Full Bloom Recipe

What Full Bloom Recipe does

Full Bloom Recipe (만개의레시피 / 10000recipe.com) operates South Korea's largest user-generated recipe sharing platform. Founded in 2003 and headquartered at Ace High-End Tower 3 in Geumcheon-gu, Seoul, the platform hosts 272,093+ user-submitted recipes across 50+ categories covering Korean home cooking, diet meals, baking, and TV-inspired dishes, drawing 9,168,186 monthly visitors and accumulating 3.75 billion total recipe views. The platform is built around a community of 5,316 registered chefs who contribute content and earn column fees through the company's chef program, alongside 606 partner companies across commerce integrations.

The core product is a recipe discovery and sharing web platform accompanied by Android and iOS mobile applications. Technical infrastructure includes an AI-based video recipe analysis engine that ingests Instagram video content and automatically generates structured recipes (ingredients, quantities, step-by-step instructions) with user verification, plus NLP-based review summarization. The platform integrates social login via Kakao, Naver, Google, and Facebook; blog recipe import from Naver Blog and Tistory via URL; and a hierarchical recipe classification system spanning meal type, occasion, cuisine style, dietary needs, and ingredient categories.

The company monetizes through four revenue streams: (1) display advertising including brand partner content and banner ads; (2) e-commerce marketplace commissions through the integrated Mangae Store (만개스토어) with Coupang affiliate partnerships; (3) a freemium premium membership (프리미엄 서비스) offering ad removal, expanded scrap folders (50 vs. 3), dietitian-curated meal plans, and priority recipe algorithms; and (4) creator-economy column fees paid to qualifying chef contributors on a monthly settlement basis (these payments are operating costs, not revenue). Distribution leverages owned social channels (Facebook, Instagram, YouTube, Naver Blog, Naver Post, KakaoTV, Kakao Story) plus periodic recipe contests with prizes such as Shinsegae gift cards to drive engagement and content creation.

Name

Full Bloom Recipe

Legal name

(주)만개의레시피

Website

https://10000recipe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Full Bloom Recipe (10000recipe.com) operates South Korea's largest user-generated recipe sharing platform, hosting 272,000+ recipes from 5,316 registered chefs and serving 9.16 million monthly visitors via web and mobile apps with AI-powered video recipe generation and premium subscriptions.

Ownership category

akta.pro rank

Product category

Online Recipe and Cooking Content Platform

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Recipe sharing platform
• Cooking content community
• Food creator network
• Home cooking platform
• Culinary media website

Headquarters

HQ city

Geumgok

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: Display advertising on the platform including brand partner content and banner ads.
2. E-commerce (만개스토어): Product sales through integrated shopping mall feature, including Coupang affiliate partnerships.
3. Premium Membership: Subscription service offering ad-free experience, increased scrap folder limits (up to 50 folders), access to nutritionist-curated meal plans, and priority recipe algorithms.
4. Chef Content Monetization: Platform pays column fees to qualified chef content creators based on content provision policies. Settlement occurs monthly by the 9th, payment by the 10th.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Full Bloom Recipe operates 10000recipe.com, South Korea's largest recipe sharing platform, hosting over 272,000 user-submitted recipes across 50+ categories. The platform enables registered chefs and home cooks to publish recipes, build audiences, and earn column fees, while consumers browse, search, save, and shop for ingredients. AI-powered features automatically generate structured recipes from Instagram video content, and integrated e-commerce (Mangae Store) connects users to ingredient purchases via Coupang affiliate partnerships.

Product overview

만개의레시피 (Full Bloom Recipe / 10000recipe.com) is South Korea's largest recipe sharing platform built around a community of 5,316+ registered chefs and 272,093+ user-submitted recipes. The core product is the recipe platform (만개의레시피 레시피 플랫폼) which serves as the central hub for recipe search, browsing, and sharing across 50+ categories including Korean home cooking, baking, diet meals, and TV-inspired recipes. The ecosystem includes Android and iOS mobile apps (만개의레시피 안드로이드 앱, 만개의레시피 iOS 앱), a creator monetization platform (쉐프 서비스) for chefs to publish recipes and earn column fees, an e-commerce shopping feature (만개스토어) linking to Coupang for ingredient purchases, a premium subscription tier (프리미엄 서비스) offering ad removal and enhanced recipe folders, and AI-powered features for auto-generating recipes from video content. The platform also organizes periodic recipe contests (이벤트/공모전 시스템) and features editorial content through its 매거진 (Magazine) section. Monthly traffic reaches 9,168,186 visitors with 3.75 billion total recipe views.

