What Norday does

Norday is a Mexican private company headquartered in Saltillo that designs, sources, and sells custom insulated drinkware under multiple product lines (Tumbler, Titan 40oz, Bloom, Active, Tritán, Coolers, Wine Sets, Party Cups, Pet Bowls, Coffee Mugs, Multican, Mugzilla) plus a backpack/accessories tail. Core technology centers on double-wall vacuum insulation using 18/8 stainless steel and BPA-free Tritán, marketed to keep beverages cold for 24 hours or hot for 8 hours; products carry no proprietary patents in the data, and the differentiation is largely driven by licensed sports IP (FIFA World Cup 2026, all 32 NFL teams, MLB, Real Madrid, FC Barcelona, Selección Mexicana, and exclusive Xbox tumbler rights in Mexico) layered on top of generic insulation technology.

The company operates a hybrid omnichannel model: direct-to-consumer e-commerce at norday.mx with free shipping over $999 MXN, a 30+ store physical retail footprint ("Norday Shop") across Mexico and a single Guatemala City location in major malls, and a B2B mayoreo/wholesale program (25-piece minimum) offering laser engraving and 4D full-color printing for corporate and event buyers. Pricing spans $120-$6,099 MXN, with core tumblers at $470-$799 MXN. Customer segments include everyday Mexican consumers, sports fans seeking licensed merchandise, pet owners, and businesses procuring corporate gifts/promotional items. No funding rounds, M&A activity, ownership structure, or revenue figures are disclosed in the source data, and the company is privately held with no public ticker or parent company identified.

Name

Norday

Legal name

Norday

Website

https://norday.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Norday is a Mexican private drinkware company selling double-wall vacuum insulated tumblers, bottles, and coolers across DTC e-commerce, 30+ retail stores in Mexico and Guatemala, and a B2B wholesale channel, augmented by official licensed sports collections including FIFA 2026, NFL, MLB, and major soccer clubs.

Ownership category

akta.pro rank

Product category

Insulated Drinkware

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industries

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Insulated drinkware products
• Stainless steel tumblers
• Vacuum insulated bottles
• Licensed sports merchandise
• Wholesale drinkware

Headquarters

HQ city

Saltillo

HQ country

Mexico

HQ region

Latin America

Offices31 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales - E-commerce: Online sales through norday.mx website with prices ranging from approximately $120 MXN to $6,099 MXN per product. Free shipping on orders over $999 MXN.
2. Wholesale/Bulk Sales: Volume-based sales to businesses, companies, and event organizers with special pricing, minimum 25 pieces for wholesale quotes, offering customization services (laser engraving, 4D full color printing) for corporate branding.
3. Physical Retail Store Sales: Sales through 30+ Norday Shop retail locations across Mexico, including flagship stores in major shopping malls and cities.
4. Licensed Merchandise: Products featuring licensed sports team and brand logos including FIFA World Cup 2026, NFL, MLB, Real Madrid, Barcelona FC, Xbox, and Mexican national team (Selección Mexicana).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Norday designs, distributes, and sells custom insulated drinkware products — including tumblers, water bottles, coolers, mugs, wine sets, party cups, and pet bowls — built on double-wall vacuum insulation in 18/8 stainless steel and BPA-free Tritán materials. The product portfolio is augmented with officially licensed sports and gaming merchandise under partnerships with FIFA World Cup 2026, NFL, MLB, Real Madrid, FC Barcelona, Xbox, and Selección Mexicana, plus a wholesale program offering laser engraving and 4D full-color printing customization for businesses and events.

