TBR Global Chauffeuring

What TBR Global Chauffeuring does

TBR Global Chauffeuring is a premium ground transportation provider founded in 1991 in Glasgow, Scotland, serving corporate travel managers, financial institutions, and large-scale event organizers. The company operates across approximately 120 countries and 3,000+ cities through a combination of its own fleet and a vetted global affiliate network, with regional hubs in Glasgow (EMEA headquarters), Dubai, London, Manchester, Edinburgh, Boston (Americas), Hong Kong, Shanghai, Singapore, and Tokyo. It serves three core markets: Corporate (premium chauffeur transfers for executives and high-net-worth travelers), Events (end-to-end logistics for events ranging from one to over 10,000 attendees, including CHOGM 2018, NATO 2019, G7 2021, COP26, Champions League Final 2024, and Super Bowl 2024), and Roadshows (specialized multi-city transportation for 16 of the top 20 global investment banks).

TBR's core technology is an in-house proprietary booking platform developed since 2001, comprising four products: MyTBR (client booking app), V-Book (white-label voucher system), TBR Connect (API/SDK for enterprise integration), and GroundPad (driver app for chauffeur job management and real-time tracking). The platform enables enterprise clients to embed ground transportation booking directly into internal systems, supports duty-of-care and traveler safety through live vehicle tracking, and underpins an affiliate-network orchestration model. Revenue is generated via per-journey transaction fees (corporate and individual transfers), project-based professional services fees (events), and managed-services retainers (financial roadshows), with bespoke negotiated pricing under multi-year enterprise contracts and quote-based pricing for event mandates. Distribution is driven by direct enterprise field sales, a dedicated global account management team, and the self-serve MyTBR portal.

In April 2025 TBR acquired UK-based EuroChauffeurs, and in October 2025 the company was acquired by Lyft for £83 million (~$110 million) as part of Lyft's strategic expansion into a global multi-mobility platform.

Name

TBR Global Chauffeuring

Legal name

TBR Global Limited

Website

https://www.tbrglobal.com/

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

TBR Global Chauffeuring is a premium ground transportation provider serving corporate travel, financial roadshow, and large-scale event clients across 120 countries via proprietary booking technology and a vetted global affiliate network.

Ownership category

akta.pro rank

Product category

Premium Ground Transportation Services

NAICS

Limousine Service (485320)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Executive / Corporate Chauffeur Services (THADAEAF)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Private Airport Transfer & Chauffeured Services (THAIAFAB)

Keywords

• Premium chauffeuring services
• Corporate ground transportation
• Event transportation management
• Financial roadshow services
• Luxury chauffeur hire

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Ground Transportation Services: Premium chauffeur-driven ground transportation services for corporate clients, billed per journey or through contracted retainer arrangements. Services include airport transfers, as-directed services, and bespoke transportation solutions.
2. Events Transportation Management: Full end-to-end ground transportation management for large-scale events ranging from one to over 10,000 people. Project-managed service with dedicated on-site teams coordinating multi-vehicle fleets.
3. Financial Roadshow Services: Specialized ground transportation for investor roadshows serving 16 of the top 20 global investment banks. Includes anticipatory service delivery for complex multi-city itineraries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

TBR Global Chauffeuring provides premium chauffeur-driven ground transportation services to corporate clients, financial institutions, and event organisers worldwide. Its core service lines are Corporate (worldwide premium transfers), Events (full project-managed transportation for 1 to over 10,000 people), and Roadshows (specialist service for investment-bank roadshows). The services are delivered through a combination of TBR's own fleet and a vetted global affiliate network covering 3,000+ cities across 120 countries, supported by a proprietary in-house technology platform including the MyTBR client app, V-Book white-label voucher system, TBR Connect API/SDK, and the GroundPad driver app.

Product overview

TBR Global Chauffeuring is a world leader in premium ground transportation operating a platform-plus-services model. The core technology platform consists of MyTBR (client booking app), V-Book (white-label voucher booking system), TBR Connect (API/SDK for enterprise integration), and the GroundPad driver app. These digital products support three main service lines: Corporate (premium transfers), Events (managing one to 10,000+ attendees), and Roadshows (serving investment banks). The company operates its own fleet and manages a global affiliate network across 3,000+ cities in 120 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MyTBR App: Online booking system and mobile app for clients to book and manage ground transportation journeys, available for Android and Apple devices
• V-Book
• TBR Connect
• GroundPad

Products and services

• Corporate Ground Transportation Services Premium chauffeur-driven ground transportation service for corporate clients worldwide, guaranteeing peace of mind through consistent delivery, a suite of bespoke booking solutions, and an experienced team. Includes airport transfers, as-directed services, and dedicated account management for high-net-worth corporate travellers and executives across 120 countries.
• Events Transportation Management Full end-to-end project-managed ground transportation for major international events ranging from one to over 10,000 attendees. Includes dedicated on-site teams, multi-venue coordination, multi-lingual project management, and fleet management at scale (e.g., 460+ vehicles for CHOGM 2018, 100+ vehicles for Mobile World Congress 2024).
• Financial Roadshow Transportation Specialised ground transportation for financial roadshows and investor events, anticipating the unique requirements of capital-markets activity and delivering seamless multi-city service for 16 of the top 20 global investment banks.
• MyTBR Client Booking Platform Proprietary online booking system and mobile app (Android and Apple) enabling corporate clients to book and amend chauffeur journeys, obtain quotes, confirm and cancel bookings, access complete booking history, and live-track bookings worldwide for duty of care and traveller safety.
• V-Book White-Label Voucher Booking System Exclusive white-label booking system allowing users to input unique voucher codes for discounted point-to-point transfers, with full branding capabilities, configurable options, real-time journey tracking, and management information suite for resellers.
• TBR Connect API and SDK API and Software Development Kit (SDK) enabling enterprise clients to seamlessly book TBR ground transportation directly from their own internal software systems, fully branded and tailored to each customer.
• TBR Driver App (GroundPad) Exclusive driver app for Android and iOS enabling TBR chauffeurs to receive and manage jobs, update journey and passenger status, communicate with the control team, and enable real-time vehicle tracking for customer safety and security.
• Global Premium Fleet Service Premium chauffeur-driven vehicle fleet including Mercedes S-Class, BMW i7, Mercedes E-Class, Mercedes V-Class, Mercedes EQV, Range Rover, and executive coaches, combined with a vetted global affiliate network to deliver consistent premium service across 3,000+ cities in 120 countries.

Quantifiable outcome

• Saves employees 11,000 hours per year through new technology implementation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WeConvenecoreStrategic or Co-development Partner · 2 October 2018Strategic global partnership announced in October 2018 for joint service delivery in the ground transportation sector, combining WeConvene's platform capabilities with TBR's premium chauffeur services.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Empire CLS: US-headquartered chauffeured limousine service focused on corporate, events, and executive travel across North America — directly comparable in premium chauffeur positioning, event capability, and enterprise customer base.
• Addison Lee: London-based premium private hire and corporate chauffeur operator with a strong UK enterprise client base — directly comparable to TBR's UK corporate chauffeur business and a likely competitor for London corporate accounts.
• GroundLink: Global airport-transfer and chauffeured ground transportation service with an enterprise booking platform — directly comparable to TBR in customer profile (corporate travel managers), service mix (airport transfers, as-directed), and API-driven distribution.
• Carey International: US-headquartered global chauffeured transportation company serving corporate, events, and government clients across major US cities and international hubs — directly comparable in target customer (corporate roadshows, events) and premium chauffeur model.
• Blacklane: Berlin-based global premium chauffeur and airport transfer service operating across 50+ countries with its own driver network and a strong enterprise/API proposition — directly comparable to TBR in target market, business model, and global premium positioning.
• Boston Coach: US-based premium chauffeured transportation provider serving corporate and executive clients — directly comparable in premium chauffeur model and US corporate customer overlap with TBR's Boston operations.

Emerging players

• Wingz: San Francisco-based pre-booked, flat-rate rideshare and chauffeur platform serving airports and corporate clients in the US — an emerging digital-first competitor with overlapping corporate and airport-transfer use cases, though more limited in global premium event capability.

Broad incumbents

• SIXT Ride: Global mobility provider (parent SIXT SE) offering premium chauffeur and black-car services across multiple countries as part of a broader car rental and mobility portfolio — comparable as a broad incumbent in the same premium chauffeur category, but not specialised in events or roadshows.
• Mears Group: UK-based transport and home-care services group with corporate shuttle and ground-transport capabilities — a broader UK incumbent with partial overlap in executive and corporate ground transportation.
• Uber (Uber Black / Uber for Business): Global rideshare platform with premium tiers (Uber Black, Uber for Business) and enterprise travel-management integrations — a broad incumbent competing indirectly for corporate chauffeur and event-transport demand, particularly given Lyft's ownership of TBR.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/tbrglobal
• Facebookfacebook.com/tbrglobal
• LinkedInlinkedin.com/company/tbrglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBR Global Chauffeuring