Granol
Granol (Granol Agrícola Ltda) is a privately held Brazilian soybean crusher and refiner producing soybean meal, refined and degummed soybean oil, and tocopherol for B2B industrial customers in animal feed, pharmaceutical, chemical, food, cosmetics, and paint markets across Brazil and export channels.
- Company typePrivate
- Founded1964
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Granol does
Granol (legal name Granol Agrícola Ltda) is a privately held Brazilian agribusiness founded in 1964 as a commodity trading company and converted to industrial operations in 1972. Following the 2023 divestiture of its biodiesel units in Anápolis/GO, Cachoeira do Sul/RS and Porto Nacional/TO and its rebrand to Granol Agrícola, the company focuses exclusively on soybean crushing. It operates four wholly-owned industrial plants in São Paulo state — Junqueirópolis (acquired 1972), Tupã (1974), Osvaldo Cruz (1982) and Bebedouro (2003) — together with warehouses in Guaíra/SP, Canarana/MT and Arguianópolis (at the Norte-Sul Railway), and Tocantins-state forest operations. Annual crushing capacity exceeds 1 million tonnes, producing 803 million kg of soybean meal (ground or pelleted, bulk or 50 kg bags) and 255 million liters of refined soybean oil, with 380 million kg of static grain storage.
Its core technology is integrated soybean crushing, refining, deodorization and tocopherol extraction. Granol's product mix is soybean meal for animal feed (bovine, swine, poultry), bulk refined soybean oil for pharmaceutical, chemical, food and cosmetics buyers, degummed soybean oil for paint, chemical and feed applications, and tocopherol as a natural antioxidant for Vitamin E extraction. Osvaldo Cruz and Bebedouro operate under GMP+ FSA feed-safety certification, and the company implements HACCP across its manufacturing base. Production parameters (protein and fiber content) can be customized per customer specification, and the company's 61-year operating history is positioned as a quality and reliability signal.
Granol runs a B2B, sales-led model selling direct to industrial customers in Brazil and to export markets. Pricing is quote-based, negotiated by volume, specification and market conditions under multi-year supply arrangements; there is no public price list. Commercial contacts are specialized by product line (meal, refined oil, degummed oil, tocopherol) and by market (domestic vs. export). The company maintains a corporate website for product and sustainability disclosure, and LinkedIn, Facebook and Instagram channels for brand and employer communications. A reverse-logistics program collects used cooking oil at partner supermarkets and municipal sites, and Granol funds community programs including an Espaço Social daycare in Osvaldo Cruz and an APAE-linked vocational inclusion initiative. The company is privately held with no disclosed institutional investors, no parent entity and no public listing.
Granol firmographics
Firmographics- Name
- Granol
- Legal name
- Granol Agrícola Ltda
- Website
- https://granol.com.br
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Granol (Granol Agrícola Ltda) is a privately held Brazilian soybean crusher and refiner producing soybean meal, refined and degummed soybean oil, and tocopherol for B2B industrial customers in animal feed, pharmaceutical, chemical, food, cosmetics, and paint markets across Brazil and export channels.
- Ownership category
- akta.pro rank
Granol industry classification
Industry- Product category
- Soybean Processing and Vegetable Oil Production
- NAICS
- Soybean and Other Oilseed Processing (311224), Grain and Oilseed Milling (3112), Fats and Oils Refining and Blending (311225)
- SIC
- Grain Mill Products (2040), Fats & Oils (2070), Food And Kindred Products (2000)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
Keywords
Where Granol is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
Granol business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Soybean Meal (Farelo de Soja) Sales: Sale of soybean meal in ground or pelleted form, in bulk or 50kg bags, to animal feed manufacturers and livestock operations (bovine, swine, and poultry). Served through both domestic and export markets.
- Refined Soybean Oil Sales: Sale of refined soybean oil in bulk to pharmaceutical, chemical, food, and cosmetics industries requiring high purity and quality standards, including customized specifications.
- Degummed Soybean Oil Sales: Sale of crude degummed soybean oil resulting from soybean extraction, used by paint industries, chemical industry, and animal feed formulations. 50 years of market experience with capability for special formulations.
- Tocopherol Sales: Sale of tocopherol (fatty acids from oil deodorization process) as natural antioxidant, supplied in bulk or 200-liter drums to domestic and export markets. Customers extract Vitamin E from the product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for industrial buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Granol product offering
Product offeringCore offering
Granol is an industrial agribusiness that crushes soybeans to produce soybean meal (farelo de soja) for animal feed and refined/degummed soybean oils for pharmaceutical, chemical, food, cosmetics, and paint industries. The company also extracts natural tocopherol as a byproduct of oil deodorization, supplying Vitamin E producers in domestic and export markets. Products are sold in bulk and packaged formats through direct B2B sales channels to industrial customers.
Product overview
Granol is an agricultural complex specializing in soybean processing and oilseed crushing. The company operates a unified product portfolio centered on soybean derivatives: Farelo de Soja (soybean meal for animal feed), Óleo de Soja Refinado a Granel (refined soybean oil), Óleo de Soja Degomado a Granel (degummed soybean oil), and Tocopherol (natural antioxidant/Vitamin E extract). The company processes over 1 million tonnes of soybeans annually, producing animal feed materials and vegetable oils for domestic and export markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Farelo de Soja (Soybean Meal) High-nutritional-value soybean meal offered ground or pelleted, in bulk or 50kg bags, for animal feed manufacturers serving bovine, swine, and poultry production markets.
- Óleo de Soja Refinado a Granel (Refined Soybean Oil, Bulk) Refined soybean oil supplied in bulk to pharmaceutical, chemical, food, and cosmetics industries requiring high purity and quality standards, including customized specifications.
