Rain Bird
Rain Bird Corporation is a privately held global irrigation manufacturer founded in 1933, offering 4,000+ sprinklers, controllers, valves, dripline, and smart irrigation systems to homeowners, landscape professionals, golf courses, agriculture, and public agencies across 130+ countries.
- Company typePrivate
- Founded1972
- HeadquartersAzusa, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rain Bird does
Rain Bird Corporation is a privately held, founder-era (1933) irrigation products manufacturer headquartered in Azusa, California, that designs, manufactures, and distributes more than 4,000 water-saving irrigation products and services across residential, commercial, golf, agricultural, and public-agency end markets in 130+ countries. The core product portfolio spans sprinklers, rotors, valves, dripline and filtration, traditional and battery-operated controllers, and an increasingly software-enabled smart irrigation stack that includes the RC2 and ESP-Me3 WiFi controllers, IQ4 and CirrusPRO central control platforms, the IC System for head-by-head golf course control, the FG100 flow sensor, and integrations with Alexa, Google Home, Spectrum Technologies, and Watertronics. Two wholly owned subsidiaries acquired in 2025 — Rachio and OtO — anchor the connected/residential smart irrigation offering, while the company's 450+ patent portfolio and 1935 original impact-sprinkler patent underpin a long-running R&D and brand position.
Rain Bird operates a hybrid go-to-market combining authorized distributor and dealer networks (including dedicated golf distributors and regional partners such as Centaur Asia Pacific), direct-to-consumer e-commerce via store.rainbird.com and regional storefronts, and enterprise field sales with Global Service Plans targeting golf courses and large commercial accounts. Revenue is generated primarily through hardware sales of irrigation equipment, with secondary streams from Rain Bird Academy and Services training/certification and a growing connected/smart irrigation line that introduces subscription and recurring-revenue mechanics through Rachio and OtO. The business is supported by manufacturing operations in California, Arizona, Alabama, Mexico, France, and China, an EPA WaterSense certification across sprays and controllers, and a professional training ecosystem (Rain Bird Academy, Factory Trained Contractor program, certified training in Australia) that anchors contractor and channel relationships.
Rain Bird firmographics
Firmographics- Name
- Rain Bird
- Legal name
- Rain Bird Corporation
- Website
- http://www.rainbird.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rain Bird Corporation is a privately held global irrigation manufacturer founded in 1933, offering 4,000+ sprinklers, controllers, valves, dripline, and smart irrigation systems to homeowners, landscape professionals, golf courses, agriculture, and public agencies across 130+ countries.
- Ownership category
- akta.pro rank
Rain Bird industry classification
Industry- Product category
- Irrigation Equipment
- NAICS
- Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Water Supply and Irrigation Systems (221310), Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors) (HSAIAEAD)
- akta.pro secondary industries
- Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK)
Keywords
Where Rain Bird is headquartered
LocationHeadquarters
- HQ city
- Azusa
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Rain Bird business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Irrigation Equipment Sales: Rain Bird generates revenue primarily through the sale of irrigation equipment including sprinklers, rotors, valves, dripline, controllers, and accessories. Products are sold through distributors, direct online store, and to enterprise customers like golf courses.
- Professional Training Services: Rain Bird Academy and Rain Bird Services provide irrigation training and certification programs for professionals, generating revenue through training courses and educational materials.
- Smart Irrigation Solutions: Revenue from smart irrigation products including WiFi controllers, sensors, and integrated systems that enable automated, weather-responsive irrigation. The October 2025 acquisition of Rachio, Inc. expanded Rain Bird's smart irrigation portfolio for homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct-to-consumer online store pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Rain Bird product offering
Product offeringCore offering
Rain Bird Corporation manufactures and supplies a portfolio of more than 4,000 irrigation products including sprinklers, rotors, valves, dripline, controllers, central control systems, sensors, and pump stations. The company sells residential DIY products through its online store, professional-grade equipment through authorized distributors, and enterprise solutions for golf courses, agriculture, and public agencies. Smart irrigation technology integrates WiFi connectivity, weather data, and automated scheduling for water conservation.
