Sport Calgary
Sport Calgary is a Calgary-based non-profit that serves as the central hub connecting residents — primarily children aged 6-17 and their families — with 60+ local sport organizations through a member directory, event calendar, signature citywide sport-discovery events, and free membership tiers for organizations, individuals, and corporate associates.
- Company typePrivate
- Founded2001
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sport Calgary does
Sport Calgary is a Calgary-based non-profit organization, founded in 2001, that functions as the central coordinating body for amateur and community sport in the city. It connects Calgarians — particularly children aged 6-17 and their families — with 60+ sports through a Member Directory, a Sport Catalogue, an Event Hub, and an interactive Find Your Sport Quiz. It also serves sport organizations, individual members, and corporate associate members with governance, grants, safe-sport, and resources support. Its underlying technology stack is a web-based platform built on a WordPress-style CMS with calendar-feed integrations (Google Calendar, iCalendar, Outlook 365, Outlook Live) and third-party ticketing through EventCreate; the organization does not operate a mobile app, does not expose an API/SDK, and has no disclosed AI capabilities.
The organization's product portfolio is built around signature events. All Sport One Day (August 15, 2026) is a free citywide sport-discovery day for kids aged 6-17 across 60+ sports; All Sport One City (February 7-16, 2026) is a 10-day celebration with 200+ events; All Sport One Community extends programming to neighborhoods; the Winter Festival is held at the Olympic Oval; Celebration of Sport is an annual awards luncheon featuring the Perry Cavanagh, Ron Southern, and Lois Mitchell awards; and the Sport for Life Summit convenes sport leaders. Adjacent offerings include the Play For All inclusion program, the Safe Sport Program (Rule of Two, Code of Conduct, police checks), Grants & Funding resources, Community Resources, and a Sport Camps Directory.
The business model is non-profit and revenue is fragmented across four streams: event registration and camp fees (e.g., fencing summer camps at $215-$390 plus GST, rugby camps at $430, basketball camps at $375, adaptive multisport at $120), corporate sponsorships (17+ named sponsors including Tim Hortons and Volker Stevin Canada), free membership across Sport Organization (voting), Individual (non-voting), and Associate (non-voting) tiers, and tax-receiptable donations routed via Charitable Impact. Go-to-market is community-led and event-driven, with marketing concentrated on organic social (Instagram, Facebook, LinkedIn, YouTube), email newsletters, partner referrals, and signature events as bottom-of-funnel activations.
Sport Calgary firmographics
Firmographics- Name
- Sport Calgary
- Legal name
- Sport Calgary
- Website
- https://sportcalgary.ca
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sport Calgary is a Calgary-based non-profit that serves as the central hub connecting residents — primarily children aged 6-17 and their families — with 60+ local sport organizations through a member directory, event calendar, signature citywide sport-discovery events, and free membership tiers for organizations, individuals, and corporate associates.
- Ownership category
- akta.pro rank
Sport Calgary industry classification
Industry- Product category
- Community Sports Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where Sport Calgary is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sport Calgary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Event Revenue: Sport Calgary generates revenue through event registrations, participation fees for camps and programs, and ticket sales for signature events like Celebration of Sport.
- Sponsorship & Partnerships: Corporate sponsors support Sport Calgary events and programs, with 17 sponsors recognized on the website. Sponsorship packages are offered for events including All Sport One Day and annual Celebration of Sport.
- Membership Dues: While basic membership is free, Sport Calgary offers membership tiers including Sport Organizations (voting), Individual Members (non-voting), and Associate Members (non-voting). Some premium services or sponsor opportunities may generate revenue.
- Donations: Sport Calgary accepts donations through charitable platforms like Charitable Impact for community sport support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Fencing Summer Camps - Full Day (5 day): $390 + GST |
| Unit Pricing | Multi-year contract | Fencing Summer Camps - Half Day (5 day): $215 + GST |
| Unit Pricing | Multi-year contract | Kids Adaptive Multisport Program: $120 per participant |
| Unit Pricing | Multi-year contract | Southern Alberta Summer Camps: $430 |
| Unit Pricing | Multi-year contract | OFFSZN Basketball Camp: $375 |
| Freemium | Annual | Membership: Free |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Sport Calgary product offering
Product offeringCore offering
Sport Calgary is a Calgary-based non-profit member organization that connects residents with amateur sport opportunities through a centralized web platform (member directory, event calendar, sport catalogue, Find Your Sport Quiz) and a portfolio of signature community events (All Sport One Day, All Sport One City, All Sport One Community, Winter Festival, Celebration of Sport, Sport for Life Summit). It offers free membership tiers for sport organizations, individuals and associate members, and supplementary resources including grants/funding listings, the Play For All inclusion program, Safe Sport resources and a Sport Camps Directory.
Product overview
Sport Calgary is a non-profit organization that serves as a central hub connecting Calgarians with sport opportunities. The organization operates a portfolio of interconnected programs including a Member Directory (sport directory), Event Hub (event calendar), and signature events (All Sport One Day, All Sport One City, All Sport One Community, Winter Festival, Celebration of Sport, Sport for Life Summit). Additional offerings include the Play For All Program for inclusive sport access, Find Your Sport Quiz for participant discovery, membership services for organizations and individuals, Grants & Funding resources, Community Resources hub, Safe Sport Program, Sport Camps Directory, and Sport Catalogue. These products work together to promote sport participation, connect sport organizations, and support the growth of sport in Calgary.
Differentiator
Problem solved
Functional benefit
Products and services
- All Sport One Day Calgary's largest free sport discovery event for kids aged 6-17, allowing them to try 60+ sports across the city led by local clubs and certified coaches with no cost or commitment.
- All Sport One City A 10-day, city-wide celebration of community, inclusivity, and the power of play, featuring 200+ events across 60+ sports with free sessions and registration opportunities.
- All Sport One Community Community-focused sport events bringing sport experiences to local neighborhoods and communities across Calgary.
- Winter Festival An annual event held at the Olympic Oval celebrating winter sports with family activities, sport demonstrations, and opportunities to try new winter activities.
- Celebration of Sport An annual awards luncheon celebrating sport, athletes, and volunteers, including panel discussions on sport topics and recognition awards such as the Perry Cavanagh Sport Leadership Award, Ron Southern Business and Sport Award, and Lois Mitchell Sport Volunteer Dedication Award.
- Sport for Life Summit Sport Calgary's annual summit bringing together sport leaders and stakeholders for discussions on sport development and best practices.
- Find Your Sport Quiz Interactive quiz helping individuals discover which sports align with their strengths, interests, budget, physical intensity preferences, and competitive spirit.
- Member Directory (Sport Directory) Online directory connecting Calgarians with local sport organizations, clubs, and associations across Calgary, allowing users to search and discover sport opportunities in their community.
- Sport Camps Directory A searchable directory of sport camps across Calgary for year-round activities, including summer camps, sport skill development camps, and adaptive programs.
- Sport Catalogue A comprehensive catalog of sports available in Calgary with information on disciplines, rules, safety, and how to get involved, including options for all ages and skill levels.
- Event Hub (Event Calendar) Sport Calgary's central event calendar featuring Sport Calgary-organized events, community events, and camps, providing calendar views, event details, and registration links.
- Membership Services Free membership program for sport organizations, individuals, and associate members, providing access to event promotion, job posting, networking, AGM participation and exclusive member resources.
- Play For All Program A program helping support the sport sector in Calgary, promoting inclusive access to sport for all Calgarians regardless of background or ability.
- Safe Sport Program Sport Calgary's commitment to making sport safer, providing resources on the Rule of Two, Code of Conduct, Police Checks, and Vulnerable Sector Police Checks for compliant sport organizations.
Quantifiable outcome
- Connected with 60+ sports across Calgary through member organizations
- +2 more outcomes
Companies that use Sport Calgary
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Sport Calgary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sport Calgary partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- Trico Centre for Family WellnesscoreTrico Centre hosts the 2026 Annual General Meeting and is a venue partner for community sport programs including the Kids Adaptive Multisport Program.
- BMO CentreminorListed as a venue option for Sport Calgary events in their event submission system.
- Tim HortonsminorTim Hortons is a sponsor for All Sport One Day, supporting the event that provides free sport discovery opportunities for kids across Calgary.
- Respect Group Inc.coreRespect Group Inc. provides workplace certification for Sport Calgary, supporting their commitment to safe sport environments and respectful workplace practices.
- City of CalgarycoreThe City of Calgary, represented by Director of Recreation & Social Programs Ian Fleming, collaborates with Sport Calgary on facility development and community sport initiatives.
