Mediaschneider Bern
Mediaschneider Bern AG is an owner-managed, full-service Swiss media agency in Bern with 16 All-Media specialists serving both national enterprise clients (insurance, banking, government, retail) and small/medium enterprises with cross-channel media planning, buying, optimization, reporting, and online marketing training across TV, Radio, Print, Digital, OOH, and Cinema.
- Company typePrivate
- Founded2005
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mediaschneider Bern does
Mediaschneider Bern AG is a privately held, owner-managed full-service media agency headquartered at Wasserwerkgasse 37/39 in Bern, Switzerland, founded in 2005. The agency employs 16 "All-Media specialists" serving clients across German-speaking, French-speaking, and Italian-speaking Switzerland with media planning, buying, optimization, and reporting across six channels: TV, Radio, Print, Digital, Out-of-Home, and Cinema. As part of the Mediaschneider Gruppe (which also includes Mediaschneider Zürich and TW Media and books approximately CHF 490 million in gross media volume group-wide), the agency accesses enterprise-scale buying conditions that it offers to both large national accounts (CSS Versicherung, BRACK.CH, Valiant Bank, Bundesamt für Gesundheit, Capri-Sun) and smaller KMU clients.
The agency's product portfolio is structured in three layers. First is the Full-Service Mediaagentur covering seven integrated competencies — Analyse, Mediastrategie, Mediaberatung, Mediaplanung, Media Buying, Kampagnenoptimierung, and Kampagnenreporting — delivered as personalized consulting engagements. Second is a modular KMU-Package line priced from CHF 1,500 (single Google Search Ads module) up to CHF 8,000 (Online Boost implementation), explicitly targeting small and medium enterprises as well as startups and associations. Third is an Online Marketing Boot Camp training program offering one-day intensive courses across Google, Facebook/Instagram, LinkedIn (B2B), and TikTok/Snapchat (GenZ) targeting.
Technically, the agency operates on a data-driven MarTech stack centered on the Hoy Data Warehouse for cross-channel real-time reporting, Google Marketing Platform for digital campaign serving and measurement, Google Analytics and Google Optimize for behavior and A/B testing, programmatic buying through connected inventory and audience platforms, and channel-specific data partnerships with MACH Cinema, MACH Studies, intervista, and Swiss Radioworld. Distribution is direct (sales-led personal consulting plus inside-sales for KMU packages) with no intermediary channel partners; GTM is purely inside Switzerland.
The business model combines professional-services fees (consulting, analysis, training) with transaction-fee revenue from media buying commissions on the group's pooled volume. Ownership remains with Urs Schneider as Verwaltungsratspräsident, and in March 2026 the company transitioned to a dual leadership model with Melissa Spycher as CEO and Thierry Frey as CCO following the departure of Thorsten Winkler.
Mediaschneider Bern firmographics
Firmographics- Name
- Mediaschneider Bern
- Legal name
- Mediaschneider Bern AG
- Website
- https://mediaschneiderbern.ch
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediaschneider Bern AG is an owner-managed, full-service Swiss media agency in Bern with 16 All-Media specialists serving both national enterprise clients (insurance, banking, government, retail) and small/medium enterprises with cross-channel media planning, buying, optimization, reporting, and online marketing training across TV, Radio, Print, Digital, OOH, and Cinema.
- Ownership category
- akta.pro rank
Mediaschneider Bern industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Media Auditing, Verification & Compliance (Billing, Makegoods, QA) (BPAFABAM)
Keywords
Where Mediaschneider Bern is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Mediaschneider Bern business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Media Consulting and Planning Services: Professional consulting services for media strategy, planning, and campaign execution. The agency provides personalized advisory services from analysis through reporting, acting as an in-house Sparringpartner for clients.
- Media Buying: As part of the Mediaschneider Group with over 490 million CHF in gross media buying volume, the agency earns commissions and fees from media purchasing across TV, Radio, Print, Digital, Out-of-Home, and Cinema channels. Group purchasing power enables competitive rates for all clients.
- Training and Education Services: Online Marketing Boot Camps and training modules offered to KMU clients, with pricing from CHF 1,500 for single modules to CHF 4,000 for comprehensive training packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Google Search Ads Boot Camp - Single module training |
| Unit Pricing | One time/ perpetual license | Werbemittelerstellung - Ad creation services |
| Unit Pricing | One time/ perpetual license | KMU Package Module - Analysis |
| Unit Pricing | One time/ perpetual license | KMU Package Module - Implementation (Online Boost) |
| Unit Pricing | One time/ perpetual license | KMU Package Module - Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mediaschneider Bern product offering
Product offeringCore offering
Mediaschneider Bern is a full-service media agency that plans, buys, optimizes, and reports on advertising campaigns across TV, Radio, Print, Digital, Out-of-Home, and Cinema channels. Its 16 All-Media specialists deliver end-to-end campaign services — analysis, strategy, consulting, planning, buying, optimization, and reporting — and complement the core offering with modular KMU-Packages for SMEs and Online Marketing Boot Camp training programs. The agency accesses CHF 490 million in group-level gross media buying volume to secure competitive media rates for clients of all sizes.
Product overview
Mediaschneider Bern is a full-service media agency offering comprehensive campaign services through 16 All-Media specialists. The core offering is the Full-Service Mediaagentur covering seven integrated service modules: Analyse (data analysis), Mediastrategie (media strategy), Mediaberatung (consulting), Mediaplanung (planning), Media Buying, Kampagnenoptimierung (optimization), and Kampagnenreporting (reporting). These are applied across six media channels: TV, Digital/Online, Out-of-Home, Radio, Print, and Cinema. The agency also offers specialized KMU-Packages targeting small and medium enterprises with modular components for target group analysis, competitive analysis, media planning, online boost, and media training. Additionally, Online Marketing Boot Camps provide one-day practical training programs covering Google (Search Ads, YouTube, Display), Facebook, Instagram, LinkedIn (B2B), and TikTok/Snapchat (GenZ), plus ad creation services. The group leverages purchasing volume of 490 million CHF through the Mediaschneider Group for competitive media rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Media Agency (Full-Service-Mediaagentur) End-to-end media agency service covering the complete campaign lifecycle — data-driven analysis, media strategy development, consulting, target group-optimized planning, media buying (including programmatic), daily real-time optimization, and cross-channel reporting via the Hoy Data Warehouse. Delivered to enterprise, SME, and government clients across Switzerland.
- KMU-Packages Modular media packages designed for small and medium enterprises, offering fixed-price access to professional media services including target group analysis, competitive analysis, media planning, online campaign boost, and media training. Sub-modules include Zielgruppenanalyse, Konkurrenzanalyse, Mediaplanung KMU, Online Boost, and Media Schulung.
- Online Marketing Boot Camp Practical one-day training program for SMEs, startups, and associations covering online marketing campaign planning and management across Google, Facebook/Instagram, LinkedIn, TikTok, and Snapchat. Sub-modules include Google Search Ads, Google YouTube & Display, Facebook & Instagram, LinkedIn B2B, and GenZ TikTok & Snapchat.
- Werbemittelerstellung (Ad Creation) Production service for advertising creatives including display ads, animations, and complete YouTube advertising videos, offered at fixed starting prices to complement Boot Camp training and media campaigns.
Quantifiable outcome
- CHF 490 million gross media buying volume through group
- +1 more outcomes
Companies that use Mediaschneider Bern
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Mediaschneider Bern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature3 records
Mediaschneider Bern partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HoycoreTechnical partnership with Hoy for digital campaign solutions. Hoy provides specialized technical expertise and the Hoy Data Warehouse (DWH) reporting tool, enabling real-time campaign monitoring and cross-channel analytics for digital, TV, radio, and outdoor advertising.
- Swiss RadioworldcorePartnership with Swiss Radioworld for nationwide radio advertising campaigns. Swiss Radioworld handles the booking of radio airtime based on briefings prepared by Mediaschneider Bern containing target audiences, timeline, budget, and reach objectives.
- LSA (Lokalsendervereinigung)minorProfessional membership in the Swiss local broadcaster association for industry networking and market intelligence.
- GFM (Gesellschaft für Medienmarketing)minorProfessional membership in the Swiss society for media marketing, supporting industry standards and best practices.
- SwissMarketingminorProfessional membership in Swiss Marketing association for industry recognition and professional development.
- IGEM (Internationaler Geschenkideen- und Exportverband für Marketing)minorProfessional membership in the International Gift Ideas and Export Association for Marketing, representing industry interests.
- Facebook Business ManagercoreOfficial Facebook Business Partner providing digital advertising capabilities through the Facebook Business Manager platform for social media campaign management.
- Mediaschneider GruppecorePart of the Mediaschneider Group network including Mediaschneider Zürich and TW Media, providing shared resources, tools, and marketing conditions across the group.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Mediaschneider Bern competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Mediaschneider Bern social profiles
Digital presenceMediaschneider Bern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediaschneider Bern leadership team
Management profileNumber of profiles
Profiles8 records
Mediaschneider Bern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediaschneider Bern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediaschneider Bern
What does Mediaschneider Bern do?
Mediaschneider Bern is a full-service media agency that plans, buys, optimizes, and reports on advertising campaigns across TV, Radio, Print, Digital, Out-of-Home, and Cinema channels. Its 16 All-Media specialists deliver end-to-end campaign services — analysis, strategy, consulting, planning, buying, optimization, and reporting — and complement the core offering with modular KMU-Packages for SMEs and Online Marketing Boot Camp training programs. The agency accesses CHF 490 million in group-level gross media buying volume to secure competitive media rates for clients of all sizes.
Is Mediaschneider Bern a public or private company?
Mediaschneider Bern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediaschneider Bern founded?
Mediaschneider Bern was founded in 2005. It employs 11 to 50 people.
Where is Mediaschneider Bern based?
Mediaschneider Bern is headquartered in Bern, Switzerland, in the Europe region.
How does Mediaschneider Bern make money?
Three revenue lines are on record. Media Consulting and Planning Services are the primary driver. The others are media Buying and training and Education Services.
Does Mediaschneider Bern have an API?
No public API is recorded for Mediaschneider Bern.
What industry is Mediaschneider Bern in?
Mediaschneider Bern's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54183 and its SIC code is 7311.