Asuransi Sinar Mas
Asuransi Sinar Mas is one of Indonesia's largest general insurance companies, founded in 1985 and headquartered in Jakarta. A privately held unit within the Sinar Mas conglomerate, it employs 501-1,000 people serving Indonesian P&C insurance customers.
- Company typePrivate
- Founded2026
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Asuransi Sinar Mas does
Asuransi Sinar Mas (ASM) is described in the source material as one of the largest general insurance companies in Indonesia. The firm was founded in 1985, is headquartered in Jakarta, and operates as a for-profit, privately held entity. ASM sits within the broader Sinar Mas Group, one of Indonesia's largest conglomerates with diversified interests spanning financial services, agribusiness, consumer goods, real estate, and other sectors. The company employs between 501 and 1,000 people, placing it among the larger non-life insurers in the Indonesian market by workforce scale.
As a general (non-life) insurance carrier, ASM provides standard P&C products — including property, casualty, motor, and other general insurance lines — to customers in Indonesia. Its underlying underwriting technology, product portfolio breadth, distribution channels (agency, brokerage, bancassurance, direct/digital), reinsurance arrangements, claims-handling infrastructure, and digital capabilities are not detailed in the source material. Headcount of 501-1,000 implies a meaningful operating footprint consistent with multi-branch distribution and in-house claims operations typical of large Indonesian P&C insurers.
ASM's revenue mechanics, pricing structure, distribution mix, customer segment composition, and combined ratio are not disclosed in the available input. As a regulated Indonesian insurer, ASM operates under the supervisory framework of Otoritas Jasa Keuangan (OJK), which governs licensing, capital adequacy, solvency, and product approval for non-life insurers in Indonesia. These structural data points represent a significant source-material gap that constrains deeper financial, operational, and competitive benchmarking.
Asuransi Sinar Mas firmographics
Firmographics- Name
- Asuransi Sinar Mas
- Legal name
- HeyLink.me
- Website
- https://heylink.me
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Asuransi Sinar Mas is one of Indonesia's largest general insurance companies, founded in 1985 and headquartered in Jakarta. A privately held unit within the Sinar Mas conglomerate, it employs 501-1,000 people serving Indonesian P&C insurance customers.
- Ownership category
- akta.pro rank
Where Asuransi Sinar Mas is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Asuransi Sinar Mas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Revenue (PRO): Monthly and annual subscription plans providing enhanced features including 100 links, custom branding, custom domain, advanced analytics, themes, fonts, and reduced transaction fees
- Advertising Revenue (AdSense): Monetization through Google AdSense integration, allowing users to earn revenue by displaying targeted advertisements on their link pages based on content category and visitor region
- E-commerce Transaction Fees: Transaction fees from commerce features: 9.9% + 30c for Starter tier and 3.9% + 30c for PRO tier on sales conducted through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free forever plan with basic features and higher transaction fees |
| Subscription | Annual | PRO - Premium subscription with advanced features and reduced transaction fees |
| Subscription | Monthly | PRO - Monthly billing option |
| Usage-based | Pay-as-you-go | AdSense Earnings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Asuransi Sinar Mas product offering
Product offeringCore offering
Asuransi Sinar Mas is one of the largest general (non-life) insurance companies in Indonesia, providing general insurance products and services to the Indonesian market. The company has been operating since 1985 from its base in Jakarta with a workforce of 501-1,000 employees.
Product overview
HeyLink.me is a unified link-in-bio platform that provides a single URL for managing all online links and digital content. The core HeyLink.me Platform serves as the main offering, complemented by specialized sub-products including KODE.link for QR code generation and digital cards, and regional variants like HeyLink.au and NonProfit-Link.org. The platform is available in multiple tiers: Starter (free with basic features), PRO ($5.90/month with advanced features including 100 links, custom branding, themes, and 3.9%+30c transaction fees), Agency (for managing multiple accounts), and Enterprise (white-label solution with API access and 200+ integrations). Additional offerings include the Marketplace with 100+ apps and integrations, Custom Domain feature, and Earn Money (AdSense integration) for monetization. The ecosystem also includes partner tools like RapidWombat for SEO and Baby Passport Photo Maker.
Differentiator
Problem solved
Functional benefit
Brands
- KODE.link: Advanced QR code solutions platform, including QR code builder, Apple Wallet and Google Wallet digital card generators, and digital business card creator.
- NonProfit-Link.org
- HeyLink.au
- RapidWombat
- Baby Passport & Visa Photo Maker
Products and services
- General Insurance
Companies that use Asuransi Sinar Mas
Customer profileSegments5 records
Ideal customer profiles1 record
Asuransi Sinar Mas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Asuransi Sinar Mas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google AdSensecoreIntegration with Google AdSense enables HeyLink.me users to monetize their link pages by displaying targeted advertisements. Users can earn revenue based on clicks and impressions, with ads selected for quality and relevance.
- KODE.linkcoreRelated platform for QR code generation and management. KODE.link provides advanced QR code solutions including Apple Wallet and Google Wallet digital card generators, business card creators, and custom QR code builder integrated into HeyLink.me.
Scale indicators2 records
Recent moves1 record
Expansion highlights2 records
Asuransi Sinar Mas competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights4 records
Customer concentration
Asuransi Sinar Mas social profiles
Digital presenceAsuransi Sinar Mas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asuransi Sinar Mas leadership team
Management profileNumber of profiles
Asuransi Sinar Mas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asuransi Sinar Mas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asuransi Sinar Mas
What does Asuransi Sinar Mas do?
Asuransi Sinar Mas is one of the largest general (non-life) insurance companies in Indonesia, providing general insurance products and services to the Indonesian market. The company has been operating since 1985 from its base in Jakarta with a workforce of 501-1,000 employees.
Is Asuransi Sinar Mas a public or private company?
Asuransi Sinar Mas is a private company. It is classified as corporate owned and is currently operating.
When was Asuransi Sinar Mas founded?
Asuransi Sinar Mas was founded in 2026. It employs 501 to 1,000 people.
Where is Asuransi Sinar Mas based?
Asuransi Sinar Mas is headquartered in Jakarta, Indonesia, in the Asia region.
How does Asuransi Sinar Mas make money?
Three revenue lines are on record. Subscription Revenue (PRO) is the primary driver. The others are advertising Revenue (AdSense) and E-commerce Transaction Fees.
Does Asuransi Sinar Mas have an API?
No public API is recorded for Asuransi Sinar Mas.