The Beall Corporation
The Beall Corporation is a Honolulu-based retail commercial real estate firm offering tenant representation, investment sales, property management, project leasing, and development services across all four major Hawaiian islands, managing 14 properties totaling over 200,000 square feet and serving institutional landlords and national retailers.
- Company typePrivate
- Founded2003
- HeadquartersHonolulu, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Beall Corporation does
The Beall Corporation is a Honolulu-headquartered commercial real estate firm specializing in retail property services across Hawaii's four major islands. Founded in 1981 and led by President Cory Beall and Principal Roger Lyons, the firm operates a vertically integrated platform spanning five service lines: tenant representation, investment sales, property management, project leasing, and ground-up development. Its managed portfolio covers 14 properties totaling over 200,000 square feet of leaseable area across Oahu, Kauai, Maui, and the Big Island, including flagship resort retail assets such as Waikiki Beach Walk (95,000 SF), Coconut Marketplace (53,768 SF), Old Koloa Town (24,000 SF), and the Wahiawa Town & Shopping Center (118,056 SF).
The firm's revenue model combines transaction-based commissions (leasing, investment sales, with a notable $90 million Queens' Marketplace disposition in 2019) with recurring managed-service fees on its owned and third-party-managed portfolio. It also engages in opportunistic ground-up development and renovation via in-house construction capabilities, with development budgets historically ranging from $500,000 to $4,000,000. The customer base is bifurcated between institutional counterparties — including Hilton Hawaiian Village, OUTRIGGER Hotels & Resorts, Highgate Hotels, ABW Holdings, and Waikoloa Land Company — and a broad set of national and local retail tenants (Target, Petco, Guitar Center, Barnes & Noble, Blue Note Hawaii, among others).
The firm competes on local Hawaii market knowledge, deep institutional relationships on each island, and an integrated service offering that bundles brokerage, management, and development. It has no proprietary technology stack and is not technology-led; competitive moat rests on talent pedigree (CBRE, Colliers alumni), multi-decade institutional landlord relationships, and physical presence across the islands. The firm employs approximately 16 people and has earned recognition including the Pacific Business News Award (2023) and the US 2025 Annual TopBroker Award.
The Beall Corporation firmographics
Firmographics- Name
- The Beall Corporation
- Legal name
- The Beall Corporation
- Website
- https://thebeallcorporation.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Beall Corporation is a Honolulu-based retail commercial real estate firm offering tenant representation, investment sales, property management, project leasing, and development services across all four major Hawaiian islands, managing 14 properties totaling over 200,000 square feet and serving institutional landlords and national retailers.
- Ownership category
- akta.pro rank
The Beall Corporation industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
- akta.pro secondary industries
- Real Estate Tenant Representation (FSAEAJAF), Hospitality Tenant Representation (BPAJALAH)
Keywords
Where The Beall Corporation is headquartered
LocationHeadquarters
- HQ city
- Honolulu
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Beall Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Property Management Fees: Ongoing property management services for retail properties across Hawaii, managing over 200,000 square feet of leaseable area on 3 islands.
- Leasing Commissions: Project leasing and tenant representation services generating commissions from retail space lease transactions. Represents landlords and retailers in Hawaii market.
- Investment Sales Commissions: Investment sales team handles commercial property dispositions. Notable $90 million transaction for Queens' Marketplace.
- Development Services: Ground-up construction and extensive renovation projects with development budgets ranging from $500,000 to $4,000,000. In-house construction capabilities.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Beall Corporation product offering
Product offeringCore offering
The Beall Corporation is a Hawaii-based retail real estate services firm that provides tenant representation, project leasing, property management, investment sales, and development services for retail properties. The firm operates across all four major Hawaiian islands, managing over 200,000 square feet of leaseable area across 14 properties and serving national retailers, property owners, investors, and hotel ownership groups.
Product overview
The Beall Corporation is a retail real estate services firm offering a unified platform of services including Tenant Representation, Investment Sales, Property Management, Project Leasing, and Development. The company manages a portfolio of 14 retail properties totaling over 200,000 square feet across Hawaii's four major islands (Oahu, Maui, Big Island, Kauai). Key managed properties include Waikiki Beach Walk (95,000 SF resort retail), Coconut Marketplace (53,768 SF in Kauai), Old Koloa Town (24,000 SF historic shopping village), and Āhuimanu (42,000 SF neighborhood center). The firm also handles project leasing for major resort properties including the Hilton Hawaiian Village, OUTRIGGER Waikiki properties, and various retail spaces throughout Waikiki and the Hawaiian islands.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenant Representation Represents retailers ranging from large format national brands to local boutiques in the Hawaii market, analyzing demographics, traffic patterns, and retail trends to help clients expand their presence in Hawaii.
- Investment Sales Facilitates the sale of commercial retail properties in Hawaii, including investment opportunities such as 3128 Monsarrat Ave and 41 S Beretania Street, with notable transactions including a $90 million Queens' Marketplace disposition.
- Property Management Manages 14 properties totaling over 200,000 square feet of leaseable area across three Hawaiian islands, including Coconut Marketplace, Old Koloa Town, Waikiki Pavilion, and various retail properties.
- Project Leasing Retail property leasing services across all four major Hawaiian islands, focused on high-quality projects in urban and resort settings including Waikiki Beach Walk, Hilton Hawaiian Village, and OUTRIGGER properties.
- Development Opportunistic retail property investment in Hawaii leveraging market knowledge and in-house construction capabilities for ground-up and extensive renovation projects with development budgets ranging from $500,000 to $4,000,000. Properties include Old Koloa Town, Maui Lani Stores, and 1120/1127 11th Avenue buildings.
Quantifiable outcome
- Achieved 91% occupancy at Ka Makana Ali'i (753,000 SF regional shopping center)
- +3 more outcomes
Companies that use The Beall Corporation
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
The Beall Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Beall Corporation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ABC StorescoreABC Stores is a major tenant and property owner in Hawaii, anchoring Coconut Marketplace which The Beall Corporation manages. This represents a core landlord-tenant and management relationship.
- Waikiki Beach Walk (ABW Holdings LLC)coreABW Holdings LLC owns Waikiki Beach Walk, a 95,000 SF resort retail center where The Beall Corporation serves as the leasing team since 2017.
- Highgate HotelscoreHighgate Hotels owns Alohilani Resort (839 room hotel with 25,000 SF retail) where The Beall Corporation handles retail leasing since 2015.
- Waikoloa Land CompanycoreWaikoloa Land Company owns Queens' Marketplace where The Beall Corporation handled leasing from 2010-2019 and most recently represented in the $90 million disposition.
- OUTRIGGER Hotels & ResortscoreOUTRIGGER Hotels & Resorts owns multiple Waikiki properties where The Beall Corporation handles retail leasing, including OUTRIGGER Waikiki Beach Resort and OUTRIGGER Reef Waikiki Beach Resort.
- HiltoncoreHilton Hawaiian Village is a major resort property where The Beall Corporation handles retail leasing for over 90 shops and restaurants.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
The Beall Corporation competitors and assessment
Company assessmentDirect peers
- Lee & Associates: Boutique-anchored, principal-led CRE services firm offering leasing, investment sales, and property management; similar boutique positioning and multi-service retail focus to Beall in a smaller, owner-operated model.
- Colliers International: Global CRE services firm with a Hawaii office and a retail/resort division; Senior VP Julia Matsuura previously led Colliers' Resort Retail Division and directed leasing at Ka Makana Ali'i, indicating direct service-line and customer overlap with Beall.
- Avison Young: Mid-sized full-service CRE firm offering investment sales, leasing, and property management; comparable boutique-leaning positioning versus global incumbents, with overlap in retail and mixed-use assignments.
- Marcus & Millichap: Specialized CRE investment sales firm focused on commercial property dispositions; Beall's $90M Queens' Marketplace disposition places the firm in the same transaction space and competitive set for mid-market retail investment sales in Hawaii.
- NAI Global: Network of independent CRE brokerages providing brokerage, property management, and investment services across North America; comparable boutique franchised-network structure for owner-operated firms like Beall pursuing regional mandates.
Broad incumbents
- CBRE Group: Global commercial real estate services leader with an established Honolulu office offering brokerage, valuation, and property management; Beall's founders came from CBRE (Roger Lyons was a 30-year CBRE broker and Cory Beall worked at CB Commercial Hawaii), making it the most direct comp for service mix and client overlap in retail.
- Cushman & Wakefield: Global CRE services firm offering retail brokerage, investment sales, and property management; competes with Beall for national retailer mandates and resort property assignments across Hawaii and the broader Pacific region.
- JLL (Jones Lang LaSalle): Global CRE services firm with retail brokerage and investment sales capabilities; competes with Beall for enterprise national-retailer tenant representation work and large investment disposition mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Beall Corporation social profiles
Digital presenceThe Beall Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beall Corporation leadership team
Management profileNumber of profiles
Profiles15 records
The Beall Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beall Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beall Corporation
What does The Beall Corporation do?
The Beall Corporation is a Hawaii-based retail real estate services firm that provides tenant representation, project leasing, property management, investment sales, and development services for retail properties. The firm operates across all four major Hawaiian islands, managing over 200,000 square feet of leaseable area across 14 properties and serving national retailers, property owners, investors, and hotel ownership groups.
Is The Beall Corporation a public or private company?
The Beall Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Beall Corporation founded?
The Beall Corporation was founded in 2003. It employs 11 to 50 people.
Where is The Beall Corporation based?
The Beall Corporation is headquartered in Honolulu, United States, in the North America region.
How does The Beall Corporation make money?
Four revenue lines are on record. Property Management Fees are the primary driver. The others are leasing Commissions, investment Sales Commissions and development Services.
Who are The Beall Corporation's main competitors?
Direct peers on record are Lee & Associates, Colliers International, Avison Young, Marcus & Millichap and NAI Global. Broad incumbents are CBRE Group, Cushman & Wakefield and JLL (Jones Lang LaSalle).
Does The Beall Corporation have an API?
No public API is recorded for The Beall Corporation.
What industry is The Beall Corporation in?
The Beall Corporation's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAN, Property Management Advisory & Leasing Administration, with a secondary code of FSAEAJAF, Real Estate Tenant Representation. Its NAICS code is 53121 and its SIC code is 6531.