MAC Productions

What MAC Productions does

MAC Productions is a privately held, full-service live event production company headquartered in Covington, Kentucky, founded in 1971 by Michael A. Claypool. The firm provides integrated audio, video, lighting, staging, and event-management services for corporate events, meetings and conferences, touring shows, galas and award shows, special events, and hybrid events, serving clients primarily in the Greater Cincinnati/Northern Kentucky market with production work extending throughout the United States and Canada. Its underlying technology stack is a professional-grade, capital-intensive AV inventory including Meyer Sound line arrays and Galileo Galaxy processors, Yamaha QL1/QL5 digital mixing consoles, Analog Way NeXtage 16 4K seamless switchers, LED video walls, and a vMix-based livestreaming pipeline feeding the 'Do LIVE Better' virtual conference platform and custom virtual meeting microsites.

The company monetizes through professional-services fees and equipment-rental billing on a quote-based, project-by-project model with a $500 minimum delivery order and a 5-hour labor minimum per position; go-to-market is consultative direct sales via a 'Request a Quote' web channel and direct phone contact, supported by content marketing (blog, LinkedIn, Facebook, Instagram, Pinterest) and a portfolio-driven website. Named enterprise clients include RE/MAX, Toyota, Wendy's, Benefitfocus, Buffini & Co., DAV, Gensler, NASFAA, IAVM, and Mandalay Bay, spanning real estate, automotive, restaurant, technology, association, and hospitality verticals. Leadership is anchored by a long-tenured crew (multiple staff with 20+ year tenures), CEO Quinn McMurtry, VP of Production Jason Kampsen, and a 2021 hire of Brian Rolston from Wendy's corporate as Director/Producer/Show Caller. The firm operates from a five-building headquarters campus on West Pike Street and has no disclosed parent company, external investment, or M&A activity.

Name

MAC Productions

Legal name

MAC Productions

Website

https://mac-av.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

MAC Productions is a Covington, Kentucky-based full-service live event production company providing integrated audio, video, lighting, and staging for corporate events, conferences, touring shows, galas, and hybrid events across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Live Event Production Services: Full-service live event production including sound, video, lighting, staging, and event management for corporate events, conferences, touring shows, galas, and special events. Revenue generated through service contracts, equipment rental, and production fees.
2. Audio Visual Equipment Rental: Rental of AV equipment including speakers, microphones, projectors, screens, monitors, computers, LED walls, and lighting equipment for events
3. Custom Design Services: Custom stage set design, animated graphics, virtual meeting microsites, and exhibition services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MAC Productions delivers full-service live event production for corporate events, meetings, conferences, touring shows, galas, award shows, special events, and hybrid events. The company bundles strategy, design, AV production (sound, video, lighting, staging), on-site event management, and post-production under one roof, supplemented by custom stage set design, virtual meeting microsites, animated graphics, and livestreaming/webcasting services. Equipment rental of professional-grade AV gear (Meyer Sound, Yamaha, Analog Way) is provided as part of the integrated production packages.

Product overview

MAC Productions is a full-service live event production company offering a unified portfolio of audio visual services and event production capabilities. The core offering centers on Live Event Production Services encompassing corporate events, meetings and conferences, touring shows, galas, award shows, special events, and hybrid events. Supporting this are specialized AV Production capabilities including Video Production, Sound Engineering, and Lighting Services, along with Stage Set Design and Event Management coordination. The company also provides Digital/Technology services including Livestreaming/Webcasting, LED Video Walls, CAD Design Services, Animated Graphics, and the Do LIVE Better Virtual Conference Platform. Services are delivered as integrated packages combining pre-production planning, on-site execution, and post-production support.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Event Production Services

