Rollomeister

What Rollomeister does

Rollomeister.de is the direct-to-consumer e-commerce brand of Oskar Widmer GmbH, a German private limited company headquartered in Lorsch, Germany. The company sells custom-made privacy and sun protection systems, primarily to residential consumers across Germany, with limited international shipping. Its catalogue spans interior and exterior window treatments — roller blinds (Rollos), pleated and honeycomb blinds (Plissees & Wabenplissees), awnings (Markisen), external and internal venetian blinds (Außen- and Innenjalousien), vertical blinds (Lamellenvorhänge), insect screens (Insektenschutz), and accessories such as glass films (Glasfolien) and replacement awning fabrics. Every product is built to measure via an online configurator, with offerings differentiated by fabric, motorization, and smart-home integration (notably Eve MotionBlinds).

All production runs through the company's own German manufacturing facility in Lorsch, drawing on more than 130 years of heritage dating to the 1886 founding of Oskar Widmer GmbH. The facility is ISO 9001 certified, and the company positions itself at prices up to 60% below traditional retail by eliminating intermediaries. Distribution is exclusively direct: customers configure and order online, with free shipping within Germany, optional nationwide installation for awnings, and personal support seven days a week via phone, email, and WhatsApp. A showroom is available at headquarters by appointment.

The business model is one-time unit sales of custom-made products, complemented by accessories, replacement parts, and optional installation services. The customer base is primarily individual residential buyers, with a smaller commercial tail referencing accounts such as Axel Springer, Sobek Drives GmbH, and Sally's World. The company is privately held by the Oskar Widmer family, with Managing Director Dr. Michael Müller, and operates without external institutional investment.

Name

Rollomeister

Legal name

Oskar Widmer GmbH

Website

https://rollomeister.de

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

Rollomeister.de is the direct-to-consumer e-commerce brand of Oskar Widmer GmbH, selling custom-made German-manufactured sun protection and privacy systems — roller blinds, pleated blinds, awnings, and external venetian blinds — primarily to residential consumers across Germany via an online configurator.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Sun Protection Products: Revenue generated from selling custom-made-to-measure roller blinds, pleated blinds, awnings, venetian blinds, and related sun protection products. Products are priced per unit based on dimensions, materials, and features selected through the online configurator.
2. Accessories and Replacement Parts: Sale of spare parts, mounting materials, replacement fabrics for awnings, and related accessories
3. Installation Services: Optional mounting/assembly service offered nationwide for awnings at additional cost

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rollomeister sells custom-made-to-measure privacy and sun protection systems directly to consumers through an online shop, including roller blinds (Rollos), pleated blinds (Plissees & Wabenplissees), awnings (Markisen), external venetian blinds (Außenjalousien/Raffstores), internal venetian blinds (Innenjalousien), vertical blinds (Lamellenvorhänge), insect screens, glass films, and replacement fabrics. Products are manufactured in Germany (parent company Oskar Widmer GmbH, established 1886) and configured online by customers selecting exact measurements, fabrics, and optional motorization or smart home integrations such as Eve MotionBlinds. Pricing is per-unit based on custom dimensions, with free shipping within Germany, optional nationwide mounting service for awnings, and prices claimed to be up to 60% below traditional retail.

Product overview

Rollomeister is a German online retailer specializing in custom-made sun protection products (Sicht- und Sonnenschutz) manufactured in Germany since 1886. The product portfolio centers on interior and exterior window treatments including Rollos, Plissees & Wabenplissees, Markisen (awnings), Außenjalousien/Raffstores (external blinds), Innenjalousien (internal blinds), Lamellenvorhänge (vertical blinds), and Terrassenbeschattung solutions. The offering extends to complementary products such as Insektenschutz (insect protection screens), Doppelrollos (double rollos), Fotorollos (custom photo rollos), Markisentücher (awning replacement fabrics), and Glasfolien (window films). All products are made-to-measure and can be configured online through product configurators, with accessories for wall, clamping, or adhesive mounting. The company positions itself as offering made-to-order products at prices up to 60% below market rates, supported by ISO 9001 certification, 5-year warranties on awnings, and integration with smart home systems like Eve MotionBlinds.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollos (Roller Blinds) Custom-made roller blinds available in various types including standard rollos, smart rollos with Eve MotionBlinds, doppelrollos, fotorollos with custom images, and special variants such as cassette rollos, glass frame rollos, roof window rollos, and gable window rollos. Configured online and manufactured in Germany.
• Plissees & Wabenplissees (Pleated and Honeycomb Blinds) Accordion-fold pleated blinds, including honeycomb (Wabenplissees) variants that create additional air cushions for improved thermal insulation. Available for various window shapes including rectangular, triangular, and trapezoidal windows. Manufactured using the market-leading Cosiflor plissee system.
• Markisen (Awnings) Outdoor awnings for terraces and balconies. Product range includes cassette awnings (fully enclosed premium option), semi-cassette Hülsenmarkisen, open basic awnings, vertical Senkrechtmarkisen, and winter garden awnings (Terrazza Big/Light/Sub). Optional nationwide mounting service available.
• Außenjalousien / Raffstores (External Venetian Blinds) External venetian blinds / raffstores mounted on exterior building facades for regulating light intake and heat. Provides superior heat protection by reflecting sunlight before it reaches the window, with claimed cooling energy reduction of 85–95%.
• Innenjalousien (Internal Venetian Blinds) Internal venetian blinds with adjustable slats for light regulation and visual privacy. Available in various mounting styles including standard, monocomando (single cord), glass frame (Glasleistenjalousie), and duo-flex slide systems.
• Lamellenvorhänge (Vertical Blinds) Vertical blinds with individual fabric lamellas for large window surfaces. Suitable for commercial and residential applications, available with flame-retardant Trevira CS fabrics.
• Terrassenbeschattung (Terrace Shading Solutions) Comprehensive terrace shading solutions including awnings and winter garden awnings (Terrazza Big/Light/Sub) for temperature regulation in outdoor areas such as terraces and balconies.
• Insektenschutz / Fliegengitter (Insect Protection Screens) Insect protection screens including tension frames (Spannrahmen), sliding doors (Schiebetür), swing doors (Pendeltür), roller screens (Rollo), hinged doors (Drehtür), and basement window covers (Lichtschachtabdeckung).
• Doppelrollos (Double-Layer Roller Blinds) Double-layer roller blinds combining two fabric layers with alternating transparent and opaque strips for flexible light control and privacy. Available in Classic and Premium S+M variants.
• Fotorollos (Custom Photo Roller Blinds) Custom photo roller blinds printed with customer-provided images for decorative purposes in homes, medical practices, banks, and commercial establishments.
• Glasfolien (Glass Films) Glass films applied to window panes for solar heat reduction and glare protection.
• Markisentücher (Replacement Awning Fabrics) Replacement awning fabrics for retrofitting existing awnings.
• Smart Home Rollos with Eve MotionBlinds Smart roller blinds compatible with the Eve MotionBlinds smart home ecosystem, enabling wireless smart shading control without cable installation. Starts from €64.20.
• Mounting / Assembly Service for Awnings Optional nationwide professional mounting/assembly service offered at additional cost for awnings purchased through Rollomeister.

Quantifiable outcome

• Reduce cooling energy costs by 85-95% with external venetian blinds
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Oskar Widmer GmbHparent companyOthersRollomeister.de is a brand of Oskar Widmer GmbH, a family business established in 1886. The parent company handles production, sales, and distribution of custom sun protection products under the Rollomeister brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warema: Warema is a major German manufacturer of technical sun protection systems, external venetian blinds, awnings, and smart shading solutions. It competes with Rollomeister across the same product categories and serves both residential and commercial customers.
• MHZ Hachtel: MHZ is a leading German manufacturer of custom-made sun protection, roller blinds, venetian blinds, awnings, and curtain systems. It is one of Rollomeister's closest direct peers, competing in the same German market with comparable made-to-measure products.
• Beck+Heun: Beck+Heun is a German manufacturer of roller shutter systems, external venetian blinds, and awnings. It serves the same German residential and commercial sun protection market as Rollomeister, with overlapping product categories.
• Vorhänge-Shop.de (VORHANG-STUDIO): Vorhänge-Shop.de is a German online shop specializing in custom curtains, rails, and adjacent window treatments. It is a direct peer to Rollomeister in the German DTC market for made-to-measure window products, targeting similar residential customers.
• GARDINIA: Gardinia is a German manufacturer and retailer of made-to-measure window decorations including plissees, roller blinds, venetian blinds, and curtain rails. It is a direct peer to Rollomeister, with overlapping product range and distribution channels.
• erfal: Erfal is a German specialist in custom-made sun protection including plissees, roller blinds, awnings, and insect protection. It directly overlaps with Rollomeister's product range and target market (DACH region residential and commercial).
• Plissee-Shop.de (Plissée24): Plissee-Shop.de is a German online retailer specializing in custom-made plissees and other sun protection products. It is a close direct peer to Rollomeister, with a similar DTC online configurator model and made-to-measure product offering.

Broad incumbents

• Westwing: Westwing is a European DTC home and living e-commerce platform offering furniture, decor, and selected window treatments. It is a broad incumbent in the German online home category that overlaps with Rollomeister's audience and shopping occasions.
• Home24: Home24 is a large European online furniture and home accessories retailer. It is a broad incumbent that sells some window treatments and competes for the same online home improvement consumer wallet as Rollomeister, though sun protection is not its core focus.

Emerging players

• Sonnenschutz.com: Sonnenschutz.com is a German online retailer of sun protection products including awnings, roller shutters, and external blinds. It is an emerging direct-to-consumer player competing in the same niche as Rollomeister with a narrower product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RollomeisterTV
• Facebookfacebook.com/Rollomeister.de
• Instagraminstagram.com/rollomeister
• Pinterestpinterest.de/rollomeister
• Xx.com/Rollomeister
• LinkedInlinkedin.com/company/rollomeister-de-sonnenschutz-wie-f-r-mich-gemacht-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollomeister