Dolphin Motorhomes

What Dolphin Motorhomes does

Dolphin Motorhomes Limited is a family-owned UK motorhome dealership founded approximately 50+ years ago, operating three physical retail showrooms across Hampshire (Southampton), Dorset (Christchurch), and Sussex (Chichester, opened January 2026). The company sells new and pre-owned motorhomes and campervans from six authorized franchise brands — Auto-Trail, Camper King, Chausson, Elddis Envy, Malibu by Carthago, and Swift — with the Elddis Envy range held exclusively by Dolphin in the UK. Listed stock comprises approximately 69 new units (priced from £55,842 to £127,995) and 68 used units (£29,995 to £69,995), distributed across the three branches. Managing Director Josh Willis oversees operations alongside a sales, service, and administrative staff.

The business derives revenue from four streams: (1) one-time motorhome and campervan sales as the primary driver; (2) FCA-regulated (FRN 670010) credit broking through Black Horse at 8.9% APR with 12–120 month terms, generating fixed lender commissions; (3) NCC Approved Workshop aftersales servicing, repairs, and accessories; and (4) FCA-authorised insurance distribution. Lead capture occurs through a search-optimised website with enquiry forms, showroom foot traffic, motorhome shows (including the NEC), and local sponsorship (e.g., AFC Stoneham). The company does not develop proprietary technology; its digital footprint consists of online stock listings and third-party integrations including Experian for credit checks, Apple CarPlay/Android Auto in vehicles, and Black Horse for finance origination. Customers are individual consumers — families, couples, retirees, and outdoor enthusiasts — purchasing for personal leisure and touring use.

Name

Dolphin Motorhomes

Legal name

Dolphin Motorhomes Limited

Website

https://dolphinmotorhomes.co.uk

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Dolphin Motorhomes is a family-owned UK motorhome dealership operating three South Coast showrooms, selling new and pre-owned motorhomes from six authorized franchise brands alongside finance, insurance, aftersales, and NCC-approved workshop services.

Ownership category

akta.pro rank

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Motorhome Sales: Primary revenue from the sale of new and pre-owned motorhomes and campervans across three UK dealership locations. Stock includes vehicles from six authorised franchises spanning entry-level to luxury segments, with prices ranging from under £30,000 (used) to over £127,000 (new premium Malibu models).
2. Finance & Credit Broking: Dolphin Motorhomes acts as a credit broker and is FCA authorised (FCA Reg No: 670010) to arrange motorhome finance partnerships with Black Horse and other selected credit providers. Revenue is generated through fixed commission from lenders for introducing customers to financing solutions.
3. Aftersales & Workshop Services: Approved Workshop Scheme under NCC (National Caravan Council) providing aftersales servicing, repairs, and maintenance. Additional revenue from motorhome accessories. Services available at all three branches.
4. Insurance Distribution: Dolphin Motorhomes Limited is authorised and regulated by the FCA in insurance distribution activity. Offers motorhome insurance products to customers purchasing or owning motorhomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dolphin Motorhomes is a UK-based family-owned motorhome dealership selling new and pre-owned motorhomes from leading manufacturers including Auto-Trail, Swift, Chausson, Camper King, Elddis Envy, and Malibu. The company operates three retail branches across Hampshire (Southampton), Dorset (Christchurch), and Sussex (Chichester), and provides ancillary services including motorhome finance, insurance, part-exchange, accessories, and aftersales servicing and repairs.

Product overview

Dolphin Motorhomes operates as a family-owned motorhome dealership with over 50 years of experience, maintaining three branches across Hampshire (Southampton), Dorset (Christchurch), and Sussex (Chichester). The company offers new and pre-owned motorhomes from six authorized franchise brands: Auto-Trail, Swift, Chausson, Camper King, Elddis Envy (exclusive to Dolphin), and Malibu (newly added at Sussex). Supporting services include motorhome finance (via Black Horse and other lenders), insurance, part exchange, aftersales and repairs (NCC Approved Workshop), accessories, and motorhome purchasing. The product portfolio spans coachbuilt motorhomes, van conversions, elevating roof campervans, and VW campervans, with new stock ranging from approximately £55,000 to £127,000 and used stock from £29,995 to £69,995.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorhome Sales
• Used Motorhome Sales
• Motorhome Finance
• Motorhome Insurance
• Motorhome Servicing and Repairs
• Motorhome Accessories

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Malibu by CarthagocoreChannel Partner/ Reseller/ Distributor · 1 January 2026Malibu franchise launched at the new Chichester branch (January 2026). Malibu by Carthago is renowned for exceptional build quality and premium craftsmanship. Product ranges include van conversions, coachbuilts, and A-Classes on Fiat and Mercedes base vehicles. First models arrived January 2026.
• Auto-Trail MotorhomescoreChannel Partner/ Reseller/ DistributorDolphin Motorhomes is an authorised dealer for Auto-Trail Motorhomes, offering new Auto-Trail models including Expedition, Excel, F-Line, Imala, Tracker, Tribute, and V-Line ranges across all three branches.
• Swift MotorhomescoreChannel Partner/ Reseller/ DistributorDolphin Motorhomes is an authorised dealer for Swift Motorhomes, selling new Swift models including Carrera, Kon-tiki, Select, Trekker, Voyager, and Lifestyle ranges. Swift has won multiple Practical Motorhome awards for 2025.
• Camper King CampervanscoreChannel Partner/ Reseller/ DistributorDolphin Motorhomes is an authorised dealer for Camper King campervans built on VW Transporter base vehicles. Models include Freedom, Go, Karisma, Le Mans, Monte, Portofino, and St Tropez.
• Chausson MotorhomescoreChannel Partner/ Reseller/ DistributorChausson franchise acquired at Southampton and Sussex branches (October 2025). Chausson is a leading French motorhome manufacturer blending style with award-winning quality. Dolphin stocks Chausson Vans, S Low Profiles, X, Low Profiles, and Overcab ranges.
• Elddis Envy MotorhomescoreChannel Partner/ Reseller/ DistributorThe Elddis Envy range is exclusive to Dolphin Motorhomes in the UK. Features 12 different models across van conversion and coachbuilt variants, with enhanced specification packs including Iron Grey paintwork, cab air conditioning, alloy wheels, and upgraded leisure battery.
• NCC (National Caravan Council) Approved Workshop SchemesupportingStrategic or Co-development PartnerDolphin Motorhomes holds NCC Approved Workshop Scheme status, providing certified aftersales servicing and repairs that meet industry standards.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Southdowns Motorhomes: Southdowns Motorhomes is a UK motorhome and caravan retailer with a South Coast presence, selling new and used vehicles and offering finance and aftersales. It directly competes for the same individual leisure-travel customers and dealership services as Dolphin.
• Lowdhams: Lowdhams is a UK motorhome and caravan dealer selling new and used vehicles alongside parts, servicing, and finance. It is a direct peer for specialist leisure buyers and high-ticket recreational vehicles.
• SMC Motorhomes: SMC Motorhomes is a UK motorhome retailer focused on new and used vehicles, with related service and accessory support. Its product mix and customer use cases closely match Dolphin's.
• Explorer Motorhomes: Explorer Motorhomes is a UK specialist dealer in motorhomes and campervans for recreational travel. It is a direct category peer competing for similar buyers, stock, and aftersales needs.
• Wandahome: Wandahome is a UK motorhome dealership offering new and used recreational vehicles and associated services. It is a direct peer in the physical, multi-brand dealership model.
• Moran Motorhomes: Moran Motorhomes is a UK motorhome dealer serving recreational-touring customers with new and used vehicles. It is a direct peer for the same specialist buyer, inventory, and aftersales spend.

Broad incumbents

• Marquis Leisure: Marquis Leisure is a large UK motorhome and caravan dealership network with multiple brands, finance, and servicing. It is a broader incumbent with substantial overlap in vehicle retail and customer support.

Regional players

• Leisure Sales: Leisure Sales is a UK motorhome and caravan dealership serving leisure customers with vehicle sales and support. It is a direct regional peer with a similar sales and aftersales proposition.

Emerging players

• Camper UK: Camper UK is a campervan and motorhome specialist operating around vehicle sales, customization, and accessories. It is an emerging player with partial overlap in Dolphin's campervan and accessory activities.
• Motorhome Depot: Motorhome Depot is an online motorhome marketplace and brokerage connecting buyers and sellers, overlapping with Dolphin's used and new vehicle transaction role. It is an emerging player rather than a showroom-based direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dolphin-motorhomes-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolphin Motorhomes