event organizers across the UK and EU. The platform unifies six product modules — advanced ticketing, self-service ticketing, access control, cashless payments, staff and accreditation management, and CRM/marketing — under one integrated architecture with white-label booking portals and offline-capable scanning. Kaboodle positions itself as an EU leader in cashless event technology, supporting 600+ cashless events annually, and offers award-winning flexible integrated payment plans, a native resale platform to reduce touting, and real-time data dashboards with marketing retargeting capabilities.

The company operates a hybrid go-to-market combining an enterprise field-sales motion (dedicated account managers and on-site event support for large festival and venue operators) with a consumer-facing event-discovery marketplace and a self-service onboarding path for smaller organizers. Revenue is generated primarily through transaction fees on ticketing and cashless payments, supplemented by recurring CRM/marketing subscription revenue. Named enterprise customers include major UK festivals (Boomtown, Victorious, Mighty Hoopla, We Out Here, Outlook Origins) and venues (Broadwick Live, Drumsheds, Magazine London, Freight Island, Silverworks Island), indicating an enterprise-anchored revenue mix balanced against a long tail of smaller organizers.

Operations are supported by 11–50 employees, with all disclosed company activity focused on UK and EU markets. The business is private, has no disclosed funding rounds or institutional investors in the available data, and won the Best Ticketing Operator 2026 award at the Event Production Awards — its most prominent third-party validation to date.

Name

Kaboodle

Website

https://kaboodle.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaboodle is a UK-based event management platform serving festivals, live venues, and event organizers with integrated ticketing, access control, cashless payments, accreditation, and CRM/marketing tools across the UK and EU.

Ownership category

akta.pro rank

Product category

Event Management Software

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industry

Event Security, Safety & Crowd Management (MPAGAAAI)

Keywords

• Event ticketing platform
• Cashless payment technology
• Festival management software
• Access control scanning
• Live event solutions

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticketing Platform Fees: Kaboodle generates revenue through its ticketing platform, charging event organizers for access to its advanced and self-service ticketing solutions. The platform supports upsells and payment plans that increase average basket size and revenue per transaction.
2. Cashless Payment Processing: As an EU leader in cashless technology, Kaboodle processes payments at events, likely earning transaction fees or a percentage of cashless spending at supported events.
3. Access Control & Accreditation: Revenue generated from access control and staff accreditation services, provided as integrated components of the all-in-one platform.
4. CRM & Marketing Services: Enhanced CRM tools and marketing campaign capabilities included in the platform, with data analysis and personalised customer experience features supporting customer retention and upsell opportunities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kaboodle provides an all-in-one event management platform for festivals and live events, integrating ticketing, access control, cashless payments, staff accreditation, and CRM and marketing into a single solution. The platform supports large-scale music festivals and venues with advanced ticketing featuring upsells, integrated payment plans, and native resale, while also offering self-service ticketing for smaller organizers. Kaboodle is an EU leader in cashless event technology, powering 600+ cashless events annually.

Product overview

Kaboodle is an all-in-one event management platform offering a unified product architecture with six integrated modules: Advanced ticketing (for revenue optimization with upsells and payment plans), Self-service ticketing (for quick event setup), Access control (for secure entry management), Cashless payments (supporting 600+ events annually), Staff & accreditation (for team management), and CRM & marketing (for campaign optimization). The platform is designed for festivals and live experiences, providing white-label booking portals with seamless flows for stacking tickets, accommodation, transport, and extras.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Ticketing An advanced ticketing solution for events that go beyond entry, designed for festival and large-scale event organizers. It includes integrated upsells to boost spend per head, flexible payment plan technology, and a fully-customized booking journey with a native resale platform to reduce touting.
• Self-Service Ticketing A ticketing system designed for organizers of all experience levels, providing simple and fast event setup with fully customizable tickets, badges and emails, and real-time attendee management. Targeted at smaller or less experienced event organizers who do not require ticketing expertise.
• Access Control A secure and streamlined entry management solution for events of all sizes. Features fast scanning with visual red/green indicators, flexible access management for grouping attendees, and browser-based real-time check-in management that works even during internet outages.
• Cashless Payments A complete cashless payment management tool that enhances the attendee experience by boosting sales, reducing queueing times, and accelerating transactions. Kaboodle is an EU leader in cashless technology, supporting 600+ cashless events annually, with QR code top-ups and triple-level transaction security.
• Staff & Accreditation A flexible, fully integrated accreditation management system for managing and coordinating staff and teams at events. Features reduced admin overhead, zone-based access management, and real-time monitoring with rapid validation processes.
• CRM & Marketing

Quantifiable outcome

• 600+ cashless events supported annually
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dice: Live-music focused ticketing and event-discovery app with strong festival and club footprint in the UK and EU. Comparable mobile-first buying flow, fan engagement positioning, and electronic-music festival clientele to Kaboodle.
• See Tickets: Major UK and European ticketing operator serving festivals, venues, and promoters with enterprise B2B relationships. Directly comparable on regional reach, festival client base, and organizer services.
• Resident Advisor (RA): Electronic-music focused event discovery and ticketing platform with deep festival and club coverage. Comparable consumer-facing event discovery and ticketing flows to Kaboodle, particularly for European electronic festivals like Outlook Origins.
• Ents24: UK event discovery and ticketing site serving festivals, concerts, and venues nationwide. Comparable regional ticketing and event-discovery marketplace model targeting UK consumers and organizers.
• Eventbrite: Global self-service and enterprise ticketing platform serving festivals, live events, and venues. Directly comparable to Kaboodle's advanced and self-service ticketing products across discovery, booking, and organizer tooling.
• Skiddle: UK event discovery and ticketing platform heavily used by festivals and live event organizers. Comparable self-service ticketing, promoter tooling, and consumer-facing event marketplace.
• Festicket: Festival travel and ticketing marketplace bundling tickets, accommodation, and transport. Directly comparable to Kaboodle's white-label booking portal positioning tickets, accommodation, transport, and extras together.
• Weezevent: French event management and ticketing platform widely used across EU festivals and live events, and visibly integrated with Kaboodle's 'Create an event' flow. Directly comparable in ticketing, access control, and cashless for European festivals.

Broad incumbents

• Eventim: Large European ticketing and live entertainment group with enterprise promoter relationships and venue operations. Comparable on advanced ticketing and access control but operates with venue ownership and promoter scale well beyond Kaboodle.
• Ticketmaster / Live Nation: Dominant global live-entertainment ticketing incumbent offering ticket sales, access, and promoter services. Overlaps with Kaboodle on festival ticketing and venue access but is broader in scale and category coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kaboodlemcr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaboodle