Allergy UK

What Allergy UK does

Allergy UK is a registered UK charity (Charity No: 1094231; Scottish Charity No: SC039257), founded in 1991 and headquartered in Sidcup, that operates as the leading national patient advocacy organization for people living with allergic disease. Its core service portfolio centers on a Helpline supported by an in-house clinical team, free specialist clinics including the Dietitian Service (for children aged 0-5) and Eczema Clinic, the Self-Help Hub digital resource library, the Allergy Alerts email notification service for food recalls, and translation cards covering over 70 allergens across 35 languages. The charity serves individuals and families as the primary beneficiary group, with additional programmatic reach into healthcare professionals (via the Masterclass programme, Allergy Today magazine, Allergy Insights podcast, and Allergy Focus e-newsletter), schools and childcare settings (via a partnership with The Allergy Team and the Schools Allergy Fund), food businesses (via the Allergy Aware Scheme catering endorsement), and corporate partners.

Revenue is generated through a diversified charity model: individual donations (PayPal, JustGiving, Give as you Live, Enthuse), regular giving and fundraising events, corporate partnerships (including a research collaboration with Kleenex), product sales (translation cards, restaurant cards, Christmas cards) through an online shop, and endorsement/certification fees from the Allergy Friendly Product Award and Seal of Approval programmes operated through its wholly-owned subsidiary Allergy Research Ltd (established 1998). Most direct services to individuals are provided free of charge, while corporate services operate on multi-year partnership contracts.

The technology layer is primarily digital content delivery rather than proprietary platforms: a website, blog, Helpline (phone, email, web chat via LiveChat), email newsletter, podcast distribution, and an e-commerce shop for paid products. The organization does not operate proprietary technology platforms, and its differentiators centre on domain specialization (allergy), brand authority earned over 35+ years, regulatory and policy influence (including secretariat support to the All-Party Parliamentary Group for Allergy and co-development of the UK's first National Allergy Strategy launched in April 2026), and a multi-stakeholder ecosystem. In June 2026, Allergy UK announced a merger with Anaphylaxis UK, and the Chief Executive Simone Miles was appointed Vice-President of the European Federation of Allergy and Airways Diseases Patients' Associations (EFA) in May 2026.

Name

Allergy UK

Legal name

Allergy UK

Website

https://allergyuk.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Allergy UK is a UK national patient charity founded in 1991 that provides a Helpline, specialist dietetic and eczema clinics, translation cards, and an Allergy Friendly Product certification scheme for the estimated 21 million people in the UK living with allergic disease, alongside healthcare professional education and parliamentary advocacy.

Ownership category

akta.pro rank

Product category

Allergy Support & Health Charity Services

NAICS

Emergency and Other Relief Services (62423)

SIC

Services-Health Services (8000)

akta.pro primary industry

Allergy & Immunology Clinics (HLAKAAAA)

akta.pro secondary industries

Food Allergy Evaluation & Management (HLAKAAAD), Pediatric Allergy & Immunology (HLAKAAAB), “Free-From” & Allergen-Free Claim Substantiation (e.g., gluten-free, peanut-free) (AFALAHAD), Food Allergy Management & Special Diet Support (EDACAMAG)

Keywords

• Allergy support services
• Patient advocacy charity
• Allergy information helpline
• Product certification allergy
• Healthcare professional education

Headquarters

HQ city

Sidcup

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Charitable donations from individuals, regular giving programs, and fundraising events including challenge events, community fundraising, and campaigns.
2. Corporate Partnerships: Partnerships with businesses across the globe to improve lives of those with allergic conditions, including funding campaigns, joint campaigns, and supporting resources.
3. Product Sales: Sales of translation cards, restaurant cards, and Christmas cards through the Allergy UK shop.
4. Endorsement and Certification: Allergy UK Approved Product endorsement fees from companies whose products meet certification standards. Also includes catering endorsement scheme fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Allergy UK is a UK national patient charity that supports people affected by allergies through a free helpline, clinical advice, translation cards, the Allergy UK Seal of Approval product certification, healthcare professional education, and advocacy work. Its core mission is to improve the lives of those with allergies by providing evidence-based information, direct support services, and certified product guidance.

Product overview

Allergy UK operates as a national patient charity providing a unified platform of information services, clinical support, professional education, and advocacy to improve lives for people with allergic disease. The core service portfolio centres on the Helpline (providing expert guidance on allergic conditions), the Dietitian Service (specialist nutrition advice for young children with food allergies), the Eczema Clinic (expert support for childhood eczema), and Allergy Alerts (food safety notifications). The product line extends to Translation Cards (over 70 allergens across 35 languages) and the Allergy UK Approved Products directory (Allergy Friendly Product Award and Seal of Approval for allergen-reducing products assessed by Allergy Research Ltd). Professional education is delivered through the Masterclass Programme, Allergy Insights Podcast Series, Allergy Today Magazine, and Allergy Focus eNewsletter for healthcare professionals. Support programmes include Parent Pathways (age-grouped guidance for 0-5, 5-11, 11-16 years) and the Youth Engagement Group (for ages 13-25). The Allergy Aware Scheme provides catering endorsement for food businesses. Major campaigns include Allergy Awareness Week, I Wish I Knew, It's Time, Wellcome Home, My Life Your Hands, and Judith's Wish. Recent launches include EURneffy (needle-free adrenaline treatment, October 2025), the National Allergy Strategy (April 2026), and the Allergy UK-MedicAlert Circle of Protection partnership (June 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Allergy Friendly Product Award: Award given to products that may help make life more comfortable for people living with allergy. Products are reviewed or tested and approved by Allergy Research Ltd.
• Seal of Approval
• Allergy Aware Scheme

Products and services

• Allergy UK Helpline Free telephone helpline providing support, clinical advice, and information to individuals and families affected by allergies across the UK.
• Allergy UK Translation Cards Paid translation cards that help people with allergies communicate their dietary and medical needs in foreign languages, primarily for use when dining out or travelling abroad.
• Allergy UK Seal of Approval (Product Certification) Third-party product certification scheme that allows consumer-facing brands to certify that their products meet allergy-friendly criteria, providing consumers with a recognized trust mark for allergy-safe products.
• Healthcare Professional Education Training and educational resources for healthcare professionals (clinicians, pharmacists, dietitians) treating allergic patients, designed to improve diagnosis, management, and patient support.
• Allergy Advocacy and Information Resources Public advocacy, awareness campaigns, and evidence-based allergy information resources developed to influence policy, raise public awareness, and support the wider allergy community.

Quantifiable outcome

• 92% of allergy sufferers would feel more confident eating out at an Allergy Aware Scheme restaurant
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MedicAlertcoreStrategic or Co-development Partner · 28 June 2026Allergy UK and MedicAlert have joined forces to create a pioneering 'Circle of Protection' for the millions of people living with allergies. This partnership provides enhanced emergency identification and support services for allergy sufferers.
• The Allergy TeamcoreStrategic or Co-development Partner · 1 November 2024Schools can access online training to help confidently manage allergies and anaphylaxis through a partnership between Allergy UK and The Allergy Team. The course creates essential allergy training for schools to ensure a safer environment for all students.
• KleenexminorStrategic or Co-development PartnerResearch partnership with Kleenex to distinguish COVID-19 from hay fever symptoms. A 2021 study among 3,202 hay fever sufferers and 339 parents revealed that 56% of people with hay fever are anxious that their symptoms might be mistaken for COVID-19.
• National Allergy Strategy GroupcoreStrategic or Co-development PartnerAllergy UK is a proud core member of the National Allergy Strategy Group, formed in 2003, which has advocated for solutions to the crisis in allergy care for over two decades. Currently supporting development and launch of UK's first National Allergy Strategy.
• Allergy Research LtdcoreStrategic or Co-development PartnerEstablished in 1998 to carry out business which supports Allergy UK by donating all its profits to the charity. Conducts reviews and testing for the Allergy Friendly Product Award and Seal of Approval certification programs.
• All-Party Parliamentary Group for AllergycoreStrategic or Co-development PartnerCross-party group of MPs and Lords who unite to address allergy-related issues and advocate for better care, awareness, and support for those living with allergies. Allergy UK provides secretariat and administrative support.
• BSACI (British Society of Allergy and Clinical Immunology)coreStrategic or Co-development PartnerCollaboration with BSACI to develop Allergy Action Plans for adults and children at risk of anaphylaxis, developed alongside national allergy patient charities Allergy UK and Anaphylaxis UK.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Allergy & Asthma Network: US-based nonprofit providing patient education, advocacy, and community for allergy and asthma. Operates a similar Helpline-style model and HCP engagement programme to Allergy UK at greater scale.
• Food Allergy Research & Education (FARE): Largest US private funder of food allergy research, advocacy, and education. Comparable mission and operating model (research, advocacy, patient resources) but at a much larger scale and US geographic focus.

Direct peers

• Asthma + Lung UK: UK national charity supporting people with asthma and other lung conditions, with relevant crossover on respiratory allergies. Operates a similar Helpline, patient education, and policy advocacy model to Allergy UK.
• Coeliac UK: UK charity for people with coeliac disease and gluten intolerance, offering dietary support, food certification (Crossed Grain symbol), and advocacy. Highly comparable dietary management and product certification model to Allergy UK's Approved Products programme.
• National Eczema Society: UK charity supporting people with eczema, providing Helpline support, information resources, and advocacy. Directly overlaps with Allergy UK's Eczema Clinic and skincare-related concerns.
• Anaphylaxis UK: UK patient charity focused on severe allergy and anaphylaxis, providing direct support, education, and advocacy. Directly comparable to Allergy UK — announced a merger in June 2026 — with overlapping services, supporter base, and corporate partnerships.

Others

• British Dietetic Association (BDA): UK professional body for dietitians, directly relevant to Allergy UK's Dietitian Service for children 0-5. Acts as a credentialing and standards body that Allergy UK's nutrition service aligns with.
• European Federation of Allergy and Airways Diseases Patients' Associations (EFA): European umbrella organization of allergy and respiratory patient associations, of which Allergy UK's CEO became Vice-President in May 2026. Provides Allergy UK with EU-level influence and peer coordination.

Regional players

• Allergy & Anaphylaxis Australia (A&AA): Peak national body for allergy support in Australia, offering patient support, education, and advocacy. Shares a near-identical service model to Allergy UK but in a different geography.

Emerging players

• British Society of Allergy and Clinical Immunology (BSACI): UK professional society for clinicians specialising in allergy. A core partner of Allergy UK that develops Allergy Action Plans and clinical guidelines; complementary rather than competitive, but shapes the same HCP audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allergyuk1
• YouTubeyoutube.com/user/allergyukcharity
• Facebookfacebook.com/allergyuk
• LinkedInlinkedin.com/company/allergy-uk
• Instagraminstagram.com/allergy_uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allergy UK