What GARENA INDONESIA does

Garena Indonesia is a wholly-owned subsidiary of Sea Limited (NYSE: SE) and serves as the company's primary operating entity for the Indonesian market, one of Garena's largest geographies globally. The company develops and publishes free-to-play mobile and PC games — including flagship battle royale title Free Fire alongside Call of Duty Mobile, Arena of Valor, Garena Delta Force, Free City, HAIKYU!! FLY HIGH, Speed Drifters, and Garena Undawn — distributed through Google Play, Apple App Store, the proprietary Garena PC platform, and authorized top-up resellers such as KiosGamer. Underlying technology centers on cross-platform account systems, mobile (iOS/Android) and Windows PC distribution infrastructure, and esports tournament platforms ranging from community-level events to world-class competitions such as the Free Fire World Series Southeast Asia (US$375,000 prize pool).

The business model is freemium with in-game monetization. Games are free to download and play; revenue is generated through virtual currency sales (diamonds, coins) and direct item sales (characters, skins, weapons) purchased with real money via pay-as-you-go billing. Customer segments span casual mobile gamers, competitive esports enthusiasts, and PC desktop gamers, with secondary engagement toward parents and guardians via the Good Game educational initiative. Go-to-market is product-led and community-led, leveraging free downloads, social/community features inside games, and organized esports to drive acquisition, engagement, and retention.

Strategically, Garena Indonesia operates within Sea Limited's three-pillar portfolio (Garena gaming, Shopee e-commerce, SeaMoney fintech), benefiting from group-level capital, distribution, and back-office infrastructure while focusing on localized publishing, esports organization, and brand-building for the Indonesian market. The company employs between 5,001 and 10,000 people and is headquartered at Gama Tower, Jakarta.

Name

GARENA INDONESIA

Legal name

PT Garena Indonesia

Website

https://garena.co.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Garena Indonesia is a Jakarta-based game developer and publisher, wholly-owned by Sea Limited, operating a free-to-play mobile and PC games portfolio including Free Fire, Call of Duty Mobile, and Delta Force, monetized through in-game purchases for Indonesian and regional consumers.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), PC & Console Game Distribution Platforms (BPAMAKAA)

Keywords

• Mobile game publishing
• Battle royale games
• Free-to-play gaming
• Esports tournaments
• PC gaming platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Free-to-Play with In-Game Purchases: Games are free to download and play. Players can purchase virtual currency with real money, which is used to buy characters, items, and other in-game enhancements.
2. Virtual Currency Sales: Players purchase in-game virtual currency (diamonds, coins, etc.) with real-world money to unlock premium content, characters, and items within games.
3. In-Game Item Sales: Direct sales of characters, skins, weapons, and other cosmetic or gameplay-enhancing items within games.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Garena Indonesia develops and publishes mobile and PC games under a free-to-play model, with a portfolio that includes Free Fire, Call of Duty Mobile, Arena of Valor, Garena Delta Force, Free City, HAIKYU!! FLY HIGH, Speed Drifters, and Garena Undawn. Revenue is generated through in-game purchases of virtual currency and items, while the company also operates the Garena PC distribution platform for Windows and runs regional esports competitions such as the Free Fire World Series Southeast Asia.

Product overview

Garena Indonesia is a game developer and publisher operating under Sea Limited, offering a portfolio of mobile and PC games. The core product portfolio includes eight distinct game titles: Arena of Valor (MOBA), Call of Duty Mobile (action shooter), Garena Delta Force (tactical shooter), Free Fire (Battle Royale), Free City (open-world adventure), HAIKYU!! FLY HIGH (volleyball), Speed Drifters (racing), and Garena Undawn (survival). Additionally, Garena operates the Garena PC Platform for Windows-based PC gaming. The company also runs esports tournaments and community programs to support its gaming ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Garena Free Fire: Popular battle royale mobile game with millions of players in Indonesia and globally
• Garena Esports
• Garena Good Game
• Garena PC

Products and services

• Free Fire Mobile battle royale game in which players compete in 50-player matches on smartphones, positioned for mass-market Indonesian and Southeast Asian mobile gamers and forming the flagship title around which Garena's regional esports program is built.
• Call of Duty Mobile

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sea LimitedflagshipOthersSea Limited is the parent company of Garena. Garena operates as part of Sea Limited, a leading global consumer internet company. Sea's mission is to improve the quality of life of consumers and small businesses through technology. Garena benefits from Sea Limited's resources, infrastructure, and cross-group synergies.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Activision Blizzard (now part of Microsoft): Owner of the Call of Duty franchise, the IP behind Garena's licensed Call of Duty Mobile publishing in SEA. As the licensor and a parent of Activision's internal mobile studios, it competes indirectly with Garena while also being a critical IP counterparty for the Indonesia entity.
• Tencent Games: Global gaming giant and owner of Riot Games, stakes in Krafton and Epic, and operator of WeGame on PC. Competes with Garena through PUBG Mobile distribution, Honor of Kings, and PC storefronts, while also functioning as the licensor of some IPs Garena publishes in the region.

Direct peers

• Moonton: Shanghai-based mobile game publisher best known for Mobile Legends: Bang Bang, the leading MOBA across Southeast Asia and a direct competitor to Garena's Arena of Valor. Operates on the same freemium + in-game purchase model and serves the same SEA mobile gamer base.
• Supercell: Finnish mobile publisher behind Clash of Clans, Clash Royale, and Brawl Stars, with strong SEA penetration. Operates the same small-team, hit-driven freemium mobile publishing model as Garena's in-house studios and competes directly for mobile gamer attention and wallet share.
• Valve (Steam): Operator of Steam, the dominant global PC game storefront. Steam is the primary alternative to Garena PC for Indonesian PC gamers and competes for the same publisher relationships that Garena PC relies on to populate its catalog.
• Krafton: Korean publisher behind PUBG Mobile / Battlegrounds Mobile India, the closest battle royale competitor to Free Fire globally and especially in SEA. Operates mobile-first publishing, esports circuits, and PC platform equivalents, competing with Garena across distribution, tournaments, and live ops.
• Riot Games: Developer of League of Legends: Wild Rift and Valorant, both direct competitors in the mobile MOBA and tactical shooter categories that Garena monetizes. Riot, like Garena, leverages a tightly integrated publisher + esports model rather than relying on third-party platform holders.
• HoYoverse (miHoYo): Mobile and PC game publisher behind Genshin Impact, Honkai: Star Rail, and Honkai Impact 3rd. Operates a global publisher-owned store and live ops model, and competes for SEA mobile gamer spending across genres that overlap with Garena's portfolio.
• NetEase Games: Major Chinese developer and publisher with a broad mobile and PC portfolio including MARVEL Rivals, Identity V, and Onmyoji. Distributes through its own PC launcher and global app stores, overlapping with Garena's mobile/PC publishing model and SEA distribution reach.

Regional players

• Agate International: Long-standing Indonesian game developer and publisher behind franchises such as DreadOut, with a domestic studio footprint. Serves the same Indonesian mobile and PC gaming market but at significantly smaller scale, illustrating the local competitive tier against which Garena Indonesia is benchmarked.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garena
• Instagraminstagram.com/garena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GARENA INDONESIA