- Óleo de Soja Degomado a Granel (Degummed Soybean Oil, Bulk) Crude degummed soybean oil resulting from oil extraction, used by paint industries, chemical industry, and animal feed formulations, with 50 years of market experience and capability for special formulations.
- Tocopherol Natural antioxidant fatty acids extracted during the deodorization of neutral oil, used by customers to extract Vitamin E for health applications including blood circulation and tissue regeneration. Supplied in bulk or 200-liter drums.
Quantifiable outcome
- Over 1 million tonnes per year soybean crushing capacity
- +4 more outcomes
Companies that use Granol
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles5 records
Granol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Granol partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- APAE (Associação de Pais e Amigos dos Excepcionais)corePartnership with APAE for vocational training and skill development. Employees with disabilities work in craft workshops producing artisanal pieces that are used in marketing and corporate actions. The partnership supports social inclusion and professional development for people with disabilities.
- Savegnago SupermercadosminorUsed cooking oil collection points at Savegnago supermarket locations across São Paulo state (over 40 stores including locations in Araraquara, Barretos, Bebedouro, Campinas, Franca, Ribeirão Preto, Rio Claro, São Carlos, Sertãozinho, Sumaré, and other cities). Supports the company's recycled cooking oil collection program.
- Supermercado RondonminorUsed cooking oil collection points at Supermercado Rondon locations in Araçatuba, São Paulo. Supports environmental sustainability through recycling program.
- Supermercado IquegamiminorUsed cooking oil collection points at Supermercado Iquegami locations in Bebedouro, São Paulo. Part of the company's environmental collection network.
- Supermercado CarneirominorUsed cooking oil collection points at Supermercado Carneiro locations in Pontal, São Paulo.
- Coopercana (Cooperativa dos Plantadores de Cana do Oeste do Estado de São Paulo)minorUsed cooking oil collection points at Coopercana cooperative locations in Jaboticabal, Pitangueiras, Pontal, Serrana, and Sertãozinho. Supports recycling collection network.
- Municipal GovernmentsminorUsed cooking oil collection points at municipal government facilities including Alfredo Marcondes, Bebedouro, Bernardino de Campos, Irapuru, Nova Independência, Potirendaba, and Sertãozinho city halls.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Granol competitors and assessment
Company assessmentDirect peers
- Olfar: Brazilian soybean crusher and oil refiner serving food, feed, and industrial customers. Comparable in scale, products, and B2B Brazilian market positioning to Granol.
- Caramuru Alimentos: Brazilian soybean crusher and refiner producing meal, refined oil, and specialty ingredients for food, feed, and industrial customers. Directly comparable to Granol in scale, product mix, and Brazilian market focus.
- Amaggi: Brazilian agribusiness with integrated soybean origination, crushing, and trading operations. Closely comparable to Granol in product mix and Brazilian geographic focus.
- CJ Selecta: Brazilian soybean processor owned by CJ CheilJedang producing soybean meal, refined oil, and textured soy protein. Comparable scale and customer segments to Granol in Brazil.
- Granóleo: Brazilian vegetable oils company focused on soybean, sunflower, and canola oil refining for food and industrial customers. Similar product mix and Brazilian domestic market focus to Granol.
Broad incumbents
- Bunge: Global agribusiness major with extensive soybean crushing operations in Brazil. Operates at much larger scale than Granol but competes for the same soybean supply, meal customers, and oil buyers in Brazil and export markets.
- Cargill: Global agribusiness giant with significant soybean processing capacity in Brazil. Competes with Granol for soybean origination, animal feed customers, and refined oil industrial buyers across Brazil.
- ADM (Archer Daniels Midland): Global agricultural processor with Brazilian oilseed operations. Competes in soybean meal, refined oil, and specialty ingredient markets that overlap with Granol's portfolio.
- Louis Dreyfus Company: Global commodities merchant and processor with Brazilian soybean crushing assets. Direct overlap with Granol's soybean meal and oil product lines.
- COFCO International: Global agribusiness with soybean processing operations in Brazil. Competes for the same Brazilian soybean supply and downstream industrial customers as Granol.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Granol social profiles
Digital presenceGranol compliance and trust
Trust signalCompliance1 record
Granol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granol leadership team
Management profileNumber of profiles
Profiles3 records
Granol subsidiaries and ownership
Company hierarchySubsidiaries4 records
Granol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granol
What does Granol do?
Granol is an industrial agribusiness that crushes soybeans to produce soybean meal (farelo de soja) for animal feed and refined/degummed soybean oils for pharmaceutical, chemical, food, cosmetics, and paint industries. The company also extracts natural tocopherol as a byproduct of oil deodorization, supplying Vitamin E producers in domestic and export markets. Products are sold in bulk and packaged formats through direct B2B sales channels to industrial customers.
Is Granol a public or private company?
Granol is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Granol founded?
Granol was founded in 1964. It employs 1,001 to 5,000 people.
Where is Granol based?
Granol is headquartered in São Paulo, Brazil, in the Latin America region.
How does Granol make money?
Four revenue lines are on record. Soybean Meal (Farelo de Soja) Sales are the primary driver. The others are refined Soybean Oil Sales, degummed Soybean Oil Sales and tocopherol Sales.
Who are Granol's main competitors?
Direct peers on record are Olfar, Caramuru Alimentos, Amaggi, CJ Selecta and Granóleo. Broad incumbents are Bunge, Cargill, ADM (Archer Daniels Midland), Louis Dreyfus Company and COFCO International.
Does Granol have an API?
No public API is recorded for Granol.
What industry is Granol in?
Granol's product category is Soybean Processing and Vegetable Oil Production. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours). Its NAICS code is 311224 and its SIC code is 2040.