Anchor Mortgage
Anchor Mortgage is a privately held direct mortgage lender founded in 1998, originating residential, investment, and commercial loans across the Carolinas and nationwide via in-house underwriting and warehouse line funding. It serves first-time homebuyers, real estate investors, self-employed borrowers, and commercial property clients.
- Company typePrivate
- Founded1998
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Anchor Mortgage does
Anchor Mortgage, LLC is a privately held direct mortgage lender founded in 1998, headquartered in Daniel Island (Charleston), South Carolina, with retail offices in Myrtle Beach, SC and Hickory, NC. The company operates as an independent direct lender — not a broker — funding loans through its own warehouse lines of credit and conducting in-house underwriting, approval, and funding. It is a Fannie Mae/Freddie Mac approved seller/servicer (NMLS ID #192247), licensed in North and South Carolina for retail products, and licensed to originate certain investment and commercial products in all 50 states.
The company's product portfolio spans government-backed (FHA, VA, USDA), conventional conforming, jumbo, FHA 203k renovation, and a deep non-QM suite including DSCR investor loans, bank statement / asset depletion / P&L / 1099 self-employed loans, condo-tel and non-warrantable condo financing, and commercial real estate acquisition/refinance/construction/bridge loans. Underwriting is assisted by Fannie Mae's Desktop Underwriter system; borrower-facing technology consists of an online pre-qualification portal with 24-hour letter turnaround and secure mobile document upload. The core technology stack is conventional for the mortgage industry rather than proprietary.
Revenue is generated primarily through one-time origination fees on closed loans, plus interest income on loans held in portfolio prior to sale to agency or whole-loan investors, with secondary revenue from interest rate locks and loan servicing. The go-to-market is direct-to-consumer across multiple channels: in-person at three offices, phone sales, online application, a Zillow lender profile, and content-driven SEO/blog marketing. Customer segments include first-time homebuyers, real estate investors (including fix-and-flip and short-term rental operators), self-employed and non-traditional income borrowers, vacation/investment condo buyers, and commercial property investors — a hybrid segmentation strategy anchored in the Carolinas with nationwide reach for investment and commercial product lines.
Anchor Mortgage firmographics
Firmographics- Name
- Anchor Mortgage
- Legal name
- Anchor Mortgage, LLC
- Website
- https://anchormortgagellc.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anchor Mortgage is a privately held direct mortgage lender founded in 1998, originating residential, investment, and commercial loans across the Carolinas and nationwide via in-house underwriting and warehouse line funding. It serves first-time homebuyers, real estate investors, self-employed borrowers, and commercial property clients.
- Ownership category
- akta.pro rank
Anchor Mortgage industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292), Finance and Insurance (52)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industry
- First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)
Keywords
Where Anchor Mortgage is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Anchor Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mortgage Origination Fees: One-time origination fees charged at loan closing. As a direct lender, the company funds loans using warehouse lines of credit, underwrites in-house, and earns origination income on each closed loan. Additional revenue from interest rate locks and loan servicing.
- Interest Income: Income earned on mortgage loans held in portfolio prior to sale to investors (Fannie Mae, Freddie Mac, or portfolio retention)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Conventional Loans - 3% down payment for first-time buyers, 5% for repeat buyers, 20% to avoid PMI |
| Transaction based/ take rate | Pay-as-you-go | FHA Loans - 3.5% down payment, 550 minimum credit score |
| Transaction based/ take rate | Pay-as-you-go | VA Loans - Zero down payment, 100% financing |
| Transaction based/ take rate | Pay-as-you-go | USDA Loans - Zero down payment for rural properties |
| Transaction based/ take rate | Pay-as-you-go | DSCR Investment Loans - 20% down payment, no income verification required |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Anchor Mortgage product offering
Product offeringCore offering
Anchor Mortgage is a direct local mortgage lender that originates, underwrites, approves, and funds home loans using warehouse lines of credit. It offers conventional (Fannie Mae/Freddie Mac), FHA, VA, USDA, jumbo, FHA 203k renovation, DSCR, non-QM, condo-tel, commercial real estate, and vacation home loans. Customers can apply online via secure portal, by phone, or in person at offices in Daniel Island (Charleston), Myrtle Beach, and Hickory, with the company extending nationwide (all 50 states) coverage for investment and commercial loan programs.
Product overview
Anchor Mortgage is a direct local mortgage lender offering a comprehensive suite of residential and commercial loan products. As a direct lender with in-house underwriting and funding capabilities, they provide conventional loans (Fannie Mae/Freddie Mac), government-backed programs (FHA, VA, USDA), and specialized non-QM products (DSCR loans for investors, bank statement loans for self-employed borrowers, condo-tel financing). Their product portfolio also includes commercial real estate loans, renovation financing (FHA 203k), jumbo loans, and vacation home loans. The company serves primary residences, second homes, and investment properties across all 50 states with their own warehouse lines of credit enabling faster closings.
Differentiator
Problem solved
Functional benefit
Products and services
- Conventional Loans Conventional mortgages backed by Fannie Mae and Freddie Mac with 3% down payment for first-time buyers, 5% for repeat buyers, 20% to avoid PMI. PMI ranges 0.3%-1.5% annually and can be removed at 20% equity or automatically cancels at 78% LTV. Loan limits $806,500 standard counties, up to $1,209,750 high-cost areas; 620 minimum credit score. Loan terms 10-30 years.
- FHA Loans Federal Housing Administration loans with 3.5% down payment, 550 minimum credit score, 1.75% upfront MIP financed into the loan, and 0.55% monthly MIP (reduced from 0.85% as of March 2023). MIP remains for life of loan if down payment is under 10%. Max loan $472,030 standard, up to $541,287 in higher-cost areas. Loan terms 10-30 years with down payment assistance available.
- VA Loans Veterans Affairs loans offering 100% financing with zero down payment, 550 minimum credit score, 2.30% upfront VA funding fee (first-time use) financed into loan, no monthly mortgage insurance, and up to $832,750 loan amount. Loan terms 10-30 years.
- USDA Loans Rural Development loans providing zero money down, 100% financing for properties in eligible rural areas. 620 minimum credit score, 1.00% upfront guarantee fee, 0.35% monthly fee, both remaining for life of loan. Income and property area restrictions apply.
- FHA 203k (Home Renovation) Loans Home renovation loans allowing borrowers to finance both purchase and rehabilitation costs. Streamline 203k for cosmetic and common repairs up to $35,000; Standard 203k for extensive repairs over $5,000. 3.5% down payment, 620 minimum credit score, 1.75% upfront MIP financed into loan, 0.55% monthly MIP (remains for life of loan if down payment <10%). Max loan $472,030.
- First-Time Homebuyer Loans Comprehensive loan programs combining Conventional (3% down), FHA (3.5% down), VA (0% down), and USDA (0% down) options with down payment assistance (Conventional up to 3%, FHA up to 3.5%; restrictions apply). Flexible credit requirements: Conventional 620+, FHA 580+, VA 580+, USDA 640+. Targets first-time buyers needing education and structured guidance.
- Jumbo Loans Non-conforming mortgages for loan amounts exceeding conventional limits, with down payments as low as 20%, 660 minimum credit score, optional no mortgage insurance, loan amounts up to $3 million, and 10-30 year terms.
- DSCR Loans Debt Service Coverage Ratio loans for investment properties that qualify based on rental cash flow rather than personal income, with no W-2s or tax returns required. 20% down payment, 660+ credit score, loan amounts up to $3,000,000+, 21-30 day closings, 25% down for short-term rentals. Rates 0.5%-1.5% higher than conventional due to non-QM status. Offered nationwide across all 50 states.
- Investment Property Loans (No Documentation) No documentation loans for real estate investors requiring 20% down payment, 660 minimum credit score, and qualification based on rental income DSCR. Designed for investors whose personal tax returns do not support standard income verification.
- Non-QM Loans Non-Qualified Mortgage programs including bank statement loans, asset depletion loans, P&L loans, and 1099 income loans for self-employed borrowers and those with non-traditional income who cannot qualify under standard income documentation.
- Self-Employed Loans Specialized mortgage programs for self-employed borrowers using bank statements, asset depletion, P&L statements, or 1099 forms instead of traditional W-2/tax return income documentation. Designed for business owners, freelancers, independent contractors, and gig workers who write off expenses reducing taxable income.
- Condo-Tel / Non-Warrantable Condo Loans Specialized financing for condo-tel properties and non-warrantable condos that don't meet Fannie Mae/Freddie Mac guidelines, including hotel-managed units, short-term rental (Airbnb/VRBO) eligible properties, and buildings with high investor concentration. Anchors 25+ years of expertise in coastal Myrtle Beach condo markets.
- Commercial Real Estate Loans Commercial property financing for multifamily, retail, office, industrial, and hospitality properties. Includes acquisition financing, refinance, construction, rehabilitation, bridge loans, land development, and SBA/USDA programs. Available across all 50 states.
- Vacation Home Loans Second home and vacation home financing options for properties used seasonally, particularly suited for buyers seeking Myrtle Beach and Charleston area vacation properties.
Quantifiable outcome
- 21-30 day loan closings (vs 30-45 days traditional)
- +1 more outcomes
Companies that use Anchor Mortgage
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Anchor Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Anchor Mortgage partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Anchor Mortgage competitors and assessment
Company assessmentBroad incumbents
- Rocket Mortgage: Largest U.S. direct-to-consumer mortgage lender; broad incumbent competitor in the same general category as Anchor with overlapping product capabilities.
- loanDepot: Large multi-channel mortgage lender with retail and partner channels offering a wide range of purchase and refinance products, broadly comparable in industry vertical.
- New American Funding: Large multi-channel mortgage lender offering conventional, government, and specialized products including IMB (In-house Mortgage Banker) retail channel comparable to Anchor's direct-lender approach.
Direct peers
- Lima One Capital: Specialist lender in DSCR, fix-and-flip, and rental portfolio loans for real estate investors, directly comparable to Anchor's DSCR/investment property lending program.
- NewRez (Rithm Capital): Direct mortgage lender with both retail and wholesale channels offering conventional, FHA, VA, and non-QM products, comparable in product breadth to Anchor.
- Paramount Residential Mortgage Group (PRMG): Mid-size multi-channel mortgage lender with broad product mix including conventional, government, jumbo, and non-QM, directly comparable in business model and product breadth to Anchor Mortgage.
- Fairway Independent Mortgage Corporation: Mid-size direct mortgage lender with comprehensive conventional and niche product offerings including investment property and government programs, comparable in size and operating model.
- HomeBridge Financial Services: Mid-size direct mortgage lender with diverse product portfolio including non-QM and investor loans, similar in scale and direct-lender model.
- Angel Oak Mortgage Solutions: Non-QM specialist lender focused on bank statement, DSCR, and self-employed borrower loans; directly comparable to Anchor's non-QM/DSCR program offering.
Emerging players
- Kiavi (formerly LendingHome): Tech-enabled lender specializing in real estate investor loans including DSCR and fix-and-flip, targeting similar investor/DSCR borrower segments as Anchor Mortgage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Anchor Mortgage social profiles
Digital presenceAnchor Mortgage compliance and trust
Trust signalCompliance2 records
Anchor Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anchor Mortgage leadership team
Management profileNumber of profiles
Profiles2 records
Anchor Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anchor Mortgage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anchor Mortgage
What does Anchor Mortgage do?
Anchor Mortgage is a direct local mortgage lender that originates, underwrites, approves, and funds home loans using warehouse lines of credit. It offers conventional (Fannie Mae/Freddie Mac), FHA, VA, USDA, jumbo, FHA 203k renovation, DSCR, non-QM, condo-tel, commercial real estate, and vacation home loans. Customers can apply online via secure portal, by phone, or in person at offices in Daniel Island (Charleston), Myrtle Beach, and Hickory, with the company extending nationwide (all 50 states) coverage for investment and commercial loan programs.
Is Anchor Mortgage a public or private company?
Anchor Mortgage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anchor Mortgage founded?
Anchor Mortgage was founded in 1998. It employs 11 to 50 people.
Where is Anchor Mortgage based?
Anchor Mortgage is headquartered in Charleston, United States, in the North America region.
How does Anchor Mortgage make money?
Two revenue lines are on record. Mortgage Origination Fees are the primary driver. The others are interest Income.
Who are Anchor Mortgage's main competitors?
Broad incumbents on record are Rocket Mortgage, loanDepot and New American Funding. Direct peers are Lima One Capital, NewRez (Rithm Capital), Paramount Residential Mortgage Group (PRMG), Fairway Independent Mortgage Corporation, HomeBridge Financial Services and Angel Oak Mortgage Solutions. Kiavi (formerly LendingHome) is listed as an emerging player.
Does Anchor Mortgage have an API?
No public API is recorded for Anchor Mortgage.
What industry is Anchor Mortgage in?
Anchor Mortgage's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAG, First-Time Homebuyer (FTHB) Mortgage Origination. Its NAICS code is 522292 and its SIC code is 6162.