What Groupe VOG does

Groupe VOG is a founder-owned French hair salon franchise group headquartered in Paris, operating as a SAS with €3,941,750 in social capital. Founded in 1979 by Franck François, the group runs a network of more than 750 franchised salons and 2,000+ collaborators across France, ranking as the #2 hair salon operator by Xerfi in 2023-2024. It serves two distinct consumer segments through two flagship brands: Tchip Coiffure, a low-cost brand launched in 1996 targeting broad-market affordability, and Vog Coiffure, a premium color-specialist brand repositioned in 2011 around the "Color Your Life" concept. The portfolio also includes the Claude Maxime and Formul'a brands acquired in 2002.

The group's core product is the franchise system itself: standardized salon concepts, brand identity, central purchasing, training programs, and ongoing operational support. Underlying operational infrastructure includes four regional management directions that provide commercial support, recruitment, and salon-resale brokerage, plus dedicated training platforms — Formul'a Académie and the Classes Groupe VOG program, the latter launched in 2021 via partnership with École Terrade. Monetization comes from franchise entry fees (≈€2,990), ongoing royalties on salon turnover (~5%), central purchasing commissions on professional haircare products, training fees, and turnkey salon-resale services. The group does not disclose consolidated revenue, and no external investors have been announced.

Strategically, the company has focused on deepening domestic density rather than international expansion, sustaining roughly 30 new franchise openings per year on top of its mature base. A 2019 organizational transformation reset internal support functions, and the 2021 École Terrade partnership institutionalized a stylist training funnel. No public signals point to international, digital-platform, or AI-native strategic moves; competitive moat derives from brand, network density, central purchasing, and training infrastructure rather than technology differentiation.

Name

Groupe VOG

Legal name

Groupe VOG

Website

https://groupe-vog.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe VOG is a founder-owned French hair salon franchise group operating 750+ salons under Tchip Coiffure (budget) and Vog Coiffure (premium color) brands, serving franchisees and end consumers across France with central purchasing, training, and operational infrastructure.

Ownership category

akta.pro rank

Product category

Hair Salon Franchise Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Unisex/Family Hair Salons (HSALAAAC), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon franchise
• Professional hairdressing services
• Franchise network
• Beauty salon operations
• Hairdresser training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Franchise entry fees and ongoing royalties: The franchise model requires entrepreneurs to pay a one-time entry fee at the opening of their salon and a monthly exploitation royalty covering all services provided by the franchise group. This is the primary revenue mechanism.
2. Turnkey salon sales: The group sells existing salons to entrepreneurs on a turnkey basis, including brand, team, clients and furniture. Revenue is generated from the sale of established salon businesses.
3. Purchasing central markup: A purchasing central negotiates favourable conditions with major professional brands (L'Oréal, Kérastase, ghd) and makes products available to franchisees at negotiated prices, with advantageous payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Groupe VOG franchises and operates hair salons in France under two complementary brands: Tchip Coiffure (affordable, walk-in hairdressing with a short menu at fixed prices) and Vog Coiffure (mid-to-premium color specialist). The group provides end-to-end franchise support including financing assistance, site selection via geomarketing, training through internal academies, an exclusive purchasing central, and digital operational tools for its network of 750+ salons.

Product overview

Groupe VOG operates as a hair salon franchise group with two main brands: Tchip Coiffure (budget-friendly, Miami-inspired concept founded 1996) and Vog Coiffure (color-specialist brand founded 1979, rebranded 'Color Your Life' in 2011). The group supports its franchise network through training academies (Formul'a Académie and Classes Groupe VOG), a purchasing central for negotiated supplier pricing, and digital tools including dynamic window screens and connected cash register software. With over 750 salons internationally, it is the #2 hair salon chain in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Tchip Coiffure Franchise Affordable hair salon franchise with a Miami-inspired concept featuring a short service menu of 5 packages, 5 additional services, and 3 care rituals at fixed all-inclusive prices, served without appointment. Targets aspiring coiffeur-entrepreneurs seeking to operate a recognised budget hair salon brand.
• Vog Coiffure Franchise Mid-to-premium hair salon franchise positioned as a color specialist, offering personalised colour services through a proprietary Color System with 5 exclusive color services. Targets coiffeur-entrepreneurs seeking to operate a premium-segment brand focused on colour expertise.
• Classes Groupe VOG Alternating vocational training programme offering CAP and BP hairdressing diplomas, combining in-salon practical training in Tchip and Vog partner salons with academic instruction at École Terrade CFA centres. Serves apprentices and aspiring hairdressers pursuing qualifications within the Groupe VOG network.
• Formul'a Académie Certified Qualiopi training organisation offering innovative and qualifying training programmes for hairdressing professionals, eligible for financing through OPCO and FAFCEA. Serves network franchisees and external hairdressing professionals.
• Turnkey Salon Resale Programme for entrepreneurs to acquire existing operating Tchip or Vog salons on a turnkey basis, including brand affiliation, in-place team, established client base and furniture. Examples include Tchip Coiffure Dunkerque (revenue exceeding €284k TTC in 2025) and Tchip Coiffure Château-Thierry (annual revenue €236,944 HT).

Quantifiable outcome

• Average annual turnover per Tchip Coiffure salon: €330,000
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• École Terrade (Silvya Terrade)coreStrategic or Co-development PartnerExclusive partnership between Groupe VOG and École Terrade to create 'Classes Groupe VOG', a dual learning system combining practical training in network salons (Tchip and Vog) with academic education at Terrade CFA centres. Offers CAP and BP hairdressing diplomas. Over 500 partner salons host apprentices, with over 1,000 passionate tutors and 200+ apprentices currently in the programme. Terrade provides academic pedagogy and official CFA status, while Groupe VOG provides professional know-how.
• CFA Marc Ruyer (Bordeaux, Lille, Lyon, Rouen)coreStrategic or Co-development PartnerCFA Marc Ruyer partners with Classes Groupe VOG to deliver hairdressing training (CAP and BP) at training centres in Bordeaux, Lille, Lyon and Rouen.
• L'Oréal ProfessionnelminorOthersL'Oréal Professionnel is listed as a product partner providing professional products used in training kits for apprentices at Classes Groupe VOG.
• KérastaseminorOthersKérastase is listed as a product partner providing professional hair care products used in training kits for apprentices at Classes Groupe VOG.
• ghdminorOthersghd (good hair day) is listed as a product partner providing styling tools used in training kits for apprentices at Classes Groupe VOG. ghd also provides regular training to salon teams at Évian-les-Bains and other locations.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Regis Corporation: US-listed owner/operator of multiple hair salon brands (SmartStyle, Supercuts, Cost Cutters). Broad incumbent comparable to Groupe VOG's multi-brand franchise portfolio model, though operating across different price tiers and geographies.
• Beauty Success: French beauty and personal care retail/franchise network with salon and spa concepts. Adjacent incumbent that overlaps with Groupe VOG's customer base and benefits from similar French consumer footfall, though its core is retail rather than salon services.
• Great Clips: Largest hair salon franchise in North America with thousands of walk-in, value-priced locations. Comparable to Tchip Coiffure on no-appointment walk-in model and accessible price positioning, but at much larger scale and in a different market.

Regional players

• Toni&Guy: UK-founded global hair salon franchise with premium positioning. Comparable to Vog Coiffure on premium color/styling services, but operates primarily outside France and competes in different geographies.

Direct peers

• Provalliance (Franck Provost / Jean Louis David): Leading French hair salon franchise group operating brands such as Franck Provost, Jean Louis David, Camille Albene, Coiff&Co and Intermède. Directly comparable multi-brand franchise competitor and the N°1 player above Groupe VOG in France.
• Camille Albane: French women's hair salon franchise focused on color and styling services. Directly comparable to Vog Coiffure on customer segment (women), color-specialist positioning and franchise model.
• Jean Louis David (brand): French hair salon franchise brand under Provalliance. Comparable mid-market franchise competitor to Vog Coiffure, with similar urban salon footprint across France.
• Saint Algue: French hair salon franchise network operating across France. Directly comparable franchise operator competing with both Tchip (value) and Vog (mid-market) on similar geographic territory.
• Dessange Paris: French-origin hair salon franchise with international footprint positioned in the premium segment. Direct competitor to Vog Coiffure on premium color and styling services, with similar franchise-based distribution.
• Franck Provost (brand): Flagship premium hair salon franchise brand of the Provalliance group. Comparable to Vog Coiffure on positioning, price tier and franchise model in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupevog

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe VOG