Sporcard

What Sporcard does

Sporcard is a Turkey-based, mobile-first multi-gym access platform that allows individual subscribers and corporate clients to use a single monthly membership to check in at 250+ partner fitness centers across Istanbul, Izmir, and Ankara. Founded in 2012 as a unit within Dikey Vitamin Kozmetik ve Gıda Takviyeleri Paz. Tic A.Ş. — a Turkish cosmetics and food supplements group that remains its parent company — Sporcard is operated through its own legal entity, SporCard Elektronik Hizmetler ve Ticaret A.Ş., and runs with a lean team of 1–10 employees.

The core product is a geolocation-based mobile application: subscribers must be physically within 200 meters of a partner gym to check in, at which point a 6-character alphanumeric PNR code is generated and must be presented alongside an ID at reception for entry verification. Supporting products include the Premium Class subscription tier (3699 TL/month for unlimited access to premium partner gyms), the Kurumsal (Corporate) Membership tier with custom packages for employers, the Salon Takip partner portal that gym operators use to manage check-ins, and the Fit in Class integration for live group fitness classes. The full ecosystem is self-serve: no sales team is involved in consumer onboarding, and distribution is exclusively digital via the Sporcard website and iOS/Android apps.

Sporcard's business model is a recurring subscription with two revenue streams: the consumer Premium Class subscription (3699 TL/month, auto-renewing monthly with no commitment) and the Corporate Membership B2B stream (flexible custom pricing). Marketing is primarily organic, relying on a content blog covering fitness, nutrition, and wellness; social media presence on Facebook, Instagram, X, and YouTube; and an affiliate ecosystem of complementary fitness and supplement brands including Supplementler.com, Vitaminler.com, Fit in Class, BodyForumTR, Fitmoda, Fit Hub, and Nature's Supreme. No revenue, funding, or subscriber figures are publicly disclosed.

Name

Sporcard

Legal name

SporCard Elektronik Hizmetler ve Ticaret A.Ş.

Website

https://sporcard.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporcard is a Turkey-based mobile platform that gives users unlimited access to 250+ partner gyms via a single monthly subscription. It serves individual consumers and corporate clients across Istanbul, Izmir, and Ankara using geolocation-based check-in and PNR code entry verification.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Premium Class Monthly Subscription: Individual consumers pay a monthly subscription fee for unlimited access to Premium Class partner gyms across Turkey. The subscription auto-renews each month and can be cancelled at any time with no penalty.
2. Corporate Membership: Sporcard sells corporate memberships to businesses, providing employees access to all partner gyms with flexible pricing and custom membership package options tailored to the employer's needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sporcard operates a multi-gym access subscription platform serving Turkish consumers. Members pay a single monthly fee for unlimited entry to 250+ partner fitness centers across Istanbul, Izmir, and Ankara. Check-in is performed via a mobile app using geolocation (within 200m of a partner gym), generating a 6-character PNR code presented alongside ID at reception.

Product overview

Sporcard is a multi-location gym access platform that operates on a single membership model. The core product is a mobile application that enables users to check-in at 250+ partner gyms across Turkey using geolocation-based verification. The platform offers two membership tiers: Premium Class (access to premium gyms at 3699 TL/month) and Corporate Membership (for business employees). Supporting products include Salon Takip, a partner management portal for gyms; Fit in Class, a live group fitness class platform; and an editorial blog. The ecosystem is anchored by a parent company Dikey Vitamin Kozmetik ve Gıda Takviyeleri A.Ş., established in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Class Membership Consumer-facing monthly subscription that grants members unlimited entry to Premium Class-labeled partner gyms across Turkey. Priced at 3,699 TL per month with no commitment required and the ability to cancel at any time without penalty. Targeted at individual fitness consumers seeking flexible multi-gym access without long-term contracts.
• Kurumsal (Corporate) Membership Corporate-facing membership package for businesses that want to offer employee fitness benefits. Provides employees access to all partner gyms with flexible payment terms and the ability to create custom membership tiers tailored to the employer's needs.
• Sporcard Mobile Application Mobile application (iOS and Android) that serves as the primary consumer interface for the Sporcard service. Enables users to discover partner gyms, manage memberships, and check in via geolocation when within 200 meters of a partner gym. Generates a 6-character PNR code for entry verification at the gym reception.
• Salon Takip (Gym Partner Portal) A backend web portal for partner gyms and studios to administer their presence on the Sporcard network, manage member check-ins, and review entry records. Targeted at gym operators that join Sporcard as distribution partners.
• Fit in Class Live group fitness class platform offered through Sporcard's partner network, providing access to classes such as Zumba, Spinning, Yoga, and Pilates at partner studios. Extends Sporcard's fitness access offering beyond standard gym entry.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Fit in ClassminorGTM or Marketing PartnerFit in Class is a complementary fitness group class platform. Sporcard cross-promotes Fit in Class and links to it from its website footer, using it as part of its broader fitness lifestyle ecosystem.
• Supplementler.comminorGTM or Marketing PartnerSupplementler.com is a sports nutrition and supplement retailer. Sporcard includes it in its partner brand ecosystem on the website footer, with mutual cross-linking for audience sharing.
• Vitaminler.comminorGTM or Marketing PartnerVitaminler.com is a vitamin and supplement online retailer. Cross-promotional partner included in Sporcard's partner ecosystem footer.
• BodyForumTRminorGTM or Marketing PartnerBodyForumTR is a bodybuilding and fitness forum community. Included in Sporcard's partner brand ecosystem for mutual audience referral.
• FitmodaminorGTM or Marketing PartnerFitmoda is a fitness lifestyle platform. Listed in Sporcard's partner ecosystem footer for cross-promotional purposes.
• Fit HubminorGTM or Marketing PartnerFit Hub (fithub.com.tr) is a fitness platform. Listed in Sporcard's partner ecosystem footer for mutual audience referral.
• Nature's SuprememinorGTM or Marketing PartnerNature's Supreme is a health and wellness supplement brand. Included in Sporcard's partner ecosystem footer.
• Fit in ClassminorGTM or Marketing PartnerFit in Class offers live group fitness classes. The Sporcard blog directs users to Fit in Class for group class content and services, indicating a content and audience-sharing partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/SporCard
• YouTubeyoutube.com/user/sporcardcom
• Facebookfacebook.com/sporcard
• Instagraminstagram.com/sporcard
• LinkedInlinkedin.com/company/sporcard

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporcard