What JBW Media does

JBW Media AG is an independent, full-service Swiss media agency headquartered in Kilchberg, near Zurich. Founded in 1998, the firm operates with a small team of eight staff organized around senior media strategists, media consultants, and a dedicated Data & Analytics Specialist. Its core offering is the development and execution of crossmedia campaign strategies that unify traditional and digital channels — TV, Print, Cinema, Out-of-Home, Radio, Digital Audio, Display & Video, Social Media, Search Ads, and Programmatic Advertising — under a single data-driven plan. Select named clients include Schweizerisches Rotes Kreuz, Denner, ZHAW, and Ochsner Sport, indicating a focus on Swiss enterprise, retail, education, and non-profit buyers.

The company's technology footprint is centered on crossmedia campaign management and data-driven targeting rather than proprietary platform development. The agency integrates third-party tooling such as Google Analytics (with IP anonymization) and Google Marketing Services, and has codified Programmatic Advertising and Data & Analytics as distinct service modules. The firm markets itself on the combination of strategic depth, consulting quality, and qualitative implementation across all media channels.

JBW Media's business model is professional services revenue, generated through media consulting, strategy development, and ongoing campaign management for mid-to-large Swiss businesses and organizations. Pricing is not publicly disclosed and appears quote-based, tailored to client scope. Go-to-market is sales-led and entirely domestic (Switzerland), delivered via direct field sales and the company website (jbwmedia.ch). A recently announced partnership with FORWARD Advertising ("bündeln ihre Kräfte") signals an intent to combine forces and expand service reach within the Swiss market. The company is incorporated as a Swiss Aktiengesellschaft (AG), is GDPR/DSGVO compliant, and has no disclosed external investors or parent company.

Name

JBW Media

Legal name

JBW Media AG

Website

https://jbwmedia.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

JBW Media AG is an independent Swiss media agency in Kilchberg that develops and executes data-driven crossmedia advertising campaigns across traditional and digital channels for mid-to-large Swiss businesses, non-profits, and organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Kilchberg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Consulting & Strategy Services: Professional services revenue from strategic media consulting, campaign development, and ongoing account management for Swiss businesses and organizations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

JBW Media is an independent Swiss media agency that develops crossmedia advertising strategies and manages integrated campaigns across all major media channels, including TV, Print, Cinema, Out-of-Home, Radio, Digital Audio, Display & Video, Social Media, Search Ads, and Programmatic Advertising. The agency combines strategic consulting, campaign execution, and data-driven optimization into a single coordinated service offering for Swiss businesses and organizations.

Product overview

JBW Media is an independent Swiss media agency offering a unified portfolio of campaign services. Their core offering centers on cross-media strategy development that connects all relevant channels—TV, Print, Cinema, Out-of-Home, Radio, Digital Audio, Display & Video, Social Media, Search Ads, and Programmatic Advertising. The company provides integrated campaign management and data-driven steering, supported by dedicated Data & Analytics capabilities. The portfolio combines strategic depth, expert consulting, and qualitative execution into a single coordinated service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Crossmediale Strategien (Cross-Media Strategies) Development of cross-media strategies that connect all relevant channels (TV, Print, Cinema, Out-of-Home, Radio, Digital Audio, Display & Video, Social Media, Search Ads, Programmatic Advertising) for mid-to-large Swiss businesses and organizations requiring comprehensive advertising strategies.
• Kampagnensteuerung (Campaign Management) Cross-channel campaign management and data-driven campaign steering service for clients, ensuring unified execution and optimization across all media channels for maximum impact. Targeted at Swiss businesses and organizations running crossmedia advertising campaigns.
• Programmatic Advertising Automated buying and placement of digital advertising inventory across multiple formats and platforms as part of JBW Media's crossmedia service portfolio. Targeted at Swiss clients seeking programmatic execution within their broader media campaigns.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• FORWARD AdvertisingcoreStrategic or Co-development PartnerJBW Media and FORWARD Advertising announced a partnership to combine their forces (bündeln ihre Kräfte), suggesting a strategic alliance to expand service offerings and capabilities in the Swiss advertising market.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Forward Advertising: Forward Advertising is a Swiss creative and advertising agency that recently announced a strategic alliance with JBW Media. It is not a direct competitor but rather a partner/adjacent that complements JBW's media services with creative execution.

Broad incumbents

• GroupM (WPP): GroupM is the global media investment arm of WPP and the largest media agency network worldwide. It competes with JBW Media for Swiss enterprise media planning and buying mandates, though at vastly greater scale and with global volume deals.
• Publicis Media (Zenith, Starcom): Publicis Media operates multiple global media agency brands and is a direct competitor for Swiss crossmedia mandates. It offers the same breadth of services as JBW Media — TV, digital, OOH, programmatic — but with global scale, proprietary data assets, and large Zurich/Geneva teams.
• Dentsu (Carat, iProspect): Dentsu is a global advertising holding company with a strong Swiss presence through Carat and other media brands. It directly competes for crossmedia planning and buying clients in Switzerland, particularly retail and consumer brands.
• Wunderman Thompson (WPP): Wunderman Thompson is a WPP-owned creative and media agency with a Swiss presence. It competes with JBW for integrated brand-to-media engagements, though its primary differentiator is creative rather than media planning.

Direct peers

• Havas Media: Havas Media is a global media agency network offering integrated crossmedia planning, buying, and analytics services. It competes head-to-head with JBW Media for mid-market and enterprise Swiss clients needing unified traditional and digital campaign management.
• Mediaplus (Serviceplan Group): Mediaplus is the media agency arm of Europe's largest independent agency group, Serviceplan. It is a direct comparable to JBW Media: independent, crossmedia-focused, with strong data/analytics capabilities and a DACH regional stronghold.
• Hearts & Science: Hearts & Science is a data-driven media agency within Omnicom, focused on integrated crossmedia campaign management. It mirrors JBW Media's positioning around unified traditional + digital strategy with analytics-led optimization.

Regional players

• Mediaschneider (CH): Mediaschneider is a Swiss media agency offering crossmedia planning and buying. It is one of the closest domestic competitors to JBW Media in the Swiss market, serving similar mid-market and nonprofit clients.
• Wirz Group: Wirz is one of Switzerland's largest independent advertising and communications groups, with media planning capabilities. It competes with JBW Media for Swiss brand clients and has deeper creative resources but similar independence positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jbw-media-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JBW Media