Blue Star Ford Lincoln Sales

What Blue Star Ford Lincoln Sales does

Blue Star Ford Lincoln Sales, operating as Blue Star Lincoln, is a single-location authorized automotive dealership located at 115 Queensway East in Simcoe, Ontario, Canada. The company sells new Lincoln luxury SUVs (the Corsair, Nautilus, Aviator, and Navigator), certified pre-owned and used vehicles spanning multiple brands (including Ford, Ram, Jeep, Hyundai, Acura, and MINI), and operates a certified service and parts department. Founded circa 2020 based on website copyright, the dealership serves individual retail consumers across Southern Ontario from its central Norfolk County position, approximately 25 minutes south of Highway 403 at Brantford.

The business operates as a traditional brick-and-mortar dealership augmented by a digital front end. Its website (bluestarlincoln.ca) provides searchable online inventory, credit applications, service scheduling via PBS Systems, window sticker lookups via Ford Digital Services, and tire pricing through Ford Tire Search. Revenue is generated through five streams: new vehicle sales, pre-owned sales, service and repair, parts and accessories, and finance and insurance transaction fees on financing and leases originated through Ford Credit Canada. New Lincoln MSRPs range from approximately $52,885 (2026 Corsair base) to $155,689 (2026 Navigator Black Label L); used inventory is priced between roughly $12,995 and $58,995, all in Canadian dollars.

The dealership operates under a franchise agreement with Ford Motor Company of Canada, which supplies vehicles, brand standards, and operational guidelines; Blue Star is independently owned with no disclosed parent company, holding entity, or outside investment. The workforce is small (11-50 employees), the entity is privately held with no IPO or funding history, and operations are restricted to Canada with an explicit non-US geographic footprint. The go-to-market motion is direct-to-consumer, combining physical showroom visits, phone inquiries, scheduled test drives, and online inventory search, with no proprietary technology platform or AI capabilities disclosed.

Name

Blue Star Ford Lincoln Sales

Legal name

Blue Star Ford Lincoln Sales

Website

https://bluestarlincoln.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Star Ford Lincoln Sales is a single-location authorized Lincoln and Ford dealership in Simcoe, Ontario, selling new Lincoln SUVs, diverse pre-owned vehicles, and providing certified service, parts, and financing to retail consumers across Southern Ontario.

Ownership category

akta.pro rank

Headquarters

HQ city

Simcoe

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Lincoln vehicles including Navigator, Aviator, Nautilus, and Corsair models across various trim levels.
2. Pre-owned Vehicle Sales: Sales of certified pre-owned and used vehicles including Ford models and other makes (Ram, Jeep, Hyundai, Acura, MINI, etc.)
3. Service and Repair: Certified technicians providing vehicle maintenance and repair services using genuine parts.
4. Parts and Accessories: Sales of vehicle parts, tires, and accessories.
5. Finance and Insurance: Vehicle financing and leasing through financial partnerships, offering purchase financing and lease return services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Authorized Lincoln dealership selling new Lincoln luxury SUVs (Navigator, Aviator, Nautilus, Corsair) and a diverse selection of certified pre-owned and used vehicles from multiple manufacturers. Backed by a certified service and repair department using genuine OEM parts, plus in-house and Ford-Credit-Canada-arranged vehicle financing, leasing, trade-in appraisal, and pickup/delivery services.

Product overview

Blue Star Lincoln is a car dealership offering new and pre-owned vehicle sales and service. The core offering consists of new Lincoln luxury vehicles (Aviator, Navigator, Nautilus, Corsair) complemented by pre-owned inventory from Ford and other manufacturers. The dealership provides vehicle financing through Ford Credit Canada, certified service and repair, genuine parts, trade-in appraisals, and pickup/delivery services. The product portfolio is organized around vehicle sales (new Lincoln, certified pre-owned, and used vehicles) with ancillary service offerings including maintenance, repairs, parts, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Lincoln Vehicles Sale of new Lincoln brand vehicles including the Corsair (compact SUV), Nautilus (two-row midsize SUV), Aviator (three-row SUV), and Navigator (full-size SUV) models across multiple trim levels. Targeted at individual retail buyers in Southern Ontario seeking Lincoln luxury SUVs.
• Pre-Owned Vehicles Sale of certified pre-owned and used vehicles including Ford, Lincoln, Ram, Jeep, Hyundai, Acura, MINI and other makes, priced from approximately $12,995 to $58,995. Targeted at price-sensitive individual retail shoppers seeking variety within one dealer location.
• Vehicle Service and Repair Certified technician services for vehicle maintenance and repairs using genuine OEM parts, including oil changes, tire services, inspections, and major repairs. Scheduled through PBS Systems online appointment tool. For existing vehicle owners of any brand.
• Parts and Accessories Sales of genuine OEM parts and accessories for vehicle maintenance, repairs, and customization, with tire pricing and search integrated through Ford Tire Search.
• Vehicle Financing and Leasing Vehicle loans and lease options arranged through Ford Credit Canada for new and pre-owned vehicle purchases, including online credit application functionality. Targeted at individual retail buyers arranging finance at the point of sale.
• Trade-In Appraisal Vehicle trade-in valuation service allowing customers to assess the value of their current vehicle when purchasing from the dealership.
• Pickup and Delivery Service Vehicle pickup and delivery service for service appointments, providing customers with collection and return of their vehicle for maintenance.
• Lincoln Aviator Three-row luxury SUV with available twin-turbocharged 3.0L V6 engine, seating for up to seven passengers, available 28-speaker Revel Ultima 3D audio system, and Perfect Position 30-way front seats with massage. Sold at the dealership to individual retail buyers.
• Lincoln Navigator Full-size luxury SUV with 440 horsepower twin-turbo V6, 48-inch panoramic display, 5G WiFi hotspot, digital scent technology, and capacity to tow up to 8,700 lbs. Sold at the dealership to individual retail buyers.
• Lincoln Nautilus Two-row midsize luxury SUV featuring the largest panoramic display in its class, available 28-speaker Revel audio, adaptive suspension, and multiple drive modes. Sold at the dealership to individual retail buyers.
• Lincoln Corsair Compact luxury SUV with available Lincoln BlueCruise hands-free driving technology, available Revel 14-speaker audio, and a plug-in hybrid Grand Touring variant. Sold at the dealership to individual retail buyers.

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Ford Motor Company of CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealership operating under Ford Motor Company of Canada. The dealership is an independent corporate entity from Ford and sells new Lincoln vehicles, uses Ford branding and systems, and operates under Ford's franchise/licensing structure. Ford provides the vehicles, brand standards, and operational guidelines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CarMax: Largest U.S. used-vehicle retailer with a fixed-price, no-haggle model across hundreds of stores. Comparable pre-owned vehicle retailing, financing, and trade-in capabilities, though it does not sell new vehicles.
• Sonic Automotive: U.S. franchised automotive retailer operating luxury and import-brand dealerships with EchoPark used-vehicle stores. Comparable new franchised luxury franchise mix and used-vehicle retailing.
• AutoNation: Largest U.S. automotive retailer operating ~300 new- and used-vehicle franchises with full service, parts, and F&I operations. Comparable full-service franchised dealership model at scale.
• Lithia Motors: One of the largest U.S. franchised auto dealer groups with operations across the U.S. and Canada. Comparable diversified franchised new- and used-vehicle, service, parts, and F&I business model.

Others

• Cox Automotive: Owner of Manheim, Autotrader, Kelley Blue Book, and Dealertrack — the dominant technology, data, and marketplace infrastructure provider serving franchised and independent dealers. Not a direct competitor but a key ecosystem enabler whose platforms Blue Star integrates with (PBS Systems, Ford digital services).

Direct peers

• Dilawri Group: One of Canada's largest family-owned dealer groups with a heavy luxury and import-brand mix across multiple Canadian markets. Comparable full-service franchised dealership operating model, particularly in Ontario.
• Pfaff Automotive Partners: Canadian luxury automotive dealer group representing premium brands (Audi, BMW, Porsche, Volkswagen, etc.) across Ontario and British Columbia. Directly comparable luxury franchised dealer operating model.
• Go Auto: Large Canadian automotive dealership group with new and used vehicle sales, service, and financing across multiple OEM franchises. Highly comparable diversified franchised dealer operating model.
• OpenRoad Auto Group: Western Canada's largest luxury automotive dealer group representing premium and luxury brands. Comparable franchised luxury dealership operating model with sales, service, parts, and F&I.
• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating multiple new- and used-vehicle rooftops across Canada. Highly comparable business model: franchised new vehicle sales, used inventory, service/parts, and F&I across various OEMs, including a footprint in Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bluestarford
• LinkedInlinkedin.com/company/blue-star-ford-lincoln-sales-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Star Ford Lincoln Sales