Product overview
Rain Bird offers a comprehensive portfolio of over 4,000 water-saving irrigation products and services for residential, commercial, agricultural, and golf course applications. The product line includes smart WiFi controllers (RC2, ESP-Me3, TRU series), central control systems (IQ4, CirrusPRO), traditional and battery-operated controllers, rotors and spray heads, valves and valve boxes, drip irrigation systems, sensors and meters, pump stations, and filtration products. For golf courses, the portfolio features the IC System for integrated control, CirrusPRO central control, specialized golf rotors including the 952LT Long-Throw Block Rotor, and GSV Series Valves. Agricultural offerings include GritX dripline products, high-performance sprinklers (LFS/LFX series), impact sprinklers, and micro irrigation solutions. Following acquisitions in 2025, Rain Bird expanded into smart home irrigation with Rachio smart sprinkler controllers and OtO smart sprinkler systems. The company also offers FG100 flow sensors for leak detection and supports integrations with smart home platforms (Alexa, Google Home) and golf course monitoring systems (Spectrum Technologies, Watertronics). The product ecosystem is supported by the Rain Bird 2.0 App for mobile control and the Rain Bird Services training academy.
Differentiator
Problem solved
Functional benefit
Brands
- CirrusPRO: Golf course central control irrigation software system
- IC System
- GritX
- IQ4
Products and services
- IQ4 Central Control
- RC2 WiFi Controller
- ESP-Me3 Controller
- TRU Controllers
- ESP-9V Series
- ESP-BAT-BT Battery Operated Controller
- ESP-2WIRE
- CirrusPRO Central Control
- IC System
- 952LT Long-Throw Block Rotor
- FG100 Flow Sensor
- All-in-One Zone Control (AIOZC XAOZ100)
- PAR+ES Satellites
- GSV Series Valves
- GritX DSV and SDI PC Dripline
- High Performance Sprinklers (LFS and LFX series)
- Impact Sprinklers
- PC On-Line Emitters
- Micro Sprays and Spinners
- Advanced Filtration Systems
- Spray Sprinkler Bodies
- Spray and Rotary Nozzles
- Rotors
- Valves and Valve Boxes
- Drip Irrigation Systems
- Pump Stations
- Filters and Filtration
- Rachio Smart Sprinkler Controller
- OtO Smart Sprinkler System
Quantifiable outcome
- Up to 30% water savings in residential applications
- +3 more outcomes
Companies that use Rain Bird
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Rain Bird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Rain Bird partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rachio (Rain Bird Company)coreRachio, a Rain Bird company since the October 2025 acquisition, offers smart sprinkler controllers that connect to Wi-Fi and use local weather data to automatically adjust watering schedules, skipping waterings when rain is forecast. The company ran Earth Day promotions offering 20% off smart sprinkler controllers.
- Centaur Asia PacificcoreCentaur Asia Pacific (CAP) and Rain Bird expanded their golf irrigation partnership from Singapore into Malaysia and Brunei, extending their manufacturer-distributor model focused on performance and service for golf facilities. Since 2022, the companies have worked together in Singapore delivering advanced irrigation systems, with Sembawang Country Club demonstrating the impact of combining Rain Bird's technology with CAP's local service.
- Rachio, Inc.coreRain Bird acquired Rachio, Inc. in October 2025 to expand its smart irrigation offerings for homeowners. Rachio operates as a subsidiary under Rain Bird and is positioned as a Rain Bird company. The acquisition strengthened Rain Bird's connected irrigation technology capabilities for the residential market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rain Bird competitors and assessment
Company assessmentDirect peers
- Rachio: Smart sprinkler controller brand acquired by Rain Bird in October 2025; previously an independent DTC smart irrigation competitor. Now a wholly-owned subsidiary, but historically comparable as a direct smart-irrigation peer.