Differentiator

Problem solved

Functional benefit

Brands

• 만개스토어: E-commerce shopping service for cooking ingredients and related products

Products and services

• 10000recipe.com Recipe Platform (만개의레시피 레시피 플랫폼) Core recipe sharing and discovery platform serving Korean home cooks, featuring recipe search, chef profiles, ranking systems, user reviews, recipe categorization, and community engagement tools.
• 10000recipe Android App (만개의레시피 안드로이드 앱) Mobile application providing Android users access to the 10000recipe.com recipe platform, including recipe browsing, search, and community engagement.
• 10000recipe iOS App (만개의레시피 iOS 앱) Mobile application providing iOS users access to the 10000recipe.com recipe platform, including recipe browsing, search, and community engagement.
• Mangae Store (만개스토어) In-platform shopping feature allowing users to purchase recipe ingredients and cooking products, with product links routed through Coupang's affiliate program.
• Chef Service Platform (셰프 서비스) Creator monetization platform allowing registered chefs to publish recipes and earn column fees (칼럼비) paid monthly by the 10th. Requires a blog/Instagram or 20+ registered recipes to apply.
• Premium Membership (프리미엄 서비스) Premium subscription offering increased recipe folder limits (up to 50 from 3), removal of general banner ads, unrestricted access to the Hall of Fame (명의의전당), dietitian-curated meal plans, and data-driven recipe recommendation algorithms.

Quantifiable outcome

• 9,168,186 monthly visitors
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• CoupangcoreChannel Partner/ Reseller/ DistributorCoupang affiliate partnership for e-commerce integration. Product links in recipes redirect to Coupang with affiliate commission tracking. Shopping inquiries handled through Coupang integration.
• 이지데이 (Ezday)coreStrategic or Co-development PartnerSame parent company providing integrated internet services. 만개의레시피 operates alongside 이지데이 job portal as part of the same corporate ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SideChef: Recipe app with step-by-step guided cooking, embedded video, and grocery integrations. Comparable as a recipe + mobile-first + commerce platform with similar guided-cooking UX.
• Cookpad: Japan-headquartered global recipe sharing platform with a freemium model, premium subscription (Cookpad Premium), and user-submitted recipes from home cooks. Closest international analog to 10000recipe given shared product (recipe platform), monetization (ads + subscription), and community-UGC model.
• Allrecipes: Long-running U.S. recipe platform with home-cook submissions, ratings, and reviews. Closest Western analog to 10000recipe's community-driven recipe library and ranking model, though primarily English-language and without 10000recipe's AI video ingestion feature.
• Cookat (쿠캣): Korean recipe and meal-kit platform combining UGC recipes with direct commerce and ingredient delivery. Direct competitor in the Korean market with overlapping audience (Korean home cooks) and a stronger commerce/meal-kit angle.
• Yummly: Recipe discovery and meal-planning platform with smart filtering, grocery integration, and personalized recommendations. Comparable on the digital recipe platform side, with stronger personalization algorithms and grocery-list functionality.
• NYT Cooking: Subscription-driven cooking platform from The New York Times featuring chef recipes, user ratings, and meal planning. Comparable premium-tier recipe subscription model and curated editorial brand.

Broad incumbents

• Tasty (BuzzFeed): Video-first food content brand from BuzzFeed, distributed heavily on social platforms (Instagram, TikTok, YouTube). Comparable in short-form food video emphasis, though monetized primarily through display ads and branded content rather than user-submitted recipes.
• Naver Recipe (네이버 레시피): Recipe discovery surface embedded inside Naver's search and blog ecosystem, leveraging Naver's identity, search traffic, and creator tools. Not a standalone brand but a structural competitor given Naver's distribution dominance in Korea.
• Kakao (카카오) Lifestyle / Commerce: Super-app ecosystem including KakaoTalk, KakaoTV, and KakaoStory, which already overlaps with 10000recipe on identity (Kakao login), video distribution (KakaoTV), and social content (KakaoStory). Operates as a broad incumbent whose platform decisions affect 10000recipe's distribution.

Others

• Coupang Eats: Korean e-commerce and food-delivery platform that is both a partner (Coupang affiliate on Mangae Store) and an adjacent commerce player. Comparable on the e-commerce/affiliate monetization side and is the single largest counterparty in 10000recipe's commerce revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKA_6r3CWC76x_EaFO6jsPA
• Facebookfacebook.com/10000recipe
• Instagraminstagram.com/10000recipe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Bloom Recipe