Great British Racing

Name

Great British Racing

Legal name

Great British Racing Limited

Website

https://greatbritishracing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Marketing & Promotion

NAICS

Racetracks (711212), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Horse Racing Media, Data & Handicapping Content (MPAEADAF)

akta.pro secondary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Horse racing promotion
• UK racecourse marketing
• Premier racedays
• British horseracing events
• Sports marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Racecourse Attendance Revenue: Great British Racing promotes attendance at 59 UK racecourses. Revenue is generated through ticket sales to racecourse events, with prices ranging from £5 to £25 depending on the event type and venue.
2. Racecourse Partnerships and Sponsorship: Partnerships with racecourses across the UK to promote Premier Racedays and themed events including Family Days, Music Nights, and Ladies Days.
3. Hospitality and Events: Promotion of hospitality packages and premium raceday experiences at racecourses throughout Britain.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Great British Racing is the official marketing and promotional body for British Horseracing, driving attendance and engagement at 59 UK racecourses. It operates the greatbritishracing.com digital platform offering a racecourse directory, Premier Racedays listings, Championships tracking, and educational content, alongside community initiatives such as Racing Together, Racing to School, and the HorsePWR welfare information platform.

Product overview

Great British Racing is the sport's official marketing and promotional body operating the greatbritishracing.com website as a unified digital platform. The core offering includes a Racecourse Directory of 59 UK venues with fixture search, a real-time Championships Platform tracking Jockeys', Trainers', and Owners' titles across Flat and Jump seasons, and Premier Racedays coverage of 52 premium fixtures. Supporting content products include a Guide to Horse Racing (educational resource with jargon buster and betting guides), Meet The Jockeys (biographical profiles of Flat and Jump jockeys), and Get Into Racing (entry pathways featuring riding lessons, pony racing, and career information). Event-specific offerings encompass Family Racedays and Music Racedays, which combine racing with entertainment experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Great British Racing Website The official digital platform for British horseracing, serving as the central marketing and promotional hub. Provides racecourse directories, jockey profiles, championships tracking, event listings, and racing content to fans and participants.
• Racecourse Directory
• Championships Platform
• Premier Racedays Premium racing fixtures showcase featuring 52 premier racedays annually across Britain, highlighting top festivals and major racing events with ticket information for racegoers.
• Guide to Horse Racing
• Meet The Jockeys
• Get Into Racing
• Family Racedays
• Music Racedays
• HorsePWR Platform

Quantifiable outcome

• 5 million+ annual attendees at British race meetings
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• British Horseracing Authority (BHA)coreStrategic or Co-development PartnerThe BHA is the regulatory body for British horse racing. Great British Racing works with BHA on industry-wide initiatives, regulatory compliance, and the Racing Together community program.
• The Jockey ClubcoreStrategic or Co-development PartnerThe Jockey Club operates major racecourses including Aintree, Cheltenham, Epsom, Newmarket, and others. These venues are featured prominently in GBR's Premier Racedays program.
• Racing PostminorStrategic or Co-development PartnerRacing Post supports the Racing Together community initiative with media coverage and promotional assistance.
• GodolphinminorStrategic or Co-development PartnerGodolphin supports the Racing Together community initiative as part of their social impact programs.
• In The PaddockminorStrategic or Co-development PartnerIn The Paddock (inthepaddock.co.uk) is a companion website for racehorse ownership information, linked from GBR's footer.
• National Racehorse WeekminorStrategic or Co-development PartnerNational Racehorse Week (nationalracehorseweek.uk) is promoted through GBR channels as part of the industry's public engagement initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Jockey Club: The Jockey Club is the largest commercial group of racecourses in the UK, operating major venues including Aintree, Cheltenham, Epsom, and Newmarket. It is both a key GBR partner and a directly comparable commercial entity in British racing marketing, hospitality, and event operations.
• Arena Racing Company (ARC): ARC operates a significant portfolio of UK racecourses and runs its own raceday marketing, hospitality, and sponsorship programs. It is directly comparable to GBR in promoting mass-market British racing fixtures and competes for the same attendee and sponsor pools.
• Ascot Racecourse: Ascot operates Royal Ascot, one of the world's most prestigious racing fixtures and a centerpiece of GBR's Premier Racedays program. It is directly comparable as a flagship racecourse operator running its own premium marketing, ticketing, and hospitality operations.
• Cheltenham Racecourse: Cheltenham hosts the Cheltenham Festival, another top-three UK sporting event and pillar of GBR's Premier Racedays calendar. It is directly comparable as a racecourse operator driving ticket sales, sponsorship, and event marketing in the same audience.

Broad incumbents

• British Horseracing Authority (BHA): The BHA is the regulator and governing body for British horseracing. While it is a partner rather than a competitor, it sits in the same ecosystem and is similarly funded by industry stakeholders to advance British racing's interests, making it broadly comparable as an industry-wide institution.
• Racing Post: Racing Post is the leading daily newspaper and digital outlet covering British and Irish horse racing. It overlaps with GBR on editorial content, racing data, handicapping, and audience engagement, making it a broad incumbent in racing media and content.
• At The Races: At The Races is a dedicated horse racing media and data platform covering UK and Irish racing. It is comparable as a content-driven racing engagement vehicle serving the same fan base GBR targets through greatbritishracing.com.

Regional players

• Horse Racing Ireland (HRI): HRI is the official body for horse racing in Ireland, responsible for promotion, development, and industry coordination. It is the closest international functional equivalent to GBR, operating across an adjacent national jurisdiction with a similar racing culture and festival ecosystem.
• New York Racing Association (NYRA): NYRA operates premier US thoroughbred racetracks (Belmont, Saratoga, Aqueduct) and runs racing marketing, content, and fan engagement in North America. It is a regional functional analogue of GBR for promoting national racing culture in a different geography.
• Racing NSW: Racing NSW is the principal racing authority for New South Wales, Australia, covering racing governance, promotion, and industry development. It is comparable to GBR as a national-level body promoting and developing horse racing across a defined geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GBRacing
• YouTubeyoutube.com/channel/UClfhbQgruVeP41G8VhYDLrw
• Facebookfacebook.com/greatbritishracing
• Instagraminstagram.com/greatbritishracing
• LinkedInlinkedin.com/company/greatbritishracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great British Racing