THE GROOVE KOREA
South Korean privately-held creative content company that operates the proprietary GreenCamp wellness music festival and provides festival production, brand marketing, MICE event management, and cultural content services to enterprise clients, brands, and public institutions in Seoul and surrounding regions.
- Company typePrivate
- Founded2023
- HeadquartersDoksansadong, South Korea
- Headcount—
- GTM typeB2B
- OfferingServices
What THE GROOVE KOREA does
THE GROOVE KOREA (더그루브코리아) is a South Korean privately-held creative content company headquartered at #501, Infinium Tower, 189 Siheung-daero, Geumcheon-gu, Seoul. Founded in 2023 under Representative Director Baek Young-jun (legal entity The Groove Korea Co., Ltd., business registration 119-86-43909), the company positions itself as a connective layer between Korean music, culture, and brands. It operates an integrated service portfolio across five lines: (1) festival and concert production, (2) brand marketing and experiential/influencer campaigns, (3) MICE services (meetings, incentives, conventions, exhibitions), (4) cultural content production (video, exhibitions, popup experiences), and (5) partnership/sponsorship project management for brands and public institutions.
The company's flagship proprietary asset is the GreenCamp Festival (그린캠프페스티벌), a wellness-oriented music and camping festival launched in 2023. The IP has executed four annual editions: a 2023 debut at Jarasum in Gapyeong, two editions (2024 and 2025) at Songdo Moonlight Festival Park in Incheon, and a planned 2026 edition (April 17-19, 2026) at Jisan Forest Resort in Icheon-si. Sponsorship partners across editions include Incheon Tourism Organization (core), Bavarian Motors, OB Beer, and CU. Beyond the festival IP, the company has delivered project work for a diverse enterprise and institutional client base including KOLON Automotive, DS (premium automotive), VATECH, Korea Airport Corporation (UAM Expo), Cherry Burro (Spring on Spoon Food Festival), DARTS LIVE, Culmen International (2026 Korea-US Joint Counter-Terrorism International Symposium), Impact XM (APAC 2026 Gala Dinner at Grand Hyatt Seoul), KAERI/RCA (Regional Workshop at Paradise City), and the Daegyo Cultural Foundation (Nunppilgi Education Awards).
The business model is professional services with project-based custom pricing — no public rate cards are disclosed, and each engagement is quoted based on scope and requirements. GreenCamp Festival generates consumer ticket sales plus tiered brand sponsorships; corporate clients (brands, government, NGOs) pay professional services fees for events, campaigns, and content production. The company operates a domestic-only B2B go-to-market, primarily Seoul/Gyeonggi/Incheon, via direct sales, website contact forms, and event-driven showcase through the festival IP. Marketing channels are owned media: corporate website, YouTube (@greencampfestival), and Instagram (thegroovekorea_official). The company is privately held with no disclosed funding rounds, no parent or subsidiary entities, no M&A history, no patents or certifications, and no app or technology platform product.
THE GROOVE KOREA firmographics
Firmographics- Name
- THE GROOVE KOREA
- Legal name
- (주)더그루브코리아
- Website
- https://thegroovekorea.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- South Korean privately-held creative content company that operates the proprietary GreenCamp wellness music festival and provides festival production, brand marketing, MICE event management, and cultural content services to enterprise clients, brands, and public institutions in Seoul and surrounding regions.
- Ownership category
- akta.pro rank
THE GROOVE KOREA industry classification
Industry- Product category
- Event Management & Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industries
- Concerts & Music Festivals (THAJAFAA), Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where THE GROOVE KOREA is headquartered
LocationHeadquarters
- HQ city
- Doksansadong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
THE GROOVE KOREA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Festival Production Services: Planning, producing, and managing music festivals and concerts including their proprietary GreenCamp Festival IP. Revenue generated through ticket sales, brand sponsorships, and production fees for client events.
- Brand Marketing & Promotions: Creative marketing solutions including campaign production, influencer marketing, and brand content creation for corporate clients.
- MICE & Corporate Events: Meeting, Incentive, Convention, and Exhibition services including conference production, gala dinners, and corporate event management.
- Cultural Content Production: Video production, exhibition planning, and storytelling-based cultural content for brands and institutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
THE GROOVE KOREA product offering
Product offeringCore offering
THE GROOVE KOREA is a creative content company that produces and manages festivals and concerts, creates cultural content (video, exhibitions, popups), runs brand marketing campaigns, and delivers MICE event services for corporate and public-sector clients. Its proprietary GreenCamp Festival is a wellness music-and-camping festival held annually since 2023. The company operates as a B2B creative agency with end-to-end capabilities from concept development to on-site event execution.
Product overview
THE GROOVE KOREA is a creative content company that connects music, culture, and brands. The company operates its flagship proprietary IP, the GreenCamp Festival (그린캠프페스티벌), South Korea's leading wellness music festival combining live music performances, camping, and nature experiences. Beyond its own festival IP, the company provides integrated creative services including festival and concert production, cultural content production (video, exhibitions, popup experiences), brand marketing with experiential and social strategies, and partnership/sponsorship project management for brands and public institutions.
Differentiator
Problem solved
Functional benefit
Brands
- GreenCamp Festival (그린캠프페스티벌): South Korea's leading wellness music festival combining live music performances, camping experiences, and lifestyle content in natural settings. First launched in 2023.
Products and services
- GreenCamp Festival (그린캠프페스티벌) South Korea's leading wellness music festival IP that combines live music performances by K-music artists, camping experiences, and nature. The festival features themed camping zones (Forest Park, Forest Ground, Nest Zone) and wellness programs. Held annually since 2023, with locations rotating across Gapyeong, Incheon, and Icheon. Targets festival-goers seeking music, camping, and wellness experiences.
- Festival & Concert Production (페스티벌 & 콘서트) Festival and concert planning, production, and execution services, including the GreenCamp Festival, corporate events, and showcases. Serves brands, corporations, and public institutions seeking professional event production.
- Contents Made (콘텐츠 제작) Video production, exhibitions, popup content, and storytelling-based cultural content production services that embody brand identity. Serves brands and institutions seeking cultural content creation.
- Brand Marketing (브랜드 마케딩) Experiential content marketing and influencer/SNS marketing strategies that increase brand value and drive sales. Serves corporate clients seeking creative marketing campaigns.
- Partnership Project (파트너십 프로젝트) Collaborative projects with brands and public institutions including sponsorships and ESG-linked initiatives for shared value creation. Serves brands and public institutions seeking partnership-driven event projects.
Companies that use THE GROOVE KOREA
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
THE GROOVE KOREA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THE GROOVE KOREA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Impact XMcoreClient for APAC 2026 Gala Dinner at Grand Hyatt Seoul. THE GROOVE KOREA provided full planning, production, and on-site operations for this global corporate event featuring K-content performances.
- 지산포레스트리조트 (Jisan Forest Resort)coreVenue partner for GreenCamp Festival 2026. Located in Icheon-si, Gyeonggi-do, approximately 40 minutes from Gangnam, Seoul. The venue provides natural forest setting with camping facilities for the wellness music festival.
- RCA & 한국원자력研究院 (KAERI)coreEvent hosts for Regional Workshop for Driving Sustainable Innovation at Paradise City. THE GROOVE KOREA oversaw complete planning, production, and on-site operations.
- 인천관광공사 (Incheon Tourism Organization)coreOfficial sponsor and destination partner for GreenCamp Festival 2024 and 2025. Hosted at Songdo Moonlight Festival Park in Incheon.
- 바바리안모터스 (Bavarian Motors)minorSponsor for GreenCamp Festival 2024 and 2025. Premium automotive brand.
- CU (Convenience Store)minorConvenience store chain sponsor for GreenCamp Festival 2024. Provided retail and promotional partnership.
- OB맥주 (OB Beer)minorBeverage sponsor for GreenCamp Festival 2023 held at Jarasum, Gapyeong.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
THE GROOVE KOREA competitors and assessment
Company assessmentBroad incumbents
- CJ ENM: Parent of CJ LiveCity and a major Korean media conglomerate (Mnet, tvN) with broad music awards, MAMA Awards and concert production operations. Overlaps with THE GROOVE KOREA across festival, concert and MICE production.
- Cheil Worldwide: Korea's largest advertising agency (Samsung-affiliated) with established experiential marketing, brand activation and event production capabilities. Comparable in the brand-marketing and event-services overlap.
- SM Entertainment: Leading K-pop agency that produces its own SM Town concert series and related live events. Comparable as a music-IP-driven live event operator in Korea, though significantly larger in artist roster and resources.
- Innocean Worldwide: Korean global advertising agency (Hyundai Motor Group-affiliated) with brand activation and experiential/event capabilities. Comparable in the brand-marketing and live-event overlap.
- Kakao Entertainment: Large Korean entertainment and content platform (music, video, talent). Comparable as a Korean music/content operator with live event and brand collaboration activity, though much larger and more diversified.
- HYBE: K-pop powerhouse that operates major music festivals including Lollapalooza Korea. Overlaps with GreenCamp Festival in the live Korean festival category but operates at materially larger scale and capital base.
- JYP Entertainment: Korean entertainment company with concert touring, fan events and music festival activity. Comparable live-event capabilities in the Korean music space, though structurally a label/management business.
- YG Entertainment: Major Korean entertainment company with concert and festival production capabilities. Comparable as a Korean music-IP-driven live event producer, albeit with a primarily label-driven business model.
Direct peers
- CJ LiveCity: Korean live-entertainment operator and venue producer under CJ ENM, running concerts, festivals and large-scale live events. Most direct comparably sized competitor for festival/concert production targeting Korean audiences.
Others
- MBC (Munhwa Broadcasting Corporation): Major Korean broadcaster with music show production, awards ceremonies and live event operations. Adjacent as a large-scale Korean live-entertainment producer; not a direct competitor but a relevant scale benchmark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
THE GROOVE KOREA social profiles
Digital presenceTHE GROOVE KOREA financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE GROOVE KOREA leadership team
Management profileNumber of profiles
Profiles1 record
THE GROOVE KOREA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE GROOVE KOREA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE GROOVE KOREA
What does THE GROOVE KOREA do?
THE GROOVE KOREA is a creative content company that produces and manages festivals and concerts, creates cultural content (video, exhibitions, popups), runs brand marketing campaigns, and delivers MICE event services for corporate and public-sector clients. Its proprietary GreenCamp Festival is a wellness music-and-camping festival held annually since 2023. The company operates as a B2B creative agency with end-to-end capabilities from concept development to on-site event execution.
Is THE GROOVE KOREA a public or private company?
THE GROOVE KOREA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE GROOVE KOREA founded?
THE GROOVE KOREA was founded in 2023.
Where is THE GROOVE KOREA based?
THE GROOVE KOREA is headquartered in Doksansadong, South Korea, in the Asia region.
How does THE GROOVE KOREA make money?
Four revenue lines are on record. Festival Production Services are the primary driver. The others are brand Marketing & Promotions, MICE & Corporate Events and cultural Content Production.
Who are THE GROOVE KOREA's main competitors?
Broad incumbents on record are CJ ENM, Cheil Worldwide, SM Entertainment, Innocean Worldwide, Kakao Entertainment, HYBE, JYP Entertainment and YG Entertainment. CJ LiveCity is listed as a direct peer. MBC (Munhwa Broadcasting Corporation) is listed as an others.
Does THE GROOVE KOREA have an API?
No public API is recorded for THE GROOVE KOREA.
What industry is THE GROOVE KOREA in?
THE GROOVE KOREA's product category is Event Management & Festival Production. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 71131 and its SIC code is 7900.