- Netafim: Global leader in drip and precision irrigation, directly comparable to Rain Bird's agricultural and landscape dripline offerings. Competes head-to-head in agriculture irrigation with similar international distribution.
- Jain Irrigation Systems: Indian-headquartered global irrigation and agricultural technology company with overlapping drip irrigation, sprinkler, and PVC pipe offerings. Direct competitor in agriculture and emerging-market irrigation.
- Hunter Industries: Direct competitor across residential, commercial, and golf irrigation with overlapping product categories including rotors, controllers, valves, and central control. Closest head-to-head rival to Rain Bird in landscape and golf channels.
- Orbit Irrigation Products: Residential and light-commercial irrigation manufacturer owned by Scotts Miracle-Gro; comparable to Rain Bird's homeowner segment and now competes post-Rachio acquisition. Overlapping product lines in sprinklers, timers, and valves.
Broad incumbents
- Lindsay Corporation: Manufacturer of center-pivot and lateral-move irrigation systems through its Zimmatic brand. Comparable in agricultural irrigation with public-company financial visibility.
- The Toro Company: Diversified turf and irrigation player with a broader portfolio spanning residential, contractor, golf, and agricultural customers. Comparable in golf and landscape irrigation but with wider exposure to snow and ground-care equipment.
- Valmont Industries: Owns Valley Irrigation, a major center-pivot and mechanized agriculture irrigation player. Comparable in agricultural irrigation scale and global footprint, with broader infrastructure product exposure.
Emerging players
- CropX: AgTech startup focused on soil-sensor-driven precision irrigation analytics. Comparable as an emerging smart-irrigation software player overlapping with Rain Bird's CirrusPRO central control and Spectrum Technologies integration strategy.
- Tucor: Commercial and agricultural irrigation control specialist with web-based central control systems. Comparable niche player targeting landscape professionals and agricultural irrigation customers, similar to Rain Bird's IQ4 and CirrusPRO offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rain Bird social profiles
Digital presenceRain Bird compliance and trust
Trust signalCompliance1 record
Rain Bird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rain Bird leadership team
Management profileNumber of profiles
Profiles2 records
Rain Bird subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rain Bird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rain Bird M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rain Bird
What does Rain Bird do?
Rain Bird Corporation manufactures and supplies a portfolio of more than 4,000 irrigation products including sprinklers, rotors, valves, dripline, controllers, central control systems, sensors, and pump stations. The company sells residential DIY products through its online store, professional-grade equipment through authorized distributors, and enterprise solutions for golf courses, agriculture, and public agencies. Smart irrigation technology integrates WiFi connectivity, weather data, and automated scheduling for water conservation.
Is Rain Bird a public or private company?
Rain Bird is a private company. It is classified as unknown and is currently operating.
When was Rain Bird founded?
Rain Bird was founded in 1972. It employs 501 to 1,000 people.
Where is Rain Bird based?
Rain Bird is headquartered in Azusa, United States, in the North America region.
How does Rain Bird make money?
Three revenue lines are on record. Irrigation Equipment Sales are the primary driver. The others are professional Training Services and smart Irrigation Solutions.
Who are Rain Bird's main competitors?
Direct peers on record are Rachio, Netafim, Jain Irrigation Systems, Hunter Industries and Orbit Irrigation Products. Broad incumbents are Lindsay Corporation, The Toro Company and Valmont Industries. Emerging players are CropX and Tucor.
Does Rain Bird have an API?
No public API is recorded for Rain Bird.
What industry is Rain Bird in?
Rain Bird's product category is Irrigation Equipment. Its primary akta.pro industry code is HSAIAEAD, Controller/Timer & Smart Irrigation Setup (Wi‑Fi, Sensors), with a secondary code of HSAIAEAJ, Commercial & HOA Irrigation Services (Large-Scale Systems). Its NAICS code is 333112 and its SIC code is 3561.