GoldNutrition

What GoldNutrition does

GoldNutrition is a privately held European sports nutrition brand that sells scientifically formulated supplements directly to consumers through dedicated e-commerce storefronts. The company operates six localized Shopify sites serving Ireland, the United Kingdom, France, Italy, Spain, and Portugal, with multi-currency support (EUR and GBP), regional language options, and a free-shipping threshold above €40. The portfolio centers on energy gels (Carb Max, Carb Max Boost, ProFormance), protein supplements (Total Iso Whey, V-Protein, wafer/multilayer/double-layer protein bars), hydration products (Mission Hydrate, Hydrate Zero H0, Hydrate Charger H60, Hydrate Isotonic H30), creatine monohydrate, maximum-carbohydrate formulations, and bundled Kits, plus the Kyolic aged garlic extract sub-brand. Products are merchandised by sport category across more than a dozen athletic disciplines including cycling, triathlon, motorsports, handball, padel, tennis, judo, swimming, basketball, cross-training, soccer, marathon, and general fitness.

The company runs a product-led and community-led go-to-market, combining e-commerce self-serve purchasing with an ambassador program featuring professional athletes such as Grand Tour cyclist João Almeida, triathlete Mariana Vargem, and judoka Patrícia Sampaio. Marketing is executed through owned social channels (Facebook, Instagram, TikTok, YouTube), email newsletters, content/articles, and direct WhatsApp customer support. Pricing is unit-based with pay-as-you-go billing across SKUs ranging from €1.99 to €45.60, with frequent promotional discounts and a 60-day return window.

GoldNutrition appears to originate from Portugal based on the +351 WhatsApp support line and the dedicated goldnutrition.pt storefront, while operating internationally across the other five European markets. The company is privately held with no disclosed parent, institutional investors, funding rounds, or headcount data, and holds no patents or formal certifications in the available source material.

Name

GoldNutrition

Legal name

GoldNutrition

Website

https://goldnutrition.pt

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

GoldNutrition is a privately held European sports nutrition brand selling energy gels, protein supplements, hydration products, creatine, and protein bars direct-to-consumer via localized Shopify storefronts in Ireland, the UK, France, Italy, Spain, and Portugal, supported by professional athlete ambassadors.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Sports nutrition supplements
• Energy gels
• Protein powders
• Hydration supplements
• Athletic performance nutrition

Headquarters

HQ city

Évora

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer Product Sales: E-commerce sales of sports nutrition products including proteins, creatine, energy gels, hydration drinks, and protein bars. One-time purchase model with free shipping threshold over €40.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

GoldNutrition develops, markets, and sells sports nutrition supplements including energy gels, protein powders, protein bars, creatine, and hydration drinks for athletes across multiple sports disciplines. The brand sells its products direct-to-consumer through localized e-commerce storefronts in six European countries, complemented by an athlete ambassador program and content marketing.

