Camper King
CamperKing is a family-owned UK manufacturer, converter, and retailer of Volkswagen Transporter campervans, operating three owned showrooms and a national stockist network with 4,000+ owners served and FCA-authorized in-house finance broking.
- Company typePrivate
- Founded2009
- HeadquartersWarmington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Camper King does
CamperKing (legal entity: Camper King Limited) is a family-owned UK private limited company founded in 2009 and headquartered in Warmington, near Banbury, Oxfordshire. The company manufactures, converts, and retails Volkswagen Transporter-based campervans (T5, T6, T6.1, and T7 platforms) under multiple proprietary model names — including the T7 Freedom, T7 Go!, Monte Carlo (and Gen 2), St Tropez, Le Mans, Santorini, and Pursuit — covering entry-level through premium off-grid configurations. CamperKing holds GB Whole Vehicle Type Approval from the Vehicle Certification Agency and ISO 9001 quality management certification (UKAS Cert No. 12185*), distinguishing it from converters operating without formal type approval.
The business operates a hybrid distribution model combining three owned showrooms (Banbury HQ on a 3.5-acre site with a 12,000 sq ft showroom, Newcastle, and Surrey) with a national network of 12+ approved stockists spanning from Aberdeen to the South Coast. It differentiates on a claimed industry-leading 5-week custom-build lead time, 100+ vehicles held in showroom inventory, and a 4,000+ member owner community (Club CamperKing). Recent technology investments include the Renogy REGO Smart Off-Grid Energy System, ECER14-certified floor rail bed systems with ISOFIX, and gasless induction-based Gen 2 kitchen configurations.
CamperKing earns revenue through four streams: (1) one-time sales of new and pre-owned VW campervan conversions at £39,995–£89,995; (2) recurring servicing, MOT, and habitation checks; (3) finance commission as an FCA-authorized Appointed Representative of Automotive Compliance Ltd, sourcing credit through VW Financial Services, Mann Island, and Evolution Funding; and (4) aftermarket upgrades and accessories. Customers are predominantly UK individual consumers — families, couples, and outdoor enthusiasts — with no disclosed enterprise or fleet concentration.
Camper King firmographics
Firmographics- Name
- Camper King
- Legal name
- Camper King Limited
- Website
- https://camperking.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CamperKing is a family-owned UK manufacturer, converter, and retailer of Volkswagen Transporter campervans, operating three owned showrooms and a national stockist network with 4,000+ owners served and FCA-authorized in-house finance broking.
- Ownership category
- akta.pro rank
Camper King industry classification
Industry- Product category
- Recreational Vehicle Conversions
- NAICS
- Motor Home Manufacturing (336213), Recreational Vehicle Dealers (44121)
- SIC
- Motor Homes (3716), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
- akta.pro secondary industry
- Camping Furniture & Camp Kitchen Retail (CRAMAMAC)
Keywords
Where Camper King is headquartered
LocationHeadquarters
- HQ city
- Warmington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Camper King business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Campervan Sales: One-time sale of converted VW campervans, including both pre-owned and new builds. Revenue from base vehicle plus conversion. Price range from approximately £39,995 (used entry models) to £89,995 (new T7 Freedom).
- Servicing and Aftercare: Ongoing revenue from annual servicing, habitation checks, MOT testing, and maintenance. Services include interim oil service (£212.50), longlife oil service (£387.50), cambelt replacement (£550), DSG gearbox service (£356.08), and habitation checks (£249.16).
- Finance Commission: As an Appointed Representative of Automotive Compliance Ltd, CamperKing earns commission from introductions to lenders (VW Financial Services, Mann Island, Evolution Funding). Commission is either fixed fee or percentage of amount borrowed.
- Upgrades and Accessories: Revenue from aftermarket upgrades including alloy wheels, towbars, bike racks, audio/technology upgrades, headlight/rear lights, exterior styling, and diesel heater installations. Parts and fitting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | T7 Go! - Entry point at £59,500 |
| One time/ perpetual license | Pay-as-you-go | T7 Freedom - Premium off-grid from £71,995 to £89,995 |
| One time/ perpetual license | Pay-as-you-go | T6.1 Models (Monte Carlo, St Tropez, Le Mans, Santorini, Pursuit) - Used from £39,995 to £68,995 |
| Unit Pricing | Pay-as-you-go | Servicing - From £212.50 |
| Subscription | Monthly | Finance Options - From £310.65/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Camper King product offering
Product offeringCore offering
Camper King manufactures, converts, and retails Volkswagen Transporter-based campervans (T5, T6, T6.1, and T7 platforms) in the United Kingdom. The company purchases base VW vans and adds bespoke interior conversions including beds, kitchens, plumbing, off-grid electrical systems with lithium batteries and solar, and custom furniture. Camper King also sells used converted stock, accessories, and aftermarket upgrades, and provides ongoing servicing, habitation checks, MOT testing, and consumer finance introduction services.
Differentiator
Problem solved
Functional benefit
Products and services
- VW T7 Freedom Premium flagship VW T7 campervan conversion offering full off-grid capability with 300Ah lithium battery (upgradeable to 1000Ah), 120W-240W solar, 60L water tank, induction hob, microwave, smart control panel, ECER14-certified floor rail bed with ISOFIX, and flexible seating for up to 8 occupants. Available in short and long wheelbase. Priced from £71,995 to £89,995.
- VW T7 Go! Entry-level VW T7 campervan conversion providing access to CamperKing craftsmanship at an accessible price point. Features five-seat layout with integrated three-seat rear bed, diesel heater, double gas hob, 50-litre fridge freezer, and 20-litre onboard water tank on the modern VW Transporter platform.
- VW Monte Carlo Mid-range bestselling 5-seater VW campervan conversion featuring side-galley kitchen with 50L fridge freezer and two-burner hob, balanced for couples and small families.
- VW Monte Carlo Gen 2 / T6 Gen 2 Enhanced generation of the mid-range bestseller 5-seater campervan featuring off-grid gasless kitchen technology with induction hob, wireless charging, and self-generating power system.
- VW St Tropez 5-seater VW campervan conversion styled with Mediterranean elegance and a practical layout, targeted at couples and small families seeking weekend coastal retreats.
- VW Le Mans 6-seater family campervan conversion with sporty dynamic design and premium finishes, designed to accommodate families and groups with flexible seating.
- VW Santorini 6-seater VW campervan conversion with stylish interiors designed for coastal explorers and weekend retreats, accommodating families and groups.
- VW Pursuit Day Van Flexible day van conversion targeted at active individuals and outdoor enthusiasts for day trips, beach excursions, bike rides, and spontaneous adventures with activity-focused storage and seating.
- Servicing and Aftercare Ongoing maintenance services for CamperKing campervans including interim oil service (£212.50), longlife oil service (£387.50), cambelt replacement (£550), DSG gearbox service (£356.08), habitation checks (£249.16), MOT testing, and brake fluid service. Required annually to maintain the rolling lifetime warranty.
- Upgrades and Accessories Aftermarket upgrades and accessories including alloy wheels, towbars (via Westfalia partnership), bike racks, audio and technology upgrades, headlight and rear light upgrades, exterior styling, diesel heater installations, and fitting services.
- Campervan Finance Brokerage Consumer finance introduction service operating as an Appointed Representative of Automotive Compliance Ltd. Introduces customers to VW Financial Services, Mann Island Vehicle Finance, and Evolution Funding, offering Hire Purchase and Lease Purchase with no deposit and terms from 2 to 15 years.
Quantifiable outcome
- 5-week delivery time vs 3-6 months industry standard
- +3 more outcomes
Companies that use Camper King
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Camper King technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Camper King partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RenogycoreStrategic collaboration to launch the T7 Freedom campervan powered by Renogy's REGO Smart Off-Grid Energy System at the Motorhome & Caravan Show 2025. The integrated system enables complete off-grid capability with solar panels, smart batteries, and unified control system for long-term independence.
- SafeguardminorInsurance partner offering specialized campervan insurance coverage for CamperKing customers. One of several insurance partnerships.
- HowdenminorInsurance partner providing campervan insurance options through CamperKing. Customer referral partnership for insurance products.
- Caravan & Motorhome ClubminorInsurance partner with special rates for Club members. Cross-promotional relationship with CamperKing showcased on website.
- Clark Commercials AberdeenminorApproved CamperKing stockist in Aberdeen with location at 30 Wellheads Drive, Dyce, Aberdeen AB21 7GQ. Offers full CamperKing range with custom builds, varied stock, and expert advice.
- Andrew James MotorhomesminorApproved CamperKing stockist network partner. Part of national dealer network serving UK customers.
- Dolphin Motorhomes (Dorset, Hampshire, Sussex)minorMulti-location approved CamperKing stockist with showrooms in Dorset, Hampshire, and Sussex. Part of dealer network with expert advice and varied stock.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Camper King competitors and assessment
Company assessmentDirect peers
- Wellhouse Leisure: UK VW campervan converter offering both new and used VW T5/T6/T6.1 conversions. Comparable mid-market UK converter competing on similar price points and product mix.
- Westfalia: Original and most iconic VW campervan converter, with a heritage going back decades. Directly comparable as a VW Transporter-based campervan converter serving European (including UK) markets, and a thought leader on VW T6/T7 conversions.
- Jerba Campervans: Scotland-based VW Transporter campervan converter. UK geographic peer (regional focus) serving the same VW conversion customer with similar price points and product range.
- Vanworx: UK VW T5/T6 campervan conversion specialist with showroom operations. Directly comparable UK VW converter with similar base platform and customer demographic.
- Hillside Leisure: Family-run UK VW T5/T6 campervan converter based in the East Midlands, with similar direct-to-consumer showroom model and bespoke conversions. Direct competitor for the same UK VW customer segment.
- Rolling Homes: UK-based bespoke VW campervan converter focused on VW Transporter T5/T6/T6.1 builds. Direct competitor with custom conversion offering and showroom sales model.
- Devon Conversions: Devon-based VW T4/T5/T6 conversion specialist. A UK VW converter competitor with showroom direct-sales and bespoke builds, comparable customer profile and product offering.
- Bilbo's: UK-based VW campervan converter with a long-established reputation, designing and building bespoke VW T5/T6 conversions. Head-to-head competitor to CamperKing in the UK conversion market.
Broad incumbents
- VW California (Volkswagen Commercial Vehicles): OEM factory-built VW campervan produced directly by Volkswagen Commercial Vehicles. The benchmark competitor that CamperKing's aftermarket conversions are measured against - same platform, same customer, different delivery model.
- Reimo: German-headquartered VW campervan accessories, interiors and conversion supplier with a broad product portfolio serving European markets. A broader incumbent providing both DIY conversion kits and complete camper conversions, comparable on technology and category leadership.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Camper King social profiles
Digital presenceCamper King financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camper King leadership team
Management profileNumber of profiles
Camper King funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camper King M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camper King
What does Camper King do?
Camper King manufactures, converts, and retails Volkswagen Transporter-based campervans (T5, T6, T6.1, and T7 platforms) in the United Kingdom. The company purchases base VW vans and adds bespoke interior conversions including beds, kitchens, plumbing, off-grid electrical systems with lithium batteries and solar, and custom furniture. Camper King also sells used converted stock, accessories, and aftermarket upgrades, and provides ongoing servicing, habitation checks, MOT testing, and consumer finance introduction services.
Is Camper King a public or private company?
Camper King is a private company. It is classified as family owned and is currently operating.
When was Camper King founded?
Camper King was founded in 2009. It employs 1 to 10 people.
Where is Camper King based?
Camper King is headquartered in Warmington, United Kingdom, in the Europe region.
How does Camper King make money?
Four revenue lines are on record. Campervan Sales are the primary driver. The others are servicing and Aftercare, finance Commission and upgrades and Accessories.
Who are Camper King's main competitors?
Direct peers on record are Wellhouse Leisure, Westfalia, Jerba Campervans, Vanworx, Hillside Leisure, Rolling Homes, Devon Conversions and Bilbo's. Broad incumbents are VW California (Volkswagen Commercial Vehicles) and Reimo.
Does Camper King have an API?
No public API is recorded for Camper King.
What industry is Camper King in?
Camper King's product category is Recreational Vehicle Conversions. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing, with a secondary code of CRAMAMAC, Camping Furniture & Camp Kitchen Retail. Its NAICS code is 336213 and its SIC code is 3716.