MSIG

What MSIG does

PT Asuransi MSIG Indonesia is a general (non-life) insurance company headquartered in Jakarta that provides a comprehensive suite of personal and commercial insurance products to individuals, SMEs, and corporate clients in Indonesia. Its personal lines include travel, motor, sport, personal accident, and home insurance; its commercial portfolio spans marine (cargo and hull), property (fire, burglary, property all-risk), commercial motor, liability, financial lines (D&O, cyber, trade credit), engineering (CAR, EAR, machinery breakdown), and aviation including drones. The company was established on October 22, 1975 as a joint venture between Taisho Marine and Fire Insurance (Japan) and PT Maskapai Asuransi Indonesia, going through multiple name changes and restructurings before adopting the current MSIG brand in 2008, and is now 80% owned by Mitsui Sumitomo Insurance Co., Ltd. and 20% by Rudy Wanandi. It operates as a subsidiary of MS&AD Insurance Group Holdings, one of the world's top 10 non-life insurance groups present in 50+ countries.

The business generates revenue primarily through insurance premiums across personal and commercial lines, with a subscription/recurring model for some policies and one-time payments for others. Distribution is multi-channel: a self-serve digital portal (msigonline.co.id), a dedicated MSIG e-CL@IM claims platform, 5 branch offices and 3 representative offices across Indonesia, insurance brokers, leasing and dealer partnerships, and a core embedded distribution alliance with Toyota (Toyota Insurance 2.0) supported by a dedicated claims hotline and partner workshop/hospital network. The technology stack centers on general insurance underwriting and claims processing with proprietary digital distribution and claims platforms, SGS ISO 9001 quality certification, and compliance with Indonesia's Personal Data Protection Law (UU PDP No. 27/2022) and OJK sustainable finance regulations.

Name

MSIG

Legal name

PT Asuransi MSIG Indonesia

Website

https://msig.co.id

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

PT Asuransi MSIG Indonesia is a Jakarta-based general insurance company offering personal and commercial insurance products, distributed through branches, digital channels, brokers, and a core Toyota partnership, as a subsidiary of Japan's MS&AD Insurance Group.

Ownership category

akta.pro rank

Product category

General Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• General insurance
• Personal insurance
• Commercial insurance
• Motor insurance
• Travel insurance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premium Revenue: MSIG Indonesia generates revenue primarily through insurance premiums collected from policyholders. The company offers personal insurance products (travel, motor, sport, personal accident, home) and commercial insurance products (marine, miscellaneous, property, commercial motor, liability, financial lines, engineering, aviation). Premiums are collected as recurring payments or one-time payments depending on the policy type.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

PT Asuransi MSIG Indonesia is a general (non-life) insurance company that underwrites and distributes personal and commercial insurance products in Indonesia. Its personal lines include travel, motor, sport, personal accident, home, and a co-branded Toyota Insurance 2.0 product, while its commercial lines span marine (cargo, hull), property (fire, burglary, money, moveable property, all-risk), commercial motor, liability, financial lines (D&O, cyber, trade credit), engineering (CAR, EAR, machinery breakdown), and aviation including drone coverage. Products are sold via the msigonline.co.id self-service portal, branch and representative offices, brokers, leasing/dealer partners, and a dedicated Toyota claims platform, with all policies ultimately underwritten by MSIG as a subsidiary of MS&AD Insurance Group.

Product overview

MSIG Indonesia is a general insurance company offering a comprehensive portfolio of personal and commercial insurance products. The personal insurance line includes Travel Insurance (covering overseas and domestic travel), Motor Vehicle Insurance, Sport Insurance, Personal Accident Insurance, Home Shield Insurance, and Toyota Insurance 2.0. The commercial insurance portfolio encompasses Marine products (Cargo and Hull), Property coverage (Fire, Burglary, Moveable Property, Money, and Property All Risk/Industrial All Risks), Commercial Motor, Liability Insurance, Financial Lines (Directors & Officers Liability, Cyber Insurance, Trade Credit Insurance), Engineering (Contractors' All Risks, Erections' All Risks, Machinery Breakdown), Aviation including Drone Insurance, and Miscellaneous commercial covers. The company operates as part of MS&AD Insurance Group and is licensed and supervised by Indonesia's Financial Services Authority (OJK).

