What Groupe Silvya Terrade does

Groupe Silvya Terrade, operating commercially as École Terrade, is the leading private network of vocational beauty and wellness schools in France, headquartered in Paris. The group delivers state-recognized diplomas and certifications spanning CAP (vocational certificate) through Mastère (Bac+5) across five domains — hairdressing (coiffure), aesthetics (esthétique), spa and wellness (spa & bien-être), professional makeup (maquillage), and health (santé, including early childhood and optician tracks). It serves three primary customer segments: individuals seeking initial vocational entry into beauty professions, employed professionals pursuing continuing-education specialization, and beauty/wellness businesses recruiting apprentices through its CFA (Centre de Formation des Apprentis) network.

The operating model combines 65 physical campuses across all major French regions with one international campus in Switzerland, on-site training salons and institutes (Salons et Instituts Terrade) for supervised practical work, and a 360learning-powered e-learning platform for distance delivery of CAP Coiffure, CAP Esthétique, BP Coiffure, and Spa Praticien programs. The wholly-owned subsidiary Acte Académie extends the group's reach into FX, theater, and professional makeup training. Distribution and curriculum are reinforced by exclusive branded classes with luxury and retail partners including Dior, Club Med, Groupe Vog, Guinot-Mary Cohr, Yves Rocher, and Marionnaud.

Revenue is generated primarily through tuition-based vocational training, alternating (apprenticeship) programs run through the CFA status, short professional-development courses, and VAE (Validation des Acquis de l'Expérience) certification pathways. Pricing is not publicly disclosed; financing is structured around apprenticeship contracts, the Compte Personnel de Formation (CPF), and regional assistance. The group is privately held within the diversified education conglomerate Groupe Eureka Education, with prior minority investments from Entrepreneur Venture (2014), EPF Partners (2016), and Tikehau Capital (2018), and holds Qualiopi certification across multiple regional entities for both "Action de formation" and apprenticeship training.

Name

Groupe Silvya Terrade

Legal name

Groupe Silvya Terrade

Website

https://groupe-terrade.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Groupe Silvya Terrade (operating as École Terrade) is France's leading private network of beauty, hairdressing, spa, makeup, and health vocational schools, operating 65 campuses across France and Switzerland and delivering state-recognized CAP-to-Bac+5 diplomas to individual students and apprentices via its CFA network.

Ownership category

akta.pro rank

Product category

Vocational Beauty and Wellness Education

NAICS

Cosmetology and Barber Schools (611511), Technical and Trade Schools (6115), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cosmetology (General) (EDAOALAA)

akta.pro secondary industries

Cosmetology Schools & Programs (HSALANAA), Esthetics / Skincare (EDAOALAE), Salon Business, Management & Retail Training (HSALANAK)

Keywords

• Vocational beauty education
• Hairdressing training programs
• Aesthetics and spa training
• Apprenticeship training center
• Professional makeup school

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition-based vocational training: Revenue generated from student tuition for initial training, continuing education, and alternating training programs. Programs range from CAP (vocational certificate) to Mastère (Master's level, Bac+5).
2. Alternance (Apprenticeship) programs: CFA (Centre de Formation des Apprentis) status allows companies to hire apprentices, with the school providing theoretical training while students work in partner businesses.
3. Short training programs: Short professional development courses in specific techniques (coloration, cutting, massage, nail art, etc.) for professionals seeking skill upgrades.
4. VAE (Validation des Acquis de l'Expérience): Certification pathway for experienced professionals to obtain diplomas based on their work experience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Groupe Silvya Terrade operates France's leading network of beauty and wellness schools under the École Terrade brand, delivering state-recognized vocational and higher-education programs in hairdressing, aesthetics, spa and wellness, makeup, and select health disciplines. Programs range from CAP (vocational certificate) to Mastère (Bac+5, Master's level) and are offered through initial training, apprenticeship (alternance), continuing education, distance learning via a 360Learning-powered e-learning platform, and VAE experience validation. The company runs 65 campuses across France and Switzerland, supported by a CFA apprenticeship center serving more than 1,000 partner companies including Dior, Club Med, Yves Rocher, Groupe Vog, Guinot-Mary Cohr and Marionnaud.