Quantifiable outcome

• Strong client satisfaction with testimonials from enterprise clients praising professional, creative, world-class production quality
• +1 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NSP CommunicationscoreStrategic or Co-development Partner · 1 January 2022Partnership with NSP Communications (owned by former Benefitfocus VP Nina Sossamon-Pogue) for the Nclusion.Speak virtual presentation program focused on diversity, equity, and inclusion. MAC provided virtual show rehearsal through MAC vMix studio and created microsite template for the 'edutainment' presentation featuring multiple professional speakers.
• Palatine Panthers (PAFA)minorGTM or Marketing Partner · 1 January 2021MAC Productions provided A/V equipment sponsorship to the Palatine Panthers youth football organization, enabling professional-quality play-by-play and walk-in audio for games. The partnership helped create professional sports-quality atmospheres for the youth organization which won multiple championship titles. Jeremy Mobley, MAC Event Manager, arranged sound equipment installation when the press box microphone failed. Jason Kampsen, MAC VP of Production, coordinated the equipment installation.
• Wendy'scoreStrategic or Co-development Partner · 1 January 2021Brian Rolston, MAC Productions Director/Producer/Show Caller, previously served as Director of Media and Event Production at Wendy's corporate, producing large corporate events, live and on-demand webcasts for audiences ranging from hundreds to several thousand.
• BenefitfocuscoreStrategic or Co-development Partner · 1 January 2020Long-term partnership with Benefitfocus, a South Carolina-based leader in cloud-based software solutions, for their signature live events. MAC Productions was selected through RFP process and became the trusted partner for multiple years of annual events. Nina Sossamon-Pogue, then VP of Marketing and Communications, praised MAC's preparation, custom looks, and team expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Swank Audio Visual: Swank Audio Visual provides event production, AV equipment rental, and staging services for hotels, convention centers, and corporate clients. Comparable to MAC as a direct AV production and rental peer with similar service portfolio, customer types, and operating model.
• On Event Services: On Event Services is a Cincinnati-area AV production and event management company providing sound, lighting, video, and staging for corporate events, meetings, and conferences. Directly comparable to MAC as a local Cincinnati/Northern Kentucky market competitor offering essentially the same service portfolio.
• AVFX: AVFX is a Boston-based audiovisual production company specializing in corporate events, conferences, and meetings with full-service sound, video, lighting, and staging offerings. Closely comparable to MAC in scale and service mix as a mid-size, regionally rooted AV production firm serving enterprise corporate clients.
• Meeting Tomorrow: Meeting Tomorrow provides AV equipment rental, event production, and virtual event services for corporate meetings and conferences. Comparable to MAC in serving corporate events with combined AV rental and production services, though with greater emphasis on equipment rental.

Broad incumbents

• Freeman: Freeman is a leading event experiences company providing AV production, staging, exhibit design, and event strategy services. Comparable to MAC as a full-service live event production provider for corporate meetings, conferences, and trade shows, though Freeman operates at significantly larger scale with national infrastructure.
• PRG (Production Resource Group): PRG is a global leader in entertainment and event production technology, providing audio, video, lighting, and rigging for live events, concerts, and corporate productions. Directly comparable to MAC's audio, video, and lighting production services, with deeper capital base and broader geographic reach.
• Encore (formerly PSAV): Encore is the largest global provider of event technology, production, and venue services, offering audiovisual production, staging, and hybrid event solutions. Directly comparable as an AV production and rental peer serving corporate events, meetings, and conferences across the same customer base as MAC, but at vastly greater scale and geographic breadth.

Emerging players

• Stage Right Lighting: Stage Right Lighting is a regional event lighting and production company providing lighting design, LED walls, and staging for corporate and live events. Comparable to MAC's lighting and stage set design services, with overlapping customer base in mid-market corporate events.
• CP Communications: CP Communications provides audio, video, and lighting production services for live events, broadcast, and corporate productions. Comparable to MAC in delivering integrated AV production for live and corporate events, with overlapping capabilities in streaming and event technology.

Regional players

• Frost Lighting: Frost Lighting is a Texas-based event production company specializing in lighting, audio, video, and staging for corporate events and concerts. Comparable to MAC in event production service mix with regional concentration, though serving a different primary geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MACProductionsAV
• LinkedInlinkedin.com/company/mac-productions
• Instagraminstagram.com/macproductionsav
• Pinterestpinterest.com/macproductions
• Xx.com/dolivebetter

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC Productions