Differentiator

Problem solved

Functional benefit

Brands

• MSIG Life: Life insurance solutions provider for long-term protection needs, operating at msiglife.co.id

Products and services

• Travel Insurance Coverage for travel including overseas and domestic travel, with 24/7 assistance services for individual consumers.
• Motor Vehicle Insurance (Personal) Comprehensive vehicle coverage for personal motor vehicles including comprehensive and third-party liability protection for individual consumers.
• Sport Insurance Insurance coverage specifically designed for sport activities and athletic pursuits for individual consumers.
• Personal Accident Insurance Protection against accidental death, disability, and medical expenses for individuals.
• MSIG Home Shield Insurance Comprehensive home coverage protecting against fire, theft, natural disasters, and other property damages for individual homeowners.
• Toyota Insurance 2.0 Enhanced Toyota-specific insurance product with streamlined claims processing and dedicated support for Toyota vehicle owners, distributed via the Toyota dealer network with a dedicated claims hotline (021 2927 9656).
• Cargo Insurance Marine cargo coverage protecting goods during transportation by sea, air, or land for business clients.
• Hull Insurance Coverage for ships and vessels protecting against damage, loss, and maritime risks for shipowners and operators.
• Fire Insurance Property protection against fire damage and related perils for commercial establishments.
• Burglary Insurance Commercial coverage for theft, robbery, and burglary incidents.
• Moveable Property Insurance Coverage for movable commercial assets and equipment.
• Money Insurance Protection for cash, securities, and valuable documents against loss for businesses.
• Property All Risk / Industrial All Risks Insurance Comprehensive commercial property coverage combining multiple risks (fire, theft, natural disaster, etc.) under one policy for industrial and commercial clients.
• Motor Vehicle Insurance (Commercial) Fleet and commercial vehicle coverage for businesses with multiple vehicles.
• Liability Insurance General and professional liability coverage protecting businesses against third-party claims.
• Directors & Officers Liability Insurance D&O coverage protecting company leadership against personal liability for business decisions.
• Cyber Insurance Coverage for cyber risks, data breaches, and digital asset protection for business clients.
• Trade Credit Insurance Protection against buyer insolvency and non-payment by trade debtors for commercial clients.
• Contractors' All Risks (C.A.R.) Insurance Construction project coverage protecting contractors during building and installation works.
• Erections' All Risks (E.A.R.) Insurance Coverage for machinery and equipment installation projects.
• Machinery Breakdown Insurance Protection for industrial machinery against sudden and accidental breakdown.
• Drone Insurance Specialized coverage for unmanned aerial vehicles (drones) used in commercial operations.
• Aviation Insurance Aircraft and aviation-related insurance coverage for commercial operators.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Save the ChildrenminorStrategic or Co-development Partner · 1 June 2024MSIG Indonesia partnered with Save the Children for the 2024 Biodiversity Fun Class CSR program. Save the Children provided a Climate Change Adaptation Advisor (Amin Suryani) who briefed volunteers before school visits, supporting environmental education activities for elementary school students in Tangerang, South Jakarta, and Bogor.
• Konservasi Indonesia (KI)minorStrategic or Co-development Partner · 1 January 2023In Indonesia, MSIG collaborates with Konservasi Indonesia (KI), the in-country main partner of CIAP, to support the Green Wall project in West Java, which helps restore and protect the Gunung Gede Pangrango National Park expansion area in collaboration with local government and communities.
• Conservation International Asia-Pacific (CIAP)minorStrategic or Co-development Partner · 1 January 2020Since 2020, MSIG Asia has partnered with Conservation International Asia-Pacific (CIAP) to protect and conserve biodiversity as part of MSIG's commitment to safeguarding the planet's future. CIAP has been working with communities for over 15 years to support restoration and protection of natural resources, delivering conservation education, livelihood improvement programs, and sustainable tourism.
• Hutan Itu IndonesiaminorStrategic or Co-development Partner · 1 November 2019MSIG Indonesia partnered with Hutan Itu Indonesia, an environmental community that strives to foster a love for forests in urban communities, for its Biodiversity campaign launched in November 2019. The partnership aligns with MSIG's environmental vision and aims to ensure the biodiversity conservation campaign has meaningful impact on society.