Product overview

École Terrade is France's leading network of beauty schools, operated by Groupe Silvya Terrade under the Eureka Education group. The institution offers a comprehensive portfolio of vocational and higher education programs spanning five core domains: hairdressing (coiffure), aesthetics (esthetique), spa and wellness (spa et bien-etre), makeup artistry (maquillage), and early childhood/health sector training (sante). Programs range from CAP (vocational certificates) through Mastère (Master's level), delivered through multiple formats including initial education (formation initiale), apprenticeship (alternance), distance learning (e-learning), and professional continuing education. The network comprises 65 campuses across France and Switzerland, featuring on-site training salons and institutes for practical student experience. The institution holds CFA (Apprenticeship Training Center) status and maintains partnerships with luxury brands including Dior, Club Med, and Yves Rocher for specialized branded classes.

Differentiator

Problem solved

Functional benefit

Brands

• Club Terrade: Alumni network and community for Ecole Terrade graduates
• Acte Académie

Products and services

• Formations Coiffure (Hairdressing Programs) State-recognized professional hairdressing diploma programs for prospective and career-changing students, available in initial, alternance, continuing-education, and distance-learning modes, including CAP Coiffure, BP Coiffure, Bac Pro Coiffure, BTS Coiffure, and certified barber training.
• Formations Esthétique (Aesthetics Programs) State-recognized professional aesthetics diploma programs for entry into beauty institutes, including CAP Esthétique, BP Esthétique, Bac Pro Esthétique, BTS Esthétique, CQP Styliste Ongulaire, eyelash-extension and -lift certifications, socio-aesthetics with vulnerable publics, plus specialized short courses.
• Formations Spa & Bien-être (Spa & Wellness Programs) State-recognized spa and wellness training including Titre RNCP Praticien Spa, Titre RNCP Praticien Animateur de Spa, CQP Spa Manager and certified massage modalities such as Californian, Balinais, Suédois and Lomi Lomi massage.
• Formations Maquillage (Makeup Programs) Professional makeup artistry training including CQP Maquilleur Conseil Animateur, formation maquilleur perruquier du spectacle (wig and performance makeup), makeup trend courses and event makeup programs.
• Formations Santé (Health Programs) Health-adjacent vocational training including CAP Accompagnant Éducatif Petite Enfance, Titre Professionnel Intervenant Éducatif Petite Enfance, BTS Opticien Lunetier and formation secrétaire médicale, primarily aimed at learners entering early childhood and optical/medical support roles.
• Études Supérieures (Higher Education) Post-secondary management, commercial and digital-marketing programs including BTS Support à l'Action Managériale, BTS Négociation et Digitalisation de la Relation Client, BTS Management Commercial Opérationnel, Bachelor Manager dans l'univers de la beauté, Bachelor Responsable de Projet Webmarketing, Titre Professionnel Responsable d'Établissement Marchand and Mastère Manager Commercial et Marketing.
• Formation en Alternance (Apprenticeship Programs) Work-study apprenticeship programs across coiffure, esthétique, spa and makeup combining theoretical training delivered by École Terrade with practical experience in partner salons, institutes and spa businesses, available from CAP to BTS levels.
• Formations Courtes (Short Courses) Intensive short courses in hairdressing, aesthetics and wellness techniques such as cutting, coloration, nail art, massage therapies and beauty treatments, targeted at working professionals seeking skill upgrades or specialization.
• E-Learning Distance Learning Programs Self-paced distance learning programs via the 360Learning platform covering CAP Coiffure, CAP Esthétique, BP Coiffure and Praticien Spa, enabling learners to complete state-recognized curricula fully online in full autonomy.
• VAE (Validation des Acquis de l'Expérience) Validation of prior professional experience enabling beauty practitioners with several years of practice to obtain official state-recognized diplomas without completing full training programs.
• Classes Dédiées Marques (Brand-Specific Programs) Specialized branded curricula developed in partnership with Maison Dior Spa, Club Med Spa, Groupe Vog Coiffure, Guinot-Mary Cohr Esthétique and Yves Rocher, conferring brand-specific certifications and direct recruitment pathways.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• DiorflagshipStrategic or Co-development PartnerExclusive partnership with Maison Dior offering specialized Spa training for luxury hospitality. Provides Ecole Terrade students with training in luxury spa care techniques and pathways to international careers at one of the world's most prestigious beauty houses.
• Club MedflagshipStrategic or Co-development PartnerDedicated classes for Spa Praticien training with immersive experiences at Club Med resorts worldwide. Students benefit from training to work at Club Med's luxury all-inclusive destinations around the world.
• Groupe VogcoreStrategic or Co-development PartnerSpecific hairstyling training with exclusive know-how from Groupe Vog salon network. Apprentices receive training in the group's unique hairstyling methods, preparing them for employment at Groupe Vog salons.
• Guinot-Mary CohrcoreStrategic or Co-development PartnerDedicated aesthetics classes teaching students to master Guinot-Mary Cohr product ranges and professional protocols for diverse client needs.
• Yves RochercoreStrategic or Co-development PartnerDedicated classes in aesthetics specializing in natural, environmentally-friendly cosmetics. Students learn to work with France's first plant-based cosmetics brand.
• MarionnaudcoreStrategic or Co-development PartnerPartnership for integrating qualified beauty graduates into Marionnaud stores and institutes, addressing the brand's growing need for qualified beauty professionals.
• Les Secrets de LolyminorStrategic or Co-development PartnerAnnual Business Game collaboration with Les Secrets de Loly, a pioneer brand in care for textured hair. Students in Bachelor programs develop marketing and communication concepts for the brand's products.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• INFA (Institut National de Formation et d'Application): INFA is a French vocational training organisation offering programs in personal services, aesthetics, and hairdressing across multiple campuses. It is a direct comparable to Groupe Silvya Terrade in serving the same student segments, similar state-diploma curricula (CAP, BP), and operating a multi-campus vocational network in France.
• Pigier (Galion Education): Pigier is a French network of vocational and higher-education schools under Education Holding/Galion, offering BTS, Bachelor and Mastère programs including beauty-related tracks. It directly competes with École Terrade's higher-education and vocational programs through similar diploma pathways and a multi-campus French footprint.
• Education Holding / Galion Education: Education Holding is the parent group of Pigier, MBway, and other French vocational brands operating multi-campus networks across BTS, Bachelor, and Mastère programs. It is comparable to Groupe Eureka Education (Silvya Terrade's parent) as a PE-backed roll-up of French vocational and higher-education assets.
• Sup'Excellence / ESPE (École Supérieure d'Esthétique et de Parfumerie): Sup'Excellence is a French vocational school focused specifically on aesthetics, beauty therapy, and spa training, offering BTS Esthétique and short courses. It is a direct niche peer competing for the same aesthetics student segment with overlapping diploma pathways.

Broad incumbents

• Vidal Sassoon Academy: Vidal Sassoon Academy is a global branded hairdressing education network with multiple international campuses. While it does not operate a French campus network, it is comparable to École Terrade as a premium hairdressing education brand with strong employer-of-record placement and professional recognition.
• Toni&Guy Academy: Toni&Guy is a global hairdressing brand operating branded education academies in multiple countries. It is comparable to École Terrade's branded-class approach with Groupe Vog and offers a parallel model of luxury-brand-driven vocational hairdressing education.
• L'Oréal Professionnel Academy: L'Oréal Professionnel operates a brand-driven training programme for hairdressers globally through academy partnerships and in-salon education. It overlaps with École Terrade's coiffure curriculum and competes for the continuing-education attention of working professionals, though it does not run a standalone multi-campus diploma-granting network.
• Wella Education (Wella Company): Wella Company runs brand-driven hairdressing education programmes worldwide for stylists and salon professionals. It is comparable to École Terrade's brand-class model in coiffure and competes for the same professional upskilling wallet, though it is not a diploma-granting vocational school.
• Pivot Point International: Pivot Point is a global cosmetology education company providing curriculum, learning systems, and educator training to beauty schools in 80+ countries. It is comparable to École Terrade as a cosmetology-focused education provider, though its model is curriculum licensing rather than school operation.

Others

• CIDESCO: CIDESCO is the international standard-setting body for aesthetics and spa therapy qualifications, recognised in 40+ countries. It is comparable as a credentialing ecosystem player whose diplomas underpin the international spa/aesthetic qualifications that École Terrade's RNCP titles align with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagramecoleterrade.com/wp-content/plugins/instagram-feed/img/placeholder.png

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Silvya Terrade