Product overview

Norday is a Mexican custom drinkware company offering a diverse portfolio of insulated stainless steel products under multiple product lines (Tumbler, Titan, Bloom, Active, Tritán, Coolers, Mugs, Wine Sets, Party Cups, and Pet Bowls) designed for everyday use. The company operates a platform-plus-modules architecture with core insulated drinkware products as the foundation, augmented by licensed collections (NFL, MLB, FIFA World Cup 2026, Real Madrid, Barcelona, Xbox, Selección Mexicana) and supporting accessories (backpacks, lunch bags). Norday also provides B2B wholesale services with personalization options. All products feature double-wall vacuum insulation technology using 18/8 stainless steel, maintaining cold beverages for up to 24 hours and hot beverages for 8 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Tumbler Series Vacuum-insulated stainless steel drinkware available in 20oz and 30oz sizes, featuring double-wall insulation that keeps beverages cold for 24 hours or hot for 8 hours. Targeted at everyday consumers seeking premium personal drinkware.
• Titan Series Large-format 40oz insulated tumblers with double-wall vacuum insulation, leak-proof lids, and stainless steel construction, designed for high-capacity hydration.
• Bloom Series Versatile drinkware line available in 18oz, 25oz, and 30oz sizes with modern design aesthetics for both coffee and cold beverages.
• Active Series Fitness-oriented insulated bottles designed for workouts, available in 18oz, 24oz, and 32oz capacities to keep water cold during training.
• Tritán Bottles BPA-free Tritán plastic bottles resistant to impacts, available in 25oz and 32oz sizes as a lighter alternative to stainless steel.
• Coolers Insulated cooler bags and containers for keeping food and beverages cold, including Mag Cooler Backpacks, Soft Coolers, Hard Coolers, and wheeled options ranging from 9qt to 55qt.
• Multican Versatile beverage container designed to hold regular cans, tall cans, or glass bottles for beer and other drinks.
• Mugzilla Large-capacity mugs available in 22oz size, suitable for hot and cold beverages.
• Coffee Mugs 12oz coffee mugs in various colors and finishes including marble and glitter options.
• Wine Sets Gift sets including bottle and glasses, featuring Agavero and Sommelier collections in various styles.
• Party Cup Reusable party cups in 16oz and 24oz sizes with Norday's insulation technology as an eco-friendly alternative to disposable plastic.
• Pet Bowls Pet feeding bowls available in 32oz and 64oz sizes for water and food.
• Backpacks Sport and travel backpacks including mini travel bags and 24QT cooler backpacks.
• FIFA World Cup 2026 Collection Official FIFA World Cup 2026 licensed drinkware featuring official holograms, including Tumbler, Titan, Active, and Tritán products with tournament branding.
• NFL Collection Official NFL licensed drinkware featuring various team logos including tumblers, Skinny, Active, and Bloom series with all 32 NFL teams.
• MLB Collection Official MLB licensed drinkware featuring team logos for various baseball teams.
• Real Madrid Collection Official Real Madrid licensed drinkware featuring team branding on Tumbler, Active, and Bloom series, including Real Madrid Kings and HALA Madrid designs.
• Selección Mexicana Collection Official Mexican National Team branded drinkware featuring team colors, logos, and Big Logo products.
• Xbox Licensed Products Official Xbox branded tumblers and drinkware — Norday is the only official Xbox tumbler provider in Mexico.
• Bucket Series 237oz large-capacity insulated beverage containers designed for parties and gatherings.
• Wholesale/B2B Program (Mayoreo) Bulk purchasing program for businesses, events, and corporate orders offering exclusive volume pricing (minimum 25 pieces), personalization with laser engraving or 4D full-color printing, and dedicated quote-based support for corporate branding.

Quantifiable outcome

• Temperature retention: Cold drinks stay cold for up to 24 hours, hot drinks stay hot for up to 8 hours

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FIFA World Cup 2026coreOEM/ Whitelabel/ Licensing PartnerOfficial licensed product partnership for FIFA World Cup 2026. Products include officially licensed tumblers, water bottles, and accessories featuring FIFA World Cup 2026 branding and holograms.
• NFL (National Football League)coreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise partnership covering all 32 NFL teams including Kansas City Chiefs, Dallas Cowboys, San Francisco 49ers, and others. Products include tumblers, bottles, and accessories with NFL team logos.
• MLB (Major League Baseball)coreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise partnership covering MLB teams including LA Dodgers, New York Yankees, Chicago Cubs, Boston Red Sox, and others.
• Real Madrid CFcoreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise partnership featuring Real Madrid Kings collection and HALA Madrid designs. Products include Active 32oz, Bloom, and Tumbler lines.
• FC BarcelonacoreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise partnership featuring Barcelona FC 'Barca Barca' designs. Products include Active, Bloom, and Tumbler lines.
• XboxminorOEM/ Whitelabel/ Licensing PartnerLicensed gaming merchandise partnership featuring Xbox-branded tumblers. Norday is the only official Xbox tumbler provider in Mexico.
• Selección Mexicana (Mexican National Football Team)coreOEM/ Whitelabel/ Licensing PartnerLicensed merchandise partnership featuring Selección Mexicana official designs and Big Logo products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Owala: Fast-growing direct-to-consumer insulated drinkware brand with proprietary lid designs — overlapping target customer (active/younger consumers) and price band with Norday.
• Yeti Holdings: Premium insulated drinkware (tumbers, bottles) and coolers — the global category leader that Norday's vacuum-insulated stainless steel portfolio directly competes with on product, pricing and channel.
• Stanley (PMI Worldwide): Iconic insulated drinkware brand with comparable tumbler, bottle and Quencher product formats and aggressive expansion into Latin America — overlapping customer base and retail channels.
• Hydro Flask (Helen of Troy): Vacuum-insulated stainless steel bottles and tumblers targeting active-lifestyle consumers — direct product, demographic, and channel overlap with Norday's Active and Bloom lines.
• Thermos LLC: Heritage vacuum-insulated drinkware and food containers with broad retail distribution — competing in the same core category (insulated bottles, tumblers, food jars) at comparable price points.
• Corkcicle: Premium insulated drinkware, including licensed sports/team collaborations and lifestyle designs — directly comparable strategy to Norday's licensed-merchandise-led positioning.
• BruMate: Insulated drinkware (tumbers, bottles, multi-can holders like Norday's Multican) targeting social/lifestyle occasions — comparable product format and price-point strategy.
• Simple Modern: Mid-priced insulated drinkware with deep licensed collegiate and sports catalog and broad wholesale distribution — the closest analog to Norday's licensed-merchandise-plus-retail model.
• Takeya: Insulated stainless steel sport bottles and tumblers with patented lid designs — overlapping product technology, materials (18/8 stainless), and active-lifestyle positioning.
• S'well: Premium insulated bottles and lifestyle drinkware with design-forward positioning and licensed collaborations — competes on occasion-based gifting and lifestyle positioning similar to Norday's wine sets and licensed collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NordayMexico
• Facebookfacebook.com/NordayMexico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norday