Southern Belle Farm

What Southern Belle Farm does

Southern Belle Farm is a privately held, family-owned agritourism operation headquartered on a 330-acre working farm at 1658 Turner Church Road in McDonough, Georgia, roughly 30 miles south of Atlanta. The Carter family has farmed the property since 1938 and formally transitioned the land from a 350-cow Holstein dairy into an agritourism and beef/hay operation in 1986; the agritourism business was officially launched in 2006 when Jake Carter joined the operation and the farm opened its first corn maze alongside an educational field-trip program. The company serves three distinct customer segments: Atlanta-metro families seeking seasonal outdoor recreation, individual consumers buying fresh produce and value-added goods at the on-site Country Market, and preschool-through-2nd-grade school groups participating in curriculum-aligned agricultural field trips.

The core product portfolio is organized around four seasonal experiences — Spring (15-acre U-pick strawberry patch, 5-acre flower fields, pedal carts, gem mining), Summer (U-pick blackberries, blueberries, peaches across 20 varieties, muscadines, sunflowers, and 30+ outdoor attractions), Fall (4-acre corn maze, pumpkin patch, pig races, jumping pillow, hayrides), and Christmas (country Christmas celebrations, Santa visits) — supported by an on-site Mimi's Bakery, a Country Market selling jams, honey, ciders, and pickled items, and a 200,000+-plant strawberry operation. Underlying technology is limited to a standard e-commerce ticketing platform, an online field-trip reservation system, and organic social channels (Facebook, Instagram, Twitter/X); no proprietary software, app, or AI/ML systems are in evidence.

The business model is direct-to-consumer across a single location, generating revenue through (i) per-person activity admission ($15.95–$24.95 with senior/military discounts), (ii) seasonal subscription-like products (Spring & Summer Activity Season Pass at $44.95, U-Pick Season Pass at $3.95), (iii) per-unit U-pick produce pricing ($1 admission plus $6.95–$24.95 by container size), (iv) prepaid Punch Card add-ons (Belle's Adventure Card, Pop's Mega Card), (v) per-student field-trip fees ($15.95/student with one free teacher per 10), and (vi) direct retail of bakery, honey, preserves, and value-added products. The company employs 11–50 people, remains privately held with no institutional capital, and operates with no disclosed wholesale, retail, or third-party distribution partnerships.

Name

Southern Belle Farm

Legal name

Southern Belle Farm

Website

https://southernbellefarm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Belle Farm is a privately held, family-owned 330-acre agritourism farm in McDonough, Georgia, offering seasonal U-pick produce, 30+ outdoor attractions, and educational field trips serving Atlanta-metro families, individual consumers, and preschool-through-2nd-grade school groups.

Ownership category

akta.pro rank

Product category

Agritourism and U-Pick Farm

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• U-pick farm operations
• Agritourism experiences
• Educational farm field trips
• Fresh seasonal produce
• Country market bakery

Headquarters

HQ city

Mcdonough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Direct sales of fresh produce including strawberries, blackberries, blueberries, peaches, muscadines, and flowers through u-pick and pre-picked options at the farm market. Revenue generated through per-pound/per-container pricing.
2. Activity Admission Tickets: Entry fees for seasonal activities including fall attractions, summer barnyard activities, and spring activities. Pricing varies by season and day (off-peak vs. peak). Tickets pre-purchased online or at gate.
3. Field Trip Programs: Educational field trips for preschool through 2nd grade students. Per-student admission fees with complimentary teacher admissions. Includes educational activities, fruit picking, ice cream, and honey straw.
4. Country Market & Bakery: On-farm retail including jams, jellies, preserves, apple butters, pickled items, honey, fruit ciders, and bakery items including ice cream year-round.
5. Season Passes: Spring & Summer Activity Season Pass offering unlimited activity access across spring and summer seasons. Also u-pick season passes available for patch admission.
6. Punch Card Add-ons: Belle's Adventure Card (6 punches for $7) and Pop's Mega Card (12 punches for $12) add-ons for activity admission, redeemable for food, drinks, and activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Southern Belle Farm is a 330-acre family-owned agritourism destination in McDonough, Georgia offering seasonal farm experiences (Spring, Summer, Fall, Christmas) with U-pick produce including strawberries, peaches, blueberries, blackberries, muscadines and flowers, more than 30 outdoor attractions, an on-site Country Market and bakery (Mimi's Bakery), and educational field trip programs hosting 30,000+ students annually.

Product overview

Southern Belle Farm operates as a 330-acre family-owned agritourism destination in McDonough, Georgia, offering seasonal farm experiences organized around four main seasons: Spring (strawberry picking and flowers), Summer (peaches, blackberries, blueberries, muscadines, and sunflowers), Fall (pumpkin patch and corn maze), and Christmas (holiday celebrations). The core product portfolio includes U-pick produce experiences across multiple fruit and flower crops, over 30 outdoor attractions and activities, and educational field trips hosting 30,000+ students annually. Supporting retail operations center on the Country Market, which sells farm-grown and Georgia-sourced products including Mimi's Bakery (year-round ice cream and seasonal baked goods), fresh local honey, jams, jellies, preserves, pickled items, and non-alcoholic fruit ciders. Online ticketing provides capacity-managed admission to seasonal activities, while punch card add-ons (Belle's Adventure Card and Pop's Mega Card) offer discounted access to food and activity extras.

Differentiator

Problem solved

Functional benefit

Brands

• Mimi's Bakery: On-site bakery offering fresh bakery items, homemade ice cream, and seasonal menu items.

Products and services

• Spring Season Experience Seasonal farm experience featuring U-pick strawberries from a 15-acre strawberry patch (200,000+ plants), 5 acres of flower fields, and family-friendly outdoor activities including pedal carts, giant tunnel slide, gem mining, and barnyard animals. Activities run April through May with weekend-only hours, targeting families seeking wholesome outdoor recreation.
• Summer Season Experience Seasonal farm experience featuring U-pick blackberries, blueberries, peaches, muscadines, and flowers. Offers over 30 outdoor activities including pedal carts, Belle's Barn, gem mining, and paintball gallery. Runs from late May through September, targeting families and individual produce shoppers.
• Fall Season Experience Seasonal farm experience featuring a 4-acre corn maze, pumpkin patch, and more than 30 outdoor attractions including cow train, jumping pillow, hayrides, pig races, and giant tunnel slide. Runs from mid-September through early November, targeting families seeking fall traditions and Halloween activities.
• Christmas Season Experience Holiday-themed farm experience featuring country Christmas celebrations, visits with Santa, festive outdoor activities, and Christmas market. Runs from late November through mid-December, targeting families seeking holiday traditions and seasonal experiences.
• Educational Field Trips Educational farm field trips for preschool through 2nd grade students, conducted across spring, summer, and fall seasons. Includes curriculum-aligned activities such as honeybee exhibits, dairy barn demonstrations, planting experiences, and U-pick fruit fields. Priced at $15.95 per student with 1 free teacher per 10 students, currently hosting over 30,000 students annually.
• Country Market On-farm retail market offering seasonal produce, fresh baked goods, jams, jellies, preserves, pickled items, fresh local honey, fruit ciders, and homemade ice cream. Products are sourced primarily from Georgia with some items grown on-site at the McDonough farm.

Quantifiable outcome

• Hosts over 30,000 school children annually for educational field trips

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Mercier Orchards: Blue Ridge, GA multi-generation U-pick orchard with farm market, bakery, fried pies, and agritourism experiences including seasonal festivals. Comparable to Southern Belle as a family-run orchard operation with on-site retail, value-added bakery products, and seasonal visitor programming.
• Penland Orchard: Byron, GA family-owned peach and produce farm with farm market selling fresh local fruit and Georgia-sourced products. Comparable to Southern Belle's country market model focused on regional produce and value-added retail.
• Burt's Farm: Dahlonega, GA multi-generation farm famous for its pumpkin patch and fall agritourism attractions. Competes with Southern Belle directly in the fall seasonal ticket category within the broader Atlanta/North Georgia family-outing market.
• Dickey Farms: Musella, GA multi-generation peach farm with on-site farm market selling fresh peaches and Georgia-grown products. Comparable as a heritage Southeastern orchard operation with on-site retail and regional brand recognition in the same product category (peaches) as Southern Belle.
• Lane Southern Orchards: Fort Valley, GA large-scale peach grower with farm market, bakery, and roadside produce retail. Comparable to Southern Belle as a Georgia fruit farming operation combining commercial crop production with on-site consumer retail.
• Hillside Orchard Farms: Chatsworth, GA family farm with U-pick fruit, farm market, bakery, and seasonal festivals — directly comparable to Southern Belle's produce and value-added retail model with overlapping North Georgia agritourism positioning.
• Washington Farms: Watkinsville, GA agritourism farm offering U-pick strawberries, blueberries, and pumpkins with a corn maze, farm market, and field trips — overlaps Southern Belle's spring/summer U-pick and fall attractions portfolio and competes for the same Atlanta-area family and school group demand.
• Jaemor Farms: Family-owned agritourism farm in Commerce, GA operating U-pick produce (strawberries, peaches, apples), a farm market, bakery, corn maze, pumpkin patch, and school field trips — directly comparable to Southern Belle's product mix and customer base across the Atlanta/North Georgia corridor.

Regional players

• Strawberry Hill Farms: Peachtree City, GA U-pick strawberry farm with seasonal farm experiences in the southern Atlanta metro. Competes with Southern Belle in the spring U-pick strawberry category within a partially overlapping Atlanta-suburban catchment.
• Rocky Creek Farm: Owned and operated agritourism farm in the Southeast offering seasonal farm experiences and U-pick produce. Comparable to Southern Belle as a regional seasonal farm visitor destination, though operating in a separate metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/southernbellefa
• Facebookfacebook.com/SouthernBelleFarmGA
• Instagraminstagram.com/southernbellefarm
• LinkedInlinkedin.com/company/southern-belle-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Belle Farm