- Calgary FlamescoreCalgary Flames (GM Craig Conroy) participates in Sport Calgary's State of Sport Report discussions and represents professional sport collaboration with community sport development.
- Olympic OvalcoreThe Olympic Oval at University of Calgary hosts the Winter Festival event, a signature Sport Calgary celebration of winter sports and community engagement.
- Volker Stevin CanadamajorVolker Stevin Canada presented Celebration of Sport 2025, supporting the annual awards luncheon recognizing sport leadership and volunteer contributions.
- Bow CycleminorBow Cycle hosts the Tour de Bowness criterium race as part of the 2026 Canadian Road Championships (Masters), supporting cycling events in Calgary.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sport Calgary competitors and assessment
Company assessmentDirect peers
- Sport Alberta: Provincial sport federation for Alberta that coordinates amateur sport organizations and runs community sport programs — the most directly comparable umbrella body to Sport Calgary at the provincial level.
- Sport BC: British Columbia's provincial sport federation supporting amateur sport organizations and community participation; directly analogous to Sport Calgary's role at a provincial scale.
- Sport Ontario: Ontario's recognized provincial sport federation serving member organizations and promoting amateur sport participation; a structurally identical peer operating in a larger province.
- Sport Manitoba: Manitoba's provincial sport federation providing services, advocacy, and programs for amateur sport organizations; closely comparable in mandate and member-based structure.
Broad incumbents
- ParticipACTION: National Canadian non-profit promoting physical activity and sport participation; broader geographic scope than Sport Calgary but overlapping mission of increasing community sport engagement.
- True Sport Foundation: Canadian foundation promoting values-based sport; adjacent to Sport Calgary's mission of safe, inclusive, community-based sport programming.
- Sport for Life (Canadian Sport for Life): Canadian non-profit that designs sport literacy and long-term athlete development frameworks used across the country; overlaps with Sport Calgary's community sport development work at a national policy level.
Regional players
- Canadian Sport Institute Calgary: Calgary-based sport development organization focused on high-performance athletes; overlaps with Sport Calgary in supporting the Calgary sport ecosystem, though at the elite-athlete level rather than community participation.
- Calgary Booster Club: Long-standing Calgary sport volunteer organization that recognizes athletic achievement and supports athletes; shares the Calgary community-sport mandate at a more narrow, recognition-focused scope.
Others
- Calgary Recreation (City of Calgary): Municipal recreation department that operates facilities and runs community sport programs in Calgary; a key partner and adjacent service provider that overlaps with Sport Calgary's community sport offerings through public channels.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sport Calgary social profiles
Digital presenceSport Calgary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport Calgary leadership team
Management profileNumber of profiles
Profiles1 record
Sport Calgary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport Calgary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport Calgary
What does Sport Calgary do?
Sport Calgary is a Calgary-based non-profit member organization that connects residents with amateur sport opportunities through a centralized web platform (member directory, event calendar, sport catalogue, Find Your Sport Quiz) and a portfolio of signature community events (All Sport One Day, All Sport One City, All Sport One Community, Winter Festival, Celebration of Sport, Sport for Life Summit). It offers free membership tiers for sport organizations, individuals and associate members, and supplementary resources including grants/funding listings, the Play For All inclusion program, Safe Sport resources and a Sport Camps Directory.
Is Sport Calgary a public or private company?
Sport Calgary is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sport Calgary founded?
Sport Calgary was founded in 2001. It employs 1 to 10 people.
Where is Sport Calgary based?
Sport Calgary is headquartered in Calgary, Canada, in the North America region.
How does Sport Calgary make money?
Four revenue lines are on record. Event Revenue is the primary driver. The others are sponsorship & Partnerships, membership Dues and donations.
Who are Sport Calgary's main competitors?
Direct peers on record are Sport Alberta, Sport BC, Sport Ontario and Sport Manitoba. Broad incumbents are ParticipACTION, True Sport Foundation and Sport for Life (Canadian Sport for Life). Regional players are Canadian Sport Institute Calgary and Calgary Booster Club. Calgary Recreation (City of Calgary) is listed as an others.
Does Sport Calgary have an API?
No public API is recorded for Sport Calgary.
What industry is Sport Calgary in?
Sport Calgary's product category is Community Sports Services. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 61162 and its SIC code is 8600.