Product overview

GoldNutrition is a sports nutrition brand offering a comprehensive portfolio of scientifically-formulated supplements for athletes across multiple sports modalities. The product range centers on energy and endurance products (energy gels including Carb Max Boost, Carb Max, and ProFormance), protein supplements (whey isolates like Total Iso Whey, plant-based V-Protein, and protein bars in wafer, multilayer, and double-layer formats), and hydration solutions (Mission Hydrate, Hydrate Zero H0, Hydrate Charger H60, and Hydrate Isotonic H30). Additional offerings include creatine monohydrate, carbohydrate maximization products, bundled kits, and the Kyolic aged garlic extract sub-brand. Products are organized by sport-specific categories including cycling, motorsports, handball, padel, tennis, triathlon, judo, swimming, basketball, cross-training, soccer, and marathon, supporting both professional athletes and active individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Carb Max Boost Energy Gel Energy gel designed to maximize carbohydrate intake during athletic performance, providing sustained energy for endurance activities. Targeted at athletes and runners during training and competition.
• Carb Max Energy Gel Energy gel formulated to deliver quick carbohydrates for athletes and runners during training and competition.
• ProFormance Energy Gel Performance-focused energy gel with next-generation texture, designed for athletic endurance and energy support during high-intensity activity.
• Gels Collection Complete range of energy gels for athletic performance, including carbohydrate and energy formulations, sold as a product line/collection.
• Protein Wafer Bar Protein bar with crispy wafer layers and chocolate filling, providing a protein-rich on-the-go snack option for active consumers.
• Multilayer Protein Bar Multi-layer protein bar with visible texture and nutritious ingredients, available in salted caramel flavor, offering a protein-rich snack format.
• Double Layer Protein Bar Dual-layer protein bar offering a combination of textures and nutritional profile for active individuals.
• Bars Collection Range of protein and nutrition bars providing convenient snacking options for athletes, sold as a product collection.
• Creatine (Amplified Creatine Monohydrate) Amplified monohydrate creatine supplement designed to improve athletic performance and muscle strength for athletes and fitness enthusiasts.
• V-Protein Plant-based protein supplement designed to support muscle recovery and growth, offered as a non-whey alternative for athletes.
• Total Iso Whey Isolate whey protein supplement providing high-purity protein for post-workout recovery, targeted at athletes and fitness enthusiasts.
• Proteins Collection Comprehensive protein supplement line including whey isolates, plant proteins, and specialized formulations, sold as a product collection.
• Mission Hydrate Hydration supplement line (Hydrate Zero H0, Hydrate Isotonic H30, Hydrate Charger H60) designed to support fluid and electrolyte balance during athletic activities.
• Hydrate Zero H0 Hydration product in the zero range, designed for athletes requiring electrolyte replacement with minimal calories.
• Hydrate Charger H60 High-capacity hydration charger supplement for intense athletic performance support.
• Hydrate Isotonic H30 Isotonic hydration drink in 500ml format with passion fruit flavor for rapid fluid absorption during athletic activity.
• Maximum Carbohydrate Carbohydrate supplement line designed to maximize energy stores and performance during endurance activities.
• Kits Collection Bundled product packages offering combined nutrition solutions for specific sports and activities.
• Kyolic (Aged Garlic Extract) Sub-brand offering aged garlic extract supplements, positioned as part of GoldNutrition's health-focused product portfolio.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyProtein: THG-owned global DTC sports nutrition brand selling whey, creatine, gels, bars, and hydration direct-to-consumer across Europe. Highly comparable product portfolio, channel model, and price points to GoldNutrition, but at materially larger scale.
• Science in Sport (SiS): UK-based sports nutrition brand (acquired by PepsiCo) specializing in energy gels, hydration, and endurance fueling. Overlaps directly with GoldNutrition's gel and hydration lines and serves similar cycling/triathlon/endurance consumers.
• Maurten: Premium Swedish endurance sports nutrition brand built around hydrogel-based energy gels and drinks. Direct competitor in the cycling/triathlon gel and hydration category where GoldNutrition positions ProFormance and Hydrate lines.
• High5: UK sports nutrition company focused on energy gels, hydration, and recovery for endurance athletes. Product mix (gels, hydration, recovery) and target customer (endurance athletes, cyclists, runners) closely mirror GoldNutrition's core range.
• GU Energy Labs: US-origin energy gel and sports nutrition brand sold globally through retail and DTC. Direct competitor in the energy gel sub-category and a benchmark for endurance-focused athletes — comparable product format and use case to GoldNutrition's Carb Max and ProFormance gels.
• OTE Sports: European (UK) sports nutrition brand selling energy gels, hydration, protein bars, and recovery products with strong endurance and team sport positioning. Comparable European DTC footprint and product portfolio breadth to GoldNutrition.
• Barebells: Functional protein bar brand (part of Health & Happiness group) sold across European grocery and convenience. Directly competes with GoldNutrition's multilayer, double layer, and wafer protein bars on shelf and online.

Broad incumbents

• Optimum Nutrition: Glanbia-owned global sports nutrition giant, dominant in whey protein and gold-standard creatine. Competes with GoldNutrition in protein and creatine but at much larger scale across retail and DTC channels.
• PowerBar: Established sports nutrition brand (owned by Post Holdings) with deep roots in cycling and endurance — gels, bars, protein. Heritage competitor in the energy gel and bar category where GoldNutrition competes.

Emerging players

• Precision Fuel & Hydration: UK-based endurance hydration specialist with PH-adjusted electrolyte products. Overlaps with GoldNutrition's Hydrate range but is positioned at the premium hydration-only niche, often serving the same pro cycling/triathlon athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOlHMwlhbPgb6MF08kESNSA
• Facebookfacebook.com/GoldNutrition.BeExcellent
• Instagraminstagram.com/goldnutrition_official/?hl=en
• TikToktiktok.com/@goldnutrition_official
• Xx.com/GoldNutritionPT
• LinkedInlinkedin.com/company/goldnutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoldNutrition