Supplementler

What Supplementler does

Supplementler.com is a Turkey-based, direct-to-consumer e-commerce platform specializing in sports nutrition and vitamins/minerals/herbal supplements (VMHS), founded in 2008 and headquartered in Istanbul. The company operates as a multi-brand online marketplace aggregating more than 20 international and domestic brands — including Scitec Nutrition, Muscletech, Optimum Nutrition, Weider, Reflex Nutrition, SIS, and proprietary labels Supplementler.com, Kingsize Nutrition, and Clean Powders — across product categories such as protein powders, creatine, amino acids, weight gainers, fat burners, athlete vitamins, healthy snacks, and fitness accessories. The underlying technology is a standard e-commerce storefront with iOS and Android mobile applications, supplemented by content properties (blog.supplementler.com and a Bilgi Bankası knowledge base) and customer self-service account functionality (orders, subscriptions, loyalty points, favorites).

The business model is direct retail of third-party and private-label supplements to Turkish consumers, priced individually in Turkish Lira with pay-as-you-go unit pricing and complementary subscription (Abonelik) and loyalty programs. Distribution combines the online store, physical retail stores (Mağazalar), and mobile apps, supported by nationwide delivery with same-day shipping and cash-on-delivery payment to reduce friction in a market where payment security and counterfeit concerns are prominent. All products are marketed under a 100% original product guarantee approved by the T.C. Ministry of Agriculture and Forestry.

The company serves primarily fitness enthusiasts, bodybuilders, and athletes in Turkey, with secondary segments in weight management and performance/strength use cases. It operates within a single geographic market (Turkey), with no disclosed B2B or enterprise customers, no disclosed venture funding beyond a 2016 Inventures entry, and ownership/management details limited to co-founder and managing director Comert Tavaslioglu and CEO Jack Ojalvo. Related domains Vitaminler.com and Fitmoda.com indicate adjacent vertical operations beyond core sports nutrition.

Name

Supplementler

Legal name

Supplementler.com

Website

https://Supplementler.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Supplementler.com is a Turkey-based, direct-to-consumer e-commerce and physical retail platform founded in 2008 that aggregates 20+ international and domestic sports nutrition and VMHS brands, selling protein, creatine, vitamins, and fitness accessories to fitness enthusiasts and athletes across Turkey.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements E-commerce

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Sporting Goods Retailers (45911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Sports nutrition supplements
• Fitness supplements retail
• Protein powder ecommerce
• Vitamins and minerals
• Fitness accessories

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of fitness supplements, sports nutrition products, vitamins, and fitness accessories to consumers in Turkey. Revenue generated through individual product purchases at listed prices in Turkish Lira. Offers subscription option for recurring orders with discount benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Supplementler.com operates a direct-to-consumer e-commerce platform headquartered in Istanbul that sells sports nutrition supplements, vitamins, minerals, herbal products, healthy snacks, and fitness accessories in Turkey. Customers can browse and purchase both the company's proprietary house brand (Supplementler.com) and 20+ third-party brands (Scitec, Muscletech, Optimum Nutrition, Weider, Kingsize Nutrition, Clean Powders, etc.) through supplementler.com, iOS/Android apps, and physical retail stores, with nationwide delivery and same-day shipping.

Product overview

Supplementler.com is Turkey's leading fitness e-commerce platform operating as a multi-brand online marketplace for sports nutrition and fitness products. The platform aggregates products across multiple categories including Protein Supplements (Whey, Isolate, Casein, Plant-based), Creatine, Amino Acids (BCAA, Glutamine, EAA), Weight Gainers, Fat Burners (L-Carnitine, CLA, Thermogenics), Performance enhancers, Athlete Vitamins and Minerals, Healthy Snacks (Protein Bars, Peanut Butter, Granola), and Fitness Accessories. The platform features its proprietary house brand (Supplementler.com) alongside 20+ international and local brands including Kingsize Nutrition, Clean Powders, Scitec Nutrition, Muscletech, Optimum Nutrition, Weider, Reflex Nutrition, Nature's Supreme, Hardline, Multipower, SIS, One Up, and MuscleCloth. The business model centers on providing a comprehensive catalog of 100% original products with customer promises including free shipping, cash-on-delivery, same-day shipping, and a loyalty points program.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Powder (Protein Tozu) Protein supplements including Whey Protein, Isolate Protein, Casein, Complex Protein, Meat Protein, Plant Protein, and Meal Replacement Powder intended for muscle building and recovery, sold to fitness enthusiasts and athletes.
• Creatine (Kreatin) Creatine supplements including Creatine Monohydrate and Complex Creatine marketed for strength and power enhancement, sold to fitness enthusiasts and athletes.
• Amino Acids (Amino Asit) Amino acid supplements including BCAA, Glutamine, EAA (Essential Amino Acids), Arginine, AAKG, Complex Amino Acids, and Liquid Amino Acids marketed for muscle recovery and performance.
• Weight and Volume Gainers (Kilo ve Hacim) Weight gain and mass gainer supplements aimed at increasing caloric intake and building muscle mass.
• L-Carnitine and CLA (Fat Burners) Fat burners and weight loss supplements including L-Carnitine, CLA, Thermogenics, Coconut Oil, and ready-to-drink beverages marketed for dieters.
• Performance and Power (Performans ve Güç) Performance-enhancing supplements including Strength and Performance products, Energy and Endurance products, Carbohydrates and Gels, Tribulus, Beta Alanine, Citrulline, Electrolytes, and HMB for athletes.
• Athlete Vitamins (Sporcu Vitaminleri) Vitamins and minerals for athletes including general vitamins, ZMA and minerals, Magnesium, Omega 3 and Fish Oils, Glucosamine and joint support, Probiotics and digestive health, Collagen, and Antioxidants.
• Healthy Snacks (Sağlıklı Atıştırmalıklar) Healthy snacking products including Protein Bars, Peanut Butter, Oat, Muesli and Granola, Buckwheat and Rice Puffs, Fruit and Energy Bars, Protein Snacks, and Plant Powders (Superfoods).
• Fitness Accessories (Fitness Aksesuarları) Fitness gear including men's and women's sportswear, shakers, storage containers, sport bags, wrist and knee supports, home exercise equipment, fitness gloves, weight belts, and keychains.
• Supplementler.com House Brand Proprietary Supplementler.com brand line offering Whey Protein, Whey Isolate, Creatine with Creapure, Protein Bars, Protein Wafers, and L-Carnitine Shot products sold exclusively through the platform.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bulk Powders: UK-based sports nutrition brand and online retailer offering own label and third-party supplements. Directly comparable in DTC marketplace model and muscle-building/weight-management focus.
• Gymbeam: Central European multi-brand sports nutrition e-commerce retailer and own-brand manufacturer, with a marketplace offering and physical retail expansion. Closely comparable in business model, assortment breadth, and private-label strategy.
• MyProtein: Global DTC sports nutrition brand and marketplace (owned by THG) selling protein, vitamins, and fitness accessories online. Comparable in core assortment, DTC model, and house-brand-plus-marketplace hybrid strategy.
• Prozis: Portuguese sports nutrition and supplements brand and marketplace with extensive own-label catalog. Directly comparable in category focus, private-label depth, and international e-commerce distribution.

Regional players

• Vitaminler.com: Sister-site of Supplementler.com operating in the vitamins, herbal, and supplements vertical in Turkey. Highly comparable audience and operating model — the two properties together act as a broader supplement/health portfolio.
• Fitmoda.com: Sister-site of Supplementler.com focused on fitness apparel and accessories in Turkey. Comparable in customer base (fitness enthusiasts) and operating geography, extending the broader company's portfolio.
• Muscle & Strength: US-based online sports nutrition retailer and content platform. Comparable in niche fitness/supplement focus and content-led customer acquisition, though operating in a different geography and at smaller scale.

Broad incumbents

• Bodybuilding.com: Long-established US sports nutrition and supplement retailer, operating as a multi-brand marketplace plus own content. Comparable assortment and target customer (fitness enthusiasts/athletes), with a much larger scale and global brand.
• Decathlon: Global sporting goods retailer carrying sports nutrition, vitamins, and fitness accessories alongside its core equipment business. Comparable in fitness category overlap and omnichannel (online + physical store) footprint, though much broader in assortment.
• Hepsiburada: Turkey's largest general e-commerce marketplace, carrying fitness supplements among many categories. Indirect but significant competitor: its scale, traffic, and logistics can capture supplement customers that might otherwise buy from Supplementler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Supplementler
• Facebookfacebook.com/supplementlercom
• LinkedInlinkedin.com/company/supplementler-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supplementler