G.F.

What G.F. does

G.F. (legally G.F. srl con unico socio, trading as G.F. Garden / GF Garden) is an Italian designer and manufacturer of plastic garden irrigation and outdoor-living accessories headquartered in Correggio (Reggio Emilia). Founded in 1966 and operating with a 101–250 employee base, the company produces tap connectors, fittings, spray guns, hose pistols, sprinklers, aquabags, hose reels, hoses, programmable timers, micro-irrigation and underground irrigation systems, plus solar outdoor products such as the Sunny Niagara solar shower. Its portfolio is structured under four branded lines: the standard Watering line (the legacy product set), the RECO recycled line (manufactured with more than 70% recycled plastic), the design-focused Unconventional Gardening line, and the For Ocean environmental line under the 'We Are Blue' sustainability banner.

The underlying technology is industrial plastic injection moulding and assembly for low-pressure irrigation hardware, supplemented by basic electronic programmable timers and selected solar-powered SKUs. G.F. is a wholly-owned subsidiary of Exel Industries, a publicly traded French industrial group specialising in spraying equipment and garden tools, and displays the Exel Industries logo on its corporate website, confirming corporate ownership. No patents, certifications, regulatory actions, or proprietary AI/ML or data assets were disclosed in the source material.

G.F. monetises the business through direct hardware sales across B2C and B2B channels. The primary sales surface is its proprietary e-commerce storefront (gfgarden.it), complemented by an Amazon Italy marketplace presence, a B2B 'MyGF' portal that distributes CE declarations, catalogs and product documentation, and a multilingual catalog programme spanning Italian, English, German, Spanish, French, and Portuguese. Pricing is not publicly disclosed and the company directs commercial inquiries to its sales channel. Target customer segments include Garden and Outdoor Enthusiasts, Consumer/Homeowners, and Professional Gardeners, with sustainability (recycled plastic) and design-led differentiation as its primary value propositions.

Name

G.F.

Legal name

G.F. srl con unico socio

Website

https://gfgarden.it

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

G.F. Garden is an Italian manufacturer, founded 1966, of plastic garden irrigation and outdoor-living accessories (tap connectors, spray guns, sprinklers, timers, solar showers) sold across Watering, RECO (recycled plastic), Unconventional, and For Ocean lines via its e-commerce site, Amazon, and B2B channels.

Ownership category

akta.pro rank

Product category

Garden Irrigation Accessories

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

akta.pro secondary industries

Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD), Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)

Keywords

• Garden irrigation accessories
• Recycled plastic watering
• Drip irrigation systems
• Garden hose fittings
• Outdoor living products

Headquarters

HQ city

Correggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Irrigation Products Sales: Sale of garden irrigation accessories including tap connectors, couplings, spray guns, sprinklers, hose reels, tubes, and programmers. Product lines include Watering (standard), RECO (sustainable/recycled), and Unconventional Gardening (premium design-focused).
2. Online Store Sales: Direct-to-consumer sales through company e-commerce website and Amazon Italy store

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

G.F. manufactures and sells plastic garden irrigation accessories and outdoor living products. The portfolio spans tap connectors, fittings, spray guns, sprinklers, hose reels, hoses, programmable timers, micro-irrigation and underground irrigation systems, organized into the standard Watering line, the RECO Recycled Line (greater than 70% recycled plastic), and the design-focused Unconventional Gardening line (e.g., Sunny Niagara solar shower, Aquapop, Aquabalcony, Rewall). Products are sold direct-to-consumer via gfgarden.it and Amazon Italy, with a MyGF portal serving professional buyers.

Product overview

G.F. (G.F. Garden) is an Italian company since 1966 specializing in garden irrigation products. The company offers a comprehensive portfolio organized into four main product lines: (1) the Watering Line as the original/flagship offering featuring tap connectors, fittings, spray guns, pistols, sprinklers, aquabags, hose reels, hoses, programmers, micro-irrigation systems, underground irrigation, metal line products, and high capacity line products; (2) the RECO Recycled Line made with over 70% recycled plastic covering the same product categories as Watering with added sustainability credentials; (3) the Unconventional Gardening line featuring innovative design-focused products including Sunny Niagara solar shower, Sunny Style, Aquapop, Aquabalcony, Aquago, Aqualight, Aquabag, Rewall, Modo, and For; and (4) the For Ocean environmental initiative. The product portfolio spans from basic components (connectors, fittings, hoses) to complete irrigation solutions (programmable timers, drip systems, underground sprinklers) and extends to outdoor living products (solar showers).

Differentiator

Problem solved

Functional benefit

Brands

• RECO: Recycled product line made with more than 70% recycled plastic, emphasizing sustainability and environmental responsibility.
• Unconventional Gardening

Products and services

• Watering Line The flagship irrigation accessory line covering tap connectors, fittings, spray guns, pistols, sprinklers, aquabags, hose reels, hoses, programmers/timers, micro-irrigation, underground irrigation, metal line, and high-capacity line products for residential and professional garden watering.
• RECO Recycled Line An irrigation accessory line manufactured with more than 70% recycled plastic, covering tap connectors, fittings, spray guns, pistols, sprinklers, aquabags, hose reels, hoses, micro-irrigation and self-watering systems for sustainability-focused consumers.
• Unconventional Gardening Line A design-led line of gardening and outdoor living products including the Sunny Niagara solar shower, Sunny Style, Aquapop, Aquabalcony, Aquago, Aqualight, Aquabag, Rewall, Modo, For, and Lime Line items, serving design-conscious consumers seeking differentiated outdoor living products.
• For Ocean Line An environmental initiative product range tied to G.F.'s 'We Are Blue' ocean conservation commitment, positioned within the company's sustainability portfolio.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hozelock: Hozelock is a UK-based manufacturer of garden watering and irrigation products including hose reels, connectors, spray guns, and timers. It is directly comparable to G.F. in product range and target customers (home gardeners and professionals) and competes head-to-head across European retail and DTC channels.
• Claber: Claber is an Italian manufacturer specializing in micro-irrigation, hose-end accessories, and garden watering systems. As a fellow Italian irrigation specialist with a comparable product range (connectors, timers, sprinklers, drip kits) and overlapping channels in garden centers and DIY chains, Claber is one of G.F.'s closest domestic and European peers.
• Gardena: Gardena, a German brand owned by Husqvarna Group, is a leading European manufacturer of garden watering, irrigation, and lawn care products. It is the most directly comparable peer to G.F., competing across hoses, connectors, sprinklers, programmers, and drip irrigation, and serving both DIY consumers and professional gardeners through a similar retail and DTC model.
• Cellfast: Cellfast is a Polish manufacturer of garden hoses, connectors, sprinklers, and irrigation accessories. It is a direct competitor to G.F. in European garden centers and DIY retail, particularly in price-sensitive Eastern and Southern European markets.
• Bradas: Bradas is a Polish manufacturer of garden watering accessories, including hoses, connectors, sprinklers, and spray guns. It is a direct competitor to G.F. in European value-tier irrigation products and serves similar garden center and DIY channels.

Broad incumbents

• Rain Bird: Rain Bird is a US-headquartered global manufacturer of irrigation products including controllers, valves, sprinklers, and drip systems. While primarily focused on professional/landscape irrigation, it is relevant as a benchmark for the smart and programmable irrigation segment that G.F. addresses with its programmers and micro-irrigation line.
• Orbit Irrigation: Orbit is a US-based manufacturer and retailer of residential and light-commercial irrigation products, including timers, hose-end sprinklers, and drip systems. It is comparable to G.F. as a peer in the consumer/hobbyist watering and smart-irrigation category, though with a primarily North American distribution footprint.
• Kärcher: Kärcher is a large German cleaning and water-management equipment manufacturer with a growing garden watering and irrigation portfolio (pumps, sprayers, irrigation). Although much broader than G.F., it competes on the same watering and outdoor-living shelves and represents a larger incumbent benchmark for pricing and innovation cadence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GFenjoythegarden
• LinkedInlinkedin.com/company/g.f.---s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G.F.