Pulliam Enterprises
- Company typePrivate
- Founded1978
- HeadquartersMishawaka, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Pulliam Enterprises firmographics
Firmographics- Name
- Pulliam Enterprises
- Legal name
- Pulliam Enterprises, Inc.
- Website
- https://pullrite.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pulliam Enterprises industry classification
Industry- Product category
- Towing Hitches and Trailer Hitching Systems
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Pulliam Enterprises is headquartered
LocationHeadquarters
- HQ city
- Mishawaka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pulliam Enterprises business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fifth Wheel Hitch Sales: Primary revenue from manufacturing and selling fifth wheel hitches including SuperGlide, Super 5th, SuperLite, and OEX series. Products sold through dealer network at varying price points based on capacity ratings (12K to 30K GTW).
- Accessories and Components: Secondary revenue from replacement parts, accessories (SlipPlate lubricant), capture plates, mounting kits, gooseneck adapters, and trailer adapters.
- Mounting Systems and Rails: ISR Rails, SuperRails, OE Puck adapters, and custom mounting brackets for specific truck models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | #4615 ISRX Series 24K SuperLite - 24,000 lbs max gross trailer weight |
| Unit Pricing | Pay-as-you-go | #4437 OE Puck Series Cam-Action Gooseneck Ball - 30,000 lbs capacity |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pulliam Enterprises product offering
Product offeringCore offering
Pulliam Enterprises (dba PullRite) designs and manufactures fifth wheel hitches, gooseneck towing balls, and mounting/rail systems for pickup trucks. The company produces automatic sliding fifth wheel hitches for short-bed trucks, fixed fifth wheel hitches, and interchangeable coupler systems under the SuperGlide, SuperLite, Super 5th, ISRX, and OE Puck product lines, distributed exclusively through a nationwide dealer network.
Product overview
PullRite (Pulliam Enterprises) is a manufacturer of fifth wheel hitches and trailer towing solutions headquartered in Mishawaka, Indiana. The company offers a comprehensive portfolio of hitch products organized into three main series: SuperGlide (fully automatic sliding hitches for short bed trucks), Super 5th (fixed-position hitches with articulating head), and SuperLite (simplified designs with ball-based coupling). These series are available across multiple mounting system configurations including OE Puck (for factory puck-equipped trucks), ISR Rail (industry standard rail mounted), Traditional (for older trucks), and Single Point (for gooseneck ball systems). The product lineup includes the new ISRX series featuring interchangeable couplers. All products undergo SAE J2638 testing and are manufactured in the USA. Key innovations include Clean Bed Technology for removable installations and patented cam-action gooseneck balls.
Differentiator
Problem solved
Functional benefit
Brands
- PullRite: Primary brand for fifth wheel hitches, truck hitches, and accessories. Product lines include SuperGlide, SuperLite, Super 5th, OEX, and ISRX series hitches.
- ISRX by PullRite
- OEX by PullRite
- SuperGlide
- SuperLite
- Super 5th
- Clean Bed Technology (CBT)
- SlipPlate
Products and services
- SuperGlide Series Fifth Wheel Hitches Fully automatic sliding fifth wheel hitches specifically designed for short bed trucks. SuperGlide hitches use a cam-action mechanism with capture plates on the trailer's king pin box to automatically move the trailer rearward during turns, preventing trailer-to-cab contact. Available in ISR Rail, OE Puck, and Traditional mounting configurations.
- Super 5th Series Fifth Wheel Hitches Fifth wheel hitches featuring a dual-articulating hitch head, multiple height adjustments, and a fully automatic locking jaw. Available in ISR Series and OE Puck Series configurations. Designed for users who do not require automatic sliding action.
- SuperLite Series Fifth Wheel Hitches Revolutionary hitches that combine the hitch plate, rocker arm, and crossmember into a hitch ball for easiest fifth wheel coupling. Available in Four Point (4P) Rail Mounted and Single Point (1P) Attachment configurations.
- OE Puck Series Fifth Wheel Hitches Fifth wheel hitches designed for Ford, GM, and Ram trucks (model years 2013-2026) with factory-installed underbed puck mounting systems. Feature completely removable mounting posts with brass washers, castle nuts for fine adjustment, and 1-inch diameter posts for easy installation and clean bed when not towing.
- ISR Rail Series Hitches Industry Standard Rail mounted hitches that install onto industry standard type rails with tabbed/spade feet. Features four easy steps installation/removal with no tools required. Includes SuperLite, Super 5th, and SuperGlide variants.
- ISRX Series Hitches New line of hitches with interchangeable coupler assembly. One base can accept different coupling options (SuperLite, Super 5th) for flexibility. Direct mount to industry standard rails with no adapters needed. Includes #4615 SuperLite and #4600 Super 5th models.
- #4437 OE Series Gooseneck Ball and Plate Patented cam-action gooseneck ball with TwistLock technology featuring a 30,000 lb capacity, no openings in top to prevent debris entry, and hard nickel finish. Made in USA with safety chain plate included. Compatible with OE puck systems and aftermarket gooseneck systems.
- #3317 Universal Capture Plate Universal capture plate required for SuperGlide system. Installs with at least 10 bolts through the pin box. Required component for cam-action automatic turning mechanism.
- SlipPlate Dry Lubricant/Graphite Spray Spray-on graphite coating that cures to hard dry protective barrier. Eliminates need for heavy grease. Not recommended for SuperGlide way tubes but can be applied to hitch plate for maintenance.
- ISR Rail to OE Puck Rail Adapters Modular adapters that convert ISR Series hitches to puck mounted configuration. Available for Ford (#4442), GM (#4444, #4452), and Ram (#4439) trucks. No tools required for installation.
- Single Point (1P) Attachment Hitches Hitches that mount to OE puck systems or aftermarket gooseneck balls. Include #2600 SuperLite and #3900 Super 5th models with offset bases for forward-of-axle gooseneck ball installations.
Quantifiable outcome
- 22-3/4 inches of slide/travel for super short bed applications
- +2 more outcomes
Companies that use Pulliam Enterprises
Customer profileSegments4 records
Ideal customer profiles3 records
Pulliam Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Pulliam Enterprises partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- etrailer.comminorThird-party e-commerce retailer that sells PullRite products online. Products are available with 'Buy Now etrailer' links on product pages, providing additional distribution channel for PullRite hitches and accessories.
- PartsViacorePullRite's own dealer ordering platform (pullrite.partsvia.com) used by authorized dealers to purchase products directly from PullRite for inventory and fulfillment.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Pulliam Enterprises competitors and assessment
Company assessmentDirect peers
- B&W Trailer Hitches: B&W is a direct competitor to PullRite in the fifth wheel hitch market, offering turnover ball and companion fifth wheel hitches with comparable capacity ratings. Both companies compete on towing innovation, USA manufacturing, and dealer distribution in the same short-bed and standard-bed truck segments.
- CURT Manufacturing: CURT is a major manufacturer of towing products including fifth wheel hitches, gooseneck hitches, and OE puck-compatible hitches for Ford, GM, and Ram trucks. CURT competes with PullRite across virtually the same product categories and through overlapping RV dealer and aftermarket channels.
- Reese Towpower: Reese is a legacy fifth wheel hitch brand (originally part of Maslen/Horizon Global) offering slider, fixed, and OE puck-compatible hitches. Reese competes directly with PullRite on short-bed towing solutions and is broadly distributed through RV dealers and parts retailers.
- Demco: Demco manufactures fifth wheel hitches, gooseneck hitches, and tow bars serving the truck and RV markets. The company competes with PullRite on automatic sliding mechanisms, OE puck compatibility, and gooseneck products for horse and cargo trailer owners.
- Draw-Tite: Draw-Tite offers fifth wheel hitches and towing accessories for pickup trucks, with broad retail distribution. The brand competes with PullRite primarily on price-point and availability across RV dealers and parts retailers, overlapping significantly in fifth wheel hitch SKUs.
- Gen-Y Hitch: Gen-Y Hitch manufactures adjustable gooseneck and fifth wheel hitches with patented torsion-flex technology for short-bed towing. Gen-Y competes directly with PullRite's SuperGlide and TwistLock products on automatic/sliding functionality and OE puck compatibility.
- Blue Ox: Blue Ox is known primarily for tow bars and RV towing products but also offers fifth wheel and gooseneck hitch accessories. Blue Ox overlaps with PullRite in the RV-towing customer base and dealer channels.
Broad incumbents
- Lippert Components: Lippert is a dominant RV OEM supplier providing chassis, axles, slide-outs, and king pin boxes used with PullRite hitches. As a broad incumbent in the RV component ecosystem, Lippert is both a compatibility partner (its king pin boxes integrate with PullRite hitches) and a potential competitor if it expands into aftermarket hitches.
- MOR/ryde: MOR/ryde supplies suspension, pin boxes, and towing products to the RV industry. The company is listed as a king pin box manufacturer compatible with PullRite's hitches and competes in adjacent towing-enhancement categories.
Others
- etrailer.com: etrailer.com is both an authorized PullRite e-commerce dealer and a major online retailer of competitor fifth wheel hitches. It serves as a key distribution channel for PullRite products but is also a leading comparison-shopping destination where customers evaluate PullRite against B&W, CURT, and Reese offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pulliam Enterprises social profiles
Digital presencePulliam Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pulliam Enterprises leadership team
Management profileNumber of profiles
Pulliam Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pulliam Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pulliam Enterprises
What does Pulliam Enterprises do?
Pulliam Enterprises (dba PullRite) designs and manufactures fifth wheel hitches, gooseneck towing balls, and mounting/rail systems for pickup trucks. The company produces automatic sliding fifth wheel hitches for short-bed trucks, fixed fifth wheel hitches, and interchangeable coupler systems under the SuperGlide, SuperLite, Super 5th, ISRX, and OE Puck product lines, distributed exclusively through a nationwide dealer network.
Is Pulliam Enterprises a public or private company?
Pulliam Enterprises is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pulliam Enterprises founded?
Pulliam Enterprises was founded in 1978. It employs 101 to 250 people.
Where is Pulliam Enterprises based?
Pulliam Enterprises is headquartered in Mishawaka, United States, in the North America region.
How does Pulliam Enterprises make money?
Three revenue lines are on record. Fifth Wheel Hitch Sales are the primary driver. The others are accessories and Components and mounting Systems and Rails.
Who are Pulliam Enterprises's main competitors?
Direct peers on record are B&W Trailer Hitches, CURT Manufacturing, Reese Towpower, Demco, Draw-Tite, Gen-Y Hitch and Blue Ox. Broad incumbents are Lippert Components and MOR/ryde. etrailer.com is listed as an others.
Does Pulliam Enterprises have an API?
No public API is recorded for Pulliam Enterprises.
What industry is Pulliam Enterprises in?
Pulliam Enterprises's product category is Towing Hitches and Trailer Hitching Systems. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its SIC code is 3714.