Materra | Cunat Family Vineyards

What Materra | Cunat Family Vineyards does

Materra | Cunat Family Vineyards (legal entity Cunat Premium Vineyards, LLC) is a privately held, family-owned estate winery operating from a 50-acre property at 4326 Big Ranch Road in the Oak Knoll District of Napa Valley, California. Founded in 2007 when Brian Cunat and his brother John purchased the property, the business completed a state-of-the-art 150,000-gallon-capacity winery and tasting room in 2014 and executed its inaugural commercial crush in 2015. The estate is planted with Merlot, Petit Verdot, Malbec, Syrah, Chardonnay, Sauvignon Blanc, and Viognier, and the portfolio includes Sauvignon Blanc, Chardonnay, Yoshino Rosé, Right Bank (Merlot-dominant blend), Midnight (red blend), Hidden Block Cabernet Sauvignon, and the premium Vine 1 Cabernet Sauvignon honoring Captain Joseph Warren Osborn's 1852 vineyard. A Japanese Series inspired by the Dogura family heritage (Miki Cunat's lineage) and Large Format and Virtual Tasting Kit SKUs extend the lineup.

The business operates a direct-to-consumer model combining an owned e-commerce storefront, a subscription wine club called Dean's List, and on-site tasting room experiences, supplemented by a trade distribution channel through restaurants and wholesalers supported by a dedicated trade resources portal. Pricing is per-bottle with quantity discounts for case purchases; club membership provides recurring revenue, and no external pricing is publicly disclosed. Marketing relies on Instagram, Facebook, email, and experiential events including harvest parties, blending events, and trade tastings. Sustainability credentials include Napa Green Winery certification (2017), Fish Friendly Farming (2021), and MCE Deep Green 100% renewable energy (2022). Winemaking leadership is led by Director of Winemaking Chelsea Barrett (UC Davis, ex-Opus One and Joel Gott) and Director of Winery Operations Caryn Harrison, with General Manager Harry Heitz overseeing business operations. The company serves U.S. wine consumers and the trade hospitality segment exclusively, with no disclosed geographic expansion beyond the United States, no external institutional investors, and no funding rounds to date.

Name

Materra | Cunat Family Vineyards

Legal name

Cunat Premium Vineyards, LLC

Website

https://materrawines.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Materra | Cunat Family Vineyards is a family-owned estate winery in Napa Valley's Oak Knoll District producing premium estate wines (Cabernet, Chardonnay, Sauvignon Blanc, Rosé, blends) sold directly to U.S. wine consumers via e-commerce, wine club, tasting room, and trade distribution.

Ownership category

akta.pro rank

Product category

Napa Valley Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)

Keywords

• Estate wine production
• Napa Valley wines
• Wine club membership
• Wine tasting experiences
• Family-owned winery

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the company's e-commerce website, offering current releases, Japanese Series, large formats, and gift packages.
2. Wine Club Membership: Recurring wine club shipments (Dean's List) with scheduled pickup parties and exclusive club events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Materra | Cunat Family Vineyards is an estate-grown Napa Valley winery that produces and sells ultra-premium wines including Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Rosé, Merlot, and proprietary red blends under the Materra label. Its core commercial activity is direct-to-consumer wine sales, supplemented by a members-only wine club (Dean's List), on-site tasting experiences, and virtual tasting kits, with secondary distribution through restaurant and retail trade accounts.

Product overview

Materra | Cunat Family Vineyards is a family-owned winery in Napa Valley's Oak Knoll District producing a portfolio of estate wines including Sauvignon Blanc, Chardonnay, Yoshino Rosé, Right Bank (Merlot-dominant blend), Midnight (red blend), Hidden Block Cabernet Sauvignon, and the premium Vine 1 Cabernet Sauvignon. The wines are complemented by a Japanese Series inspired by the Dogura family heritage, Virtual Tasting Kits, and Large Format bottles. The company operates a wine club called Dean's List and hosts regular tasting events at their winery.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Cabernet Sauvignon
• Estate Chardonnay
• Estate Sauvignon Blanc
• Estate Rosé
• Estate Merlot Estate-grown Napa Valley red wine sold by the bottle and through the wine club to individual consumers.
• Estate Red Blends
• Dean's List Wine Club Members-only recurring subscription program delivering curated allocations of estate wines to individual consumers on a regular cadence.
• Estate Tasting Experience Hosted on-site tasting experience at the Napa Valley estate for individual visitors and groups.
• Virtual Tasting Kit Direct-shipped at-home tasting kit enabling individual consumers to participate in a guided virtual tasting of estate wines.
• Large-Format Bottles Limited large-format wine bottles (e.g., magnums and larger) offered to consumers and trade accounts for special occasions and allocations.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Robert Biale Vineyards: Long-running family-owned Napa winery with strong DTC, wine club, and varietal focus on Zinfandel and Cabernet. Comparable to Materra in family heritage storytelling and DTC-led distribution model.
• Faust Wines: Boutique Napa Cabernet house with a heritage-driven narrative and DTC/wine club focus. Direct comparable in premium positioning, storytelling-led branding, and tasting-room-led traffic.
• Anomaly Vineyards: Small estate Napa Valley producer emphasizing Cabernet and Chardonnay with tasting-room-driven DTC. Comparable to Materra in scale, varietal mix, and estate production.
• Turnbull Wine Cellars: Boutique, family-owned Napa Valley producer focused on estate Cabernet Sauvignon and Bordeaux varietals. Closely comparable to Materra in small-scale estate structure, premium positioning, and DTC-driven go-to-market.
• Ehlers Estate: Small Napa Valley estate with sustainable/organic farming and DTC focus. Comparable to Materra's sustainability stack (Napa Green, Fish Friendly, renewable energy) and estate-bottling approach.
• Sequoia Grove: Family-style Napa Valley winery with a strong Cabernet focus and DTC emphasis, including tasting room and wine club. Directly comparable in scale, family-ownership ethos, and Oak Knoll/Calistoga-area footprint.

Broad incumbents

• Stag's Leap Wine Cellars: Iconic Napa Valley Cabernet estate with strong DTC, tasting room, and broad trade distribution. Comparable in Napa estate positioning and Cabernet-led portfolio, with materially larger brand and reach.
• Cakebread Cellars: Family-owned, second-generation Napa winery with deep DTC infrastructure and broad varietal portfolio. Comparable on family-ownership structure and DTC primacy, but at substantially larger scale.
• Newton Vineyard: Established Napa Valley estate with a broader varietal portfolio and international distribution. Comparable on Napa estate positioning and multi-varietal production, but at much larger scale.

Emerging players

• Colgin Cellars: Cult Napa Valley Cabernet house with extremely limited production and ultra-premium DTC positioning. Comparable in varietal mix and Napa estate structure, but operates at substantially higher price points and lower volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/materrawines
• Instagraminstagram.com/materrawines

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Materra | Cunat Family Vineyards