Cumberland County Playhouse

What Cumberland County Playhouse does

Cumberland County Playhouse is a nonprofit regional professional theater founded in 1965 and headquartered at 221 Tennessee Avenue in Crossville, Tennessee. The organization presents a year-round live performance portfolio comprising mainstage theatrical productions (musicals, comedies, dramas, and holiday shows), a Mainstage Concert Series featuring tribute and specialty acts, and a Speakeasy Cabaret Series of intimate musical performances. Its 2026 mainstage season includes seven productions such as Walking Across Egypt, Shrek the Musical, Heartbreak Hotel, The Fox on the Fairway, The Addams Family, Sh-Boom! A Christmas Miracle, and It's a Wonderful Life: A Live Radio Play, alongside education programs for community members of various ages. The Playhouse positions itself as a performing arts resource for a region of Tennessee under-served by other professional theater.

The underlying technology footprint is intentionally lightweight: a WordPress-hosted website (ccplayhouse.com) integrated with the third-party Ovations (OvationTix) ticketing platform at ci.ovationtix.com/35707 handles ticket sales, season memberships, donations, and corporate sponsorship transactions. Marketing channels are primarily organic — website, Facebook, Instagram, and YouTube trailers — supplemented by an email newsletter. Distribution is direct (own e-commerce storefront and on-site box office); no third-party reseller or physical retail channels are used.

The business model is a nonprofit community-arts funding stack with four revenue streams: individual ticket sales (transaction-fee model), season subscription memberships (recurring/bundled), individual donations and corporate sponsorships (recurring/grants), and institutional support via the Tennessee Arts Commission and a specialty license plate program. Customers are segmented horizontally into general community members (primary) and students/educational institutions (secondary). Leadership is structured around Producing Director and CEO Bryce McDonald. The organization is privately held, non-listed, with no disclosed venture or institutional equity backing; it operates as a single-venue, community-supported regional theater.

Name

Cumberland County Playhouse

Legal name

Cumberland County Playhouse

Website

https://ccplayhouse.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Cumberland County Playhouse is a nonprofit regional professional theater in Crossville, Tennessee, founded in 1965. It produces mainstage musicals, a concert series, a cabaret series, and education programs for residents of Cumberland County and surrounding rural Tennessee communities under-served by other arts.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

Keywords

• Live theater performances
• Musical theater productions
• Cabaret concert series
• Performing arts education
• Season ticket memberships

Headquarters

HQ city

Crossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Individual tickets sold for mainstage productions, concert series, and cabaret performances through their Ovations ticketing platform
2. Season Memberships: Season subscription packages offering bundled tickets to multiple productions at discounted rates
3. Donations: Individual gifts collected through their online donation portal to support continued operations
4. Corporate Sponsorship: Corporate sponsorship programs where businesses support the playhouse in exchange for recognition and benefits

Distribution channels1 record

Marketing channels5 records

Core offering

Cumberland County Playhouse produces and presents live professional theater in Crossville, Tennessee, including a mainstage season of musicals, comedies, dramas, and holiday shows, a Mainstage Concert Series of tribute and specialty acts, and a Speakeasy Cabaret Series. It also runs performing arts education programs and sells tickets, season memberships, and donations through its own website and the Ovations ticketing platform.

Product overview

Cumberland County Playhouse is a regional community theater organization offering a single, unified live performance portfolio. The core offerings consist of mainstage theatrical productions (musicals, plays, comedies, and holiday shows), a Mainstage Concert Series featuring tribute and specialty acts, and a Speakeasy Cabaret Series with intimate musical performances. The organization also offers educational programs, season membership packages, individual tickets, and opportunities for donations and corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Season Productions Mainstage theatrical season for 2026 featuring seven productions including musicals (Shrek the Musical, The Addams Family), comedies (The Fox on the Fairway), dramas (Walking Across Egypt), and holiday shows (Heartbreak Hotel, Sh-Boom! A Christmas Miracle, It's a Wonderful Life: A Live Radio Play), offered to general audiences in Crossville, Tennessee.
• 2026 Mainstage Concert Series Concert performances presented on the mainstage in 2026, including tribute acts (EagleMania), specialty performances (Journey from the Heart), and the Irish dance Christmas show We Three Kings, The Irish Dance Christmas Sensation, offered to general audiences.
• 2026 Speakeasy Cabaret Series Intimate cabaret-format performances presented as part of the 2026 Speakeasy series, featuring artists Jason Ross and Karla Harris, designed for general audiences seeking a smaller-scale live music experience.
• Education Programs Performing arts education programs and classes for community members of various ages, offered by the Playhouse to students, schools, and local learners to develop theater skills and arts appreciation.
• Season Memberships Annual season ticket subscription packages that bundle access to multiple mainstage productions at discounted rates compared with individual ticket purchases, offered through the Ovations ticketing platform.
• Individual Tickets Single-performance tickets purchased for specific mainstage, concert, or cabaret shows, sold through the Ovations online ticketing storefront and the on-site box office at the Crossville theater.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nashville Children's Theatre: Tennessee-based professional theater producing family and youth programming with education components, sharing donor and sponsor pipelines with Cumberland County Playhouse.
• Barter Theatre: State theater of Virginia located in rural Abingdon, presenting a multi-format season of musicals, dramas, and comedies with ticket, subscription, and donation revenue streams — the closest analog to Cumberland County Playhouse's rural regional model.
• Flat Rock Playhouse: North Carolina's state theater operating from a small mountain town, producing a season of musicals, plays, and concerts funded by tickets, subscriptions, and donations — directly comparable in scale, geography, and programming mix.
• Tennessee Repertory Theatre: Nashville-based repertory theater producing a season of plays and musicals for Tennessee audiences, sharing the same state-level donor and sponsor ecosystem as Cumberland County Playhouse.
• Playhouse on the Square: Memphis-based community theater producing a season of mainstage productions plus education programs, with revenue from tickets, memberships, and donations — a Tennessee peer with a similar operating model.
• Roxy Regional Theatre: Small professional regional theater in Clarksville, TN, producing musicals, plays, and a children's series with ticket and donation revenue — directly comparable in scale and Tennessee footprint.
• Clarence Brown Theatre: University of Tennessee professional theater in Knoxville producing a season of plays and musicals with educational programming — comparable in mission blend of performance and education within Tennessee.
• Chattanooga Theatre Centre: One of the oldest community theaters in the Southeast, producing a multi-format season with ticket, membership, and donation revenue — comparable institutional scale and regional Tennessee positioning.
• Surflight Theatre: Non-profit regional theater in Beach Haven, NJ, producing a summer season of musicals and plays funded by tickets and donations — comparable seasonal rural-resort model with a small staff.
• Macon Little Theatre: Long-running community theater in Macon, GA producing a season of plays and musicals supported by tickets, memberships, and donations — similar institutional scale and Southern regional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBBpj3dV5GZqpjwQdx4heaA
• Facebookfacebook.com/CCPlayhouse
• Instagraminstagram.com/ccplayhouse
• Xx.com/ccplayhouse
• LinkedInlinkedin.com/company/cumberland-county-playhouse-inc-the-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumberland County Playhouse