10 Media
10 Magazine (10mag.com) is an English-language digital media publication serving English-speaking expats and visitors in South Korea, delivering practical content on Korean culture, travel, dining, lifestyle, and daily-life guides via a WordPress site, social channels, and newsletter, monetized through advertising.
- Company typePrivate
- Founded1995
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What 10 Media does
10 Magazine (operating as 10 Magazine Korea via 10mag.com) is a private English-language digital media publication founded in 1995 by Stephen Revere, an American who arrived in South Korea in 1995, learned Korean, and built the site to help English speakers navigate life in Korea. The publication serves two clearly defined audience segments: long-term foreign residents/expats who need practical guides for daily life in Korea, and English-speaking tourists and short-term visitors seeking cultural, travel, and lifestyle orientation. Content is organized into six categories (DO, GO, SEE, GET, HOW, HELP) covering food, travel, culture, shopping, practical living, and help/health/business topics, and is published in English.
The product surface is a single website built on the WordPress content management system, with distribution extended through social channels (Facebook, Instagram, Twitter/X, YouTube) and a "Discover South Korea with the 10mag Newsletter" email newsletter. Content acquisition mixes a small in-house editorial team, an open-call contributor program ("Write for Us") for 500-1000 word articles, and a recurring internship program covering Writing/Journalism, Photography, and Social Media Management. The company discloses only one revenue mechanism: advertising and sponsored content sold to businesses targeting the expat and visitor community via an "Advertise with us" page. There is no subscription, paywall, or product pricing; reader access is free.
Operationally, 10 Magazine is led by founder Stephen Revere and Managing Editor Irene Ahimah, with a headcount of 1-10 employees, and is operated under InterCultural Communications Inc. as its primary operating entity (per the site footer). The company is headquartered in Goyang-si, Gyeonggi-do, near Seoul, with no disclosed external venture capital, private equity, or institutional investment. No AI capabilities, patents, certifications, awards, or named advertising clients are disclosed in the available data.
10 Media firmographics
Firmographics- Name
- 10 Media
- Legal name
- 10 Magazine
- Website
- https://10mag.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 10 Magazine (10mag.com) is an English-language digital media publication serving English-speaking expats and visitors in South Korea, delivering practical content on Korean culture, travel, dining, lifestyle, and daily-life guides via a WordPress site, social channels, and newsletter, monetized through advertising.
- Ownership category
- akta.pro rank
10 Media industry classification
Industry- Product category
- Online Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Travel & Outdoors Magazines (MPAJAEAH), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
Keywords
Where 10 Media is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
10 Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorships: 10 Magazine generates revenue through advertising opportunities offered to businesses on their platform. The site explicitly invites advertisers to advertise with them, suggesting a display advertising and sponsored content revenue model targeting the expat/foreigner community in Korea.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
10 Media product offering
Product offeringCore offering
10 Media operates 10 Magazine (10mag.com), an online English-language publication providing editorial content about South Korean culture, food, travel, lifestyle, fashion, and practical living guides. The site is organized into categories (DO, GO, SEE, GET, HOW, HELP) covering topics from visa applications and Korean learning apps to restaurant reviews and shopping guides, targeted at English-speaking expats, residents, and visitors in Korea. Content is offered free to readers and monetized through display advertising and sponsored content partnerships.
Product overview
10 Magazine is a single online publication/platform that provides English-language content about South Korea. The publication is organized into content categories including DO (Eat, Drink, Learn), GO (travel and nature), SEE (performing arts and culture), GET (shopping and fashion), HOW (practical living guides), and HELP (health, education, business advice). The site offers articles, guides, and editorial content across these categories rather than distinct software products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- 10 Magazine Korea (10mag.com) Free online English-language magazine publishing editorial articles, guides, and features about South Korean culture, food, travel, shopping, performing arts, language learning, visa guidance, and practical living advice for English-speaking expats and visitors.
Companies that use 10 Media
Customer profileSegments2 records
Ideal customer profiles3 records
10 Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
10 Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InterCultural Communications Inc.coreInterCultural Communications Inc. (Korean name: (주)인터컬쳐얼커뮤니케이션스) built 10mag.com and appears to be the parent company or primary operator of 10 Magazine. They also operate KoreanApostille.com as a related service for foreigners in Korea.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
10 Media competitors and assessment
Company assessmentRegional players
- Japan Today: English-language news and lifestyle publication serving the expatriate and visitor community in Japan. Direct conceptual analog to 10 Magazine but serving a different country market.
- Tokyo Weekender: English-language magazine covering Japanese culture, food, travel, and lifestyle for the foreign community. Comparable niche model to 10 Magazine but focused on Japan rather than Korea.
Direct peers
- Korea Exposé: English-language digital publication covering Korean society, culture, and current affairs. Direct peer in serving English-speaking readers interested in Korean culture, with a more journalism-oriented editorial angle.
- Groove Korea: English-language magazine covering Korean culture, nightlife, food, and lifestyle for expats and visitors. Most direct peer as a competing English-language Korean lifestyle publication with similar audience and advertising-supported model.
- Busan Haps: English-language magazine covering news, events, and lifestyle in Busan, South Korea. Comparable niche English-language Korean regional publication targeting expats and visitors.
Broad incumbents
- TripAdvisor: Global travel reviews and recommendations platform with extensive Korea coverage including restaurants, attractions, and hotels. Competes for the same English-speaking tourist audience and advertiser budgets as 10 Magazine.
- Lonely Planet: Global travel media brand with extensive Korea coverage including travel guides, restaurant reviews, and cultural content. Overlaps significantly with 10 Magazine's travel and practical living categories but at much larger scale.
- CNN Travel: Major global travel media brand covering Korea among other destinations. Overlaps with 10 Magazine's travel, food, and cultural content but at mass-market scale and with video-first production.
- The Korea Herald: Major English-language Korean daily newspaper. Comparable in serving English-speaking audiences in Korea but operates as an incumbent news publisher with broader general-interest coverage and significantly larger scale.
- Korea.net (Official Portal): Korean government's official English-language portal providing cultural, tourism, and lifestyle information. Overlaps with 10 Magazine's content categories (culture, travel, practical living) but operates as a state-backed informational resource.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
10 Media social profiles
Digital presence10 Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Media leadership team
Management profileNumber of profiles
Profiles2 records
10 Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Media
What does 10 Media do?
10 Media operates 10 Magazine (10mag.com), an online English-language publication providing editorial content about South Korean culture, food, travel, lifestyle, fashion, and practical living guides. The site is organized into categories (DO, GO, SEE, GET, HOW, HELP) covering topics from visa applications and Korean learning apps to restaurant reviews and shopping guides, targeted at English-speaking expats, residents, and visitors in Korea. Content is offered free to readers and monetized through display advertising and sponsored content partnerships.
Is 10 Media a public or private company?
10 Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 10 Media founded?
10 Media was founded in 1995. It employs 1 to 10 people.
Where is 10 Media based?
10 Media is headquartered in Seoul, South Korea, in the Asia region.
How does 10 Media make money?
One revenue line is on record: advertising and Sponsorships.
Who are 10 Media's main competitors?
Regional players on record are Japan Today and Tokyo Weekender. Direct peers are Korea Exposé, Groove Korea and Busan Haps. Broad incumbents are TripAdvisor, Lonely Planet, CNN Travel, The Korea Herald and Korea.net (Official Portal).
Does 10 Media have an API?
No public API is recorded for 10 Media.
What industry is 10 Media in?
10 Media's product category is Online Lifestyle Media. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.