Silver Trak Digital
Silver Trak Digital is an Australian media technology company that provides cloud-based media asset management (Media Room), legacy film/tape digitisation (DAMsmart), broadcast and cinema mastering, and localisation services to broadcasters, streaming platforms, and film distributors across Asia-Pacific.
- Company typePrivate
- Founded1985
- HeadquartersMarrickville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Silver Trak Digital does
Silver Trak Digital is an Australia-headquartered media technology company operating as a subsidiary of Buff Dubs Pty Ltd and tracing its origins to 1985. The company provides end-to-end content preparation and delivery services for broadcasters, film and television production houses, streaming platforms, content distributors, and government/cultural archives. Its core product is Media Room, a proprietary cloud-based media asset management (MAM) SaaS platform built on AWS infrastructure (ECS, S3, CloudFront, RDS, Lambda) and integrated with Aspera on Cloud for high-speed transfer up to 3Gb/s; the platform hosts over 500,000 assets and 23,000+ projects and is used by 1,200+ media clients worldwide. Complementary service lines include DAMsmart (the largest commercial digitisation facility in Australia, focused on legacy film, tape, and audio conversion for national archives), Broadcast & Cinema (DCP/KDM creation, QC, Blu-ray/DVD authoring, duplication, theatrical delivery), Localisation (subtitling, captioning, dubbing, audio description), and Cinema Direct 5G (an exclusive partnership with Telstra enabling cinema content delivery in minutes rather than 24+ hours).
The company monetises through a hybrid model: a small monthly subscription for Media Room access combined with usage-based charges for uploads, transcoding, QC, and deliveries, plus quote-based professional services for digitisation, mastering, localisation, and theatrical delivery. Go-to-market is enterprise field sales with direct relationships to Netflix (Preferred Vendor and Fulfilment Partner under NP3), Foxtel, ABC, SBS, Apple, Google Play, iTunes, BBC Studios, ITV, Stan, Fetch TV, and iflix, complemented by AWS Marketplace distribution and industry event presence (NAB Show, SMPTE, BroadcastAsia). Operations span five offices in Sydney (HQ), Melbourne, Canberra, Auckland (New Zealand), and Kuala Lumpur (Malaysia), with the company employing 11–50 people. The business has grown through acquisitions (Motionlink in 2016, DAMsmart in 2018) and a major 2018 investment from Film Finances Inc (FFI Holdings PLC), and is led by CEO Tim Creswell and COO Christian Christiansen.
Silver Trak Digital firmographics
Firmographics- Name
- Silver Trak Digital
- Legal name
- Buff Dubs Pty Ltd
- Website
- https://silvertrak.com.au
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Silver Trak Digital is an Australian media technology company that provides cloud-based media asset management (Media Room), legacy film/tape digitisation (DAMsmart), broadcast and cinema mastering, and localisation services to broadcasters, streaming platforms, and film distributors across Asia-Pacific.
- Ownership category
- akta.pro rank
Silver Trak Digital industry classification
Industry- Product category
- Media Asset Management and Broadcast Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Cloud Encoding & Transcoding Services (SaaS/PaaS) (MPAHAHAC), DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI), Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL), Cloud Storage, Sync & Transfer for Media (high-speed ingest/egress, acceleration) (MPAHANAD), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
Keywords
Where Silver Trak Digital is headquartered
LocationHeadquarters
- HQ city
- Marrickville
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Silver Trak Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Media Room SaaS Subscription: Monthly subscription-based access to the Media Room platform with pay-per-use services for uploads, storage, transcoding, and deliveries. No license fees; small monthly subscription plus usage-based charges.
- Professional Services - QC & Technical Assessment: Quality control assessment for broadcast compliance, technical assessment for SD, HD and 4K content, loudness-based audio levelling, and Harding Flash Pattern Analysis certification.
- Broadcast & Cinema Services: DCP/KDM creation, authoring, Blu-ray/DVD duplication, theatrical delivery, aggregation services for theatrical and streaming distribution.
- Localisation Services: Subtitling, captioning, dubbing, audio description, and scripting services for content localisation across markets.
- Digitisation Services (DAMsmart): Commercial digitisation of film, tape, and audio formats. Largest commercial digitisation facility in Australia with preferred supplier status to National Film Archive and National Film and Sound Archives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Media Room Subscription with Usage-Based Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Silver Trak Digital product offering
Product offeringCore offering
Silver Trak Digital provides end-to-end media technology services for broadcasters, streaming platforms, production companies, and film archives through its proprietary Media Room cloud-based Media Asset Management (MAM) platform combined with broadcast and cinema post-production services, large-scale film/tape/audio digitisation via its DAMsmart subsidiary, localisation services (subtitling, dubbing, captioning, audio description), and Telstra-partnered 5G Cinema Direct content delivery. Its Media Room platform supports secure file upload, transcoding, cataloguing, screener creation, DRM watermarking, and rapid file delivery for over 1,200 media clients including Netflix, Foxtel, ABC, and SBS.
Product overview
Silver Trak Digital is a media technology company providing end-to-end content solutions for broadcasters, production companies, streaming services, and content creators. The portfolio centers on Media Room, a cloud-based SaaS media asset management platform that provides content upload, transcoding, cataloguing, storage, and secure delivery. Complementary services include DAMsmart (large-scale film/tape/audio digitisation), Broadcast & Cinema (QC, DCP creation, authoring, duplication, theatrical delivery), and Localisation (subtitling, captioning, dubbing, audio description). The company operates AWS infrastructure certified through the AWS Foundational Technical Review. In 2022, Silver Trak partnered with Telstra to launch Cinema Direct 5G for rapid content delivery. The company is incorporated as Buff Dubs Pty Ltd and has been operating since 1985, with current operations spanning Australia (Sydney, Melbourne, Canberra), New Zealand (Auckland), and Malaysia (Kuala Lumpur).
Differentiator
Problem solved
Functional benefit
Brands
- DAMsmart: Digitisation facility brand handling film, tape, and audio conversion; largest commercial digitisation facility in Australia, preferred supplier to National Film Archive and National Film and Sound Archives.
- Media Room
- Cinema Direct
Products and services
- Media Room Cloud-based Media Asset Management (MAM) SaaS platform for uploading, managing, cataloguing, transcoding, storing and delivering digital content. Provides secure screening rooms, screener campaigns, DRM protection, watermarking, and rapid file transfer via Aspera on Cloud. Hosts over 500,000 assets and packages, managing in excess of 23,000 critical projects, and supports Media Room 3.0 backend with smart API structures.
- DAMsmart Digitisation Largest commercial digitisation facility in Australia converting film (all formats), tape (2-inch, 1-inch, U-matics, HDCams, BetaCams), and audio to digital format. Preferred supplier to National Film Archive and National Film and Sound Archives with archival-grade cataloguing for government and commercial archives.
- Broadcast & Cinema Services Post-production services including DCP/KDM creation, QC (quality control), duplication (CD, DVD, Blu-ray), authoring, aggregation, and theatrical delivery. Provides digital cinema mastering in 2D and 3D, encoding/transcoding, and technical assessment for SD, HD and 4K content, plus Harding Flash Pattern Analysis PSE compliance testing.
- Localisation Services Content localisation services including closed captioning, subtitling, dubbing across multiple languages and dialects, audio description for the visually impaired, and scripting for regional market adaptation.
- Cinema Direct 5G 5G-powered content delivery service developed with Telstra providing rapid transfer of cinema releases and live event screening capability over Australia's fastest 5G network, reducing delivery time from 24+ hours to minutes.
- MediaTrak Workflow Solution Workflow management solution expanding Silver Trak's service capabilities enabling automated processes for content workflows including transcoding and delivery.
- Media Room Connect Module within Media Room that allows users to create and manage secure, branded screening rooms directly on their company domain, enabling secure, branded content screening experiences.
Quantifiable outcome
- 3Gb/s transfer speed via Aspera on Cloud
- +5 more outcomes
Companies that use Silver Trak Digital
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Silver Trak Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Silver Trak Digital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TelstracorePartnership to deliver Cinema Direct 5G content service - Australia's fastest, most robust and secure 5G delivery of digital content for cinemas, distributors, and studios. Enables delivery of cinema releases in minutes rather than 24+ hours via traditional internet.
- Entertainment Globalization AssociationminorForming member of industry-first Entertainment Globalization Association. With over 30 years technical experience, positioned to meet demands of changing industry opportunities.
- TransMedia Dynamics (TMD)minorMoU signed with DAMsmart Asia and TMD to launch Digital Media Supply Chain Centre of Excellence in Kuala Lumpur for digitisation and restoration services.
- Aspera (IBM)coreAspera Connect and Orchestrator integrated into Media Room for high-speed file transfer. Aspera fasp transport technology enables rapid movement of large files over WANs with speeds up to 3Gb/s.
- Amazon Web Services (AWS)coreAdvanced Technology Partner in AWS Partner Network (APN). Media Room developed using AWS services since 2012, achieving Advanced Technology status. Services include AWS ECS, S3, CloudFront, RDS, Lambda, Secrets Manager, Systems Manager, and SES. Certified through AWS Foundational Technical Review (FTR).
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
Silver Trak Digital competitors and assessment
Company assessmentDirect peers
- Dalet: Dalet provides enterprise media asset management (MAM) and workflow orchestration platforms to broadcasters, production companies, and content creators globally. Direct competitor to Media Room with comparable SaaS-style deployments, integrated transcoding, and rights/DRM functionality.
- Bitmovin: Bitmovin offers cloud-based video encoding, player, and analytics SaaS for OTT streaming platforms. Directly comparable to Media Room's cloud encoding and OTT delivery stack, with overlapping customers in the streaming and broadcaster segments.
- Mux: Mux provides video API infrastructure (encoding, streaming, player, real-time analytics) targeted at developers and streaming platforms. A direct peer in cloud encoding and OTT delivery, increasingly competing for the same streaming customer base as Silver Trak's Media Room.
- TMD (TransMedia Dynamics): TMD sells enterprise MAM, archive, and media workflow solutions to broadcasters and content owners. While also a Silver Trak partner via the Kuala Lumpur Centre of Excellence, TMD competes directly in the same MAM and asset management category as Media Room.
- ZOO Digital: ZOO Digital is a London-listed media services provider specialising in localisation (subtitling, dubbing), mastering, and digital distribution for streamers including Netflix. Direct competitor in localisation and OTT fulfilment, with similar enterprise streamer customer profiles.
- Pixelogic Media Services: Pixelogic provides post-production, mastering, localisation, and content distribution services to major Hollywood studios and streaming platforms. Operates in the same value chain as Silver Trak, particularly competing for Netflix fulfilment and DCP mastering work.
- Visual Data Media Services: Visual Data provides post-production, digital distribution, and asset management for entertainment clients globally. Competes directly with Silver Trak in broadcast/streaming content preparation, QC, mastering, and theatrical distribution services.
- Imagen: Imagen provides cloud-based media asset management and content distribution specifically for sports organisations, broadcasters, and media companies. A direct peer in the MAM and secure content delivery category, with comparable enterprise media clients and SaaS delivery model.
Broad incumbents
- Harmonic: Harmonic is a global provider of video infrastructure (encoding, transcoding, playout, OTT delivery) primarily to broadcasters and pay-TV operators. A broader incumbent that overlaps with Silver Trak's encoding and OTT delivery services but targets larger operator deployments.
- MediaKind: MediaKind (formerly Ericsson Media Solutions) supplies compression, processing, and OTT delivery solutions to broadcasters and service providers worldwide. A broad incumbent competitor in cloud encoding, media processing, and content distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Silver Trak Digital social profiles
Digital presenceSilver Trak Digital compliance and trust
Trust signalCompliance2 records
Silver Trak Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Trak Digital leadership team
Management profileNumber of profiles
Profiles5 records
Silver Trak Digital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silver Trak Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Trak Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Trak Digital
What does Silver Trak Digital do?
Silver Trak Digital provides end-to-end media technology services for broadcasters, streaming platforms, production companies, and film archives through its proprietary Media Room cloud-based Media Asset Management (MAM) platform combined with broadcast and cinema post-production services, large-scale film/tape/audio digitisation via its DAMsmart subsidiary, localisation services (subtitling, dubbing, captioning, audio description), and Telstra-partnered 5G Cinema Direct content delivery. Its Media Room platform supports secure file upload, transcoding, cataloguing, screener creation, DRM watermarking, and rapid file delivery for over 1,200 media clients including Netflix, Foxtel, ABC, and SBS.
Is Silver Trak Digital a public or private company?
Silver Trak Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silver Trak Digital founded?
Silver Trak Digital was founded in 1985. It employs 11 to 50 people.
Where is Silver Trak Digital based?
Silver Trak Digital is headquartered in Marrickville, Australia, in the Oceania region.
How does Silver Trak Digital make money?
Five revenue lines are on record. Media Room SaaS Subscription is the primary driver. The others are professional Services - QC & Technical Assessment, broadcast & Cinema Services, localisation Services and digitisation Services (DAMsmart).
Who are Silver Trak Digital's main competitors?
Direct peers on record are Dalet, Bitmovin, Mux, TMD (TransMedia Dynamics), ZOO Digital, Pixelogic Media Services, Visual Data Media Services and Imagen. Broad incumbents are Harmonic and MediaKind.
Does Silver Trak Digital have an API?
No public API is recorded for Silver Trak Digital.
What industry is Silver Trak Digital in?
Silver Trak Digital's product category is Media Asset Management and Broadcast Services. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAHAC, Cloud Encoding & Transcoding Services (SaaS/PaaS). Its NAICS code is 5162 and its SIC code is 7812.