Turosi

What Turosi does

Turosi is a vertically integrated Australian food manufacturer and poultry producer formed in 2018 through the merger of Turi Foods (founded 1976 by Italian immigrant Sam Cuteri) and OSI International Foods (Australia), the local arm of US-based OSI Group (founded 1909). The company operates across the full poultry value chain — 15 breeder farms, 2 hatcheries, broiler growing operations, 2 primary processing plants (Geelong and Thomastown), and 3 value-added food processing facilities (Broadmeadows VIC, Eagle Farm QLD, Blacktown NSW) — employing 1,200+ people across 20 sites plus 100+ contracted farmers.

The company's core technology is its vertically integrated European-style air chilling processing method at the Thomastown plant, which avoids chemical additives and spin chillers to produce a differentiated premium chicken. Operating sub-brands include Bannockburn (FREPA-accredited free range), La Ionica (RSPCA Approved premium air-chilled), Golden Farms (mass-market via major supermarkets and QSR), and Colonial Farm, alongside Prepared Food Solutions covering chicken, beef, lamb, pork, seafood, vegetable, and cheese value-added formats (snacks, meal solutions, fully cooked, par cooked, sous vide) manufactured at Broadmeadows, Eagle Farm, and Blacktown. Regulatory certifications include RSPCA Approved, FREPA accreditation, Primesafe Victoria registration (with export approval), and HACCP food safety programmes.

Turosi's business model is sales-led B2B food manufacturing and supply, selling through direct sales relationships into major Australian supermarket chains (Coles, Woolworths, and independents), QSR chains, specialty chicken retailers (charcoal chicken and roast chicken outlets), butcher shops, food service operators, and branded food manufacturers needing custom manufacturing. Pricing is not publicly disclosed and operates under negotiated commercial terms. The company produces 350+ products daily across its two primary production facilities, with peak settable egg output of 815,000 eggs per week (460,000 at Nagambie, 355,000 at Myers) supporting the upstream supply chain. Ownership sits with the Cuteri family and OSI Group, with Sam Cuteri serving as Chairman and Chris Turner as Chief Executive Officer.

Name

Turosi

Legal name

Turosi Pty Ltd

Website

https://turosi.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Turosi is a vertically integrated Australian food manufacturer and poultry producer operating breeder farms, hatcheries, processing plants, and value-added facilities across Victoria, Queensland, and NSW, supplying fresh chicken (Bannockburn, La Ionica, Golden Farms brands) and multi-protein prepared food solutions to major supermarkets, QSR chains, food service operators, and specialty retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Poultry Products: Fresh chicken products sold under Bannockburn Free Range, La Ionica, and Golden Farms brands to major supermarkets, independent supermarkets, Quick Service Restaurants, specialty chicken retailers, and butcher shops.
2. Prepared Food Solutions: Further processed products manufactured at Broadmeadows (Victoria), Eagle Farm (Queensland), and Blacktown (NSW) facilities, covering chicken, beef, lamb, pork, seafood, vegetable and cheese products. Custom manufacturing capabilities for customer-specific needs.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Turosi is a vertically integrated Australian food manufacturer that produces fresh poultry and prepared food solutions across multiple protein categories. It operates breeder farms, hatcheries, broiler growing, two primary processing plants (Thomastown and Breakwater Geelong), and value-added production facilities (Broadmeadows, Eagle Farm, Blacktown). Products are sold under the Bannockburn Free Range, La Ionica, Golden Farms, and Prepared Food Solutions brands to supermarkets, QSR chains, food service operators, and specialty retailers.

Product overview

Turosi is a vertically integrated food manufacturer and supplier offering fresh poultry and prepared food solutions. The company operates under multiple sub-brands including Bannockburn (free range), La Ionica (premium RSPCA Approved), and Golden Farms (mass market). Prepared Food Solutions extends the portfolio to multi-protein value-added products including snacks, meal solutions, fully cooked, par cooked, and sous vide products. The company operates breeder farms, hatcheries, broiler growing operations, primary processing plants (Geelong and Thomastown), and value-added production facilities across Victoria and Queensland.

Differentiator

Problem solved

Functional benefit

Brands

• Bannockburn Free Range: Free range chicken brand grown locally to meet Free Range Authority guidelines, processed using low scald/air chill method, accredited by FREPA
• La Ionica
• Golden Farms
• Prepared Food Solutions

Products and services

• Bannockburn Free Range Free range chicken brand grown locally to meet Free Range Authority guidelines, processed at the Thomastown plant using the low scald/air chill method. Accredited by FREPA (Free Range Egg and Poultry Australia). Sold through retail and food service channels.
• La Ionica Premium chicken brand processed using the European method of air chilling that produces a more natural looking and better tasting chicken without chemicals. RSPCA Approved certification. Sold through specialty chicken stores, charcoal chicken outlets, and distributors.
• Golden Farms Chicken brand produced at the Breakwater Geelong facility, distributed through major supermarkets, independent supermarkets, Quick Service Restaurants, and other chicken outlets across Victoria and Australia.
• Prepared Food Solutions Wide range of prepared food products covering multiple proteins including chicken, beef, lamb, pork, seafood, vegetable and cheese products. Product categories include Snacks, Meal Solutions, Fully Cooked, Par Cooked, and Sous Vide Products. Manufactured at Broadmeadows (Victoria), Eagle Farm (Queensland), and Blacktown (NSW) facilities with custom manufacturing capabilities for customer-specific needs.
• Turosi Food Service Catalogue B2B food service product catalogue providing food service operators with access to Turosi's range of fresh poultry and prepared food solutions across multiple protein categories.

Quantifiable outcome

• Over 350 products produced daily at two primary production facilities
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OSI International Foods (Australia)coreStrategic or Co-development Partner · 1 January 2018Merger in 2018 between Turi Foods and OSI International Foods (Australia) created Turosi. Each company brought complementary strengths - Turi Foods' poultry expertise and OSI's broader food solutions capabilities. The merger aimed to create one of Australia's leading food manufacturers offering a full range of food solutions.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ingham's Group: Ingham's is Australia's largest vertically integrated poultry producer, operating across chicken (and formerly turkey) processing with brands such as Ingham's, Steggles, and Waitrose. Directly comparable to Turosi in B2B supply to supermarkets, QSR, and food service, with similar multi-site processing and breeder integration.
• Baiada Poultry: Baiada is one of Australia's largest poultry processors, owner of the Lilydale and Bartter brands, supplying major supermarkets and QSRs nationally. Closely comparable to Turosi's Golden Farms business in scale, channel mix, and vertically integrated model.
• Hazeldene's Chicken Farm: Family-owned Victorian poultry processor with vertically integrated breeder, hatchery, broiler, and processing operations. Most direct regional competitor to Turosi's Victorian operations, particularly in premium and specialty channels.

Regional players

• Tegel Group: Major New Zealand poultry processor serving retail and food service with vertically integrated operations. Comparable to Turosi in product mix (fresh and value-added poultry) and B2B go-to-market, though operating primarily across the Tasman rather than within Australia.

Broad incumbents

• JBS Australia: Australian arm of global protein giant JBS, with extensive beef, lamb, pork, and value-added prepared foods operations (including the former Don Smallgoods). Comparable to Turosi in multi-protein value-added manufacturing and supermarket/QSR supply, with broader portfolio scale.
• Cargill Australia: Global agribusiness and food ingredient company with Australian animal nutrition, protein, and supply chain operations. Comparable to Turosi as a broad-scale protein and feed supply chain participant, though not a direct poultry processing competitor.
• Fletcher International Exports: Major Australian vertically integrated meat processor and exporter with sheep and cattle operations plus value-added facilities. Comparable to Turosi in vertically integrated processing scale, multi-site Australian footprint, and export approval credentials.

Emerging players

• Riviana Foods: Australian prepared and branded food manufacturer covering rice, grains, and prepared meals for retail and food service. Comparable to Turosi's Prepared Food Solutions business in value-added manufacturing and supermarket/private-label supply, though focused on non-protein categories.
• Norco Co-operative: Australian farmer-owned food manufacturer with poultry, dairy, and rural supplies operations. Comparable to Turosi in vertically integrated Australian poultry processing and B2B food manufacturing, though smaller in scale and with a stronger focus on the Eastern Seaboard.

Others

• GrainCorp: Australia's largest grain handler and agribusiness with significant animal feed and oilseed operations. Comparable to Turosi as an adjacent upstream participant in the Australian poultry value chain, supplying feed inputs that directly affect Turosi's production economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI6HL4rw05MeUAzX_MtitHQ
• Facebookfacebook.com/turosifoodsolutionsgroup
• LinkedInlinkedin.com/company/turosi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turosi