• Gerakan Nasional Orang Tua Asuh (GNOTA)minorStrategic or Co-development Partner · 1 November 2019GNOTA acted as an advisor to MSIG Indonesia in its biodiversity education campaign, helping decide which schools were suitable for the campaign and the best way to communicate with students from diverse backgrounds so that the environmental message would be delivered effectively.
• Universitas Gadjah MadaminorStrategic or Co-development Partner · 1 January 2019MSIG Indonesia collaborated with Universitas Gadjah Mada (UGM) in environmental education activities, as part of the broader sustainability mission 'Protecting Biodiversity for a Sustainable Future' conducted with MSI Japan.
• ToyotacoreChannel Partner/ Reseller/ Distributor · 1 January 2019MSIG Indonesia has a dedicated Toyota Insurance product (Toyota Insurance 2.0) offering special coverage for Toyota vehicle owners. The partnership includes a dedicated e-claims platform for Toyota insurance and a network of partner workshops and hospitals for claims handling. MSIG operates a Toyota-specific claims hotline (021 2927 9656).
• PT Asuransi Aioi IndonesiaminorStrategic or Co-development Partner · 1 October 2010On October 1, 2010, aligned with the integration of Mitsui Sumitomo Insurance, Aioi Insurance, and Nissay Dowa Insurance in Japan, MSIG Indonesia completed its business integration in Indonesia through the transfer of business portfolio from PT Asuransi Aioi Indonesia to PT Asuransi MSIG Indonesia.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Asuransi Astra: One of Indonesia's largest general insurers, owned by PT Astra International. Heavily dominant in motor vehicle insurance through embedded distribution with Toyota, Daihatsu, and Isuzu dealer networks—a direct competitor to MSIG's Toyota Insurance 2.0 partnership in the same automotive OEM channel.
• Sompo Insurance Indonesia: Indonesia subsidiary of Sompo Holdings (Japan), offering comparable general insurance products (motor, property, marine, engineering). Sompo is the closest structural analog to MSIG Indonesia: another Japanese-owned general insurer competing in the same Indonesian market with similar product breadth and parent group backing.
• BRI Insurance: Bank-affiliated Indonesian general insurer linked to Bank BRI, one of Indonesia's largest banks. Competes directly with MSIG across personal and commercial lines, with strong captive distribution through bank channels and significant scale advantages in the domestic market.
• Chubb Insurance Indonesia: Indonesia operations of Chubb Limited, a global P&C insurance group. Directly competes with MSIG Indonesia across specialty commercial lines (D&O, cyber, marine cargo, property) and serves multinational corporate clients in Indonesia requiring international-grade underwriting capacity.
• Asuransi Sinar Mas: One of Indonesia's largest domestic general insurers, part of the Sinar Mas Group conglomerate. Competes directly with MSIG across personal and commercial lines with a strong local brand, extensive branch network, and similar broad product portfolio including motor, property, and engineering.
• Zurich Insurance Indonesia: Indonesia subsidiary of Zurich Insurance Group (Switzerland). Directly competes with MSIG Indonesia in commercial general insurance, particularly serving multinational corporate clients with property, casualty, and specialty lines, leveraging international underwriting expertise.
• Tokio Marine Indonesia: Indonesia operations of Tokio Marine Holdings, another major Japanese non-life insurance group. Directly competes with MSIG Indonesia across personal and commercial general insurance lines in the same market, with similar international backing and distribution mix.
• Asuransi Tugu Pratama: State-owned Indonesian general insurer affiliated with the Pertamina group, with significant oil & gas, marine, and energy insurance expertise. A direct competitor particularly in commercial/industrial lines and large corporate accounts, with similar strong institutional relationships.
• AXA Insurance Indonesia: Indonesia subsidiary of AXA (France), offering comparable general insurance products including motor, property, health, and commercial lines. A direct international competitor in the same product categories with similar multi-channel distribution and corporate client focus.
• Allianz Indonesia: Indonesia subsidiary of Allianz SE (Germany), offering comparable general insurance products including motor, property, travel, and commercial lines. A major international general insurance competitor with similar product breadth, brand strength, and multi-channel distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/msig_id
• YouTubeyoutube.com/channel/UC0eb2F8LhOHYqGPOU9H9zXg
• Facebookfacebook.com/MSIGIndonesia
• LinkedInlinkedin.com/company/pt--asuransi-msig-indonesia
• Instagraminstagram.com/msig_id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSIG