Better Living Now

What Better Living Now does

Better Living Now, now operating as Rotech Diabetic Solutions, is a U.S. direct-to-consumer provider of diabetes management supplies and connected resupply services, headquartered in Hauppauge, New York, and a wholly-owned subsidiary of Rotech Healthcare Inc. The company serves diabetes patients nationwide by delivering essential supplies — including glucose meters, test strips, continuous glucose monitoring accessories, and insulin delivery consumables — ordered through a dedicated patient portal, by phone, or via the ShopRotech.com e-commerce platform. As part of Rotech Healthcare's broader home medical equipment and respiratory care portfolio, the business sits alongside ventilator therapy, home oxygen, sleep apnea/CPAP supplies, wound care, nebulizers, and airway clearance therapy offerings.

The core technology is the Diabetic Patient Portal, which supports insurance-based ordering, recurring resupply scheduling, order tracking, shipping updates, and secure messaging with the diabetes support team. Distribution is direct-to-patient, with home delivery of supplies on a recurring cadence. The company also operates ShopRotech.com, an e-commerce storefront enabling cash purchases without insurance, broadening reach to uninsured or underinsured patients and the VA patient population.

Better Living Now generates revenue primarily through insurance-covered supply sales billed across a broad network of payer plans, with secondary streams from cash purchases (one-time and recurring) and ongoing resupply subscriptions on a recurring basis. The company holds The Joint Commission Gold Seal of Approval, and in 2024 consolidated the former Better Living Now and MyDMEDoc brands under the unified Rotech Diabetic Solutions name to standardize the patient experience and integrate operations within the Rotech Healthcare portfolio.

Name

Better Living Now

Legal name

Rotech Healthcare Inc.

Website

https://betterlivingnow.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Better Living Now, now Rotech Diabetic Solutions, is a U.S. direct-to-consumer provider of diabetes supplies and connected resupply services, operating as a wholly-owned subsidiary of Rotech Healthcare Inc. and serving diabetes patients nationwide through a patient portal, phone ordering, and ShopRotech e-commerce.

Ownership category

akta.pro rank

Product category

Home Medical Equipment

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Diabetes Care Device Accessories & Adhesives (Sensors/Pump Supplies) (HLAHAHAL)

akta.pro secondary industries

Insulin Pen Needles, Syringes & Infusion Sets (Consumables) (HLAHAHAE), Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE), Diabetes (General) (HLAKADAA)

Keywords

• Diabetes management supplies
• Home medical equipment
• Patient resupply services
• Diabetes care products
• DME distribution services

Headquarters

HQ city

Hauppauge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance-based Supply Sales: Rotech Diabetic Solutions generates revenue through insurance-covered diabetes supplies, managing claims processing and working with vast insurance networks to maximize patient coverage.
2. Cash Purchase Sales: Direct cash sales through ShopRotech.com for patients without insurance or preferring out-of-pocket purchases.
3. Ongoing Resupply Services: Recurring revenue from managing and delivering recurring supply orders for patients, ensuring continuous availability of diabetes supplies delivered to their door.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Better Living Now, now operating as Rotech Diabetic Solutions, supplies essential diabetes management products — including glucose meters, test strips, continuous glucose monitoring (CGM) supplies, and insulin delivery accessories — to patients nationwide, with orders placed through a Diabetic Patient Portal (insurance), by phone, or via the ShopRotech.com cash storefront. The company also operates a connected resupply service that schedules recurring supply orders and delivers them to patients' homes, with insurance claims management handled across a broad insurance network.

Product overview

Better Living Now has been rebranded as Rotech Diabetic Solutions, operating under Rotech Healthcare Inc. The core offering is a diabetes care platform providing essential diabetes supplies and connected resupply services, unifying the former Better Living Now and MyDMEDoc brands. Beyond the primary diabetes division, the parent company Rotech Healthcare offers an extensive portfolio of respiratory and home medical equipment including Ventilator Therapy, Home Oxygen Therapy, Sleep Apnea/CPAP supplies (via Sleep Central brand), eXciteOSA, Wound Care, Nebulizers, and Airway Clearance Therapy. Practitioner-facing programs include NIVNow, CarePLUS, SleepWELL, and COPDBridge. Patients can access supplies through the Diabetic Patient Portal for insurance orders or ShopRotech for cash purchases.

Differentiator

Problem solved

Functional benefit

Brands

• ShopRotech: Partner platform for cash purchases of medical supplies without insurance requirements.
• Patient Portal

Products and services

• Diabetes Management Supplies Essential diabetes management products including glucose meters, test strips, continuous glucose monitoring (CGM) supplies, and insulin delivery accessories, ordered online or by phone with insurance or cash purchase options, for diabetes patients nationwide.
• Connected Resupply Services Recurring supply management service that automatically schedules and delivers ongoing diabetes supplies to a patient's door, ensuring continuous availability of essential products.
• Ventilator Therapy Respiratory therapy services providing mechanical ventilation support to patients requiring ventilator care in the home setting.
• Home Oxygen Therapy Home oxygen therapy services delivered to patients for the treatment of respiratory conditions requiring supplemental oxygen.
• Sleep Apnea / CPAP Supplies Sleep apnea diagnosis support and CPAP/BiPAP equipment, masks, and resupply for patients with obstructive sleep apnea.
• eXciteOSA Device-based daytime therapy for the management of obstructive sleep apnea.
• Wound Care Wound care products and resources for patients with chronic or acute wounds.
• Nebulizers Nebulizer equipment and supplies for the delivery of respiratory medications.
• Airway Clearance Therapy Therapy services and devices to help patients with respiratory conditions clear their airways.
• Home Medical Equipment General home medical equipment services and supplies supporting patient care at home.
• ShopRotech Cash-Purchase E-commerce Storefront E-commerce platform for cash purchases of diabetes and other medical supplies without insurance requirements, with a wide product selection and convenient shipping.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShopRotechcoreGTM or Marketing PartnerShopRotech serves as the e-commerce partner for Rotech Diabetic Solutions, enabling cash purchases of diabetes supplies without insurance requirements. It provides easy online shopping and checkout with a wide selection of products and convenient shipping options.
• Insurance NetworkscoreChannel Partner/ Reseller/ DistributorRotech Diabetic Solutions works with a vast network of insurance plans to maximize patient coverage and ensure equipment and supplies are covered under existing health insurance policies.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Lincare (Lincare Holdings / UnitedHealth/Optum): Lincare is a major US home respiratory and DME provider serving patients with chronic conditions via insurance-billed recurring supply programs — a broad incumbent competing in the same national DME landscape as Rotech Healthcare.
• Apria Healthcare: Apria is a large national provider of home medical equipment and respiratory therapies with mail-order supply and resupply programs; relevant because of its national DME scale and payor contracts that overlap with diabetes supply distribution.
• AdaptHealth: AdaptHealth is a national DME/HME distributor offering diabetes supplies alongside sleep, respiratory, and home medical equipment, with insurance billing and recurring resupply — a broader incumbent with overlap on the diabetes category.
• Dexcom: Dexcom is the leading US CGM manufacturer; it is comparable as both a supplier and a potential vertical competitor, increasingly selling Dexcom sensors direct to patients through pharmacy and DTC channels that compete with Rotech Diabetic Solutions' resupply business.

Direct peers

• Edgepark Medical Supplies: Edgepark is one of the largest US mail-order retailers of home medical supplies, including diabetes testing supplies, with insurance billing and home delivery — directly comparable to Rotech Diabetic Solutions' insurance-based resupply model.
• US MED: US MED is a leading mail-order distributor of diabetes testing supplies and CGM products, offering insurance-covered resupply services to patients nationwide — a near-identical business model to Rotech Diabetic Solutions.
• 180 Medical: 180 Medical is a national mail-order DME supplier offering recurring resupply with insurance billing and high-touch patient service; comparable in operating model to Rotech Diabetic Solutions even though its primary category differs (urology/ostomy).
• Byram Healthcare: Byram Healthcare is a national mail-order distributor of diabetes testing supplies, CGM supplies, ostomy, wound care, and urology products, serving patients with insurance billing and resupply programs — a direct parallel to Rotech Diabetic Solutions' model.
• CCS Medical: CCS Medical is a national mail-order DME supplier specializing in diabetes supplies (test strips, CGM sensors, insulin pump supplies) with a recurring resupply model and broad payor network — directly comparable to Rotech Diabetic Solutions.

Emerging players

• Ascensia Diabetes Care: Ascensia Diabetes Care (Contour blood glucose monitoring portfolio) competes in blood glucose monitoring and increasingly in connected diabetes care, overlapping with the glucose meter and consumables side of Rotech Diabetic Solutions' catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RotechHealthcareInc
• LinkedInlinkedin.com/company/better-living-now
• Instagraminstagram.com/rotechhealthcare
• Xx.com/betlivnow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Living Now